Tim Ho is a marketing professional with expertise in digital advertising, programmatic, data analytics, and audience strategy. He enjoys combining different marketing and advertising technologies to drive success for advertisers. The holistic storytelling he creates from analytics gives advertisers confidence that they are getting the most out of their advertising spend.
Tim started his digital media journey in the programmatic space, where he was instrumental in Cox Media Group’s adoption of programmatic yield across its 80+ properties nationwide. Tim is currently overseeing the campaign management and analytics team for the Minneapolis Star Tribune. The team works with the publisher’s direct advertisers to build successful digital campaigns and deliver a positive return on investment.