Since moving to Australia from Germany in 2002 Christian Bartens has quickly established a reputation as a leader in the use of data analytics to shape effective marketing strategies. With a successful career that spanned technology, tourism and marketing, in-house roles and entrepreneurial start-ups, he established Datalicious in 2007, recognising the growing importance data would have given the increasing digitisation of marketing. His agency strives to makes data accessible to non-analysts and to provide actionable insights to marketers.
Christian’s experience is recognised across the marketing profession, making him an in-demand speaker at major events, including the Festival of Marketing in London, SMX, EEAA 2015 Leaders Forum, ad:tech Australia and ADMA TechMix. He works with industry bodies, such as ADMA and IAB, to define industry best practice standards – and he recently chaired the Analytics Expert Group at ADMA. Currently, working out of DC, he is personally overseeing the expansion of Datalicious in North America.
Hear Christian speak on the RampUp 2018 panel Attribution: The Key To Keeping And Growing Your Budget, here: