Oct 31 - Nov 1, 2018
102 North End Ave
New York, NY 10282
Date and Time
10/31/2018 12:00pm - 5:00pm
11/01/2018 8:30am - 7:00pm
- Conrad NYC
102 North End Ave
New York, NY 10282
RampUp is bringing it big in New York. Join us for two days of the best in marketing and tech thought leadership. Learn all about LiveRamp during our half-day preconference workshops on October 31st. Then, on November 1st, hear directly from industry leaders as they discuss what you need to take your digital marketing strategy to the people-based level in our two tracks: Building Data Narratives and Tactical Data Engagement. Any questions? Read our FAQ! Interested in sponsoring RampUp? Send us a note at RampUpSponsors@RampedUp.us.
Wednesday - October 31st, 2018
Lunch and Check-In
Workshops Details - You can pick one for each time slot!
Navigating the Digital Landscape
As the martech and data ecosystem constantly evolves, how does it impact your marketing plans? You’ll learn what you can do to ensure your marketing plan is future-proof and help the digital planning process. Also learn how to craft your data strategy, including how to augment your first-party data, identify predictive signals for analytics, measure campaign performance, and more.
Advanced Data Cooperation with LiveRamp
You’ve mastered onboarding, targeting, and measurement. You’re a rock star! So what’s next to keep you front-of-mind as the visionary who gets it done? Partner with other rock stars, of course. In this workshop, you’ll learn two advanced use cases: The ins and outs of second-party data (privacy, legal, security, commercials, etc.), what it means to use a partner’s data, and what you can do with it, and how to successfully set up an Advertising ID Consortium-enabled campaign.
Getting Started with Identity Resolution
Emerging as its own category of marketing technology, identity resolution is key to marketing on a people-based level, and therefore key to enhancing your customer’s experience. In this workshop, you’ll learn the crawl, walk, run, and fly approach to identity resolution.
Activation with LiveRamp IdentityLink for TV
You can now reach and measure audiences on a people-based level on TV. But what does that mean and how do you get started? Learn about addressable TV capabilities (specifically MVPD and OTT partnerships), how to leverage your audience data in advanced TV, and what’s possible in TV measurement.
CDP: The Newest Shiny Object
Customer data platforms (CDPs) are the latest innovation in martech today, but they’re often misunderstood. In this workshop, you’ll learn how CDPs help brands manage identities to create a true unified customer experience for people-based marketing. Also, learn how to plug your CDP into the martech ecosystem and activate your data across multiple integrations.
Data Ethics: Powering Innovation through Data Governance, Protection, and Privacy
You’ve heard a lot about the wave a of regulation around data aggregation, storing and usage. Learn how data stewardship can help you plan for emerging trends of data regulation both in the US and abroad.
Maximizing Measurement Methods
In a world of distracted consumers and increasingly complex consumer purchasing paths, measuring marketing ROI is even more challenging. Forward-thinking marketers are turning to advanced measurement strategies to enhance their marketing efforts. What you’ll learn: the crawl, walk, and run approach through the lens of identity, from closed-loop, multi-touch attribution to data lakes.
A to Z
B2B marketers face unique challenges. Join the LiveRamp B2B team for an interactive discussion that will cover B2B first-party onboarding, account-based marketing best practices, third-party audiences for B2B, and more. Whether you’re a seasoned B2B pro or just getting started, you’ll learn things that you can take back to your teams and set in motion.
The Identity-Powered Adtech Ecosystem
The adtech ecosystem is a complicated space with multiple platform types and data flows. In this workshop, you’ll learn how IdentityLink connects the entire landscape: DSPs, SSPs, DMPs, publishers, and measurement platforms. Get a deep-dive on identity-powered use cases to offer customers that can improve targeting effectiveness, frequency management, optimization, attribution, and the overall consumer experience.
Meeting the Demand for the Universal ID
The industry wants to activate campaigns on a people-based level everywhere they are advertising. You’ve heard stories of a Universal ID—now learn the step-by-step process of how to enable people-based targeting in the bid stream and the product development requirements needed to be part of this new wave of innovation.
