RampUp On The Road Paris 2019 (EN)
Jun 13, 2019
Date and Time
06/13/2019 12h30 - 23h00
- Paris, France
RampUp is coming to Paris!
The global thought-leadership conference in MarTech, RampUp brings decision-makers and thought-leaders in the data and digital marketing ecosystem to a single event. Coming to France for the first time on June 13, 2019, you will hear about use cases, best practices and technology adoption from leaders in the French market, plus a beautiful reception in the evening.
Join us for this complimentary, invitation-only event for brands.
Location : Hôtel Salomon de Rothschild – 11 Rue Berryer, 75008 Paris
Thursday - June 13th, 2019
12:30PM - Hotel Salomon de Rothschild
Welcome buffet lunch
2:00PM - Hotel Salomon de Rothschild - Plenary room
Opening keynote with Cédric Villani
2:35PM - Hotel Salomon de Rothschild - Plenary room
Innovation and regulation in the service of progress
Innovation is the engine of our industry, and the backbone of our business.
But innovation must also be at the service of accountability and regulation.
Only the sum of these elements will allow progress.
2:50PM - Hotel Salomon de Rothschild - Plenary room
The future of TV: what is happening in the world
- Philippe Boscher - TF1 Publicité
- Christophe Philip - Bouygues Telecom
- Frédérique Cheymol - SFR
- Olivier Dansac - LiveRamp
The video market has been revolutionized in recent years by the appearance of new players and monetization models.
TV, a major marketing channel for brands, is also evolving with new solutions to marketers. Hear how central players in the TV market are innovating to meet brands’ needs.
3:10PM - Hotel Salomon de Rothschild - Plenary room
[Brand Retailer] Precision marketing: the brand dream come true
Brand / distributor relations are experiencing a breakthrough. Where, historically, retailers had a monopoly on customer data, new partnerships offer brands the opportunity to leverage the richness and precision of transactional data, with the key to many concrete benefits: better customer knowledge, a much finer targeting of their digital activation and real-time optimization based on incrementality …
3:25PM - Hotel Salomon de Rothschild - Plenary room
Capitalize on social media
With the emergence of new social networks attracting different types of users, marketers must adapt to new audiences with new tactics and personalized creative. . Our panel shares how social media platforms allow brands to make stronger first impressions and build loyalty with exclusive content, VR experiences, and more.
3:40PM - Hotel Salomon de Rothschild
4:00PM - Hotel Salomon de Rothschild - Plenary room
France and the EU in the global tech marketplace
With more French startups present at CES in Las Vegas, what place do France and Europe in the Adtech / Martech market? Hear from different companies in our industry and the strides they’re making to challenge global players and deliver more of what marketers want.
4:30PM - Hotel Salomon de Rothschild - Plenary room
Should a right of ownership be introduced over personal data?
In a context of incentives to share data, the question of a right of ownership over personal data for the benefit of individuals and / or economic actors reappears in the public debate. Between control of individuals and support for innovation, this order to share is a big difference. But for what benefit?
4:45PM - Hotel Salomon de Rothschild - Plenary room
Measuring the impact of digital campaigns as transparency tools
Brands must now prove the value of their omnichannel marketing campaigns, no matter where the media was placed or the conversion happened.
Find out how to gain real insight into the impact of your marketing spend and make more informed choices when selecting partners.
2:35PM - Hotel Salomon de Rothschild - Workshop room
When the digital strategy tests the physical consumption data with Carrefour
3:05PM - Hotel Salomon de Rothschild - Workshop room
Improving and expanding Addressability across Display
Index Exchange and LiveRamp have partnered through the Consortium to enable people-based inventory – eliminating the inefficiency of hundreds of cookie syncs and enabling people-based frequency capping, suppression, and omnichannel measurement. Just a couple weeks ago – they announced their joint ability to identify cookieless inventory and enable publishers to leverage their trusted relationship with the consumer to enable data driven marketing on 30% of the web that lacks addressability today. Come and hear results from the first IdentityLink campaigns and how you can take advantage of the next wave in marketing.
3:35PM - Hotel Salomon de Rothschild
4:00PM - Hotel Salomon de Rothschild - Workshop room
Programmatic CRM: data onboarding, to connect CRM and media
Discover the most advanced cases in programmatic CRM in Europe and the United States.
How data onboarding is a key step in the implementation of people-based strategies connecting nominative and non-nominative data.
4:30PM - Hotel Salomon de Rothschild - Workshop room
Reseller / supplier relationships how to create strategic partnerships
Companies and their resellers have always had complex relationships: both possess different pieces of customer data and must figure out a way to collaborate to optimize campaigns. Learn how to leverage shared and unique data assets to stand out and survive against powerful players.
5:00PM - Hotel Salomon de Rothschild
5:30PM - Hotel Salomon de Rothschild - Plenary room
Innovation and creativity: building a brand for the modern consumer
This discussion will explore how Burger King constantly innovates and pushes their marketing and media agencies to evolve as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. Social Media strategies continue to evolve, demanding marketers change their relationships with their consumers; mobile has become the platform of choice for consuming media, entertainment, and for commerce; brands are publishing more original content than ever; and digital video continues to challenge television.
Lean in and learn how Burger King is using new technologies and exploring new platforms, digital and data toolsets to reach consumers.
6:00PM - Hotel Salomon de Rothschild - Plenary room
Achieving data transformation
Major players have long understood that data is core to their ongoing success. There are multiple directions companies can take to manage their data and become a data-driven organization, one of which is hiring a chief digital officer (CDO). Discover how this role is defined at different companies and how CDOs lay the foundation for continued success and brand longevity.