• Why Should You Attend the RampUp New York Marketing Technology Conference?

    RampUp is coming to New York! We’re so excited to bring our second largest RampUp event back for another great year. If you’ve attended before, you’ll love this year—albeit there have been a few changes to our schedule. If you’re new to RampUp’s events, you should keep reading to learn all about our exciting marketing technology conference.

    Q: Why should I attend RampUp on the Road New York?

    RampUp brings together everyone in marketing and tech to learn from each other. This year’s marketing technology conference will provide you with a wide breadth of topics that cover everything from digital marketing to complex attribution models to leveraging data in advanced TV.

    Our main day will be divided into two tracks: Building data narratives and tactical data engagement. You’ll be able to move back and forth between them, and attend the sessions that interest you the most.

    The preconference day will include a series of workshops, and will be open to everyone who wants to learn more about LiveRamp and identity resolution.

    Q: There’s more than one day?

    That’s right! This year you’ll be able to add a half-day preconference to your ticket that will give you the opportunity to dive deeper into LiveRamp and identity resolution. While the preconference workshops are optional, all are welcome and encouraged to join. Each workshop will be lead by a LiveRamp representative, and give you the chance to ask all of your burning questions.

    Check out the workshop topics to see what piques your interest.

    Q: Who will I meet and hear from?

    RampUp is a marketing technology conference that’s all about talking to experts and practitioners. You’ll have the opportunity to hear from marketing leaders and industry experts from top brands like General Motors, CNN Digital, AIG, and Business Insider on stage, and then have the chance to discuss your burning questions with them afterwards.  

    That’s not to mention our keynote address from Freakonomics authors Stephen Dubner and Steven Levitt! You won’t want to miss their closing keynote, Freakonomics and the Power of Incentives. You might even have a chance to talk with them and get a signed copy of their books after the event.

    See our full agenda here.

    Q: Where is the event taking place?

    This year, RampUp on the Road New York will be held at the Conrad Hotel in Lower Manhattan, just blocks from One World Trade Center—just a short walk from the 1, 2, & 3; E; and A & C lines.

    And, of course, what is RampUp without a chance to meet and mingle with your fellow martech-ers? After our main day, we’ll move to Le District for cocktails and appetizers. While you enjoy fine French cuisine, we’ll also be hosting a raffle with lots of fun prizes, including LiveRamp and RampUp swag, a $250 Amex gift card, and maybe even a signed book by our secret keynote speaker. 

    Learn more about our RampUp New York marketing technology conference by reading the event recap from day 1 and day 2, or subscribe to keep up to date with our blog and more events around the country.

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