May 21, 2019
National Park Stadium: 1500 S Capitol St SE, Washington, DC 20003
Date and Time
May 21, 2019: 9:00 AM - 7:00 PM
- National Park Stadium: 1500 S Capitol St SE, Washington, DC 20003
RampUp is making its way to your city! Gain insights to stay on top of digital marketing and tech trends tailored to your industries, from leaders in your city and beyond. We’ll make sure you have what you need to take your digital marketing strategy to the people-based level.
Please note, the content of this event is best suited for digital marketers, agencies and political influencers. Space is limited and registrations are subject to approval.
Tuesday - May 21st, 2019
Breakfast & Registration
Achieving the Diversity Trifecta: Technology, Leadership, and Policymaking
Promoting diversity and inclusion often occurs in silos. Now is the time to collaborate. Our panel discusses how we can join forces to achieve what our country needs: leadership reflective of every community; innovation with clear, tangible, human benefits; and fair policies.
LiveRamp Innovation Studio
Choose from one of three sessions:
1) Identity 101
With an identity framework in place, marketers and agencies can resolve consumer engagements across all their media—from TV to digital—and other touch points. This session will give you a basic understanding of how LiveRamp serves as the identity foundation for your entire tech stack and drives business goals for your organization.
2) Third-Party Data Strategies for Facebook and Beyond
LiveRamp’s IdentityLink Data Store is your one-stop shop to build audiences for winning Facebook campaigns—and campaigns across hundreds of other destinations, for that matter. In this session, learn how to select Facebook-compliant third-party data in the IdentityLink Data Store, then distribute it to Facebook. We’ll also share some industry-specific strategies that are applicable across the omnichannel marketing ecosystem.
3) People-Based Measurement in Action
With media fragmentation and increasingly complex consumer purchasing paths, measuring marketing ROI just gets tougher. Forward-thinking marketers are turning to advanced measurement strategies to enhance their marketing efforts. Learn how to leverage identity resolution for different people-based measurement use cases, from closed-loop measurement to multitouch attribution to data lakes, all in service of accurately calculating ROI and providing better customer experiences.
New Wave Technology and Policy
Innovation and Regulation in Perfect Harmony
- Jocelyn Aqua, Principal, Regulatory Privacy & Cybersecurity, PwC
It’s a fact that some companies have innovated at the expense of regulation. With a greater spotlight on tech companies’ every move, the time is now to learn how to remain innovative while staying ahead of the data privacy curve. Our panel will discuss how they’ve revamped their product, data, and marketing strategies from the inside out to ensure that their businesses are built on an ethical foundation.
Consumer privacy is under a microscope. It seems like industry, government, and consumer groups alike are jockeying for position to lead the “fourth wave of privacy regulation.” Expect a great debate on the topic from two seasoned veterans who have spent their careers representing the tech industry and the general public.
Future-Proof Your Data Strategies
Businesses run on data, yet most are forced to revisit their data strategies more often than they’d like due to an ever-changing regulatory environment or shifting business priorities. This fireside chat explores how businesses can future-proof their data strategies by bringing the right internal teams together to collaborate on a plan that works for all.
Connecting the Fragmented Healthcare Data Ecosystem
- Patsy Bailin - Datavant
- Brian Files, Principal, BBF Consulting
The explosion of successful digital health companies shows how hungry the market is to improve the healthcare experience with data at the core. Discover how healthcare companies are solving many of the same issues marketers face and achieving remarkable outcomes—better preventative care, shorter hospital stays, and healthier communities.
All the Right Tech Moves
Continued fragmentation in our industry prevents us from delivering better, data-driven experiences, but it doesn’t have to be that way. Our speakers share how dispersed organizations can take control of their technology and data strategies, make the right investments, and empower teams to build stronger, lasting customer relationships.
Building an Omnichannel Strategy
Building Data Narratives
Data isn’t in short supply. Data that can be analyzed and turned into business insights, however, remains a hot commodity. Hear how one brand and agency pair collaborated to revamp their approach to data and analytics, yielding tangible business results for both.
Optimize ROI to Improve Your Bottom Line
“I jumped from last touch to building a data lake” … said no one ever. Marketers of all stripes struggle to determine how to scale their measurement efforts and use insights in their reports to optimize future campaigns and realize greater ROI. Learn how to visualize your next optimization move and work toward making it a reality.
Bridging the TV-Digital Divide
The worlds of digital and TV are converging. Leading companies will no longer treat these disciplines as separate, but will work to merge their teams to share best practices, technology, and data. Our speakers will share how they’ve bridged the TV-digital divide to create more effective omnichannel strategies and better customer experiences.
Beginner to Expert-Level Advanced TV
Brands are at different maturity levels with advanced TV, meaning they are at different stages in the data they use and insights that can inform holistic marketing strategies. Hear from brands across industries as to how they are using advanced TV and what their next steps are for bridging the TV-digital divide.
Achieving Omnichannel Harmony
So you finally have your tech stack sorted—congrats! Now, how can your platforms work together to power the best data-driven (or people-based) marketing strategy? Learn how brands are bringing more channels into their omnichannel data-driven marketing plans, like Pinterest, connected TV, email automation, and more.