Marc Ginsberg is the VP-GM of the Amex Advance business. They are charged with building new services for American Express leveraging their core data and capabilities. Marc’s career has been highlighted by using big data to create and grow businesses. Prior to joining American Express he spent six years as President, Advertising Solutions for Cardlytics, Inc. where they used bank transaction data to develop marketing products for retailers and strategic partners. Prior to that, he lead the Commercial Division of DIRECTV , including early engagement on the addressable TV platform. He also spent time using data and analytics to solve problems with P&G, Deloitte Consulting and Catalina Marketing. Marc has a BS in Decision Sciences and Finance from The University of Florida and an MBA from The Anderson School at UCLA.