Anne Gherini is a marketing executive, writer, and public speaker with over a decade of experience leading both B2B and B2C marketing teams. Anne spent the first part of her career in the entertainment industry negotiating partnerships at Paramount Pictures and Sony PlayStation. She then led the marketing at several venture-backed startups, including StumbleUpon and now Affinity.co. Her focus consists of go-to-market strategy and artificial intelligence for sales and marketing. Anne is also a columnist for Inc. Magazine and Huffington Post.