- Hosted by LiveRamp
Thursday - November 1st, 2018
8:30AM Gallery Foyer
Breakfast and Check-In
The Changing Role of the CMO
Why Activating Identity at Scale Changes Everything
Track A: From the Marketers' Perspective
11:00AM Gallery Ballroom
Putting the ‘People’ Back in People-Based Marketing
Buzzwords like “people-based marketing,” “omnichannel activation,” and “data lakes” can easily deter marketers from remembering who their consumers really are. How have the best-in-class players adapted to put people first in our increasingly digital world? In this session, learn how to genuinely connect with your customers and enable your brand’s partners, agencies, and internal capabilities to evolve to meet people wherever they are.
11:35AM Gallery Ballroom
Connecting the Experiential and Digital World
It’s more important than ever for brands to reach people at the right moment within their journeys. Internal collaboration is more important than ever to ensure that the seamless online and offline experience people expect is what they actually get. Learn how to connect in-person experiences to the digital world, create holistic customer journeys, and build brand affinity.
12:10PM Gallery Foyer
1:15PM Gallery Ballroom
Winning at Information-Based Creative
We now know that information-based creative evokes emotions and moves people into action. How can we leverage the power of “nowness” to create emotionally resonant data-driven creative that engages customers? This session explores how data and marketing players are using data to fuel more emotional and creative experiences and consumer connections.
1:50PM Gallery Ballroom
Navigating the Data-Driven TV Ecosystem
- Nicole Ruby
Although addressable TV is taking off, many marketers are still struggling to navigate the complex ecosystem of TV targeting. Our panelists discuss the insights and analytics needed for an evolved programmatic TV plan.
2:55PM Gallery Ballroom
From Vision to Action: Delivering Personalized Experiences at Scale
One-to-one communications have traditionally been hard to scale, but technology can now drive the personalization people crave. This session will explore how companies can deliver dynamic content and experiences across the consumer journey.
Track B: From the Data Strategist's Perspective
11:00AM West Ballroom
Uniting for the Future: Leaders in Data Integrity
Industry leaders are coming together and recognizing the importance for transparency and technical expertise in data handling. Panelists will discuss the collective efforts they’re making to comply with new legislations such as GDPR, and leverage data in a way that respects user choices.
11:35AM West Ballroom
Using Your First-Party Data to Access New Revenue Opportunities
- Saejin Park
- David Popkin
Brands now realize how valuable their first-party data is, not only for their marketing efforts, but for others in the industry. Second-party data monetization is an innovative opportunity for brands to generate a new revenue stream, but it has to be done right. Learn how GM began its second-party data monetization journey and how its roadmap can be applied at your company.
12:10PM Gallery Foyer
1:15PM West Ballroom
Staying ahead of the Data Privacy Curve
The average person is well attuned to data privacy today—the influx of recent emails about new data policies speak to this growing awareness. No longer do people mindlessly check boxes to access something they want online. This is one of the many waves of disruption at the intersection of marketing and data privacy. Learn how to make your data strategy ride the waves instead of get washed away in the next data scandal.
1:50PM West Ballroom
Data-Powered Partnerships - New Possibilities with Second-Party Data
In a world where third-party data is heavily relied on by brands to add scale and enrich their own first-party data, second-party data has now become a game-changer that offers an opportunity to add a layer of differentiation and a unique competitive edge in an otherwise overcrowded data marketplace. Many brands sitting on valuable data assets have come forward to make this type of niche second-party data available in exclusive settings. Leaders will discuss this new and emerging phenomenon.
2:55PM West Ballroom
The Campaign ROI Playbook - Building Your Analytics Dashboard
Measurement and attribution is on the mind of every marketer. With so many data points available, what is most important for maximizing your campaign KPIs? Learn what information you should be collecting and the tools and teams you need in place to successfully measure ROAS.