Apr 9, 2019
Le Meridien Columbus: 620 N High St, Columbus, OH 43215
Date and Time
April 9, 2019: 12:00 PM - 6:30 PM
- Le Meridien Columbus: 620 N High St, Columbus, OH 43215
RampUp is making its way to your city! Gain insights to stay on top of marketing and tech trends tailored to your business, from leaders in your city and beyond. We’ll make sure you have what you need to take your omnichannel marketing strategies to the people-based level.
Please note, the content of this event is best suited for digital marketers and agency teams that support them. Space is limited and registrations are subject to approval.
Tuesday - April 9th, 2019
Registration + Lunch
LiveRamp Innovation Studio
Choose from one of three sessions:
Identity 101: Build a Graph the Right Way
With an identity framework in place, marketers can resolve customer engagements across all their media and other touch points. This session will give you a foundational understanding to how LiveRamp serves as the identity foundation for your entire tech stack and drives business goals for your organization.
Third-Party Data Strategies for Facebook and Beyond
LiveRamp’s IdentityLink Data Store is your one-stop shop to build audiences for winning Facebook campaigns—and campaigns across hundreds of other destinations, for that matter. In this session, learn how to select Facebook-compliant third-party data in the IdentityLink Data Store, then distribute it to Facebook. We’ll also share some industry-specific strategies that are applicable across the omnichannel marketing ecosystem.
People-Based Measurement in Action
With media fragmentation and increasingly complex consumer purchasing paths, measuring marketing ROI just gets tougher. Forward-thinking marketers are turning to advanced measurement strategies to enhance their marketing efforts. Learn how to leverage identity resolution for different people-based measurement use cases, from closed-loop measurement to multi-touch attribution to data lakes, all in service of accurately calculating ROI and providing better customer experiences.
Align Your Data and Media Strategies
Businesses are forced to revisit their media and data strategies more often than they’d like due to an ever-changing regulatory environment or shifting business priorities. The downstream effect on media buys and ROAS can cause advertisers to scramble to meet their goals. This session explores how media and data teams can work together to minimize disruptions to the business and customer experience.
Balancing Brand Advertising and Performance Marketing
Traditional advertisers are moving toward direct-to-consumer models, changing the way we view brand advertising and performance marketing. Discover which other trends have caused companies to rethink their media investments and creative, and learn strategies for striking the right balance.
Moving Up the Measurement Curve
“I jumped from last touch to building a data lake” … said no one ever. Marketers of all stripes struggle to determine how to scale their measurement efforts and use insights in their reports to optimize future campaigns, realize greater ROI, and secure additional budget. Learn the crawl, walk, run of measuring true ROI and delivering greater value to the business.
Bridging the TV-Digital Divide
The worlds of digital and TV are converging. Leading companies will no longer treat these disciplines as separate, but will work to merge their teams to share best practices, technology, and data. Our speakers will share how they’ve bridged the TV-digital divide to create more effective omnichannel strategies and better customer experiences.