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Agenda

Feb 28 - march 1, 2022 in-person VIRTUAL

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Track

February 28, 2022

12:00 - 1:00pm PST
Networking
Lunch and Networking
+ ADD TO CALENDAR 02/28/2022 12:00 pm 02/28/2022 1:00 pm America/Los_Angeles Lunch and Networking RampUp 2022
1:00 - 1:15pm PST
Welcome Remarks
+ ADD TO CALENDAR 02/28/2022 1:00 pm 02/28/2022 1:15 pm America/Los_Angeles Welcome Remarks

When we unify and collaborate on shaping the future of how data and technology are used across marketing and other business functions, we all win. Scott Howe, CEO of LiveRamp, opens RampUp with a call to action to work together and drive a sustainable future where data is used safely and securely.

RampUp 2022

When we unify and collaborate on shaping the future of how data and technology are used across marketing and other business functions, we all win. Scott Howe, CEO of LiveRamp, opens RampUp with a call to action to work together and drive a sustainable future where data is used safely and securely.

Speakers:

Scott Howe
CEO
LiveRamp
1:15 - 1:45pm PST
Stop Talking and Start Doing: How A Top CMO Maintains a Sense of Urgency
+ ADD TO CALENDAR 02/28/2022 1:15 pm 02/28/2022 1:45 pm America/Los_Angeles Stop Talking and Start Doing: How A Top CMO Maintains a Sense of Urgency

Some talk a good game about being customer-centric, but the past two years truly separated the wheat from the chaff. The brands that maintain a sense of urgency when it comes to pleasing customers are the ones out far ahead now. A leading CMO discusses how teams can achieve what was scoped for a year in a matter of weeks through better collaboration, and what’s urgent now that most brands aren’t prepared for: building data partnerships as customer intelligence becomes scarce and fully capitalizing on the shifting TV landscape.

RampUp 2022

Some talk a good game about being customer-centric, but the past two years truly separated the wheat from the chaff. The brands that maintain a sense of urgency when it comes to pleasing customers are the ones out far ahead now. A leading CMO discusses how teams can achieve what was scoped for a year in a matter of weeks through better collaboration, and what’s urgent now that most brands aren’t prepared for: building data partnerships as customer intelligence becomes scarce and fully capitalizing on the shifting TV landscape.

Speakers:

Scott Howe
CEO
LiveRamp
Denise Campbell
Head of Consumer Marketing, AbbVie
AbbVie
1:45 - 2:20pm PST
Power Retail Media Innovation Across a Near-Infinite Network
+ ADD TO CALENDAR 02/28/2022 1:45 pm 02/28/2022 2:20 pm America/Los_Angeles Power Retail Media Innovation Across a Near-Infinite Network

To compensate for the continuing trend of fewer in-store interactions, savvy brands added retail media networks to their ad strategies early on, realizing tremendous ROI while gaining valuable consumer insights. These networks have proven to be the golden ticket for retailers and brand advertisers seeking better customer experiences. Hear how one leading global retailer leveraves its media network to increase both media efficiency and innovation while pushing out the frontier of safe, secure data usage.

RampUp 2022

To compensate for the continuing trend of fewer in-store interactions, savvy brands added retail media networks to their ad strategies early on, realizing tremendous ROI while gaining valuable consumer insights. These networks have proven to be the golden ticket for retailers and brand advertisers seeking better customer experiences. Hear how one leading global retailer leveraves its media network to increase both media efficiency and innovation while pushing out the frontier of safe, secure data usage.

2:20 - 2:30pm PST
Break between sessions - transition to Track Sessions
+ ADD TO CALENDAR 02/28/2022 2:20 pm 02/28/2022 2:30 pm America/Los_Angeles Break between sessions - transition to Track Sessions RampUp 2022
2:30 - 3:00pm PST
Track 1 - Explore Data's New Frontiers
How Data Partnerships are Changing the Way Companies Do Business
+ ADD TO CALENDAR 02/28/2022 2:30 pm 02/28/2022 3:00 pm America/Los_Angeles How Data Partnerships are Changing the Way Companies Do Business

It’s no secret that strong customer intelligence drives superior customer experience, but increased regulation and heightened privacy awareness has made acquiring the data needed for customer intelligence challenging. This is where data partnerships can fill in the gaps, but such relationships can only operate with mutual consent, security, and governance. Our panelists discuss how the leading companies they work for have evolved their businesses and unlocked new value through privacy-centric data partnerships.

RampUp 2022

It’s no secret that strong customer intelligence drives superior customer experience, but increased regulation and heightened privacy awareness has made acquiring the data needed for customer intelligence challenging. This is where data partnerships can fill in the gaps, but such relationships can only operate with mutual consent, security, and governance. Our panelists discuss how the leading companies they work for have evolved their businesses and unlocked new value through privacy-centric data partnerships.

Speakers:

Jeffrey Nicholson
Co-Founder and CEO
Tracer
Stefan Havik
Chief Data and Revenue Officer
DPG Media
Michelle Dooley
Managing Director, Safe Haven Strategy
LiveRamp
David Minsker
Management Consultant, Financial Services, LiveRamp; Former Head of Marketing Information Management, Citigroup
Financial Services
2:30 - 3:00pm PST
Track 2: Engineer Customer Centricity
Powering the Entire Customer Journey
+ ADD TO CALENDAR 02/28/2022 2:30 pm 02/28/2022 3:00 pm America/Los_Angeles Powering the Entire Customer Journey

With rising regulation and access to data constantly shifting, there's never been a better time to focus on your data foundation. This presentation from a seasoned leader in data and IT provides a primer on how to build a future-facing data foundation that seamlessly plugs into teams and technologies that power the entire customer journey.

RampUp 2022

With rising regulation and access to data constantly shifting, there's never been a better time to focus on your data foundation. This presentation from a seasoned leader in data and IT provides a primer on how to build a future-facing data foundation that seamlessly plugs into teams and technologies that power the entire customer journey.

