Chicago

Sep 20, 2018

The Ritz-Carlton Chicago
Located in: Water Tower Place
160 E Pearson St, Chicago, IL 60611

  • Date and Time

  • 09/20/2018 9:00 am - 6:00 pm

  • Location

  • The Ritz-Carlton Chicago
    Located in: Water Tower Place
    160 E Pearson St, Chicago, IL 60611

RampUp is hitting the road. Join us in Chicago!

That’s right—we’re making your city THE destination for leaders in martech.

Learn what you need to know to stay on top of digital marketing and tech trends, all from industry leaders from your city and beyond. We’ll make sure you have what you need to take your digital marketing strategy to the people-based level.

Interested in sponsoring RampUp? Send us a note at RampUpSponsors@RampedUp.us.

*ONLINE REGISTRATION IS NOW CLOSED

Speakers

Agenda

Thursday - September 20th, 2018

8:30AM

Breakfast and Check-In

9:30AM

Welcome Remarks

9:45AM

The Neuroscience of Embracing Change in Marketing and Consumerism

Track A: The New Data Landscape

10:35AM

Building a Data Infrastructure

It’s time to take a fresh look at maximizing first-party data, but where and how do you start? This session will explore the benefits of taking an alternate data route and the necessary tools, players, and metrics to help you pivot.

11:05AM

LiveRamp Deep Dives

Want to learn more about LiveRamp and the power of identity resolution? This is your opportunity to deep-dive into LiveRamp’s core product offering as it directly relates to your business. Select the industry or topic that best fits your area of focus when you register. Industries include:
Retail
CPG
Travel/Hospitality
Financial Services
Data Ethics and Privacy

12:00PM Crystal Room

Networking Lunch

1:00PM

What's the Difference between Being Data-Driven and People-Based?

All players within the digital world use the phrases “data-driven” and “people-based,” but what do these words mean? Can you be data-driven but not active on a people-based level in every channel? Yes. But to be people-based, your organization must be data-driven. These complementing terms will ultimately shape the future of your marketing, so it’s important to know where they intersect and diverge.

1:35PM

How Marketers Can Tell if Ad Fraud is Impacting Their Campaigns

Fraud continues to be top of mind for marketers, but there are a lot of metrics that they don’t traditionally care about that they should, e.g. “How much of my marketing spend was wasted due to fraud? What metrics can marketers look at to see if ad fraud is impacting their campaigns? Learn how you can fight to reduce fraud from the top-down and bottom-up, with metrics in hand.

2:10PM

TV's Data-Driven Future

Consumers have fully embraced a converged world (watching what they want, when they want, where they want), yet media companies and marketers have largely kept these channels siloed…until now. With advancements in data and technology, convergent TV is now becoming a reality; and with a ~$170 billion industry at stake, the biggest players are working hard to get their share. This discussion will explore both the capabilities and players at the center of TV’s data-driven future.

2:50PM

Navigating the Data-Driven TV Ecosystem

Although addressable TV is taking off, many marketers are still struggling to navigate the complex ecosystem of TV targeting. Our panelists discuss the insights and analytics needed for an evolved programmatic TV plan.

3:25PM

Applying the Mechanics of Blockchain to Your Digital Strategy

Increasing ad costs and waste, bot-generated traffic, nontransparent attribution models, phony metrics, and user privacy issues are more prevalent than ever. Blockchain promises to remove the middlemen and make advertising democratized, transparent, and effective by connecting advertisers, publishers, and consumers in one decentralized network. Learn why we should embrace it rather than resist.

Track B: Redefining the Customer Experience

10:35AM

How Spending More on Ads Leads to Worse Experiences

When does spending more mean getting worse results? Right now it happens in advertising all the time. The leading programmatic consulting firm and the leading dynamic ad server share industry research on how we are funding bad ads and how data driven CMOS are looking to solve bad ad experiences.

11:05AM

Going beyond Customer Centricity in the Age of Trust

Being customer-centric is not a new concept, but how many brands can actually say and prove their business and marketing puts the customer first? Forrester analyst Fatemeh Khatibloo outlines the steps to a truly customer-centric business/marketing strategy to keep and earn your customers’ trust.

12:00PM Crystal Room

Networking Lunch

1:00PM

The Campaign ROI Playbook - Building Your Analytics Dashboard

Measurement and attribution is on the mind of every marketer. With so many data points available, what is most important for maximizing your campaign KPIs? Learn what information you should be collecting and the tools and teams you need in place to successfully measure ROAS.

1:35PM

Sink or Swim: Using a First-Party Data Lake

The most advanced marketers are getting serious about building their own data lakes. But building a data lake is difficult and daunting, and it’s a significant investment to build and maintain. Newcombe Clark from AIG’s Rapid Learning Lab shares key learnings from AIG’s implementation that can be applied across industries.

2:10PM

Onboarding for Person-Based Omnichannel Attribution and Targeting

Multitouch attribution is the holy grail for marketers, but it’s a process to get there. Does your measurement strategy have a strong foundation to support multitouch attribution at scale? Do you have a team who can manage and analyze your digital efforts? Learn how attribution and your team must evolve to really leverage multitouch attribution.

2:50PM

Winning at Information-Based Creative

We now know that information-based creative evokes emotions and moves people into action. How can we leverage the power of “nowness” to create emotionally resonant data-driven creative that engages customers? This session explores how data and marketing players are using data to fuel more emotional and creative experiences and consumer connections.

3:25PM

Data-Powered Partnerships

In a world where third-party data is heavily relied on by brands to add scale and enrich their own first-party data, second-party data has now become a game-changer that offers an opportunity to add a layer of differentiation and a unique competitive edge in an otherwise overcrowded data marketplace. Many brands sitting on valuable data assets have come forward to make this type of niche second-party data available in exclusive settings. Leaders will discuss this new and emerging phenomenon.

4:00PM

Roundtable Discussions

Planned topics include:
Multitouch Attribution
TV & Data
GDPR
Influence Marketing
IAB Data Transparency Standards
Strategic Content

4:45PM

Closing Remarks by LiveRamp

  • LiveRamp

4:50PM

Cocktail Party

Online Registration Closed

ONLINE REGISTRATION IS NOW CLOSED, 
BUT YOU MAY STILL REGISTER ON-SITE.

Highlights