Los Angeles

Nov 5, 2019

The Line LA – 3515 Wilshire Blvd, Los Angeles, CA 90010

  • Date and Time

  • November 5, 2019: 12:00 PM - 5:00 PM

  • Location

  • The Line LA – 3515 Wilshire Blvd, Los Angeles, CA 90010

RampUp is making its way to your city!

Gain insights to stay on top of omnichannel marketing and tech trends tailored to your industry, from leaders in your city and beyond. We’ll make sure you’re well-equipped to stay ahead of the curve and top-of-mind for your customers.

Please note, the content of this event is best suited for digital marketers, media buyers, marketing technologists, and agency teams that support them. Space is limited and registrations are subject to approval. You are approved to attend if you do not hear otherwise from us.

Speakers

Agenda

Tuesday - November 5th, 2019

12:00PM

Registration and Lunch

1:00PM

Welcome Remarks

1:05PM

Customer Obsession Needs A Total Reboot

Marketing is hurtling toward crisis. You know you must become customer obsessed to thrive in a world in which your customers hold all the power, but the steps marketers have taken to do so are the very things that are eroding customer trust and pushing them further away. This session will explore how we got to this paradox and how to unravel it in 2019 to get back on the path to responsible and effective customer obsession.

1:40PM

Applying DTC Data Strategies to Your Business

Who knew that people cared so much about shaving or their credit score? Like all industries, retailers and financial services companies have been impacted by direct-to-consumer (DTC) companies vying for the attention and loyalty of people who value discovery and doing things differently. This session examines what DTC gets right about data strategy and how this fuels everything from product creation to media buying.

LiveRamp Innovation Studio

2:15PM

Third-Party Data Strategies for Social Media

Enhance your social targeting with our established advertiser-direct solutions for Facebook, LinkedIn, Twitter, Pinterest, and Snapchat, which enables advertisers to buy custom or syndicated audiences from 150+ data providers for powerful audience enhancement. This session will walk through the types of data you can access to target the most qualified customers based on various triggers and behaviors.

LiveRamp Innovation Studio

2:15PM

LiveRamp 101

Odds are you are already connecting people, data, and devices in some way. But this doesn’t negate the day-to-day challenge of accurately calculating ROAS, optimizing your media plan, proving your Mar Tech strategy, and more. In this interactive session, you’ll learn how LiveRamp addresses these issues and fits into your existing workflows.

LiveRamp Innovation Studio

2:15PM

Data + Math Demo

2:45PM

Break

3:00PM

Omnichannel Media Planning

The most advanced organizations have formed channel-agnostic media teams that share insights and datasets to form, activate, and measure omnichannel media strategies. In this presentation, one such team shares how they came together to bridge media silos and drive better results for the business.

3:30PM

Balancing Brand Advertising and Performance Marketing

Traditional advertisers are moving toward direct-to-consumer models, changing the way we view brand advertising and performance marketing. Discover which other trends have caused companies to rethink their media investments and creative, and learn new strategies for striking the right balance.

4:00PM

How to Maximize TV ROI

Savvy brands that understand the shifting landscape of media consumption behaviors are demanding modernization to the way TV is bought and sold. Learn how TV programmers and measurement companies are also fighting the good fight to enable you to buy TV based on the business outcomes they drive.

4:30PM

Cocktail Party

Register Now

Please note, the content of this event is best suited for digital marketers, media buyers, marketing technologists, and agency teams that support them. Space is limited and registrations are subject to approval. You are approved to attend if you do not hear otherwise from us.