Speakers:

Emily-Jane Hoffman
Managing Director, Enterprise
LiveRamp
Dane K Mathews
VP, Precision Marketing
Conagra Brands
2:30 - 3:00pm PST
Track 3: Collaborate to Innovate
The New Normal of Executive Collaboration
+ ADD TO CALENDAR 02/28/2022 2:30 pm 02/28/2022 3:00 pm America/Los_Angeles The New Normal of Executive Collaboration

The swim lanes between marketing, IT, data, business, and technology increasingly overlap. How can companies embrace tighter integration from the top down without losing trust or momentum? Key leaders share why closer collaboration is necessary, the growing pains they experience along the way, and what they can do now that they were not able to achieve before.

RampUp 2022

The swim lanes between marketing, IT, data, business, and technology increasingly overlap. How can companies embrace tighter integration from the top down without losing trust or momentum? Key leaders share why closer collaboration is necessary, the growing pains they experience along the way, and what they can do now that they were not able to achieve before.

Speakers:

Daniella Harkins
SVP, Commercial Strategy and Excellence
LiveRamp
Doug Milliken
VP Marketing Transformation
The Clorox Company
Janeen Uzzell
Chief Executive Officer
National Society of Black Engineers
2:30 - 3:00pm PST
Track 4: LiveRamp Innovation Studio
Build Win-Win Data Partnerships: Retail + CPG
+ ADD TO CALENDAR 02/28/2022 2:30 pm 02/28/2022 3:00 pm America/Los_Angeles Build Win-Win Data Partnerships: Retail + CPG

The opportunity for retailers and their CPG and supplier partners to collaborate at scale is more attainable—and vital—than ever. In this session, you’ll learn how data partnerships unlock competitive advantage and hear success stories from retailers and CPGs who will demonstrate how they use LiveRamp Safe Haven to uncover new insights and gain share of wallet.

RampUp 2022

The opportunity for retailers and their CPG and supplier partners to collaborate at scale is more attainable—and vital—than ever. In this session, you’ll learn how data partnerships unlock competitive advantage and hear success stories from retailers and CPGs who will demonstrate how they use LiveRamp Safe Haven to uncover new insights and gain share of wallet.

Speakers:

Thibaut Munier
Co-Founder & Co-CEO
Numberly
Joe Keating
Associate Director, Insight and Analytics
Hill's Pet Nutrition
Samuel Baroukh
Chief Marketing Officer
Nestlé France
3:00 - 3:15pm PST
Break between sessions
+ ADD TO CALENDAR 02/28/2022 3:00 pm 02/28/2022 3:15 pm America/Los_Angeles Break between sessions RampUp 2022
3:15 - 3:45pm PST
Track 2: Engineer Customer Centricity
A Framework for Understanding Privacy-Enhancing Technologies
+ ADD TO CALENDAR 02/28/2022 3:15 pm 02/28/2022 3:45 pm America/Los_Angeles A Framework for Understanding Privacy-Enhancing Technologies

In this session, we will cover the technologies marketers can consider leveraging to push out the frontier of what's possible with data. When you leave the room, you will have learned what privacy-enhancing technologies are and how they can dramatically change how you access and control data to uphold consumer privacy and deliver better experiences.

RampUp 2022

In this session, we will cover the technologies marketers can consider leveraging to push out the frontier of what's possible with data. When you leave the room, you will have learned what privacy-enhancing technologies are and how they can dramatically change how you access and control data to uphold consumer privacy and deliver better experiences.

Speakers:

David Gilmore
Head of Data Collaboration
LiveRamp
Evan Hills
SVP Strategy & Partnerships
Dstillery
3:15 - 3:45pm PST
Track 4: LiveRamp Innovation Studio
Optimizing First-Party Identity across the Enterprise
+ ADD TO CALENDAR 02/28/2022 3:15 pm 02/28/2022 3:45 pm America/Los_Angeles Optimizing First-Party Identity across the Enterprise

Many brands realize the importance of managing their own customer identity data assets to power better experiences and mitigate decreased access to third-party signals. The challenge that these brands face is the best way to use that data for internal analytics, offline targeting, and online targeting measurement. In this session, we explore how brands can use their first-party data in different ways to maximize its value for each use case across the enterprise. We will discuss how first-party matching, resolution, and householding can be flexibly optimized for better analytics, personalization, reach, and more.

RampUp 2022

Many brands realize the importance of managing their own customer identity data assets to power better experiences and mitigate decreased access to third-party signals. The challenge that these brands face is the best way to use that data for internal analytics, offline targeting, and online targeting measurement. In this session, we explore how brands can use their first-party data in different ways to maximize its value for each use case across the enterprise. We will discuss how first-party matching, resolution, and householding can be flexibly optimized for better analytics, personalization, reach, and more.

Speakers:

Tom Affinito
Global Product Marketing Lead, Identity Solutions
LiveRamp
Travis Barnes
Product Manager
LiveRamp
3:15 - 3:45pm PST
Track 3: Collaborate to Innovate
Enable Innovation in a Virtual World
+ ADD TO CALENDAR 02/28/2022 3:15 pm 02/28/2022 3:45 pm America/Los_Angeles Enable Innovation in a Virtual World

With hybrid work a given for the foreseeable future, how do high-performing leaders maintain momentum and creativity across their teams? Our panelists share how they spearheaded key projects they've launched over the last two years and the lessons learned along the way about managing burnout and reigniting innovation.

RampUp 2022

With hybrid work a given for the foreseeable future, how do high-performing leaders maintain momentum and creativity across their teams? Our panelists share how they spearheaded key projects they've launched over the last two years and the lessons learned along the way about managing burnout and reigniting innovation.

Speakers:

Diego Panama
Chief Commercial Officer
LiveRamp
Michelle Tang
Chief Marketing Officer
Digitas
Omar Tawakol
VP & GM Cisco Customer Experience as a Service BU
Cisco
3:15 - 3:45pm PST
Track 1 - Explore Data's New Frontiers
The Art of the Pivot: Harnessing the Power to Change
+ ADD TO CALENDAR 02/28/2022 3:15 pm 02/28/2022 3:45 pm America/Los_Angeles The Art of the Pivot: Harnessing the Power to Change

Pivots used to be taken as last-ditch efforts to save a business. In reality, they should be viewed as opportunities to become the company yours was always meant to be. Learn how pivoting tests the mettle of a team and ultimately encourages all to harness the power to change.

