Apr 11, 2019
SunTrust Park: 755 Battery Ave SE, Atlanta, GA 30339
Date and Time
April 11, 2019: 12:00 PM - 7:00 PM
(Baseball game starts at 7:20 PM)
- SunTrust Park: 755 Battery Ave SE, Atlanta, GA 30339
RampUp is making its way to your city! Gain insights to stay on top of marketing and tech trends tailored to your business, from leaders in your city and beyond. We’ll make sure you have what you need to take your omnichannel marketing strategies to the people-based level.
Interested in a stadium tour or watching the Atlanta Braves vs. the New York Mets? Make sure to stay for our networking mixer, which starts at 5:30 PM.
Please note, the content of this event is best suited for digital marketers and agency teams that support them. Space is limited and registrations are subject to approval.
Thursday - April 11th, 2019
Registration + Lunch
Cultivating the Modern Marketing Mindset
The neuroscience behind what we do remains an untapped opportunity in modern marketing. How do people think, act, and feel when they come across our brand, whether it’s a display ad or an in-store experience? Jim Nail of Forrester dives into the role of emotion in marketing and how we can cultivate a modern marketing mindset to better serve the business and inform decision making.
LiveRamp Innovation Studio
Choose from one of two sessions:
Third-Party Data Strategies for Facebook and Beyond
LiveRamp’s IdentityLink Data Store is your one-stop shop to build audiences for winning Facebook campaigns—and campaigns across hundreds of other destinations, for that matter. In this session, learn how to select Facebook-compliant third-party data in the IdentityLink Data Store, then distribute it to Facebook. We’ll also share some industry-specific strategies that are applicable across the omnichannel marketing ecosystem.
Identity 101: Build a Graph the Right Way
With an identity framework in place, marketers can resolve customer engagements across all their media and other touch points. This session will give you a foundational understanding to how LiveRamp serves as the identity foundation for your entire tech stack and drives business goals for your organization.
Building Data Narratives
Data isn’t in short supply. Data that can be analyzed and turned into business insights, however, remains a hot commodity. Hear how one agency collaborates with clients to revamp their approach to data and analytics, yielding tangible business results for both agency and client.
Future Proof Your Data Strategies
Businesses run on data, yet most are forced to revisit their data strategies more often than they’d like due to an ever-changing regulatory environment or shifting business priorities. This panel explores how businesses can future-proof their data strategies by bringing the right internal teams together to collaborate on a plan that works for all.
Bridging the TV-Digital Divide
The worlds of digital and TV are converging. Leading companies will no longer treat these disciplines as separate, but will work to merge their teams to share best practices, technology, and data. Our speakers will share how they’ve bridged the TV-digital divide to create more effective omnichannel strategies and better customer experiences.