Nov 19, 2019
The Savoy, London WC2R 0BL
Date and Time
19 November 2019: 8:30am - 9:00pm
- The Savoy, London WC2R 0BL
RampUp On The Road is returning to London!
After last year’s hugely successful event, the RampUp roadshow series is crossing the pond once again to make London THE destination for leaders in martech.
Join us at the prestigious Savoy Hotel for a day of inspirational speakers, a showcase of innovative marketing initiatives and a chance to share great ideas with like-minded marketing leaders. RampUp On The Road London will have everything you need to take your digital marketing strategy to the next, people-based level.
Please note, the content of this event is best suited for digital marketers, media buyers, marketing technologists, and agency teams that support them. Space is limited and registrations are subject to approval. You are approved to attend if you do not hear otherwise from us.
Tuesday - November 19th, 2019
Breakfast and Check-In
Cultivating the Modern Marketing Skillset
Consumer skepticism. Techlash. Data breaches. Privacy regulations. Marketers’ chief role as a company’s creative powerhouse is in the distant past. Our keynote speaker shares the skill sets companies should look for and cultivate to develop well-rounded marketers primed to address the challenges of our time.
Breakout One: The New Data Landscape, Lancaster Ballroom
Optimize Customer Experiences With Moments-Based Marketing
Brands have invested heavily in martech to drive customer acquisition, retention, and loyalty. Yet most haven’t revamped their marketing strategy to connect with their customers in the moments that matter. By resolving identity across touchpoints, devices, and data sets, marketers can build robust customer profiles that enable moments-based marketing. This presentation explores the evolution from a channel-driven campaign approach to a customer-focused strategy serving the full customer journey.
Reestablishing the Publisher-Advertiser Relationship
- Karen Eccles - Telegraph Media Group
- Will Ullstein - YouGov
- Ryan Buckley - Hearst Magazine
- Craig Tuck - The Ozone Project
- Chloe Grutchfield - Redbud
Brands and publishers, it’s time to admit that you want the same things in a relationship. Brands want to know exactly where they show up to end consumers. Publishers want to provide that transparency so they can sell their ad space for what it’s worth. As we move toward a post-cookie world, the timing has never been better to reestablish brand-publisher ties built on mutual trust. Learn how to make the first move and get what you want.
Precision Marketing: the Brand Dream Come True
Brand and vendor relations are experiencing a breakthrough. Historically, retailers had a monopoly on customer data. Now, new platform and data partnerships offer brands the opportunity to leverage the richness and precision of transactional data, which holds many concrete benefits: better customer knowledge and targeting on digital and real-time optimization based on accurate incrementality tests. Numberly and Danone will discuss how they are partnering to maximize their consumer data and achieve enhanced consumer experiences.
Moving up the Attribution Curve
Most companies have an attribution model in place. Iterating on that model and accurately tracking conversions involves forming new data partnerships, convincing stakeholders to invest in new technology, and then executing in pursuit of the holy grail of multi-touch attribution. This joint presentation between WeWork and Vayner Media shares how the two companies worked together to revamp and standardise WeWork’s global measurement strategies.
TV's Data-Driven Future
- Julian Zilberbrand - Viacom
- Anna Forbes - The Trade Desk
- Joanna Burton - ID5
- Allison Metcalfe - LiveRamp
Consumers have fully embraced a converged world (watching what they want, when they want, where they want), yet media companies and marketers have largely kept these channels siloed…until now. With advancements in data and technology, convergent TV is now becoming a reality; and with a ~$170 billion industry at stake, the biggest players are working hard to get their share. This discussion will explore both the capabilities and players at the centre of TV’s data-driven future.
Unleashing Innovation in a Regulatory Age
- Sharon Marshall - Google
- Vihan Sharma - LiveRamp
With numerous regulations being passed around the world with global implications, marketers have the opportunity to break free of business as usual and change the way they work. Find out how one company’s policies and workflow have changed since GDPR and how you can apply their principles.
