Barry Levine

Barry Levine

Barry Levine writes about marketing tech and ad tech for RampUp, Marketing Dive, and various content marketing clients. Previously, he covered this space as a Senior Reporter for Marketing Land, MarTech Today and Search Engine Land, as a Senior Writer for VentureBeat, and, before that, as a reporter for CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET in NYC; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game (400,000+ sold, featured in Time, Newsweek, Rolling Stone, others); wrote the “Power Klingon” audio book for Simon & Schuster; founded and led a nationally-recognized independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

More from Barry

As Third-Party Cookies Fade Away, What Happens to Online Advertising and Measurement?

Chipotle’s Digital-Only Restaurant Points to the Industry’s Post-Pandemic Future

Iab Tech Lab Is Trying to Wrangle “Wild West” of CTV Ads With Proposed Standards

What California’s New CPRA Will Mean for Marketers

IAB Europe: Belgium’s DPA Misses the Point

The Big Reset, Part 2: The New Normal of In-Person Marketing

The Big Reset, Part 1: How the Pandemic Accelerated Existing Trends

Netflix Had a Problem With New Subscribers. Then, the Pandemic Hit.

A New Ad Industry Coalition Will Set Standards for the World After Third-Party Cookies

CCPA Is So Yesterday—Say Hello to the California Privacy Rights Act (CPRA)

If Third-Party Cookies Keep Dying, What Happens to Marketing Personalization?

ATSC 3.0 Could Be the ‘Revenge of Broadcasters’

AdLedger Study: 73 Percent See Blockchain as ‘Viable’ for New Adtech Standardization

Marketers Improvise Digital-Focused ‘Plan Bs’ as Pandemic Scrambles In-Person Campaigns

New Data Indicates Some Ways That Ad Strategy Can Adapt to Coronavirus

The Future of Netflix: In the Shoot-Out with Apple, Disney and Comcast, What Should Netflix do?

What the New State Privacy Laws Have in Common: An Emerging Consensus on Consumer Privacy

With Third-Party Cookies Crumbling, Programmatic Guaranteed Booms by Promising Premium Publishers at Scale

Marketing Tool Vendors Declare: CRMs Are Old Hat

With CCPA and GDPR Still Works-in-Progress, What’s the Best Compliance Strategy?

IAB Releases Final Version of Its CCPA Framework and Contract for Publishers’ Partners

What’s the Impact of Maine’s New Privacy Law?

As Voice Interfaces Take Over, Marketers’ Understanding Lags Behind

How Teemo Survived a GDPR Crackdown

As the Third-Party Cookie Crumbles, What Kind of Marketing Will Emerge?

After Google Made Chrome Incognito Mode Invisible Again, What Can Publishers Do?

IAB’s Newest Transparency and Consent Framework is Out—and Google is Finally on Board

How Can Marketers Handle All the Layers of Privacy Regulations?