May 16, 2019
W Seattle: 1112 4th Ave, Seattle, WA 98101
Date and Time
May, 16 2019: 12:00 PM - 5:30 PM
- W Seattle: 1112 4th Ave, Seattle, WA 98101
RampUp is making its way to your city! Gain insights to stay on top of marketing and tech trends tailored to your business, from leaders in your city and beyond. We’ll make sure you have what you need to take your omnichannel marketing strategies to the people-based level.
Please note, the content of this event is best suited for digital marketers and agency teams that support them. Space is limited and registrations are subject to approval.
Thursday - May 16th, 2019
Registration + Lunch
LiveRamp Innovation Studio
Choose from one of four sessions:
Identity 101: Build a Graph the Right Way
With an identity framework in place, marketers can resolve customer engagements across all their media and other touch points. This session will give you a foundational understanding to how LiveRamp serves as the identity foundation for your entire tech stack and drives business goals for your organization.
Third-Party Data Strategies for Facebook and Beyond
LiveRamp’s IdentityLink Data Store is your one-stop shop to build audiences for winning Facebook campaigns—and campaigns across hundreds of other destinations, for that matter. In this session, learn how to select Facebook-compliant third-party data in the IdentityLink Data Store, then distribute it to Facebook. We’ll also share some industry-specific strategies that are applicable across the omnichannel marketing ecosystem.
People-Based Measurement in Action
With media fragmentation and increasingly complex consumer purchasing paths, measuring marketing ROI just gets tougher. Forward-thinking marketers are turning to advanced measurement strategies to enhance their marketing efforts. Learn how to leverage identity resolution for different people-based measurement use cases, from closed-loop measurement to multi-touch attribution to data lakes, all in service of accurately calculating ROI and providing better customer experiences.
LiveRamp B2B: Onboarding, Targeting, and Measurement
Learn how identity powers B2B marketers’ global campaigns through onboarding first-party data and access to the best third-party audiences, and enables B2B measurement and analytics at the account and individual level.
Bridging the TV-Digital Divide
The worlds of digital and TV are converging. Leading companies will no longer treat these disciplines as separate, but will work to merge their teams to share best practices, technology, and data. Our speakers will share how they’ve bridged the TV-digital divide to create more effective omnichannel strategies and better customer experiences.
Innovation and Regulation in Perfect Harmony
It’s a fact that some companies have innovated at the expense of regulation. With a greater spotlight on tech companies’ every move, the time is now to learn how to remain innovative while staying ahead of the data privacy curve. Our panel will discuss how they’ve revamped their product, data, and marketing strategies from the inside out to ensure that their businesses are built on an ethical foundation.
Leveraging Learning from B2B and B2C
B2B and B2C marketing have a lot in common, but their nuances make them different beasts, with different needs and best practices. Hear about the similarities and differences and how to master them both from a panel of marketers who touch both B2B and B2C.
Data & Analytics Track
Future Proof Your Data Strategies
Businesses run on data, yet most are forced to revisit their data strategies more often than they’d like due to an ever-changing regulatory environment or shifting business priorities. This fireside chat explores how businesses can future-proof their data strategies by bringing the right internal teams together to collaborate on a plan that works for all.
Optimize ROI to Improve Your Bottom Line
“I jumped from last touch to building a data lake” … said no one ever. Marketers of all stripes struggle to determine how to scale their measurement efforts and use insights in their reports to optimize future campaigns and realize greater ROI. Learn how to visualize your next optimization move and work toward making it a reality.
Building Data Narratives
Data isn’t in short supply. Data that can be analyzed and turned into business insights, however, remains a hot commodity. Hear how one brand and agency pair collaborated to revamp their approach to data and analytics, yielding tangible business results for both.