RampUp 2022

Pivots used to be taken as last-ditch efforts to save a business. In reality, they should be viewed as opportunities to become the company yours was always meant to be. Learn how pivoting tests the mettle of a team and ultimately encourages all to harness the power to change.

Speakers:

Joe Glass
SVP, Sales
LiveRamp
Carolyn Pollock
CMO
Tailored Brands
3:45 - 4:30pm PST
Break between Sessions
+ ADD TO CALENDAR 02/28/2022 3:45 pm 02/28/2022 4:30 pm America/Los_Angeles Break between Sessions RampUp 2022
4:30 - 5:00pm PST
Track 1 - Explore Data's New Frontiers
The State of Retail Media and Changing Consumer Behavior
+ ADD TO CALENDAR 02/28/2022 4:30 pm 02/28/2022 5:00 pm America/Los_Angeles The State of Retail Media and Changing Consumer Behavior

Retail media networks are exploding. Apart from Amazon, about $75 billion is in play for advertisers wanting to get closer to their customers by advertising directly with retailers. This presentation breaks down how we got to $75 billion, where we're headed, and how you can take advantage of retail media's unique data and insights.

RampUp 2022

Retail media networks are exploding. Apart from Amazon, about $75 billion is in play for advertisers wanting to get closer to their customers by advertising directly with retailers. This presentation breaks down how we got to $75 billion, where we're headed, and how you can take advantage of retail media's unique data and insights.

4:30 - 5:00pm PST
Track 2: Engineer Customer Centricity
Reinventing Marketing in a Category
+ ADD TO CALENDAR 02/28/2022 4:30 pm 02/28/2022 5:00 pm America/Los_Angeles Reinventing Marketing in a Category

Challenger brands don’t follow rules—they make them. Ivonne Kinser, Vice President of Marketing and Innovation at Avocados from Mexico, shares how this small and mighty brand reinvented fresh produce marketing through unconventional approaches, shattering existing marketing paradigms. Through this presentation, learn how you too can chart a new marketing course in your category.

RampUp 2022

Challenger brands don’t follow rules—they make them. Ivonne Kinser, Vice President of Marketing and Innovation at Avocados from Mexico, shares how this small and mighty brand reinvented fresh produce marketing through unconventional approaches, shattering existing marketing paradigms. Through this presentation, learn how you too can chart a new marketing course in your category.

Speakers:

Ivonne Kinser
Vice President of Marketing and Innovation
Avocados From Mexico
4:30 - 5:00pm PST
Track 3: Collaborate to Innovate
When Technologies Collide: How to Enable Successful Mergers
+ ADD TO CALENDAR 02/28/2022 4:30 pm 02/28/2022 5:00 pm America/Los_Angeles When Technologies Collide: How to Enable Successful Mergers

It's a tale as old as time—a smaller successful start-up gets acquired by a larger company and disappears among that conglomerate's portfolio. Today, however, adtech start-ups have intense loyalty prior to becoming acquired. Users aren't happy when the technology they know and love lags in updates, or even worse, ceases to exist in its original form. This fireside chat shares one successful acquisition whereby both parties collaborated to maintain the brand's identity and technical merit, elevating both companies' stature.

RampUp 2022

It's a tale as old as time—a smaller successful start-up gets acquired by a larger company and disappears among that conglomerate's portfolio. Today, however, adtech start-ups have intense loyalty prior to becoming acquired. Users aren't happy when the technology they know and love lags in updates, or even worse, ceases to exist in its original form. This fireside chat shares one successful acquisition whereby both parties collaborated to maintain the brand's identity and technical merit, elevating both companies' stature.

Speakers:

Dave Eisenberg
Chief Strategy Officer
LiveRamp
4:30 - 5:00pm PST
Track 4: LiveRamp Innovation Studio
Measure the Impact of Your Cross-Screen TV Investments
+ ADD TO CALENDAR 02/28/2022 4:30 pm 02/28/2022 5:00 pm America/Los_Angeles Measure the Impact of Your Cross-Screen TV Investments

LiveRamp and Data Plus Math tie cross-screen video ad exposures to real-world business outcomes to quantify the impact of TV and digital advertising. Furthermore, our partnership with Comscore enables us to measure a substantial dataset of 11-17M households, providing marketers with more accuracy through nationally represented scale. Join us for a product demo where you'll learn how we unlock the insights that power effective media strategies, fueled by Comscore data.

RampUp 2022

LiveRamp and Data Plus Math tie cross-screen video ad exposures to real-world business outcomes to quantify the impact of TV and digital advertising. Furthermore, our partnership with Comscore enables us to measure a substantial dataset of 11-17M households, providing marketers with more accuracy through nationally represented scale. Join us for a product demo where you'll learn how we unlock the insights that power effective media strategies, fueled by Comscore data.

Speakers:

Joran Lawrence
VP, Product Management
LiveRamp
5:00 - 5:30pm PST
Afternoon Keynote - Turn Compassion into Action
+ ADD TO CALENDAR 02/28/2022 5:00 pm 02/28/2022 5:30 pm America/Los_Angeles Afternoon Keynote - Turn Compassion into Action

For more than a decade, GoFundMe has been a destination for millions around the world to find hope and purpose. Behind its mission of turning compassion into action is a marketing team that sets the bar for how successful companies reach audiences and power campaigns that can transform lives, communities, and even countries. Hear Musa Tariq, CMO of GoFundMe, share how his team inspires the world and brings real change to those in need.

RampUp 2022

For more than a decade, GoFundMe has been a destination for millions around the world to find hope and purpose. Behind its mission of turning compassion into action is a marketing team that sets the bar for how successful companies reach audiences and power campaigns that can transform lives, communities, and even countries. Hear Musa Tariq, CMO of GoFundMe, share how his team inspires the world and brings real change to those in need.

