Prajwal is the Head of Product, Marketplace and Connected TV at InMobi. Having worked in the performance marketing space, especially on attribution for disjoint systems, Prajwal understands the complex advertising and marketing landscape of measurement and attribution in depth. He’s spent the past six years with InMobi’s product team, currently heading products for InMobi’s exchange and connected TV offerings. Prajwal was also responsible for building InMobi’s device monetization, retargeting, attribution and affiliate marketing products. Prior to InMobi, Prajwal was a technical developer and evangelist at Yahoo and has tried his hand at entrepreneurship as well.