RampedUp Authors

Some of the world’s current and future marketing greats contribute to RampUp. Click on any author to read their bio, writing, and related articles. If you’re interested in sharing your expertise on RampUp, please email your ideas to rampup@rampedup.us.

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If you clicked here, thanks! The content attributed to RampUp Editorial Staff is written by a combination of LiveRamp content creators. We may unmask ourselves…

Joe
Apprendi

Revel
General Partner

Joe is a General Partner at Revel. Joe is a recognized marketing thought leader with more than two decades’ experience as an entrepreneur and investor…

Christian
Bartens

Datalicious
Marketing Measurement Leader

Since moving to Australia from Germany in 2002 Christian Bartens has quickly established a reputation as a leader in the use of data analytics to…

Laura
Beaudin

Bain & Company
Partner

Laura Beaudin is a partner at Bain & Company, where she leads the firm’s global Marketing Excellence Practice.  She is also a member…

Aaron
Bell

AdRoll
Founder and CPO

Aaron Bell is founder and CPO of AdRoll, the most widely-adopted retargeting platform with over 20,000 active customers. Prior to AdRoll, Aaron was Lead Engineer…

Gayatri
Bhalla

LiveRamp
SVP of Advanced Media, Global Business Solutions

Gayatri Bhalla is the SVP of Advanced Media, Global Business Solutions at LiveRamp. Gayatri brings more than twenty years of experience working with top brands…

Fred
Bucher

Spectrum Reach
Senior Vice President and Chief Marketing Officer

Fred Bucher is Senior Vice President and Chief Marketing Officer of Spectrum Reach, the advertising sales division of Charter Communications. In this role,…

Katrina
Cameron

Contributor

Katrina Cameron is a former news reporter who has been published in various Northern California newspapers. Before making the switch to deep tech…

Nick
Charrow

Princess Cruises
Senior Manager of Digital Marketing

Before Nick was immersed into a world of digital marketing and 3 letter acronyms 7+ years ago, he was a photographer and graphic designer. He…

Tesäen
Chavis

Uber
DMP Manager

I have been tasked with building out accounts (agency side) and growing adtech in-house capabilities (client side), spanning: DMP management, data strategy/negotiations into programmatic precision…

Sheila
Colclasure

LiveRamp
Global Chief Data Ethics Officer

As Global Chief Data Ethics Officer for LiveRamp, Sheila directs the enterprise data governance, protection, and privacy program and the external data-focused global policy development…

Dani
Cushion

Cardlytics
Chief Marketing Officer

Dani Cushion is the Chief Marketing Officer at Cardlytics, where she leads the company’s marketing and communications efforts. Dani brings more than 15…

Dustin
Dewberry

Digitas
VP of Data Science and Advanced Analytics

Dustin leads the work across the data science team(s) and works on accounts such as Samsung, Pandora, Delta, Goodyear, and Whirlpool. He is a leader on the…

Dr. Augustine
Fou

The Advertising Research Foundation
Chief Marketing Science Officer

Dr. Augustine Fou is an independent ad fraud researcher who helps clients identify fraud impacting their campaigns. He is an industry-recognized thought leader in digital…

Anne
Gherini

Affinity Inc
Vice President of Marketing and Partnerships

Anne Gherini is a marketing executive, writer, and public speaker with over a decade of experience leading both B2B and B2C marketing teams. Anne spent…

Marc
Ginsberg

AmericanExpress
VP & GM, Amex Advance

Marc Ginsberg is the VP-GM of the Amex Advance business.  They are charged with building new services for American Express leveraging their core…

Scott
Grimes

Cardlytics
CEO and Cofounder

Scott Grimes is an experienced entrepreneur and strategist. Prior to founding Cardlytics, Scott was a senior vice president and general manager at Capital One where…

Jesse
Grittner

Ovative/group
Senior Vice President, Strategy Consulting

Jesse is a leader on the Measurement & Activation team, responsible for advancing Ovative/group’s technology partnerships and leading relationships with some of our largest clients.…

Ajay
Gupta

Stirista
CEO

Ajay Gupta has served as CEO of Stirista since founding the company in 2010 at age 26. Without accepting external funding, Ajay has overseen the…

