Krista Panoff is responsible for business development and digital partnerships for TransUnion Digital. In this role, she’s created the distribution network for AdFuel audiences across the online advertising ecosystem on the industry’s leading publishers and platforms. Her team also is responsible for data licensing and linkage solutions with digital partners. Previously at TransUnion, Panoff was director of business development for Identity Solutions where she consulted with TransUnion prospects and clients about overcoming their existing challenges with fraud and identity management solutions.
Panoff holds a bachelor’s degree in economics from the University of Oregon.