Chicago

Sep 20, 2018

The Ritz-Carlton Chicago
Located in: Water Tower Place
160 E Pearson St, Chicago, IL 60611

  • Date and Time

  • Sep 20, 2018 - 9:00am - 6:00pm
  • Location

  • The Ritz-Carlton Chicago
    Located in: Water Tower Place
    160 E Pearson St, Chicago, IL 60611

RampUp is hitting the road. Join us in Chicago!

That’s right—we’re making your city THE destination for leaders in martech.

Learn what you need to know to stay on top of digital marketing and tech trends, all from industry leaders from your city and beyond. We’ll make sure you have what you need to take your digital marketing strategy to the people-based level.

Interested in sponsoring RampUp? Send us a note at RampUpSponsors@RampedUp.us.

Speakers

Agenda

Thursday - September 20th, 2018

8:30AM

Breakfast and Check-In

9:30AM

Welcome Remarks

9:45AM

The Neuroscience of Embracing Change in Marketing and Consumerism

  • Rexi Media

10:05AM

Managing Data Disruption

  • Samsung

Track A: The New Data Landscape

10:35AM

LiveRamp Deep Dives

Want to learn more about LiveRamp and the power of identity resolution? This is your opportunity to deep dive into LiveRamp’s core product offering as it directly relates to your business.
Select the industry that best fits your business when you register.
Industries include:
Retail
CPG
Travel/Hospitality
Financial Services
Health Care/Pharmaceuticals
Data Ethics and Privacy

11:40AM

Lunch

1:00PM

What's the Difference Between Being Data-Driven and People-Based?

  • REI

All players within the digital world use the phrases “data-driven” and “people-based,” but what do these words mean? People often use them interchangeably, but do they really mean the same thing? You can be data-driven but not active on a people-based level in every channel. Yes! But to be people-based, your organization must be data-driven. These complementing terms will ultimately shape the future of your marketing, so you’d better know the difference.

1:35PM

The Numbers You're Not Seeing That You Should

Fraud continues to be top of mind for marketers, but there are a lot of metrics that they don’t traditionally care about that they should, e.g. “How much of my marketing spend was wasted due to fraud? What percentage of new followers on Facebook are fake accounts?” If those numbers were going to the top, would there be an industry-wide focus on really understanding fraud and combating it head on?

2:10PM

Building a Brand's Data Ethics The Privacy Compliance Tidalwave

  • LUMA Partners

How many emails did you receive from companies notifying you of their new privacy and data management policies? How many emails did you send notifying your customers about your new data and privacy terms? This is the of many waves of disruption. Learn how to make your data strategy ride the waves instead of get washed away.

2:40PM

Break

2:50PM

What’s the Practical Benefit of Having More Access to Data in the TV Planning and Buying Process?

  • LUMA Partners
  • AMC Networks
  • Fox Networks Group

Marketers are now able to accurately understand the true performance of their TV ads. Advanced TV could be considered if judged by traditional TV viewing metrics, so as this transition unfolds, what are companies operating in this industry focused on? Let’s discuss what insights are needed for sophisticated TV targeting at scale.

3:20PM

Applying the Mechanics of Blockchain to Your Digital Strategy

  • Mavatar

Increasing ad costs and waste, bot-generated traffic, non-transparent attribution models, phony metrics, and user privacy issues are more prevalent than ever and raising concerns across the industry. Blockchain promises to remove the middlemen to make advertising democratized, transparent and effective by connecting advertisers, publishers and consumers in one decentralized network. Learn why we should embrace it rather than resist.

Track B: Redefining the Customer Experience

10:35AM

Going Beyond Customer Centricity in the Age of Trust

  • Forrester

Being customer centric is not a new concept, but how many brands can actually say and prove their business and marketing puts the customer first? As the industry faces uncertainity, it’s important to put the customer first to (re)gain trust. We’ll outline the steps to a truly customer centric business/marketing strategy to keep/earn your customers’ trust for the future.

11:40AM

Lunch

1:00PM

Attracting the Connected Customer Wherever They Are

  • LiveNation

1:35PM

Sink or Swim: Using a First-Party Data Lake

  • AIG

The most advanced marketers are getting serious about building their own data lakes. But building a data lake is difficult and daunting, and it’s a significant investment to build and maintain. We’ll speak with a few data lake pioneers who will share key learnings.

2:10PM

Onboarding for Person-Based Omni-channel: Attribution and Targeting

  • T-Mobile

Multitouch attribution is the holy grail for marketers, but it’s a process to get there. Your measurement strategy must have a strong foundation to support multitouch attribution at scale. The other piece to the puzzle is having a team who can manage and gain valuable insights from measuring and attributing your digital efforts. Learn how attribution and your team must evolve to really leverage multitouch attribution.

2:40PM

Break

2:50PM

Winning at Information-Based creative

  • U.S. Bank
  • CNN Digital

We now know that information-based creative evokes emotions and moves people into action. As we continue to understand the importance of one-to-one messaging, how can we leverage the power of “nowness” to create emotionally resonant data-driven creative that engages customers? Let’s explore how data and marketing players are using data to fuel more emotional and creative experiences and consumer connections.

3:20PM

Data-Powered Partnerships

  • Pandora
  • Pernod Ricard
  • Advertising Age
  • TransUnion

In a world where third-party data is heavily relied on by brands to add scale and enrich their own first-party data, second-party data has now become a game-changer that offers an opportunity to add a layer of differentiation and a unique competitive edge in an otherwise overcrowded data marketplace. Many brands sitting on valuable data assets have come forward to make this type of niche second-party data available in exclusive settings. Leaders will discuss this new and emerging phenomenon.

3:55PM

Roundtable Discussions

4:40PM

Closing Remarks

  • LiveRamp

4:45PM

Cocktail Party

Register now

Highlights