As a Principal Consultant at Lytics, Kokila Mallikarjuna inspires organizations to leverage data to create and deploy 1:1 customer experiences. Her current client list includes global organizations in the B2B and B2C space and covers a variety of industries. In a career that spans over 10 years of client-side experience, she has the unique perspective of creating data-driven multichannel lifecycle programs for both established enterprises and rapid-growth start ups. During her respective tenures at Nike and adidas, she advocated for and deployed customer-centric CRM programs. In her roles with Chewy and Magic Leap, she helped lay the foundations for developing digitally-focused customer engagement programs.