Derek Baker

Derek Baker

Derek is a Partner and CMO Advisory leader at PwC, where he works closely with marketing leaders on digital and marketing transformation initiatives. Derek operates at the intersection of media, data and marketing technology to help companies develop the capabilities and operating model, to accelerate customer acquisition and create value from customers

Derek has deep experience in helping companies drive growth through large scale digital marketing transformations as well as helping tune tactical performance. This includes, advising on marketing technology stack design and rationalization, media and marketing campaign effectiveness and customer data strategies.

Prior to joining PwC, Derek spent nine years at Accenture Interactive as a leader within its digital marketing transformation team, and as Accenture Interactive’s North American head of programmatic services, he was responsible for Accenture’s paid media and programmatic offerings.