Joe Apprendi

Joe Apprendi

Joe is a General Partner at Revel. Joe is a recognized marketing thought leader with more than two decades’ experience as an entrepreneur and investor in digital marketing technology.

In 2006, Joe founded Collective, a pioneer in digital media advertising which he founded and where he was the Chief Executive Officer from 2006 to 2017.  Joe remains as Chairman of the Board.  Before founding Collective, Joe served as CEO of North America at Falk eSolutions, an ad serving technology company, acquired by DoubleClick in 2006. Prior to Falk, Joe was Executive Vice President of Eyeblaster™, now Sizmek, where he was responsible for sales and marketing worldwide for its rich media ad management platform. Joe previously served as Senior Vice President, North American Sales at 24/7 Real Media, now WPP’s Xaxis.

Business Insider recognized Joe as one of its 2014 Silicon Alley List of Technology leaders. A past winner of Ernst & Young’s Entrepreneur of the Year® for Metro NY, Joe serves on the Board of Directors and Executive Committee of the Internet Advertising Bureau (IAB). Joe is a graduate of Oberlin College, where he received his BA in Economics.