I have been tasked with building out accounts (agency side) and growing adtech in-house capabilities (client side), spanning: DMP management, data strategy/negotiations into programmatic precision advertising, and media strategy into overall brand strategy. As such, I have developed a holistic skill set enabling me to strive towards a 360° customer view, utilizing both known and unknown data.
My immediate interests span data management, programmatic implementation, and reporting. I believe in due diligence, metrics reporting, and the overall “story” looking to be told.
Fun Facts: I started college at 15, have set foot on 30+ countries, and am a self-taught developer partaking on a machine learning journey.