As Vice President of Digital Acquisitions for Barclays, Aparna is responsible for developing acquisition strategies across Cards, Online Savings and Personal Loans. Her focus spans across technology, process engineering, product management and marketing. Omni channel marketing across a connected MarTech suite that offers seamless integration of first, second and third party data is the core of marketing initiatives driven by Barclays.
Aparna has an MBA from Columbia Business School, New York.
Aparna is speaking at RampUp 2019—register here.