Networking Break / Afternoon Tea
Omnichannel Harmony - Is it Really Achievable?
- Cadi Jones - Beeswax
- Sharad Somanchi - IBM
- Miles Pritchard - Annalect
The most advanced organisations are forming channel-agnostic media teams that share insights and datasets to form, activate, and measure omnichannel media strategies. In this presentation, speakers will share how they’re bringing digital channels like connected TV and social media into omnichannel data-driven marketing plans for their clients and partners.
Matching Messaging to Customer Lifetime Value
- David Hall - LG Electronics
Despite knowing that people are willing to offer their data for more personalised experiences, companies have yet to fully deliver on the promise of customised content. Our panel representing a range of industries shares their journeys to true personalisation, tying each step to revenue generation and business value.
Breakout Two: Consumer-Led Data Strategies, Lincoln Room
Committing to Consumers with the Right Relationship
- Caz Yetman - Nestlé
- Victoria Bland - Nestle
Startups have been chipping away at legacy brands’ market dominance, especially among Millennials and Gen Z. But these stalwarts haven’t been around for decades for no reason. Victoria Bland, Head of Digital Data & Analytics and Caz Yetman, Personalised Consumer Experience Manager at Nestle will discuss the strategies they use to continue to earn customer loyalty across a wide variety of audiences and build lasting relationships.
The Height of Sophisticated Measurement
Measuring across TV and digital is possible. Learn the many ways in which marketers are proving the true value of their work across channels and iterating along the way with access to new data and measurement platforms.
Leveraging Learning between B2B and B2C Marketing
B2B and B2C marketing have a lot in common, but their nuances mean they are different beasts, with different needs and associated best practices. Hear about the similarities and differences, and how to master them both, from a panel of marketers who touch both B2B and B2C.
LiveRamp Innovation Studio: The Value Exchange of Consent
We are 18 months into GDPR and strong privacy management controls and consumer data transparency are more crucial than ever. Join this session and learn best practices for achieving compliance from Tim Geenen, General Manager of Faktor and the founder of one of the first independent consent management platforms (CMPs). We’ll be covering key features of our CMP and how it empowers consumers, brands, and publishers in equal measure.
LiveRamp Innovation Studio: Snap Camera Marketing session
LiveRamp Innovation Studio: Boost Ad Revenue in a Cookieless World
LiveRamp’s Authenticated Traffic Solution (ATS) provides a privacy-first solution that takes publishers’ first-party authentication data and translates it into an IdentityLink to improve addressability across the open internet in an accurate, privacy-conscious manner. Learn how SSPs and publishers can effectively monetise their inventory and how advertisers and DSPs can more effectively activate and measure data-driven campaigns buying on IdentityLinks created by ATS.
LiveRamp Innovation Studio: Vendor Marketing for Retailers and Their Partners
Building on LiveRamp’s identity, connectivity, and status as a trusted third party, we are excited to provide new solutions for vendor marketing use cases for both our retailer and vendor (fast-moving consumer goods, consumer electronics, and consumer packaged goods) customers. Attend this session for a demo and to learn more about opportunities such as configuring access to in-store transaction data for targeting and measurement.
LiveRamp Innovation Studio: Transaction Sales Measurement
Do you have trouble matching in-store and online sales to your digital marketing spend? In this session, learn how a leading retail brand has partnered with LiveRamp to close the loop on their ad spend. Leveraging its unparalleled reach in sales transactions, this new measurement solution collects, matches, and analyses privacy-safe transaction data to uncover high-impact insights.
LiveRamp Innovation Studio: Third-Party Data Strategies for Social Media
Enhance your social targeting with our established advertiser-direct solutions for Facebook, LinkedIn, Twitter, Pinterest, and Snapchat, which enables advertisers to buy custom or syndicated audiences from 150+ data providers for powerful audience enhancement. This session will walk through the type of data you can access to target the most qualified customers based on various triggers and behaviours.
Data's Role in Digital Transformation