Agenda: RampUp 2025 - Feb 25-27 - San Francisco

Explore Your Tracks

Track 1

Build

Make data collaboration real. Learn from technical leaders spearheading transformation in our cloud-first world. Discover how to evolve your infrastructure and establish a durable foundation that meets today’s challenges – and drives ongoing innovation.

Track 2

Create

Learn to market smarter. Hear case studies from leading brands putting data collaboration into practice and discover actionable strategies you can deploy today to expand customer audiences, improve campaign measurement, and strengthen marketing impact.

Track 3

Imagine

Envision the marketing of tomorrow. Join thought leaders from the world's most innovative companies as we forge into the future of data collaboration. Explore emerging topics like AI, web3, and more through visionary debates and discussions.

Preliminary Agenda

Day 1: Tuesday, February 25

1:00pm - 7:00pm

Atrium Level

Registration

5:00pm - 7:00pm

RampUp Hub | Yerba Buena Level

Welcome Happy Hour

Day 2: Wednesday, February 26

7:00AM - 6:00PM

Atrium Level

Registration

8:30AM

Mainstage

Opening Keynote by Scott Howe

10:00AM

RampUp Hub | Yerba Buena Level

Break

10:30AM

Track build

Media Networks Aren't Just for Retailers: Fuel a Flywheel of Growth with Your Unique Consumer Data

11:00AM

track create

Connect the Dots: Transform Activation, Measurement, and Insights with a Unified Identity Foundation

track imagine

“There’s a Clean Room for That”: Power More Than Just Your Marketing with Interoperable Clean Rooms

11:30AM

track build

The Secret’s in the (Data) Sauce: How Top Restaurant Chains Serve Cross-Screen Measurement Success

12:00PM

Track create

Clear the Clutter on Clean Rooms: The Pros and Cons of Different Types

Track imagine

The Advantage of Precision: Elevate Your Media Network With Accurate Measurement and Insights

1:30PM

Track build

Measurement Essentials: Building the Data Foundation to Maximize ROAS (Without a Team of Scientists)

Track create

AI Without the BS: How Brands Are (Actually) Using AI in their AdTech Stack

Track imagine

Unlocking Hidden Innovation with Media Networks: How to Reach Customers Where You Never Imagined

2:00PM

track build

Breaking Down Activation and Measurement Barriers Across Media Partners: An Omnichannel Approach

track create

Scale Faster, Stay Ahead: A Roadmap to Long-Term Media Network Success for Retailers

track imagine

The Cloud-Powered Customer View: Unifying Data for Unmatched Audience Insight

2:30PM

track build

New Heights of Activation: Scaling Cloud-Powered Personalization for Every Customer

track create

Advanced Conversion API Strategies: Optimizing Customer Journeys and Campaign Measurement with CAPIs

track imagine

Architecting AI: Building Your Own Powerful LLM on a Foundation of Data Collaboration

Day 3: Thursday, February 27

7:00AM - 2:00PM

Atrium Level

Registration

8:30am

Mainstage

Keynote Sessions

10:30AM

Track Build

A Playbook for Precision: Navigating Signal Loss with Cloud-Enabled Measurement Tools and Tactics

Track Create

Passport to Personalization: How Top Travel Brands Partner to Create Unforgettable Guest Journeys

Track imagine

A Data-Driven Game Plan: How Brands Are Scoring Big With Programmatic Linear TV and Streaming Buys

11:30AM

Track build

The Addressable Advantage: Connecting and Measuring Audiences Across Your Martech Stack

Track create

Not All Identity is Created Equal: What You Might Be Getting Wrong About Your Identity Foundation

Track imagine

TV Has Tipped: Unlocking New Opportunities with Measurable and Addressable CTV

1:00PM

track build

From Cookies to Connected TV: How Publishers Navigate Addressability in a Changing Platform Landscape

track create

How Does Your (Walled) Garden Grow? Measurement Best Practices Across Google, Amazon, and Meta

track imagine

The Privacy Implications of Generative AI: What's on the Horizon and How to Prepare

2:00PM

Track build

Win Big on the Small Screen: Activating Data Across CTV for Personalized Experiences that Convert

track create

Are Your Partners Putting You at Risk? A Marketer and Lawyer on Navigating Fragmented Privacy Norms

track imagine

Learn. Connect. Transform Data into Results.

Explore Your Tracks

Build

Create

Imagine

Preliminary Agenda

Day 1: Tuesday, February 25

Registration

Welcome Happy Hour

Day 2: Wednesday, February 26

Registration

Opening Keynote by Scott Howe

Break

Media Networks Aren't Just for Retailers: Fuel a Flywheel of Growth with Your Unique Consumer Data

Connect the Dots: Transform Activation, Measurement, and Insights with a Unified Identity Foundation

“There’s a Clean Room for That”: Power More Than Just Your Marketing with Interoperable Clean Rooms

The Secret’s in the (Data) Sauce: How Top Restaurant Chains Serve Cross-Screen Measurement Success

Clear the Clutter on Clean Rooms: The Pros and Cons of Different Types

The Advantage of Precision: Elevate Your Media Network With Accurate Measurement and Insights

Measurement Essentials: Building the Data Foundation to Maximize ROAS (Without a Team of Scientists)

AI Without the BS: How Brands Are (Actually) Using AI in their AdTech Stack

Unlocking Hidden Innovation with Media Networks: How to Reach Customers Where You Never Imagined

Breaking Down Activation and Measurement Barriers Across Media Partners: An Omnichannel Approach

Scale Faster, Stay Ahead: A Roadmap to Long-Term Media Network Success for Retailers

The Cloud-Powered Customer View: Unifying Data for Unmatched Audience Insight

New Heights of Activation: Scaling Cloud-Powered Personalization for Every Customer

Advanced Conversion API Strategies: Optimizing Customer Journeys and Campaign Measurement with CAPIs

Architecting AI: Building Your Own Powerful LLM on a Foundation of Data Collaboration

Day 3: Thursday, February 27

Registration

Keynote Sessions

A Playbook for Precision: Navigating Signal Loss with Cloud-Enabled Measurement Tools and Tactics

Passport to Personalization: How Top Travel Brands Partner to Create Unforgettable Guest Journeys

A Data-Driven Game Plan: How Brands Are Scoring Big With Programmatic Linear TV and Streaming Buys

The Addressable Advantage: Connecting and Measuring Audiences Across Your Martech Stack

Not All Identity is Created Equal: What You Might Be Getting Wrong About Your Identity Foundation

TV Has Tipped: Unlocking New Opportunities with Measurable and Addressable CTV

From Cookies to Connected TV: How Publishers Navigate Addressability in a Changing Platform Landscape

How Does Your (Walled) Garden Grow? Measurement Best Practices Across Google, Amazon, and Meta

The Privacy Implications of Generative AI: What's on the Horizon and How to Prepare

Win Big on the Small Screen: Activating Data Across CTV for Personalized Experiences that Convert

Are Your Partners Putting You at Risk? A Marketer and Lawyer on Navigating Fragmented Privacy Norms

Winning Hearts and Wallets: Building Loyalty Programs that Drive Retention and Lifetime Value

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