Nov 7, 2019
Archer Hotel – 3121 Palm Way, Austin, TX 78758
Date and Time
November 7, 2019: 12:00 PM - 5:00 PM
- Archer Hotel – 3121 Palm Way, Austin, TX 78758
RampUp is making its way to your city!
Gain insights to stay on top of omnichannel marketing and tech trends tailored to your industry, from leaders in your city and beyond. We’ll make sure you’re well-equipped to stay ahead of the curve and top-of-mind for your customers.
Please note, the content of this event is best suited for digital marketers, media buyers, marketing technologists, and agency teams that support them. Space is limited and registrations are subject to approval. You are approved to attend if you do not hear otherwise from us.
Thursday - November 7th, 2019
Registration and Lunch
1:00PM - Grand Salon
1:05PM - Grand Salon
The Identity Resolution Imperative:
Building The Foundation for Marketing In Consumers’ Moments
Marketing has always been about knowing the customer. As customer experiences become more complex, effective privacy-conscious identity resolution will make or break brands’ ability to harness customer insights and orchestrate engagement. In this presentation, Joe Stanhope, Vice President, Principal Analyst at Forrester, will cover the strategic importance of identity resolution, highlighting current and emerging applications and a framework that brands can follow.
1:45PM - Grand Salon
LiveRamp Innovation Studio: Get Customer-Centric with Onboarding
Odds are you are already connecting people, data, and devices in some way. But this doesn’t negate the day-to-day challenges of accurately calculating ROAS, optimizing your media plan, proving your Mar Tech strategy, and more. In this interactive session, you’ll learn how LiveRamp addresses these issues and fits into your existing workflows.
2:15PM - Grand Salon
LiveRamp Innovation Studio: Preparing for the CCPA
With the CCPA on the horizon, strong privacy management controls and consumer data transparency are more crucial than ever. Join this session and learn best practices for achieving compliance from Tim Geenen, General Manager of Faktor and the founder of one of the first independent consent management platforms (CMPs). We’ll be covering key features of our CMP that empower consumers and facilitate an equal value exchange between consumers, brands, and publishers, and what you should think about before the CCPA goes into effect next year.
2:45PM - Grand Salon
3:05PM - Grand Salon
Does a Rising Regulatory Tide Lift All Boats?
Global data regulation will be a fact of life for at least the next few years. If they work as intended, though, consumers will have more control over their information and a greater understanding of their role in the marketing ecosystem. This conversation shares how we can positively impact marketers’ use of data and technology and reach this nirvana.
3:35PM - Grand Salon
Data Strategies for People-Based Marketing
Marketers of all stripes struggle to determine where to get started with people-based marketing and scale their efforts with the right Mar Tech and organizational investments. Lindsay Chastain, Senior Director, Global Digital Marketing for Ancestry.com, shares the crawl, walk, run of using LiveRamp for people-based marketing, culminating in measuring true ROI and delivering greater value to the business.