Data-driven marketing is exploding today. With access to vast new data sources, new tools like artificial intelligence, and the insatiable demand for data to support digital marketing communications, data has become an essential resource for modern marketers. In fact, you might argue that every marketer today needs to become something of a data scientist.
This Infogroup-commissioned report details new developments in data-driven marketing to consumers, helping marketers get up to speed with what’s new and what’s working. Some are tools. Some are applications. All are worth knowing about.
Read this report to discover how to:
- Leverage the full potential of consumer data
- Use data in new ways for everything from prospecting to defection prevention
- Close the gap with data augmentation