• RampUp Worldwide Virtual Summit is rapidly approaching, and this year, you get the best seat in the house—your own house. We’ve put together a list of must-attend sessions if you are part of the TV ecosystem. Check out the abstracts below, and be sure to register today!

    Tuesday, September 29, 2020

    Powering Next-Generation TV Measurement with the Largest Viewership Dataset
    1:00 – 1:45 PM EDT 
    TV measurement has long outgrown restrictive panel-based measurement. Join us for a discussion with a top brand on how they have used Data Plus Math to break free from legacy measurement challenges and prove the power of TV with real-life outcomes related to their business. Let’s take a look at what the future holds for TV measurement and discuss how to best navigate planning, buying, and measurement, including an update on the latest partnership between Data Plus Math and Comscore.

    Getting Ready for the Long-Touted Addressable TV Tipping Point
    2:00 – 2:45 PM EDT
    The definition of addressable TV today has expanded to encompass all video content. To keep up with the consumer journey across screens, LiveRamp has built a powerful tool that enables addressability across all screens. To keep up this cross-screen experience in a cookieless world, TV publishers will need a solution that works for MVPDs, streaming services, OTT platforms, and video DSPs and SSPs. Attend this session to learn how to unlock true cross-screen addressability today and in the future.

    Controlled & Conscientious Use of TV Data in a Secure Environment
    3:00 – 3:45 PM EDT
    TV advertisers have long understood the importance and value of connecting TV data across their marketing stack while protecting consumer privacy. For TV buyers and sellers truly committed to putting viewers first, LiveRamp Safe Haven provides a secure environment for MVPDs and brands to collaborate in a privacy-conscious way, enable seamless cross-screen experiences, and confidently measure ROAS.

    Thursday, October 1, 2020

    Streaming Giants: Capturing the Value of CTV
    12:00 – 12:45 PM EDT
    Streaming services are exploding, and key players are testing just how far consumers will go in spreading out their subscription dollars to consume the content they want—wherever and whenever. While it’s clear fragmented consumption has splintered the TV buying and planning process, this fireside chat will explore how sellers are capturing and managing the growth and value of CTV.

    Rewriting TV Buying Strategies
    1:00 – 1:45 PM EDT
    There’s never been a better time to experiment on TV. Viewership is up, and it’s a buyers’ market. Our panel of media buyers shares how they’ve rewritten their TV strategies to match the times we live in and the results they’ve been able to garner thus far.

    Shifting the TV Measurement Status Quo
    2:00 – 2:45 PM EDT
    Both marketers and inventory sellers cannot afford to stick with the status quo of TV measurement, yet fully embracing new cross-screen measurement solutions remains challenging. Our panelists will discuss how we can move away from long-used industry metrics, incomplete data sets, and other long-standing challenges with identity, data connectivity, and other evolving tools.

    These are just a few of the sessions. Check out the full advanced TV track and the full agenda, including keynotes. Register today!

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