If you clicked here, thanks! The content attributed to RampUp Editorial Staff is written by a combination of LiveRamp content creators. We may unmask ourselves…

Joe is a General Partner at Revel. Joe is a recognized marketing thought leader with more than two decades’ experience as an entrepreneur and investor…

Christian
Bartens

Datalicious
Marketing Measurement Leader

Since moving to Australia from Germany in 2002 Christian Bartens has quickly established a reputation as a leader in the use of data analytics to…

Laura Beaudin is a partner at Bain & Company, where she leads the firm’s global Marketing Excellence Practice. She is also a member…

Aaron Bell is founder and CPO of AdRoll, the most widely-adopted retargeting platform with over 20,000 active customers. Prior to AdRoll, Aaron was Lead Engineer…

Christopher Bevel is a pragmatic strategist, marketer and customer champion with a rare blend of business, design and technical skills. He has 16+ years of…

Gayatri
Bhalla

LiveRamp
SVP of Advanced Media, Global Business Solutions

Gayatri Bhalla is the SVP of Advanced Media, Global Business Solutions at LiveRamp. Gayatri brings more than twenty years of experience working with top brands…

Fred
Bucher

Spectrum Reach
Senior Vice President and Chief Marketing Officer

Fred Bucher is Senior Vice President and Chief Marketing Officer of Spectrum Reach, the advertising sales division of Charter Communications. In this role,…

Katrina Cameron is a former news reporter who has been published in various Northern California newspapers. Before making the switch to deep tech…

Nick
Charrow

Princess Cruises
Senior Manager of Digital Marketing

Before Nick was immersed into a world of digital marketing and 3 letter acronyms 7+ years ago, he was a photographer and graphic designer. He…

I have been tasked with building out accounts (agency side) and growing adtech in-house capabilities (client side), spanning: DMP management, data strategy/negotiations into programmatic precision…

Sheila
Colclasure

LiveRamp
Global Chief Data Ethics Officer

As Global Chief Data Ethics Officer for LiveRamp, Sheila directs the enterprise data governance, protection, and privacy program and the external data-focused global policy development…

Dani Cushion is the Chief Marketing Officer at Cardlytics, where she leads the company’s marketing and communications efforts. Dani brings more than 15…

Dustin
Dewberry

Digitas
VP of Data Science and Advanced Analytics

Dustin leads the work across the data science team(s) and works on accounts such as Samsung, Pandora, Delta, Goodyear, and Whirlpool. He is a leader on the…

Dr. Augustine
Fou

The Advertising Research Foundation
Chief Marketing Science Officer

Dr. Augustine Fou is an independent ad fraud researcher who helps clients identify fraud impacting their campaigns. He is an industry-recognized thought leader in digital…

Anne
Gherini

Affinity Inc
Vice President of Marketing and Partnerships

Anne Gherini is a marketing executive, writer, and public speaker with over a decade of experience leading both B2B and B2C marketing teams. Anne spent…

Marc
Ginsberg

AmericanExpress
VP & GM, Amex Advance

Marc Ginsberg is the VP-GM of the Amex Advance business. They are charged with building new services for American Express leveraging their core…

Scott Grimes is an experienced entrepreneur and strategist. Prior to founding Cardlytics, Scott was a senior vice president and general manager at Capital One where…

Jesse
Grittner

Ovative/group
Senior Vice President, Strategy Consulting

Jesse is a leader on the Measurement & Activation team, responsible for advancing Ovative/group’s technology partnerships and leading relationships with some of our largest clients.…

Ajay Gupta has served as CEO of Stirista since founding the company in 2010 at age 26. Without accepting external funding, Ajay has overseen the…

As Field Marketing Director at LiveRamp, Allyson oversees all experiences in the field including LiveRamp's industry conference, RampUp. She not only drives the overall event…

Prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 20 years of marketing, business…

Kasey Fleisher Hickey has nearly 15 years of experience running public relations, content marketing, communications, community management, and brand marketing programs for B2B and B2C…

Kristen Hicks is an Austin-based freelance content writer that helps businesses doing content marketing keep up with the constant need for high-quality content. She's a…

Tim
Ho

The Minneapolis Star Tribune
Director, Campaign Analytics & Strategy

Tim Ho is a marketing professional with expertise in digital advertising, programmatic, data analytics, and audience strategy. He enjoys combining different marketing and advertising technologies…

Evan
Huggins

Pernod Ricard
Strategic Growth and Performance Marketer

Evan Huggins is a published marketing technology thought leader, based out of New York City. He is a key player on the Digital…

Aaron Kardell is the CEO of HomeSpotter, which he founded in 2009. HomeSpotter aims to make buying and selling homes delightful. Its most popular tools…

Erin
Kelly

Slalom
Information Management & Analytics Practice Area Lead

Erin Kelly is an accomplished data and analytics leader, with more than 15 years of consulting experience defining strategy and leading transformational initiatives…