Speakers:

Musa Tariq
Chief Marketing Officer
GoFundMe
John Battelle
Co-Founder, CEO
The Recount
5:30 - 7:30pm PST
Opening Reception
+ ADD TO CALENDAR 02/28/2022 5:30 pm 02/28/2022 7:30 pm America/Los_Angeles Opening Reception RampUp 2022
9:00 - 11:00pm PST
RampUp After Dark at The Tonga Room
+ ADD TO CALENDAR 02/28/2022 9:00 pm 02/28/2022 11:00 pm America/Los_Angeles RampUp After Dark at The Tonga Room RampUp 2022

March 1, 2022

8:00 - 9:00am PST
Breakfast
+ ADD TO CALENDAR 03/01/2022 8:00 am 03/01/2022 9:00 am America/Los_Angeles Breakfast RampUp 2022

Speakers:

Diaz Nesamoney
Founder, President and CEO
Jivox
9:00 - 9:30am PST
Know Your Hustle
+ ADD TO CALENDAR 03/01/2022 9:00 am 03/01/2022 9:30 am America/Los_Angeles Know Your Hustle

We all have hustle, but do we always choose the right path in achieving our goals? Entrepreneur and investor Emma Grede, Co-Founder and CEO of Good American and Founding Partner of Skims, shares how she has grown multiple businesses from their inception by helping others discover their passions, hone their gifts, and reach for what seems impossible.

RampUp 2022

We all have hustle, but do we always choose the right path in achieving our goals? Entrepreneur and investor Emma Grede, Co-Founder and CEO of Good American and Founding Partner of Skims, shares how she has grown multiple businesses from their inception by helping others discover their passions, hone their gifts, and reach for what seems impossible.

Speakers:

Sharawn Tipton
Chief People Officer
LiveRamp
Emma Grede
CEO and Co-Founder
Good American
9:30 - 10:00am PST
Community is the New Cool
+ ADD TO CALENDAR 03/01/2022 9:30 am 03/01/2022 10:00 am America/Los_Angeles Community is the New Cool

Maryam Banikarim, Head of Marketing, Global and Community, Nextdoor, shares how to connect authentically, build community and cultivate kindness.

RampUp 2022

Maryam Banikarim, Head of Marketing, Global and Community, Nextdoor, shares how to connect authentically, build community and cultivate kindness.

Speakers:

Maryam Banikarim
Head of Marketing
Nextdoor
10:00 - 10:30am PST
A Fireside Chat with Adobe
+ ADD TO CALENDAR 03/01/2022 10:00 am 03/01/2022 10:30 am America/Los_Angeles A Fireside Chat with Adobe RampUp 2022

Speakers:

Laura Desmond
Founder, Eagle Vista Partners and Senior Advisor
LiveRamp
Anil Charavarthy
Executive Vice President and General Manager, Digital Experience and Worldwide Field Operations, Adobe
Adobe
10:30 - 10:45am PST
Networking/coffee break for Track 1 & 2
+ ADD TO CALENDAR 03/01/2022 10:30 am 03/01/2022 10:45 am America/Los_Angeles Networking/coffee break for Track 1 & 2 RampUp 2022
10:30 - 11:00am PST
Networking/coffee break for Track 3 & 4
+ ADD TO CALENDAR 03/01/2022 10:30 am 03/01/2022 11:00 am America/Los_Angeles Networking/coffee break for Track 3 & 4 RampUp 2022
10:45 - 11:15am PST
Track 1 - Explore Data's New Frontiers
Strategies for Owning Your Data Future
+ ADD TO CALENDAR 03/01/2022 10:45 am 03/01/2022 11:15 am America/Los_Angeles Strategies for Owning Your Data Future

The shifting data landscape presents CPGs with the opportunity to truly own their data future. Key to their success is making the right technology and cloud investments that honor consumer privacy while making data safely and securely accessible to the right audiences. This presentation by a leading CPG details how its partner, data, and technology strategies work in concert to build customer intelligence and deliver better experiences.

RampUp 2022

The shifting data landscape presents CPGs with the opportunity to truly own their data future. Key to their success is making the right technology and cloud investments that honor consumer privacy while making data safely and securely accessible to the right audiences. This presentation by a leading CPG details how its partner, data, and technology strategies work in concert to build customer intelligence and deliver better experiences.

Speakers:

Sean Haggerty
Senior Account Director, Enterprise
LiveRamp
Jason Niemi
Global Technology Director
Kimberly-Clark
10:45 - 11:15am PST
Track 2: Engineer Customer Centricity
Has a Rising Regulatory Tide Lifted All Boats?
+ ADD TO CALENDAR 03/01/2022 10:45 am 03/01/2022 11:15 am America/Los_Angeles Has a Rising Regulatory Tide Lifted All Boats?

Has consumer behavior actually changed through GDPR, CCPA, CPRA, etc? How can brands come up with a comprehensive strategy to manage consumer data and stay ahead of regulatory trends? This conversation shares how brands can take an active role in shaping future regulation and how regulation positively impacts marketers' use of data and technology.

RampUp 2022

Has consumer behavior actually changed through GDPR, CCPA, CPRA, etc? How can brands come up with a comprehensive strategy to manage consumer data and stay ahead of regulatory trends? This conversation shares how brands can take an active role in shaping future regulation and how regulation positively impacts marketers' use of data and technology.

Speakers:

Amy Stewart
Global Chief Data Ethics Officer & General Counsel
LiveRamp
Colin O’Malley
Principal
Lucid Privacy Group
11:00 - 11:30am PST
Track 3: Collaborate to Innovate
What DIB Means in an Industry That Loves Acronyms
+ ADD TO CALENDAR 03/01/2022 11:00 am 03/01/2022 11:30 am America/Los_Angeles What DIB Means in an Industry That Loves Acronyms

We all know why diversity, inclusion, and belonging are important across business—but why is it especially vital in adtech? Learn which adtech resources you can tap into for diversity, inclusion, and belonging, and how to better support inclusivity on your team and build a richer, more open culture that fuels innovation and business growth.

