RampUp is LiveRamp’s flagship event where industry leaders gather to network and discuss Mar Tech, customer experience, and data regulation. This year’s conference will take place on Monday and Tuesday, March 2nd and 3rd, 2020, in San Francisco at the Fairmont Hotel. For the first time, we’re inviting developers to attend and have dedicated a track to their interests: RampUp for Developers. If you are an engineer, developer, or product manager, you can register to attend.
About RampUp for Developers
RampUp for Developers is an opportunity for developers, engineers, and product managers to get an in-depth understanding of the technology that powers LiveRamp. This track will take place on March 2, from 9 am to 12:50 pm.
We chose sessions that would allow people to discover different sides of the technical feats our engineering team has achieved to understand how our technology has evolved, opportunities for integration, and the future direction of the LiveRamp platform.
Here’s a suggested itinerary for developers, engineers, and product managers to maximize their time at RampUp:
Monday morning, March 2, 2020
9:00 – 9:30 am: Migration to Google Cloud Platform (GCP): Overview, Benefits, and Lessons Learned
Learn from one of the largest migrations to the Google Cloud Platform (GCP), where LiveRamp engineers moved a 79,800 core cluster with 90 PB of disk space and 256 TB of RAM necessary to power our systems. Hear how the team overcame many obstacles, yielding multiple benefits, including redundant Google data centers and built-in capabilities that replicate our data, cloud native architecture and security technology within Google’s cloud, and many others.
9:40 – 10:10 am: The Architecture and Future Direction of the LiveRamp Platform
LiveRamp’s platform processes many trillions of graph edges in order to deliver segments to hundreds of destination platforms. Powered by over 600 million unique online authentication events per month across our match network, our deterministic identity graph is the largest on the open internet, enabling us to build robust customer profiles and reach those customers with the highest degree of accuracy. In this session, we’ll show how this is performed in an efficient manner whilst preserving privacy and security and explain where the architecture is evolving to.
10:20 – 10:50 am: The Mechanics Systems behind Lookalike Modeling
Built on LiveRamp’s IdentityLink, a consistent and anonymous person-based ID, our lookalike modeling solution is channel and device agnostic, meaning we can ingest virtually any ID types and produce modeled audiences for a different ID space, such as display channels using cookies. This opens up inventory, such as TV, that are often inaccessible by other modeling providers. Learn the mechanics behind LiveRamp’s IdentityLink and how it can enable lookalike modeling.
11:00 – 11:30 am: How LiveRamp Addresses GDPR, CCPA, and Future Data Regulations
Since innovation typically outpaces legislation, an ethical approach to data requires safeguards, policies, and engineering that goes beyond what is required by the law to protect consumer privacy. GDPR and CCPA are some recent examples of data ethics challenges businesses face. In this session, learn how LiveRamp addresses recent legislation and the ethical treatment of data from a development and engineering perspective.
11:30 am – 12:10 pm: Enabling Programmatic Integrations and Flexibility through APIs
LiveRamp’s underlying technology platform is based on four subsystems: identity, connectivity, data stewardship, and data access. When decoupled, each of these subsystems can be made valuable to a wide set of customers and customer use cases. Our API strategy enables customers and partners to integrate with us and use each subsystem in a programmatic way, similar to the automated methods of programmatic buying). Once these APIs are created, users will be able to select different areas of the platform to match their needs. Our speakers will share our API strategy, the core capabilities of our platform, and the process of creating RESTful APIs.
12:30 – 12:50 pm: The New TV Landscape: Technical Challenges and Rewards
Streaming, data, and other advancements in technology have transformed the relationship brands can have with audiences via TV, creating tremendous opportunities to improve how TV inventory is bought, sold, and measured. LiveRamp acquired Data Plus Math earlier this year, to accelerate LiveRamp’s TV capabilities and offerings. In this session, attendees will learn how the technical and developmental challenges presented by the new TV landscape are solved by LiveRamp and Data Plus Math engineers, allowing advertisers to better connect with their audiences and networks and TV programmers to offer them better intelligence.
Suggested Additional Post-RampUp for Developers Sessions
The main agenda portion of RampUp begins on Monday afternoon and lasts through Tuesday evening. In order to make the most of your experience, here are other sessions that you may wish to attend:
Monday afternoon, March 2, 2020
2:00 – 2:10 pm: Opening Remarks
Speaker: Scott Howe, CEO, LiveRamp
2:50 – 3:20 pm: Great Creative as a Competitive Advantage
Speaker: Fernando Machado, Global Chief Marketing Officer, Burger King
What if marketers treated creativity as a competitive advantage? What results would that brand be able to achieve? As the relationship between brands and people evolves, fueled by rapidly changing technology, media consumption habits, and consumer expectations, it’s not easy to know what audiences will hear as noise and forget, and what has real, lasting impact. Fernando Machado, Global Chief Marketing Officer for Burger King, knows what great creative can achieve. This entertaining keynote will showcase how Burger King consistently punches above its weight—and how you can, too—by focusing on the intersection between great creative and business results.