Allyson
Havener

LiveRamp
Field Marketing Director

As Field Marketing Director at LiveRamp, Allyson oversees all experiences in the field including LiveRamp's industry conference, RampUp. She not only drives the overall event…

Matt
Heinz

Heinz Marketing
President and Founder

Prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 20 years of marketing, business…

Kristen
Hicks

Kristen Hicks is an Austin-based freelance content writer that helps businesses doing content marketing keep up with the constant need for high-quality content. She's a…

Tim
Ho

The Minneapolis Star Tribune
Director, Campaign Analytics & Strategy

Tim Ho is a marketing professional with expertise in digital advertising, programmatic, data analytics, and audience strategy. He enjoys combining different marketing and advertising technologies…

Evan
Huggins

Pernod Ricard
Strategic Growth and Performance Marketer

Evan Huggins is a published marketing technology thought leader, based out of New York City. He is a key player on the Digital…

Aaron
Kardell

HomeSpotter
CEO

Aaron Kardell is the CEO of HomeSpotter, which he founded in 2009. HomeSpotter aims to make buying and selling homes delightful. Its most popular tools…

Erin
Kelly

Slalom
Information Management & Analytics Practice Area Lead

Erin Kelly is an accomplished data and analytics leader, with more than 15 years of consulting experience defining strategy and leading transformational initiatives…

Iris
Kuo

LedBetter
CEO

Iris Kuo is a writer, journalist and CEO of the diversity data site LedBetter. Her work has been published in The Wall Street Journal, The…

Bryan
Leach

Ibotta
Founder and CEO

Bryan Leach founded Ibotta in 2011, when he realized the need for a more innovative approach to connecting brands, retailers, and consumers through mobile technology.…

Audrey
Luk

LiveRamp
Content Strategist & Senior Writer

Audrey Luk is the content strategist & senior writer at LiveRamp. She has been creating content for more than a decade, first as a journalist…

Valentina
Marastoni-Bieser

Cuebiq
Vice President of Marketing

Valentina is the Vice President of Marketing at leading location intelligence and measurement company Cuebiq. As head of marketing, Valentina spearheads all aspects of the…

Dr. Carl
Marci

Nielsen Consumer Neuroscience
Chief Neuroscientist

Dr. Carl D. Marci is Chief Neuroscientist at Nielsen Consumer Neuroscience and co-founder, former Chairman of the Board, and former Chief Science Officer of Innerscope…

Anthony
Marino

thredUP
President and Chief Marketing Officer

Anthony currently serves as President and Chief Marketing Officer at thredUP, where he is responsible for revenue, growth marketing, ad technology solutions, CRM, marketing analytics,…

Lucy
Markowitz

Vistar Media
VP of Sales

Lucy Markowitz is the VP of National Sales at Vistar Media. In her almost four years at Vistar, Lucy has helped scale the sales team…

Lou
Mastria

Digital Advertising Alliance
Executive Director

Lou Mastria, CIPP, CISSP, is currently Executive Director of the Digital Advertising Alliance, where he leads U.S. and global efforts for self-regulation, consumer transparency and…

Luke
McGuinness

LiveRamp
GM of Data Store

Luke is the GM of Data Store at LiveRamp. He specializes in business development and partnerships, revenue generation, and product and operations. In…

Mike
McMaster

Datorama
Strategic Partner Manager

Mike leads partnerships at Datorama where he works closely with global clients, integrated technology partners, consultants and solutions implementers to grow the Datorama…

Anurag
Mehta

Gravy Analytics
SVP & GM, Audience Data Sales

Anurag Mehta is SVP & GM, Audience Data Sales for Gravy Analytics, where he heads the sales organization responsible for B2B data sales and distribution…

Meridith
Miller

MoPub
Head of Commercial Partnerships

Meridith Miller runs MoPub's commercial and third-party partnerships team. She is responsible for identifying and establishing partnerships with the leading vendor partners in the industry…

Sean
Muller

iSpot.tv
CEO

Sean Muller is a veteran entrepreneur and thought leader in TV and advertising measurement. Sean is the CEO of iSpot.tv, a TV attention and conversion…