RampUp 2022

We all know why diversity, inclusion, and belonging are important across business—but why is it especially vital in adtech? Learn which adtech resources you can tap into for diversity, inclusion, and belonging, and how to better support inclusivity on your team and build a richer, more open culture that fuels innovation and business growth.

Speakers:

Annie Katrina Lee
Senior Director, Product Marketing & Revenue Growth
Twitch
Kham Ward
Head of Diversity, Inclusion & Belonging
LiveRamp
11:00 - 11:30am PST
Track 4: LiveRamp Innovation Studio
Maximize Your TV Advertising Investment Across Linear and Digital
+ ADD TO CALENDAR 03/01/2022 11:00 am 03/01/2022 11:30 am America/Los_Angeles Maximize Your TV Advertising Investment Across Linear and Digital

The TV industry is undergoing a massive transformation into a complex multi-platform video market. Composed of linear and digital, along with streaming and on-demand content across a range of platforms and devices, billions of ad dollars are being allocated to addressable media plans that encompass both traditional linear and Connected TV. In this session, learn how identity, activation, and measurement are the keys to maximizing all of your investments in the changing TV landscape.

RampUp 2022

The TV industry is undergoing a massive transformation into a complex multi-platform video market. Composed of linear and digital, along with streaming and on-demand content across a range of platforms and devices, billions of ad dollars are being allocated to addressable media plans that encompass both traditional linear and Connected TV. In this session, learn how identity, activation, and measurement are the keys to maximizing all of your investments in the changing TV landscape.

Speakers:

Ben Antier
Co-Founder & CEO
Publica
11:15 - 11:45am PST
Break for Track 1 & 2
+ ADD TO CALENDAR 03/01/2022 11:15 am 03/01/2022 11:45 am America/Los_Angeles Break for Track 1 & 2 RampUp 2022
11:30 - 12:15pm PST
Break for Track 3 & 4
+ ADD TO CALENDAR 03/01/2022 11:30 am 03/01/2022 12:15 pm America/Los_Angeles Break for Track 3 & 4


RampUp 2022


11:45 - 12:15pm PST
Track 1 - Explore Data's New Frontiers
Can Consumers Own Their Own Data?
+ ADD TO CALENDAR 03/01/2022 11:45 am 03/01/2022 12:15 pm America/Los_Angeles Can Consumers Own Their Own Data?

Our panelists debate whether consumers can own their data or if regulation and privacy laws are working to provide the transparency they need to understand data usage without having to assume control.

RampUp 2022

Our panelists debate whether consumers can own their data or if regulation and privacy laws are working to provide the transparency they need to understand data usage without having to assume control.

Speakers:

Emily Blair
Vice President, Data Architecture
Spark Foundry
Mark Risis
VP, Strategy & Global Data Ecosystem
PepsiCo
Sean Oakley
Director Data Product Management - Ad Tech/Mar Tech
NBCU Peacock
Joanna O’Connell
VP, Principal Analyst
Forrester
11:45 - 12:15pm PST
Track 2: Engineer Customer Centricity
Will Standardization Help Solve TV's Fragmentation Problem?
+ ADD TO CALENDAR 03/01/2022 11:45 am 03/01/2022 12:15 pm America/Los_Angeles Will Standardization Help Solve TV's Fragmentation Problem?

With fragmented identifiers and measurements, not to mention audiences, TV is only growing more complex, not less. What's the best path forward that benefits advertisers and publishers? Our panel weighs in on the problems we can solve now through standardization and the strategies that should be considered.

RampUp 2022

With fragmented identifiers and measurements, not to mention audiences, TV is only growing more complex, not less. What's the best path forward that benefits advertisers and publishers? Our panel weighs in on the problems we can solve now through standardization and the strategies that should be considered.

Speakers:

Bill Stratton
Global Head of Media, Entertainment and Advertising Vertical
Snowflake
Margo Hock
Vice President, Digital Partnerships
AnalyticsIQ
12:15 - 12:45pm PST
Track 3: Collaborate to Innovate
Own Your Social Impact
+ ADD TO CALENDAR 03/01/2022 12:15 pm 03/01/2022 12:45 pm America/Los_Angeles Own Your Social Impact

Learn the steps you can take to broaden the scope of your team and technology and achieve a greater purpose.

RampUp 2022

Learn the steps you can take to broaden the scope of your team and technology and achieve a greater purpose.

Speakers:

Tia Cummings-Hopkins
SVP, Global Brand Marketing
Square
Aneesh Raman
Head of Strategic Communications
LinkedIn
Antoine Andrews
Chief Diversity & Social Impact Officer
Momentive
12:15 - 12:45pm PST
Track 4: LiveRamp Innovation Studio
Save Time and Scale with APIs
+ ADD TO CALENDAR 03/01/2022 12:15 pm 03/01/2022 12:45 pm America/Los_Angeles Save Time and Scale with APIs

Platforms are under pressure to drive profitable growth; they need to scale their customer’s offerings without increasing manual work for their teams. Join us in discussing how LiveRamp’s APIs are able to make this vision a reality. Our product management and solutions engineering teams will highlight the key benefits of LiveRamp APIs and share practical strategies to test and deploy them for first-party and third-party data use cases.

RampUp 2022

Platforms are under pressure to drive profitable growth; they need to scale their customer’s offerings without increasing manual work for their teams. Join us in discussing how LiveRamp’s APIs are able to make this vision a reality. Our product management and solutions engineering teams will highlight the key benefits of LiveRamp APIs and share practical strategies to test and deploy them for first-party and third-party data use cases.

