Liane is Head of Precision Media and Investments for Digitas North America, overseeing audience-based buying for clients such as Bank of America, GlaxoSmithKline, Dunkin’ Donuts, Under Armour, and Whirlpool. Liane’s team of over 75 programmatic experts takes a data-first approach to media activation, nimbly moving through various data management and demand side platforms. Before joining Digitas, Liane spent five years at Hill Holliday, now Trilia Media, where she oversaw platform media buying for clients including Marshalls, HomeGoods, Liberty Mutual, and John Hancock. Her experience leading a programmatic buying team gives her an unparalleled understanding of media technology and buying. Her cross-channel roots and experience managing both local and national accounts help her think outside the box on ways to bring targeting and precision to mass-media channels.
Respected in the industry, Liane has spoken at AdExchanger’s Programmatic I/O in 2018, 2019, and 2020, and frequently serves as an expert for reporters covering programmatic media. She sits on The Trade Desk’s Advisory Council, and was recently named a 2019 Top Woman in Media by Cynopsis Media and Industry Trailblazer by Folio Magazine. She graduated with a marketing and finance degree from Providence College, and completed her MBA at Suffolk University in 2015. Liane recently moved to Milton, MA, and got a puppy earlier this year.