“If you know anything about television, you probably know Alan Wolk.” That’s how Adweek describes the best-selling author of Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry.
Slate Editor-in-Chief Jacob Weisberg wrote a stellar review of Over The Top that was featured in a cover story in the New York Review of Books, and Wolk’s tome is currently being used as a textbook at a number of colleges and business schools, including USC’s Marshall School of Business.
It’s safe to say that Wolk, who has also been recognized by Wired as one of the Top 20 Thinkers In Social TV and Second Screen, has established himself as one of the industry’s most influential thought leaders.
As co-founder and lead analyst of TV[R]EV, Wolk has created one of the media industry’s go-to sites for understanding the changes coming from Hollywood, Silicon Valley, Madison Avenue and beyond.
Wolk has written and spoken extensively about these upcoming changes and their effect on television’s advertising ecosystem. He shares his insights on an exclusive basis via TV[R]EV’s global consulting services, which provides bespoke research and trend reports, plus guidance on branding and product development for networks, MVPDs, ad tech startups and other media-related companies. Wolk also serves as Senior Advisor for MediaLink.
A frequent contributor to and columnist for Slate, Forbes, Decider and other industry news sites, Wolk has been interviewed and quoted by everyone from NPR to The New York Times to CBC National News and is now a regular on Cheddar TV, offering expert opinion on breaking stories in the media industry.
Prior to his transition to television, Alan spent many years working on the creative end of the ad business as an award-winning copywriter and creative director. His career took him from storied creative hot shop Anderson & Lembke to big agencies like JWT, Ogilvy and BBDO, where he helped start-up Atmosphere, BBDO’s digital agency.
A NYC native and graduate of Stuyvesant High School, Binghamton University and the Boston University School of Law, Wolk currently lives suburban New Jersey with his two teenage children and an extremely cute goldendoodle puppy. He has served the community as a Little League and rec basketball coach for many years and is an avid CrossFit athlete and improv performer.