Tara-Nicholle
Nelson

Transformational Consumer Insights
CEO

Tara is a self-professed Impact Junkie (her words) and the CEO of Transformational Consumer Insights (TCI), a strategy and customer research firm. TCI creates customer…

Makenna
Nielsen

Euclid
Product Marketing Manager

As as a product marketing manager, Makenna drives the awareness and education of Euclid’s solutions with retailers and restaurants. Before her time at Euclid, Makenna…

Thomas C.
Noyes

Commerce Signals
Founder and CEO

Tom is founder and CEO of Commerce Signals. Recognized as one of the Top 25 Innovators in Financial Services, and one of the Top 25…

Rebecca
Oman

Director of Special Projects
thredUP

Rebecca Oman is the Director of Special Projects and leads the New Ventures team at thredUP, focusing on International, LUXE and Goody Boxes. Prior to…

Krista
Panoff

TransUnion
VP, Digital Marketing

Krista Panoff is responsible for business development and digital partnerships for TransUnion Digital. In this role, she’s created the distribution network for AdFuel audiences across…

Nicole
Perrin

eMarketer
Senior Analyst

Nicole Perrin is a senior analyst at eMarketer focused on creating long-form content about all aspects of digital advertising, from native advertising to blockchain applications.…

Rob
Pierre

Jellyfish
Cofounder and CEO

Rob Pierre is the co-founder and CEO of Jellyfish, a fast-growing digital agency whose clients include Nestlé, Experian, Toyota and Samsung. Since its inception in 2005, Rob has…

Lisa
Rapp

LiveRamp
Director of Data Ethics

Lisa is the director of data ethics for LiveRamp. Her career has spanned product management, marketing, and operations.

Andrea
Reichenbach

LiveRamp

Andrea Reichenbach is a content specialist and marketing strategist at LiveRamp. Andrea has over 15 years of marketing experience in the U.S. and in Europe,…

Jeff
Reid

Ford Motor Company
Truck and Connected Car Marketing Communications Manager

Jeff Reid is currently the Truck and Connected Car Marketing Communications Manager for Ford Motor Company. In this position, he manages the TV,…

Fred
Schebesta

finder.com
Cofounder and Director

Fred Schebesta is the cofounder of finder.com, an Australian entrepreneur, award-winning business leader, and active member of the global startup community. His entrepreneurial journey began…

Sean
Simonson

Sean Simonson is a content marketer specializing in data-driven and people-based marketing. He covers topics ranging from how GDPR will impact American businesses to the…

Jeff
Smith

LiveRamp
General Manager of Brands and Agencies

Jeff Smith is the General Manager of Brands and Agencies at LiveRamp. Prior to joining LiveRamp, Smith led marketing at Nielsen as part of the…

Wayne
St. Amand

Visual IQ
Chief Marketing Officer

Wayne St. Amand is the chief marketing officer of Visual IQ. He oversees the marketing of the company’s marketing intelligence platform, including product marketing strategy,…

Rebecca
Stone

LiveRamp
Head of Marketing

Rebecca Stone is the Head of Marketing at LiveRamp, with responsibility for a mix of product marketing, lead generation, sales development, and marketing communications programs. Prior to…

Kate
Talbot

Content and Growth Marketing Consultant

Kate is a content and growth marketer consultant for early-stage startups, author, and entrepreneur who helps brands engage millennials. She's been featured on NBC News,…

Cory
Treffiletti

Voicera
CMO

Cory Treffiletti is the Chief Marketing Officer for Voicera. Cory has pioneered digital and data-driven marketing efforts as the CMO (VP) for Oracle's Data Cloud…

John
Whitmore

TiVo
Head of Data

As one of the original ad tech players, John has been working on solving data-driven solutions for the larger advertising landscape for 20+ years. Mainly…

David
Wiener

Voicera
Chief Product Officer

David Wiener is Chief Product Officer at Voicera. Before co-founding Voicera, he was a Vice President at Oracle, where he oversaw Product, globally…

Alan
Wolk

TV[R]EV
Cofounder and Lead Analyst

“If you know anything about television, you probably know Alan Wolk.” That’s how Adweek describes the best-selling author of Over The…