Preliminary Agenda
Day 1: Tuesday, February 25
RampUp Hub | Yerba Buena Level
Day 2: Wednesday, February 26
Opening Keynote by Scott Howe
RampUp Hub | Yerba Buena Level
Media Networks Aren't Just for Retailers: Fuel a Flywheel of Growth with Your Unique Consumer Data
Connect the Dots: Transform Activation, Measurement, and Insights with a Unified Identity Foundation
“There’s a Clean Room for That”: Power More Than Just Your Marketing with Interoperable Clean Rooms
The Secret’s in the (Data) Sauce: How Top Restaurant Chains Serve Cross-Screen Measurement Success
Clear the Clutter on Clean Rooms: The Pros and Cons of Different Types
The Advantage of Precision: Elevate Your Media Network With Accurate Measurement and Insights
Measurement Essentials: Building the Data Foundation to Maximize ROAS (Without a Team of Scientists)
AI Without the BS: How Brands Are (Actually) Using AI in their AdTech Stack
Unlocking Hidden Innovation with Media Networks: How to Reach Customers Where You Never Imagined
Breaking Down Activation and Measurement Barriers Across Media Partners: An Omnichannel Approach
Scale Faster, Stay Ahead: A Roadmap to Long-Term Media Network Success for Retailers
The Cloud-Powered Customer View: Unifying Data for Unmatched Audience Insight
New Heights of Activation: Scaling Cloud-Powered Personalization for Every Customer
Advanced Conversion API Strategies: Optimizing Customer Journeys and Campaign Measurement with CAPIs
Architecting AI: Building Your Own Powerful LLM on a Foundation of Data Collaboration
Day 3: Thursday, February 27
A Playbook for Precision: Navigating Signal Loss with Cloud-Enabled Measurement Tools and Tactics
Passport to Personalization: How Top Travel Brands Partner to Create Unforgettable Guest Journeys
A Data-Driven Game Plan: How Brands Are Scoring Big With Programmatic Linear TV and Streaming Buys
The Addressable Advantage: Connecting and Measuring Audiences Across Your Martech Stack
Not All Identity is Created Equal: What You Might Be Getting Wrong About Your Identity Foundation
TV Has Tipped: Unlocking New Opportunities with Measurable and Addressable CTV
From Cookies to Connected TV: How Publishers Navigate Addressability in a Changing Platform Landscape
How Does Your (Walled) Garden Grow? Measurement Best Practices Across Google, Amazon, and Meta
The Privacy Implications of Generative AI: What's on the Horizon and How to Prepare
Win Big on the Small Screen: Activating Data Across CTV for Personalized Experiences that Convert
Are Your Partners Putting You at Risk? A Marketer and Lawyer on Navigating Fragmented Privacy Norms
Winning Hearts and Wallets: Building Loyalty Programs that Drive Retention and Lifetime Value