Iris Kuo is a writer, journalist and CEO of the diversity data site LedBetter. Her work has been published in The Wall Street Journal, The…

Bryan Leach founded Ibotta in 2011, when he realized the need for a more innovative approach to connecting brands, retailers, and consumers through mobile technology.…

Audrey
Luk

LiveRamp
Content Strategist & Senior Writer

Audrey Luk is the content strategist & senior writer at LiveRamp. She has been creating content for more than a decade, first as a journalist…

Valentina
Marastoni-Bieser

Cuebiq
Vice President of Marketing

Valentina is the Vice President of Marketing at leading location intelligence and measurement company Cuebiq. As head of marketing, Valentina spearheads all aspects of the…

Dr. Carl
Marci

Nielsen Consumer Neuroscience
Chief Neuroscientist

Dr. Carl D. Marci is Chief Neuroscientist at Nielsen Consumer Neuroscience and co-founder, former Chairman of the Board, and former Chief Science Officer of Innerscope…

Anthony
Marino

thredUP
President and Chief Marketing Officer

Anthony currently serves as President and Chief Marketing Officer at thredUP, where he is responsible for revenue, growth marketing, ad technology solutions, CRM, marketing analytics,…

Lucy Markowitz is the VP of National Sales at Vistar Media. In her almost four years at Vistar, Lucy has helped scale the sales team…

Lou
Mastria

Digital Advertising Alliance
Executive Director

Lou Mastria, CIPP, CISSP, is currently Executive Director of the Digital Advertising Alliance, where he leads U.S. and global efforts for self-regulation, consumer transparency and…

Luke is the president and COO of TVision Insights. He specializes in business development and partnerships, revenue generation, and product and operations. In…

Mike leads partnerships at Datorama where he works closely with global clients, integrated technology partners, consultants and solutions implementers to grow the Datorama…

Anurag
Mehta

Gravy Analytics
SVP & GM, Audience Data Sales

Anurag Mehta is SVP & GM, Audience Data Sales for Gravy Analytics, where he heads the sales organization responsible for B2B data sales and distribution…

Aparna
Menon

Barclays
Vice President of Digital Acquisitions

As Vice President of Digital Acquisitions for Barclays, Aparna is responsible for developing acquisition strategies across Cards, Online Savings and Personal Loans. Her focus spans…

Meridith
Miller

MoPub
Head of Commercial Partnerships

Meridith Miller runs MoPub's commercial and third-party partnerships team. She is responsible for identifying and establishing partnerships with the leading vendor partners in the industry…

Sean Muller is a veteran entrepreneur and thought leader in TV and advertising measurement. Sean is the CEO of iSpot.tv, a TV attention and conversion…

Tara-Nicholle
Nelson

Transformational Consumer Insights
CEO

Tara is a self-professed Impact Junkie (her words) and the CEO of Transformational Consumer Insights (TCI), a strategy and customer research firm. TCI creates customer…

Nancy brings over 18 years of digital marketing experience to her role as the Head of Sales at Visa Ad Solutions. Most recently Nancy was…

As as a product marketing manager, Makenna drives the awareness and education of Euclid’s solutions with retailers and restaurants. Before her time at Euclid, Makenna…

Tom is founder and CEO of Commerce Signals. Recognized as one of the Top 25 Innovators in Financial Services, and one of the Top 25…

Rebecca Oman is the Director of Special Projects and leads the New Ventures team at thredUP, focusing on International, LUXE and Goody Boxes. Prior to…

Krista Panoff is responsible for business development and digital partnerships for TransUnion Digital. In this role, she’s created the distribution network for AdFuel audiences across…

Taz co-founded Captiv8, an Influencer marketplace and SaaS platform funded by Social Capital, Visionnaire, UTA, and Liquid2. Prior to this, Taz was the Chief Revenue…

Nicole Perrin is a senior analyst at eMarketer focused on creating long-form content about all aspects of digital advertising, from native advertising to blockchain applications.…

Rob Pierre is the co-founder and CEO of Jellyfish, a fast-growing digital agency whose clients include Nestlé, Experian, Toyota and Samsung. Since its inception in 2005, Rob has…

Jamie Power is the Chief Operating Officer of one2one Media, a highly specialized, independent entity that offers agencies and advertisers a turnkey solution to addressable…

Lisa is the director of data ethics for LiveRamp. Her career has spanned product management, marketing, and operations.

