Oct 31 - Nov 1, 2018
102 North End Ave
New York, NY 10282
Date and Time
- Oct 31- 12:00pm - Nov 1- 6:30pm, 2018
- Conrad NYC
102 North End Ave
New York, NY 10282
RampUp is bringing it big in New York.
Join us for two days of the best in marketing and tech thought leadership.
Learn all about LiveRamp during our half-day preconference workshops on October 31st. Then, on November 1st, hear directly from industry leaders as they discuss what you need to take your digital marketing strategy to the people-based level in our two tracks: Building Data Narratives and Tactical Data Engagement.
Any questions? Read our FAQ!
Interested in sponsoring RampUp? Send us a note at RampUpSponsors@RampedUp.us.
Wednesday - October 31st, 2018
Lunch and Check-In
Workshops Details - You can pick one for each time slot!
Navigating the Digital Landscape
It helps to understand the ever-changing digital landscape—especially in this time of data disruption. You’ve worked hard to put your digital plan in place, but as the ecosystem consolidates, what does that mean for you? What you’ll learn: What’s new in martech and what isn’t? What can you do to insure your digital plan is future-proof and get the tools to help you along that planning process?
Advanced Use Cases with LiveRamp IdentityLink
You understand onboarding and the value of tying your data back to people to target audiences, personalize experiences, and measure those efforts. Now what? In this workshop, you’ll learn: the emerging opportunities of 2nd-party data partnerships and real-time bidding with a Universal ID.
Getting Started with Identity Resolution
Emerging as its own category of marketing technology, identity resolution is key to marketing on a people-based level, and therefore key to enhancing your customer’s experience. What you’ll learn: In this workshop, you’ll learn the crawl, walk, and fly approach to identity resolution.
Activation with LiveRamp IdentityLink for TV
You can now reach audiences on a people-based level on TV, but what does that actually mean and how do you get started? What you’ll learn: addressable TV capabilities (specifically MVPD and OTT partnerships) and related workflows on how to leverage your audience data in advanced TV.
Meeting the Demand for the Universal ID
The industry wants to activate campaigns on a people-based level everywhere they are advertising. What you’ll learn: You’ve heard stories of a Universal ID, now learn the step-by-step process of how to enable people-based targeting in the bid stream and the product development requirements needed to be part of this new wave of innovation.
Data Ethics: Powering Innovation through Data Governance, Protection, and Privacy
Designed for privacy and legal teams that sit inside of brands, this workshop will give those teams a first-hand view of an onboarding workflow and which categories of data can be used for marketing activation in a safe environment, all while managing risk.
Measurement Not Just for the Sake of Measurement
In a world of distracted consumers and increasingly complex consumer purchasing paths, marketing measurement is even more challenging. Forward-thinking marketers are turning to advanced measurement strategies to enhance their marketing efforts. What you’ll learn: the crawl, walk, and run (closed-loop to multi-touch attribution) approach to a measurement strategy.
B2B from A to Z
B2B marketers face unique challenges. Join the LiveRamp B2B team for an interactive discussion that will cover topics like B2B first-party onboarding, Account Based Marketing best practices and third-party audiences for B2B. Whether you’re a seasoned B2B pro or just getting started, we hope you’ll join us.
- Hosted by LiveRamp
Thursday - November 1st, 2018
9:00AM Gallery Foyer
Breakfast and Check-In
Managing Data Disruption
- Jesse Laskaris, Head of Data & Platforms - Samsung
Track A: Building Data Narratives
Building a Customer Journey out of Data
By 2025, 40 percent of consumer-purchased goods will be bought digitally. Developing an omnichannel customer profile – powered by the right technology and approach – is more crucial than ever in order to deliver seamless, personalized, and relevant consumer experiences. It’s time to think about a new model for aligning resources together to win in the digital age.
Connecting the Experiential and Digital World
- Josh Shabtai, Director Lab Productions & Operations - Lowe’s Innovation Labs
- Jeremy Levine, Head of Digital & Publishing - LiveNation
- Evan Huggins, Performance Marketing Manager - Pernod Ricard
It’s more important than ever for brands to reach customers at the right moment within their journeys. Meanwhile, customers now expect seamless cross-channel messaging. Learn how to bridge the gap between offline and online journeys and connect in-store customer experiences to the digital world.
12:05PM Gallery Foyer
Winning at Information-Based Creative
- Baldwin Cunningham, VP, Digital Brand Strategy - CNN Digital
We now know that information-based creative that evokes emotions and /moves people into action. As we continue to understand the importance of one-to-one messaging, how can we leverage the power of “nowness” to create emotionally resonant data-driven creative that engages customers? Let’s explore how data and marketing players are using data to fuel more emotional creative experiences and consumer connections.
What’s the Practical Benefit of Having More Access to Data in the TV Planning and Buying Process?
- Nicole Ruby, VP of Data Strategy - Fox Networks Group
- Vitaly Tsivin, EVP Business Intelligence - AMC Networks
- Paul Digiacomo - DIRECTV
- Moderator: Business Insider
Marketers can now accurately understand the true performance of their TV ads. How will this new development in analytics expand the role of advanced TV? Let’s discuss what insights are needed for sophisticated TV targeting at scale.
Convergence Throughout the Industry
Industry consolidation is no stranger to the adtech industry. But what does it mean for marketers and the remaining adtech players? As we start to see brands and platforms change their business models with a customer-first offering, we look to the future of how these moves will ultimately benefit both suppliers and buyers.
Track B: Tactical Data Engagement
Uniting for the Future: the Council for Data Integrity
- Neil O'Keefe, Senior Vice President - DMA Division, ANA
The Council for Data Integrity pulls together industry leaders who recognize the importance for transparency and technical expertise in data handling. Members of the council will discuss what issues are on their minds and the collective efforts they’re making to become more people-based.
Using Your First-Party Data to Access New Revenue Opportunities
- Saejin Park, Director, Global Data Monetization - GM
- Moderator: David Popkin, Head of Data Strategy, Brands, & Agencies - LiveRamp
Brands now realize how valuable their first-party data is, not only for their marketing efforts, but for others in the industry. Second-party data monetization is an innovative opportunity for brands to generate a new revenue stream, but it has to be done right.
12:05PM Gallery Foyer
Staying Ahead of the Data Privacy Curve
- MAD Network
How many emails did you receive from companies notifying you of their new privacy and data management policies? How many emails did you send notifying your customers about your new data and privacy terms? This is one of the of many waves of disruption. Learn how to make your data strategy ride the waves instead of getting washed away.
Data-Powered Partnerships - New Possibilities with Second-Party Data
- Newcombe Clark, Global Director, Rapid Learning Lab, AIG
In a world where third-party data is heavily relied on by brands to add scale and enrich their own first-party data, second-party data has now become a game-changer that offers an opportunity to add a layer of differentiation and a unique competitive edge in an otherwise overcrowded data marketplace. Many brands sitting on valuable data assets have come forward to make this type of niche second-party data available in exclusive settings. Leaders will discuss this new and emerging phenomenon.
The Campaign ROI Playbook - Building Your Analytics Dashboard
With so many data points available, what is most important for maximizing your campaign KPIs? Which tools and teams do brands need in place to successfully execute and measure ROAS?
Closing Keynote - Freakonomics and the Power of Incentives
- Stephen Dubner & Steven Levitt, authors of Freakonomics, SuperFreakonomics, Think Like A Freak, and When To Rob a Bank