Sean Muller is a veteran entrepreneur and thought leader in TV and advertising measurement. Sean is the CEO of iSpot.tv, a TV attention and conversion analytics company he founded in 2012. iSpot.tv measures TV advertising in real-time and across 8M Smart TV screens. Its attention analytics measure the propensity of consumers to interrupt an ad play on TV. Its conversion analytics set the industry standard for TV attribution by directly connecting TV ad impressions with web, app and sales activity. iSpot.tv’s products are used daily by over 1,000 brands, networks and agencies.
Sean has founded or served as a key executive in half a dozen ventures throughout his career, including Demand Media, MediaNet Digital, eNom and The Wedding Tracker. He is a graduate of the University of Washington, and resides in Bellevue, WA with his wife and two boys.