Agenda

Feb 28 - march 1, 2022 in-person VIRTUAL

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February 28, 2022

8:00 - 7:30pm PST
Registration and Onsite COVID Testing
+ ADD TO CALENDAR 02/28/2022 8:00 am 02/28/2022 7:30 pm America/Los_Angeles Registration and Onsite COVID Testing

Registration, badge pickup, and free onsite testing are open during this time!


All speakers and attendees are required to show proof of a negative test taken within 24 hours prior to the start of our event or take a Covid-19 test when they arrive.


In keeping with San Francisco city orders, the Fairmont Hotel requires all event attendees to provide proof of full vaccination, inclusive of a booster shot (if eligible), before being allowed entry. Accepted forms of vaccination record include:

• The original, a copy, or a picture of your CDC vaccination card

• Documentation of full vaccination from a healthcare provider

• Personal digital Covid-19 vaccine record issued by the State of California or by an approved private company

RampUp 2022

Registration, badge pickup, and free onsite testing are open during this time!


All speakers and attendees are required to show proof of a negative test taken within 24 hours prior to the start of our event or take a Covid-19 test when they arrive.


In keeping with San Francisco city orders, the Fairmont Hotel requires all event attendees to provide proof of full vaccination, inclusive of a booster shot (if eligible), before being allowed entry. Accepted forms of vaccination record include:

• The original, a copy, or a picture of your CDC vaccination card

• Documentation of full vaccination from a healthcare provider

• Personal digital Covid-19 vaccine record issued by the State of California or by an approved private company

11:00 - 12:50pm PST
Executive Women’s Lunch: Own Your Work-Life Reality (Fairmount SF Penthouse)
+ ADD TO CALENDAR 02/28/2022 11:00 am 02/28/2022 12:50 pm America/Los_Angeles Executive Women’s Lunch: Own Your Work-Life Reality (Fairmount SF Penthouse)

Work-life balance isn’t possible—but finding the right fit is. Our panel discusses the relationships and realizations they’ve had in and out of work, and how these experiences have shaped their journeys to finding their ideal work-life fit.


Sponsored by: Google Cloud and Wiland

RampUp 2022

Work-life balance isn’t possible—but finding the right fit is. Our panel discusses the relationships and realizations they’ve had in and out of work, and how these experiences have shaped their journeys to finding their ideal work-life fit.


Sponsored by: Google Cloud and Wiland

Speakers:

Kimberly Bloomston
Vice President of Product Management
LiveRamp
Lola Bakare
CMO Advisor & Inclusive Marketing Strategist
be/co
Tracy Benson
Co-Founder and CEO
Obsesh
Jennifer Vancini
General Partner
Mighty Capital
11:00 - 12:50pm PST
Legacy & Leadership Lunch: Understanding Empathy at Work (Crown Room)
+ ADD TO CALENDAR 02/28/2022 11:00 am 02/28/2022 12:50 pm America/Los_Angeles Legacy & Leadership Lunch: Understanding Empathy at Work (Crown Room)

We all know the benefits of empathy in our personal lives, but what about at work? LaFawn Davis shares the six benefits of being empathetic at work, and how you can not only exhibit empathy, but empower others to do the same.

RampUp 2022

We all know the benefits of empathy in our personal lives, but what about at work? LaFawn Davis shares the six benefits of being empathetic at work, and how you can not only exhibit empathy, but empower others to do the same.

Speakers:

LaFawn Davis
Senior Vice President, ESG
Indeed
Katrina Cho
Head of Cloud Partnerships
LiveRamp
12:00 - 1:00pm PST
Lunch and Networking (Pavillion, Loggia, Rooftop Garden/Outdoor, Laurel Court, Tonga Restaurant)
+ ADD TO CALENDAR 02/28/2022 12:00 pm 02/28/2022 1:00 pm America/Los_Angeles Lunch and Networking (Pavillion, Loggia, Rooftop Garden/Outdoor, Laurel Court, Tonga Restaurant) RampUp 2022
1:00 - 1:15pm PST
Welcome Remarks (Grand Ballroom)
+ ADD TO CALENDAR 02/28/2022 1:00 pm 02/28/2022 1:15 pm America/Los_Angeles Welcome Remarks (Grand Ballroom)

When we unify and collaborate on shaping the future of how data and technology are used across marketing and other business functions, we all win. Scott Howe, CEO of LiveRamp, opens RampUp with a call to action to work together and drive a sustainable future where data is used safely and securely.

RampUp 2022

When we unify and collaborate on shaping the future of how data and technology are used across marketing and other business functions, we all win. Scott Howe, CEO of LiveRamp, opens RampUp with a call to action to work together and drive a sustainable future where data is used safely and securely.

Speakers:

Scott Howe
CEO
LiveRamp
1:15 - 1:45pm PST
Build with Purpose, Never Break: Shaping the Future of Data-Driven Businesses (Grand Ballroom)
+ ADD TO CALENDAR 02/28/2022 1:15 pm 02/28/2022 1:45 pm America/Los_Angeles Build with Purpose, Never Break: Shaping the Future of Data-Driven Businesses (Grand Ballroom)

Few leaders think more about the power of data than Jeff Green, founder and CEO of The Trade Desk, and Scott Howe, CEO of LiveRamp. Over the course of their 10+ years of close collaboration, they have steered their careers in tandem as joint forces for building a more interoperable, equitable data ecosystem. Scott and Jeff share their journey in shaping the future of data, technology, and how businesses use them, and how we’ll get to the next wave of innovation with intention and purpose.