Speakers:

Natasha Betau
Principal Product Manager, Data Marketplace
LiveRamp
Dash Teter
Principal Solutions Engineer
LiveRamp
12:15 - 1:45pm PST
Track 1 and 2 Buffet lunch and networking
+ ADD TO CALENDAR 03/01/2022 12:15 pm 03/01/2022 1:45 pm America/Los_Angeles Track 1 and 2 Buffet lunch and networking RampUp 2022
12:45 - 2:15pm PST
Track 3 and 4 Buffet lunch and networking
+ ADD TO CALENDAR 03/01/2022 12:45 pm 03/01/2022 2:15 pm America/Los_Angeles Track 3 and 4 Buffet lunch and networking RampUp 2022
1:45 - 2:15pm PST
Track 1 - Explore Data's New Frontiers
Can't Stop Won't Stop: Why All the Identifiers You Love Are Going Away and What You Can Do about It
+ ADD TO CALENDAR 03/01/2022 1:45 pm 03/01/2022 2:15 pm America/Los_Angeles Can't Stop Won't Stop: Why All the Identifiers You Love Are Going Away and What You Can Do about It

While third-party cookies are still unexpectedly around, the clock is ticking on the identifiers you know and love. How should advertisers, agencies, and publishers work together to create the addressable future our ecosystem can thrive on? Our panelists share how they've prepared for the end of once-popular and ubiquitous identifiers, the wins they've achieved, and how they've brought others along on the journey.

RampUp 2022

While third-party cookies are still unexpectedly around, the clock is ticking on the identifiers you know and love. How should advertisers, agencies, and publishers work together to create the addressable future our ecosystem can thrive on? Our panelists share how they've prepared for the end of once-popular and ubiquitous identifiers, the wins they've achieved, and how they've brought others along on the journey.

Speakers:

Travis Clinger
SVP, Addressability and Ecosystem
LiveRamp
Amanda Martin
SVP, Corporate Development & Strategic Partnerships
Goodway Group
Chris Hawk
Director, Media Strategy & Investment Performance
Papa Johns
Christopher Park
Senior Program Manager
Microsoft
1:45 - 2:15pm PST
Unlock Competitive Advantage through the Cloud
+ ADD TO CALENDAR 03/01/2022 1:45 pm 03/01/2022 2:15 pm America/Los_Angeles Unlock Competitive Advantage through the Cloud

Marketing is one of the most cloud-intensive disciplines within an enterprise. Learn how you can leverage different cloud strategies to test and accelerate marketing strategies, realize the untapped potential of your data—wherever it lives—and collaborate with other teams to advocate for shared investments.

RampUp 2022

Marketing is one of the most cloud-intensive disciplines within an enterprise. Learn how you can leverage different cloud strategies to test and accelerate marketing strategies, realize the untapped potential of your data—wherever it lives—and collaborate with other teams to advocate for shared investments.

Speakers:

Stewart Bryson
Founder & CEO
Red Pill Analytics
2:15 - 2:45pm PST
Strengthen Agency Relationships through Flexibility
+ ADD TO CALENDAR 03/01/2022 2:15 pm 03/01/2022 2:45 pm America/Los_Angeles Strengthen Agency Relationships through Flexibility

Learn how to better collaborate with your agencies to combat the negative effects of workforce attrition and maintain a high level of innovation and creativity.

RampUp 2022

Learn how to better collaborate with your agencies to combat the negative effects of workforce attrition and maintain a high level of innovation and creativity.

2:15 - 2:45pm PST
Track 4: LiveRamp Innovation Studio
Build Win-Win Data Partnerships: Retail + CPG
+ ADD TO CALENDAR 03/01/2022 2:15 pm 03/01/2022 2:45 pm America/Los_Angeles Build Win-Win Data Partnerships: Retail + CPG

The opportunity for retailers and their CPG and supplier partners to collaborate at scale is more attainable—and vital—than ever. In this session, you’ll learn how data partnerships unlock competitive advantage and hear success stories from retailers and CPGs who will demonstrate how they use LiveRamp Safe Haven to uncover new insights and gain a share of the wallet.

RampUp 2022

The opportunity for retailers and their CPG and supplier partners to collaborate at scale is more attainable—and vital—than ever. In this session, you’ll learn how data partnerships unlock competitive advantage and hear success stories from retailers and CPGs who will demonstrate how they use LiveRamp Safe Haven to uncover new insights and gain a share of the wallet.

Speakers:

Thibaut Munier
Co-Founder & Co-CEO
Numberly
Joe Keating
Associate Director, Insight and Analytics
Hill's Pet Nutrition
Samuel Baroukh
Chief Marketing Officer
Nestlé France
2:15 - 2:30pm PST
Break For Track 1 & 2
+ ADD TO CALENDAR 03/01/2022 2:15 pm 03/01/2022 2:30 pm America/Los_Angeles Break For Track 1 & 2 RampUp 2022
2:30 - 3:00pm PST
Track 1 - Explore Data's New Frontiers
Striking the Right Balance in Personalization
+ ADD TO CALENDAR 03/01/2022 2:30 pm 03/01/2022 3:00 pm America/Los_Angeles Striking the Right Balance in Personalization

TV, digital, direct mail, billboards—everything can be personalized now, but how do you strike the right balance, knowing your audience's love of personalization can vary by channel? Our panel shares how they use data to find out what degree of personalization their audiences prefer and tailor flexible omnichannel strategies to match.

RampUp 2022

TV, digital, direct mail, billboards—everything can be personalized now, but how do you strike the right balance, knowing your audience's love of personalization can vary by channel? Our panel shares how they use data to find out what degree of personalization their audiences prefer and tailor flexible omnichannel strategies to match.

Speakers:

Lisa Jillson
VP of Marketing
Arity
Christy Borrowman
Digital Transformation & CX
Hill's Pet Nutrition - a subsidiary of Colgate-Palmolive
Ankit Mehta
Personalization, Data & Analytics, North America Lead
Accenture Interactive
Charlotte Tsou
Head of Marketing Analytics & Insights
Prudential Financial
2:30 - 3:00pm PST
Track 2: Engineer Customer Centricity
DMP vs. CDP vs. XYZ
+ ADD TO CALENDAR 03/01/2022 2:30 pm 03/01/2022 3:00 pm America/Los_Angeles DMP vs. CDP vs. XYZ

What's the best foundation upon which to build your Mar Tech stack? Our panel shares three unique paths to architecting tech stacks that stand the test of time and enable their teams to do their best work.

RampUp 2022

What's the best foundation upon which to build your Mar Tech stack? Our panel shares three unique paths to architecting tech stacks that stand the test of time and enable their teams to do their best work.

