Tara-Nicholle Nelson

Tara-Nicholle Nelson

Tara is a self-professed Impact Junkie (her words) and the CEO of Transformational Consumer Insights (TCI), a strategy and customer research firm. TCI creates customer loyalty/engagement, brand, positioning and content strategies based on research and deep, human insight.

Tara also serves as transition coach to a select few transformational leaders. She delights in helping leaders find the shifts and wisdom to release their limiting factors.

Tara speaks and writes about transformation, conscious leadership, behavior change and marketing. She created the concept of the Transformational Consumer, people who eagerly buy products and consume content they think will further their never-ending efforts to change their behavior for the healthier, wealthier and wiser.

Formerly, Tara was the VP, Marketing for MyFitnessPal, now part of Under Armour. During Tara’s tenure, MyFitnessPal grew from 45 million to more than 100 million users. Previously, Tara created content and marketing strategy for brands including HGTV, ING Direct (now Capital One), Eventbrite, Trulia (now Zillow), Lookout Mobile Security and Chegg. She holds Bachelor’s and Master’s degrees in Psychology, and a Juris Doctorate from UC Berkeley.

Tara prides herself on being a world-class brunch athlete and devoted pug servant. She is the Board President of City Slicker Farms, a West Oakland urban farm and food justice org, and is excruciatingly close to hitting her 500th spin class at Ride Oakland.