If you have attended RampUp San Francisco or New York, LiveRamp’s annual marquee events, you may not be aware that throughout the year LiveRamp also produces a RampUp on the Road series. Visiting cities like Columbus, Atlanta, Denver, and D.C. past events presented tailored thought leadership while providing a more intimate setting to discuss the opportunities and challenges facing marketing technology leaders today.
With stay-at-home policies in effect, we’ve shifted gears to host RampUp: Virtual Marketing Summit on Wednesday, June 10, at 8:00 am PT/11 am ET.
From the comfort of your home, RampUp will feature all the thought leadership content you’ve come to expect with the speed at which the industry changes and adapts to current events. It’s never been more important to prepare for what’s next. We hope you’ll join us as we dive into data-driven marketing strategies to help you come out on top.
What can you expect to see at this rewired event?
Advertising in a Post-Cookie World
Data-driven marketing is proven to build and support successful businesses. However, with the end of third-party cookies, those strategies and workflows will break. With new solutions in the market, advertisers can still bank on their data-driven marketing use cases, but they won’t be the same ole, same ole. Learn how you can prepare for the next era of advertising, data, and technology without cookies.
Omnichannel Premium Video Strategy in a Recession
With more screens available to reach a target audience, strategic media planning, buying, and execution across other options at scale beyond broadcast and cable is critical for any “TV” campaign. With video being one of the most effective channels, learn how to manage the challenges of cross-screen advertising.
Personalization Strategies across Online and Offline Channels
Chances are, you’re able to offer some level of personalization. These efforts may be single-channel or siloed from the rest of your customer experience. Our panel shares how they strategically approached personalization across offline and online channels to improve the customer experience and ensure consistency.
We’ll also have our LiveRamp Innovation Studio consisting of special sessions focused on the LiveRamp products and solutions geared toward different parts of the marketing and tech ecosystem. Content will cover our newest solutions as well as partnerships presented by LiveRamp, our customers, and key partners.
Click here to register now. We hope to (virtually) see you there!