4:14 – 4:55 pm: Reestablishing the Publisher-Advertiser Relationship
Brands and publishers, it’s time to admit that you want the same things in a relationship. Brands want to know exactly where they show up to end consumers. Publishers want to provide that transparency so they can sell their ad space for what it’s worth. As we move toward a post-cookie world, the timing has never been better to reestablish brand-publisher ties built on mutual trust. Learn how to make the first move and get what you want.
Tuesday, March 3, 2020
On Tuesday, RampUp attendees can choose between three tracks of content at the Fairmont: Technology x Policy, Tradition x Innovation, and Creativity x Data. Here’s how we think you can structure your day and visit all three tracks:
Technology x Policy Conference Track
9:00 – 9:35 am – Minimize Business Impact in Achieving Global Regulatory Compliance
According to Forrester, 61 countries now have their own laws for data rights and regulations. Not all have requirements as strict as GDPR and CCPA, but it’s still important for companies operating in different countries to understand local regulations, become a part of the conversation, and apply effective strategies. This session shares how you can prepare for increasingly stricter regulations, minimize business impact, and promote a streamlined, globally compliant data strategy.
9:45 – 10:20 am – Building a Data Infrastructure for Global Compliance
Today, it is impossible to leave compliance completely in the hands of security, risk, and IT professionals. When marketers have a seat at the table and build stronger relationships with these teams, they’re better able to advocate for their needs and affect compliance strategy across markets. Our panels share how they collaborated on building a data infrastructure that benefits the business as a whole, and the technology they used to achieve compliance globally.
11:15 – 11:50 am – Prepare for CCPA 2.0
With CCPA now a few months behind us, it’s time to tackle version 2.0 of the law. Our presenter shares how he managed achieving CCPA compliance at his brand through a mix of technology and cross-team collaboration, and the key takeaways the team is applying to its work on new CCPA regulations set to take effect in 2021.
1:30 – 2:00 pm – Humans vs. Algorithms: How Do We Achieve Fairness?
Technologists have long prioritized speed and efficiency gains from automation, AI, and machine learning. However, there are unintended consequences of over-reliance on these tools, and the toll on humans to perform some tasks outsourced to algorithms like content review can be too much to bear. This session shares how platforms and teams today can be built to prioritize fairness above all.
2:10 – 2:40 pm – Compliance Strategies, Part 1: Privacy by Design in Practice
What does it mean for privacy to be built into the product development process and user experience? Our panel of privacy and product experts expand on this aspect of design thinking that has helped their companies release more successful products, collect the data they need in a compliant manner, retain top talent, and get an edge over the competition.
Creativity X Data Conference Track
2:50 – 3:20 pm – Moving to Outcome-Based Measurement
Don’t buy an impression you can’t measure—take control of your TV media planning and buying by measuring against the metrics that matter most for your business. Our panel representing brands, agencies, platforms, and networks reveals how all players in the TV ecosystem are collaborating to deliver more precise, outcome-based measurement, further bridging the TV-digital divide.
Technology x Policy Conference Track
3:50 – 4:20 pm – Compliance Strategies, Part 3: Bring It Back In-House
Are data regulations causing you to bring technology resources, media planning and buying, data sourcing, analytics, and more back under your roof? You’re not alone. Find out how to systematically plan for, hire against, and build your in-house strategy to give you the freedom and flexibility you need to run an agile business.
Tradition X Innovation Conference Track
4:30 – 5:00 pm – Open New Revenue Opportunities through Innovation
Agility is what all winning brands have in common. But becoming agile within traditional, process-driven organization is no easy feat. Our presenter, head of innovation at a major retailer, reveals how his team develops innovative products requiring minimal marketing support, and how this thinking proliferates through the rest of the organization to drive new revenue opportunities.
5:15 – 6:00 pm – Closing Keynote
More RampUp Opportunities and Events
In addition to the sessions, there will be a welcome reception on Sunday evening, a variety of networking opportunities, and social gatherings on Monday and Tuesday evenings as well. We’ll continue to update more event details as well as the agendas across all of the various conference tracks, so stay tuned to the RampUp website for more details. You can learn more and read about past RampUp events on the RampUp blog.