London

Nov 13, 2018

The Savoy, Strand, London WC2R 0EZ

  • Date and Time

  • 11/13/2018 8:30am - 6:30pm

  • Location

  • The Savoy, Strand, London WC2R 0EZ

RampUp On The Road is coming to Europe. Join us in London!

That’s right – for the first time ever, the RampUp roadshow series  is crossing the pond and making London THE destination for leaders in martech.

Learn what you need to know to stay on top of digital marketing and tech trends, all from industry leaders across Europe and beyond. We’ll make sure you have what you need to take your digital marketing strategy to the next, people-based level.

Speakers

Agenda

Tuesday - November 13th, 2018

8:30AM

Breakfast and Check-In

9:30AM

Welcome Remarks

9:45AM

Keynote: Is Outcome-Driven Media the Future?

Breakout One: Redefining the Customer Experience, Lancaster Ballroom

10:30AM

What's the Difference between Data-Driven and People-Based Marketing?

The digital space is increasingly saturated with phrases like “data-driven” and “people-based,” but what do these words actually mean? You can be data-driven without being people-based, but to be people-based, your organization must be data-driven. These complementing terms will ultimately shape the future of your marketing, so it’s important to know where they intersect and diverge.

11:10AM

B2B from A to Z

B2B marketers face unique challenges. Join the LiveRamp B2B team for an interactive discussion that will cover these challenges, how to think about account resolution, as well as B2B solutions to reach the audiences you most care about. Whether you’re a seasoned B2B pro or just getting started, we hope you’ll join us.

12:00PM

Networking Lunch: Roundtable Discussions

Select a table with an intriguing topic and sit next to someone you don’t know! Lunch will be spent diving into various topics around data-driven marketing with your peers.

1:00PM

How Mobile Has Changed the Customer Journey

Mobile has dismantled old marketing approaches and opened doors for advertisers by providing valuable consumer data and an additional channel to reach potential customers through more precise targeting and relevant messaging. Discussions will cover the impact mobile has on PTP, including the measurement and creativity limitations marketers have to overcome.

1:35PM

The Journey to Accuracy in CPG

Technology has played a huge role in advancing measurement strategies from attribution to predictive modelling, but it’s a process to get there. Come learn how one of the largest chain of supermarkets in the UK is helping CPG advertisers better understand the performance of their own product. in partnership with Snap, We’ll follow their journey to accurately measure a product, evaluate ROI, and leverage offline transaction data in a really robust way.

2:10PM

Using Measurement as a Catalyst to Drive Innovation

In the battle of reach vs. relevance, too many campaigns skew towards measuring the first metric. What if we look at building a campaign plan with measurement, not as an afterthought, but leading with measurement as a catalyst to drive innovation forward? Beth will walk us through insights from Advanced Measurement Services and how Adobe is working to flip the status quo and start with measurement as a driver for more effective campaigns.

2:40PM

Afternoon Tea

3:10PM

At the Intersection of Creative and Data

Data-driven creative evokes emotions and moves people into action, assuming it’s actually based on real insights. How can we leverage the power of real-time and accurate data analysis to create emotionally resonant creative that engages customers? How is your organisation currently set up to support it? Let’s explore how leading marketers are effectively using data to fuel emotional, creative experiences and personalised consumer connections.

3:45PM

Advanced TV Propelling the Industry Forward: Are We Ready?

With a ~$170 billion dollar opportunity at stake in the US, the biggest players are working hard to get their share, and TV is proving to be the missing piece to reaching that true omnichannel experience. Yet overseas, we are no where near. Let’s prepare for what we’re bound to face as bridging the gap between digital and TV becomes closer to reality.

Breakout Two: The New Data Landscape, Lincoln Room

10:30AM

Proof Points in Microtargeting

Whether you’re looking to test an in-store mobile coupon, run a regional loyalty campaign, or A/B test a set of response indicators, actions will only serve efforts if the ads reach the right people. We’ll explore ways to target local niche audiences, work with premium social publishers, and utilise strategies developed specifically for smaller lists and localised marketing.

11:10AM

First, You Need to Build An Internal Data Infrastructure

As marketers strive to achieve a certain level of consumer understanding, many are looking to leverage the power of identity resolution. But achieving those benefits at a large organisation is often easier said than done. Successfully implementing people-based marketing practices across all aspects of your organisation starts with a multi-partner approach. Let’s observe what some of the most successful companies have done to build this approach on the back-end, and best practices for building a people-based marketing engine internally across all departments.

12:00PM

Networking Lunch: Roundtable Discussions

Select a table with an intriguing topic and sit next to someone you don’t know! Lunch will be spent diving into various topics around data-driven marketing with your peers.

1:00PM

Opportunities in the New World of GDPR

The GDPR created a new era for data ethics, which provides ample opportunity for marketers to raise the bar as users are understanding not all data collection is the same. This session features industry experts diving into recent regulatory developments around the globe and their impact on the consumer, as well as the wider ad tech industry. We’ll share how marketers can mitigate risk and how a new focus on data ethics will prepare the industry for the inevitable future.

1:35PM

Relying on Good Data to Make Smart Decisions

Not all data sets are created equal. Audience buying has come a long way and there’s never been more third-party data available for marketers to use. During this panel, we’ll outline the benefits marketers can achieve by augmenting their existing data sets with privacy-safe purchase data, as well as the appropriate questions to ask when considering third-party implementation.

2:10PM

Building a Relevant Customer Experience Together

Evolving consumer expectations are propelling publishers and advertisers to navigate a world of identity layers beyond Facebook to establish a seamless consumer experience each time people interact with their brand. There are many paths forward, but which is best for all players, especially the customer? This panel will discuss the ubiquitous challenges publishers face to stay competitive and the many potential solutions.

2:40PM

Afternoon Tea

3:10PM

A Collaborative Look into the Future: The Advertising ID Consortium

The Advertising ID Consortium is an open and neutral entity with a mission to democratise identity for the advertising industry. A solution that offers privacy-conscious, people-based interoperability for the advertising ecosystem, it reduces the fragmentation and data loss associated with repetitive identifiers. After starting in the US, the Advertising ID Consortium is now making its way across the pond. Learn about the consortium’s expansion in Europe and the resulting cause and effect.

3:45PM

How Second-Party Data is Creating a Competitive Edge

In a world where third-party data is heavily relied on by brands to add scale and enrich their own first-party data, second-party data is now tagging into the lineup. Many brands sitting on valuable data assets are coming forward to make this type of niche second-party data available in exclusive partnerships. While second-party data is a relatively new concept compared to first- and third-party data, it offers an opportunity to add a layer of differentiation and a unique competitive edge in an otherwise overcrowded marketplace.

4:20PM

The Future of Advertising - a fireside chat between Google and LiveRamp

5:00PM

Cocktail Party