Speakers:

Brittany Mitchell
Account Executive
LiveRamp
David Schwartz
Director, Digital and Social Media
National General Insurance
Mark Heitke
Director, Ad Products, Inventory and Yield Management
Best Buy Ads
2:45 - 3:00pm PST
Break For Track 3 & 4
+ ADD TO CALENDAR 03/01/2022 2:45 pm 03/01/2022 3:00 pm America/Los_Angeles Break For Track 3 & 4 RampUp 2022
3:00 - 3:30pm PST
Track 3: Collaborate to Innovate
Build the Right Identity Foundation to Thrive in an Addressable Future
+ ADD TO CALENDAR 03/01/2022 3:00 pm 03/01/2022 3:30 pm America/Los_Angeles Build the Right Identity Foundation to Thrive in an Addressable Future

Hear Jenny Connelly, EVP of Product and Technology at Penske Media Group and share how they have built their infrastructure and tech stack to understand their first-party audiences, enabling them to grow and scale their business across all of their marquee titles such as Robb Report and Rolling Stone.

RampUp 2022

Hear Jenny Connelly, EVP of Product and Technology at Penske Media Group and share how they have built their infrastructure and tech stack to understand their first-party audiences, enabling them to grow and scale their business across all of their marquee titles such as Robb Report and Rolling Stone.

Speakers:

Jason White
SVP, Head of Publishers
LiveRamp
Jenny Connelly
EVP, Product & Technology
Penske Media Corporation
3:00 - 3:30pm PST
Track 1 - Explore Data's New Frontiers
Optimizing First-Party Identity across the Enterprise
+ ADD TO CALENDAR 03/01/2022 3:00 pm 03/01/2022 3:30 pm America/Los_Angeles Optimizing First-Party Identity across the Enterprise

Many brands realize the importance of managing their own customer-identity data assets to power better experiences and to mitigate decreased access to third-party signals. The challenge that these brands face is the best way to use that data for internal analytics, offline targeting, and online targeting measurement. In this session we explore how brands can use their first party data in different ways to maximize its value for each use case across the enterprise. We will discuss how 1st party matching, resolution and householding can be flexibly optimized for better analytics, personalization, reach, and more.

RampUp 2022

Many brands realize the importance of managing their own customer-identity data assets to power better experiences and to mitigate decreased access to third-party signals. The challenge that these brands face is the best way to use that data for internal analytics, offline targeting, and online targeting measurement. In this session we explore how brands can use their first party data in different ways to maximize its value for each use case across the enterprise. We will discuss how 1st party matching, resolution and householding can be flexibly optimized for better analytics, personalization, reach, and more.

Speakers:

Travis Barnes
Product Manager
LiveRamp
Tom Affinito
Global Product Marketing Lead, Identity Solutions
LiveRamp
3:15 - 3:45pm PST
Break between sessions
+ ADD TO CALENDAR 03/01/2022 3:15 pm 03/01/2022 3:45 pm America/Los_Angeles Break between sessions RampUp 2022
3:30 - 4:00pm PST
Track 2: Engineer Customer Centricity
Move beyond Marketing to Maximize Your Tech Stack
+ ADD TO CALENDAR 03/01/2022 3:30 pm 03/01/2022 4:00 pm America/Los_Angeles Move beyond Marketing to Maximize Your Tech Stack

Learn how to leverage technologies sourced by other teams and vice versa to maximize utility, learning, and investment.

RampUp 2022

Learn how to leverage technologies sourced by other teams and vice versa to maximize utility, learning, and investment.

Speakers:

Joe Stanhope
VP, Principal Analyst
Forrester
Andrew Richardson
EVP, Analytics & Marketing Science
Tinuiti
Vanessa Diaz
Senior Director, Marketing Automation
Transamerica
Rochelle Seideneck
VP, Digital
Giant Eagle, Inc
3:30 - 4:00pm PST
You Can Do Hard Things: How to Build Real Equity into Your Ad Spend
+ ADD TO CALENDAR 03/01/2022 3:30 pm 03/01/2022 4:00 pm America/Los_Angeles You Can Do Hard Things: How to Build Real Equity into Your Ad Spend

It’s time to get comfortable with an uncomfortable truth—the way our ecosystem is built and run does not reward underrepresented, minority-owned media. While many brands pledged to devote 1-5% of their ad spend to Black-owned media in the wake of George Floyd’s murder, few were able to achieve this goal. This session reveals the hidden ways in which our ecosystem continues to disproportionately reward a select few, and how you can use your voice and ad dollars to break the system and create real change.

RampUp 2022

It’s time to get comfortable with an uncomfortable truth—the way our ecosystem is built and run does not reward underrepresented, minority-owned media. While many brands pledged to devote 1-5% of their ad spend to Black-owned media in the wake of George Floyd’s murder, few were able to achieve this goal. This session reveals the hidden ways in which our ecosystem continues to disproportionately reward a select few, and how you can use your voice and ad dollars to break the system and create real change.

Speakers:

Lindsey Colferai
Director, Addressability/Publisher BD
LiveRamp
4:00 - 4:30pm PST
Track 3: Collaborate to Innovate
Turn Data Gaps into Data for Good
+ ADD TO CALENDAR 03/01/2022 4:00 pm 03/01/2022 4:30 pm America/Los_Angeles Turn Data Gaps into Data for Good

Nearly two years ago, we presented a Data for Good case study on how Public Democracy collaborated with Ochsner Health, reNOLA, and the City of New Orleans to encourage a truly representative set of the population to get tested for COVID-19. The data generated from this project has since grown in importance through its use in other public service campaigns. As heartening as this is, Public Democracy’s work underscores the persistent gaps in our data for undervalued and underrepresented communities. Don’t miss this session to understand why data gaps exist, how to fill them, and why this benefits us all.