Andrea Reichenbach is a content specialist and marketing strategist at LiveRamp. Andrea has over 15 years of marketing experience in the U.S. and in Europe,…

Jeff
Reid

Ford Motor Company
Truck and Connected Car Marketing Communications Manager

Jeff Reid is currently the Truck and Connected Car Marketing Communications Manager for Ford Motor Company. In this position, he manages the TV,…

Fred Schebesta is the cofounder of finder.com, an Australian entrepreneur, award-winning business leader, and active member of the global startup community. His entrepreneurial journey began…

Sean Simonson is a content marketer specializing in data-driven and people-based marketing. He covers topics ranging from how GDPR will impact American businesses to the…

Jeff
Smith

LiveRamp
General Manager of Brands and Agencies

Jeff Smith is the General Manager of Brands and Agencies at LiveRamp. Prior to joining LiveRamp, Smith led marketing at Nielsen as part of the…

Wayne St. Amand is the chief marketing officer of Visual IQ. He oversees the marketing of the company’s marketing intelligence platform, including product marketing strategy,…

Rebecca Stone is the Head of Marketing at LiveRamp, with responsibility for a mix of product marketing, lead generation, sales development, and marketing communications programs. Prior to…

Kate
Talbot

Content and Growth Marketing Consultant

Kate is a content and growth marketer consultant for early-stage startups, author, and entrepreneur who helps brands engage millennials. She's been featured on NBC News,…

Cory Treffiletti is the Chief Marketing Officer for Voicera. Cory has pioneered digital and data-driven marketing efforts as the CMO (VP) for Oracle's Data Cloud…

Martin leads the marketing strategy, operations, and activities for LiveRamp in the UK, developing marketing programmes and localising the LiveRamp message for the region. He…

As one of the original ad tech players, John has been working on solving data-driven solutions for the larger advertising landscape for 20+ years. Mainly…

David Wiener is Chief Product Officer at Voicera. Before co-founding Voicera, he was a Vice President at Oracle, where he oversaw Product, globally…

“If you know anything about television, you probably know Alan Wolk.” That’s how Adweek describes the best-selling author of Over The…

RampedUp Authors

RampUp

Joe Apprendi

Christian Bartens

Laura Beaudin

Aaron Bell

Chris Bevel

Gayatri Bhalla

Fred Bucher

Katrina Cameron

Nick Charrow

Tesäen Chavis

Sheila Colclasure

Dani Cushion

Dustin Dewberry

Dr. Augustine Fou

Anne Gherini

Marc Ginsberg

Scott Grimes

Jesse Grittner

Ajay Gupta

Allyson Havener

Matt Heinz

Kasey Hickey

Kristen Hicks

Tim Ho

Evan Huggins

Aaron Kardell

Erin Kelly

Iris Kuo

Bryan Leach

Audrey Luk

Valentina Marastoni-Bieser

Dr. Carl Marci

Anthony Marino

Lucy Markowitz

Lou Mastria

Luke McGuinness

Mike McMaster

Anurag Mehta

Aparna Menon

Meridith Miller

Sean Muller

Tara-Nicholle Nelson

Nancy Neumann

Makenna Nielsen

Thomas C. Noyes

Rebecca Oman

Krista Panoff

Taz Patel

Nicole Perrin

Rob Pierre

Jamie Power

Lisa Rapp

Andrea Reichenbach

Jeff Reid

Fred Schebesta

Sean Simonson

Jeff Smith

Wayne St. Amand

Rebecca Stone

Kate Talbot

Cory Treffiletti

Martin Wallace

John Whitmore

David Wiener

Alan Wolk

Joe
Apprendi

Christian
Bartens

Laura
Beaudin

Aaron
Bell

Chris
Bevel

Gayatri
Bhalla

Fred
Bucher

Katrina
Cameron

Nick
Charrow

Tesäen
Chavis

Sheila
Colclasure

Dani
Cushion

Dustin
Dewberry

Dr. Augustine
Fou

Anne
Gherini

Marc
Ginsberg

Scott
Grimes

Jesse
Grittner

Ajay
Gupta

Allyson
Havener

Matt
Heinz

Kasey
Hickey

Kristen
Hicks

Tim
Ho

Evan
Huggins

Aaron
Kardell

Erin
Kelly

Iris
Kuo

Bryan
Leach

Audrey
Luk

Valentina
Marastoni-Bieser

Dr. Carl
Marci

Anthony
Marino

Lucy
Markowitz

Lou
Mastria

Luke
McGuinness

Mike
McMaster

Anurag
Mehta

Aparna
Menon

Meridith
Miller

Sean
Muller

Tara-Nicholle
Nelson

Nancy
Neumann

Makenna
Nielsen

Thomas C.
Noyes

Rebecca
Oman

Krista
Panoff

Taz
Patel

Nicole
Perrin

Rob
Pierre

Jamie
Power

Lisa
Rapp

Andrea
Reichenbach

Jeff
Reid

Fred
Schebesta

Sean
Simonson

Jeff
Smith

Wayne
St. Amand

Rebecca
Stone

Kate
Talbot

Cory
Treffiletti

Martin
Wallace

John
Whitmore

David
Wiener

Alan
Wolk