Lars Hyman

Lars Hyman

Lars has over 25 years’ experience in media and is Initiative’s Head of Communications Design, East Coast. He is a curious and disciplined media practitioner specializing in creating consumer-led, digital-centric, analytics-driven multichannel communication plans, and has a passion for creating cross-functional team harmony: “C’mon, we’re all on the same team– let’s make something happen!” Lars has been a team lead for both brand and performance-driven clients across a number of verticals. Lars works with his team to ensure delivery of best-in-class, end-to-end integrated communications plans at efficient rates with measurable and optimized outcomes.