RampUp 2022

Nearly two years ago, we presented a Data for Good case study on how Public Democracy collaborated with Ochsner Health, reNOLA, and the City of New Orleans to encourage a truly representative set of the population to get tested for COVID-19. The data generated from this project has since grown in importance through its use in other public service campaigns. As heartening as this is, Public Democracy’s work underscores the persistent gaps in our data for undervalued and underrepresented communities. Don’t miss this session to understand why data gaps exist, how to fill them, and why this benefits us all.

Speakers:

Lauren Dillard
Chief Communications Officer and Head of Investor Relations
LiveRamp
Eric Sapp
President and Founder
Public Democracy
Emilee Lord
Director of Communications
Public Democracy
4:00 - 4:30pm PST
Track 4: LiveRamp Innovation Studio
Measure the Impact of Your Cross-Screen TV Investments
+ ADD TO CALENDAR 03/01/2022 4:00 pm 03/01/2022 4:30 pm America/Los_Angeles Measure the Impact of Your Cross-Screen TV Investments

LiveRamp and Data Plus Math tie cross-screen video ad exposures to real-world business outcomes to quantify the impact of TV and digital advertising. Furthermore, our partnership with Comscore enables us to measure a substantial dataset of 11-17M households, providing marketers with more accuracy through nationally represented scale. Join us for a product demo where you'll learn how we unlock the insights that power effective media strategies, fueled by Comscore data.

RampUp 2022

LiveRamp and Data Plus Math tie cross-screen video ad exposures to real-world business outcomes to quantify the impact of TV and digital advertising. Furthermore, our partnership with Comscore enables us to measure a substantial dataset of 11-17M households, providing marketers with more accuracy through nationally represented scale. Join us for a product demo where you'll learn how we unlock the insights that power effective media strategies, fueled by Comscore data.

Speakers:

Joran Lawrence
VP, Product Management
LiveRamp
4:00 - 4:15pm PST
Break For Track 1 & 2
+ ADD TO CALENDAR 03/01/2022 4:00 pm 03/01/2022 4:15 pm America/Los_Angeles Break For Track 1 & 2 RampUp 2022
4:15 - 4:45pm PST
Track 1 - Explore Data's New Frontiers
Relearning Marketing Measurement
+ ADD TO CALENDAR 03/01/2022 4:15 pm 03/01/2022 4:45 pm America/Los_Angeles Relearning Marketing Measurement

With the shifting data landscape, measurement has only grown more complex. Get back to the basics in this session where our speakers will share how they streamlined their KPIs to measure what matters.

RampUp 2022

With the shifting data landscape, measurement has only grown more complex. Get back to the basics in this session where our speakers will share how they streamlined their KPIs to measure what matters.

Speakers:

Samantha Gaw
VP, Analytics
Jellyfish
Tina Moffett
Principal Analyst
Forrester
Joe Kyriakoza
VP and General Manager, Polk Automotive Solutions
IHS Markit
4:15 - 4:45pm PST
Track 2: Engineer Customer Centricity
Charting the Global CTV Landscape
+ ADD TO CALENDAR 03/01/2022 4:15 pm 03/01/2022 4:45 pm America/Los_Angeles Charting the Global CTV Landscape

If you thought Game of Thrones was confusing, wait til you see a map of the global CTV universe. Discover interesting trends across the world that make CTV a hot part of our ecosystem to watch, yet exceptionally challenging for advertisers, publishers, and device-makers to win together.

RampUp 2022

If you thought Game of Thrones was confusing, wait til you see a map of the global CTV universe. Discover interesting trends across the world that make CTV a hot part of our ecosystem to watch, yet exceptionally challenging for advertisers, publishers, and device-makers to win together.

Speakers:

Erica Hissong
Staff Vice President, Performance Media and Channel Activation
Anthem
Jay Prasad
Chief Strategy Officer, TV
LiveRamp
Julie Anson
Head of Addressable
Roku
Matthew Papa
SVP of Global Partnerships
Captify
4:30 - 5:00pm PST
Track 3: Collaborate to Innovate
Power Innovation from the Data Layer
+ ADD TO CALENDAR 03/01/2022 4:30 pm 03/01/2022 5:00 pm America/Los_Angeles Power Innovation from the Data Layer

A panel of brand, data, and technology executives share how the data foundation they maintain has become core to their companies' ability to innovate and better understand what audiences want.

RampUp 2022

A panel of brand, data, and technology executives share how the data foundation they maintain has become core to their companies' ability to innovate and better understand what audiences want.

Speakers:

David Pann
Chief Product Officer
LiveRamp
Laura McElhinney
Chief Data Officer
Horizon Media
Jennifer Pelino
EVP, Global Media
IRI
Adam Solomon
Global Head, Data & Analytics BD for Advertising & Marketing Technology
AWS
4:30 - 5:00pm PST
Save Time & Scale with APIs
+ ADD TO CALENDAR 03/01/2022 4:30 pm 03/01/2022 5:00 pm America/Los_Angeles Save Time & Scale with APIs

Platforms are under pressure to drive profitable growth; they need to scale their customer’s offerings without increasing manual work for their teams. Join us in discussing how LiveRamp’s APIs are able to make this vision a reality. Our Product Management & Solutions Engineering teams will highlight the key benefits of LiveRamp APIs and share practical strategies to test and deploy powerful APIs for first-party & third party data use cases.

RampUp 2022

Platforms are under pressure to drive profitable growth; they need to scale their customer’s offerings without increasing manual work for their teams. Join us in discussing how LiveRamp’s APIs are able to make this vision a reality. Our Product Management & Solutions Engineering teams will highlight the key benefits of LiveRamp APIs and share practical strategies to test and deploy powerful APIs for first-party & third party data use cases.

Speakers:

Dash Teter
Principal Solutions Engineer
LiveRamp
Natasha Betau
Principal Product Manager, Data Marketplace
LiveRamp
4:45 - 5:00pm PST
Break
+ ADD TO CALENDAR 03/01/2022 4:45 pm 03/01/2022 5:00 pm America/Los_Angeles Break RampUp 2022
5:00 - 7:00pm PST
Closing Party
+ ADD TO CALENDAR 03/01/2022 5:00 pm 03/01/2022 7:00 pm America/Los_Angeles Closing Party RampUp 2022