Boston

Oct 23, 2019

Hotel Revere - 200 Stuart St, Boston, MA 02116

  • Date and Time

  • October 23, 2019: 12:00 PM - 5:30 PM

  • Location

  • Hotel Revere - 200 Stuart St, Boston, MA 02116

RampUp is making its way to your city!

Gain insights to stay on top of omnichannel marketing and tech trends tailored to your industry, from leaders in your city and beyond. We’ll make sure you’re well-equipped to stay ahead of the curve and top-of-mind for your customers.

Please note, the content of this event is best suited for digital marketers, media buyers, marketing technologists, and agency teams that support them. Space is limited and registrations are subject to approval. You are approved to attend if you do not hear otherwise from us.

Speakers

Agenda

Wednesday - October 23rd, 2019

12:00PM

Registration and Lunch

1:00PM

Welcome Remarks

1:05PM

Cultivating a Growth Mindset

  • Gayle Meyers - LUMA Partners

It’s not easy to be a modern marketer. They have to stay on top of technology, creative, and data trends, not to mention regulatory realities. To truly advance your career, marketers need to form a long-term vision of what they want to achieve, how it will benefit the business, and stay with projects that may take months or even a year to see the true payoff. Our keynote speaker shares her own path to finding her strengths in our industry, and what it takes to weather the inevitable headwinds that will come your way.

1:40PM

Data Strategies for People-Based Marketing

Marketers of all stripes struggle to determine where to get started with people-based marketing and scale their efforts with the right Mar Tech and organizational investments. Our presenter will share the crawl, walk, run of using LiveRamp for people-based marketing, culminating in measuring true ROI and delivering greater value to the business.

2:10PM

Break

LiveRamp Innovation Studio

2:15PM

Third-Party Data Strategies for Social Media

Enhance your social targeting with our established advertiser-direct solutions for Facebook, LinkedIn, Twitter, Pinterest, and Snapchat, which enables advertisers to buy custom or syndicated audiences from 150+ data providers for powerful audience enhancement. This session will walk through the types of data you can access to target the most qualified customers based on various triggers and behaviors.

LiveRamp Innovation Studio

2:15PM

LiveRamp 101

Odds are you are already connecting people, data, and devices in some way. But this doesn’t negate the day-to-day challenges of accurately calculating ROAS, optimizing your media plan, proving your Mar Tech strategy, and more. In this interactive session, you’ll learn how LiveRamp addresses these issues and fits into your existing workflows.

LiveRamp Innovation Studio

2:15PM

The Next Generation of TV Planning, Buying, and Measurement

Data Plus Math, a LiveRamp company, provides agencies and brands with the tools they need to measure TV and video investment using outcome-based guarantees in a consistent, scalable manner. Arm your clients with best-in-class metrics that provide true campaign ROI and enable more timely investment optimization. By joining forces with Data Plus Math, LiveRamp is able to introduce identity capabilities into outcome-based measurement across the TV ecosystem. Combine fragmented TV data with first- or third-party data in a safe and privacy-compliant manner to accurately tie TV investments to business outcomes. This combination provides measurability on TV like never before.

2:45PM

Break

3:00PM

How to Maximize Digital and TV ROI

  • Data + Math

When audiences can be anywhere, it’s imperative for digital and TV teams to work in lockstep. Learn how to share insights and strategies and speed online and offline outcomes, ultimately transforming marketing from cost center to revenue driver.

3:30PM

Journeys to True Personalization (panel)

Despite knowing that people are willing to offer their data for more personalized experiences, companies have yet to fully deliver on the promise of fully customized content and offers. Our panel representing a range of industries shares their journeys to true personalization in collaboration with IT, legal, and privacy.

4:00PM

Networking Mixer

Sponsors

Register Now

Please note, the content of this event is best suited for digital marketers, media buyers, marketing technologists, and agency teams that support them. Space is limited and registrations are subject to approval. You are approved to attend if you do not hear otherwise from us.