RampUp 2022

Few leaders think more about the power of data than Jeff Green, founder and CEO of The Trade Desk, and Scott Howe, CEO of LiveRamp. Over the course of their 10+ years of close collaboration, they have steered their careers in tandem as joint forces for building a more interoperable, equitable data ecosystem. Scott and Jeff share their journey in shaping the future of data, technology, and how businesses use them, and how we’ll get to the next wave of innovation with intention and purpose.

Speakers:

Scott Howe
CEO
LiveRamp
Jeff Green
Chief Executive Officer and Founder
The Trade Desk
1:45 - 2:20pm PST
Leadership: A Mandate for Action (Grand Ballroom)
+ ADD TO CALENDAR 02/28/2022 1:45 pm 02/28/2022 2:20 pm America/Los_Angeles Leadership: A Mandate for Action (Grand Ballroom)

We are beyond being accountable—now is the time for leaders to act on building the teams, products, and platforms that contribute to a better world. Legendary CMO Antonio Lucio shares his experiences at the helm of Facebook, Visa, Pepsi, and HP's marketing teams, and the opportunities that shaped his ever-evolving leadership style.

RampUp 2022

We are beyond being accountable—now is the time for leaders to act on building the teams, products, and platforms that contribute to a better world. Legendary CMO Antonio Lucio shares his experiences at the helm of Facebook, Visa, Pepsi, and HP's marketing teams, and the opportunities that shaped his ever-evolving leadership style.

Speakers:

Walter Geer
Executive Creative Director, XD
VMLY&R
Antonio Lucio
Founder & Principal
5S Diversity
2:20 - 2:30pm PST
Break between sessions - transition to Track Sessions
+ ADD TO CALENDAR 02/28/2022 2:20 pm 02/28/2022 2:30 pm America/Los_Angeles Break between sessions - transition to Track Sessions RampUp 2022
2:30 - 3:00pm PST
Track 1 - Explore Data's New Frontiers
The Art of the Pivot: Harnessing the Power to Change (Venetian Room)
+ ADD TO CALENDAR 02/28/2022 2:30 pm 02/28/2022 3:00 pm America/Los_Angeles The Art of the Pivot: Harnessing the Power to Change (Venetian Room)

Pivots used to be taken as last-ditch efforts to save a business. In reality, they should be viewed as opportunities to become the company yours was always meant to be. Learn how pivoting tests the mettle of a team and ultimately encourages all to harness the power to change.

RampUp 2022

Pivots used to be taken as last-ditch efforts to save a business. In reality, they should be viewed as opportunities to become the company yours was always meant to be. Learn how pivoting tests the mettle of a team and ultimately encourages all to harness the power to change.

Speakers:

Carolyn Pollock
CMO
Tailored Brands
Joe Glass
SVP, Sales
LiveRamp
2:30 - 3:00pm PST
Track 2: Engineer Customer Centricity
Shifting to an Audience-First Marketing Strategy (Gold Room)
+ ADD TO CALENDAR 02/28/2022 2:30 pm 02/28/2022 3:00 pm America/Los_Angeles Shifting to an Audience-First Marketing Strategy (Gold Room)

Are your approach and technology truly consumer-centric? While many brands champion a consumer-first approach, few are organizing the strategies, technology, data, and relationships necessary. In this fireside chat, Dane Mathews, VP of Precision Marketing at Conagra Brands, explores how he is guiding his organization to design and deliver a modern, consumer-first approach to brand-building.

RampUp 2022

Are your approach and technology truly consumer-centric? While many brands champion a consumer-first approach, few are organizing the strategies, technology, data, and relationships necessary. In this fireside chat, Dane Mathews, VP of Precision Marketing at Conagra Brands, explores how he is guiding his organization to design and deliver a modern, consumer-first approach to brand-building.

Speakers:

Emily-Jane Hoffman
Managing Director, Enterprise
LiveRamp
Dane K Mathews
VP, Precision Marketing
Conagra Brands
2:30 - 3:00pm PST
Track 3: Collaborate to Innovate
The New Normal of Executive Collaboration (Grand Ballroom)
+ ADD TO CALENDAR 02/28/2022 2:30 pm 02/28/2022 3:00 pm America/Los_Angeles The New Normal of Executive Collaboration (Grand Ballroom)

The swim lanes between marketing, IT, data, business, and technology increasingly overlap. How can companies embrace tighter integration from the top down without losing trust or momentum? Key leaders share why closer collaboration is necessary, the growing pains they experience along the way, and what they can do now that they were not able to achieve before.

RampUp 2022

The swim lanes between marketing, IT, data, business, and technology increasingly overlap. How can companies embrace tighter integration from the top down without losing trust or momentum? Key leaders share why closer collaboration is necessary, the growing pains they experience along the way, and what they can do now that they were not able to achieve before.

Speakers:

Daniella Harkins
SVP, Commercial Strategy and Excellence
LiveRamp
Doug Milliken
VP Marketing Transformation
The Clorox Company
Janeen Uzzell
Chief Executive Officer
National Society of Black Engineers
Chris Moore
Head of Strategic Partnerships
Publishers Clearing House
2:30 - 3:00pm PST
Track 4: LiveRamp Innovation Studio
Build Win-Win Data Partnerships: Hill's Pet (French Room)
+ ADD TO CALENDAR 02/28/2022 2:30 pm 02/28/2022 3:00 pm America/Los_Angeles Build Win-Win Data Partnerships: Hill's Pet (French Room)

Collaboration between retailers and their CPG and supply partners is now attainable through privacy-first solutions—and is more vital than ever. In this session, you’ll learn how data partnerships are unlocking competitive advantages and enabling brands to deliver enhanced customer experiences. Hear success stories from retailers and CPGs and learn how they collaborate using LiveRamp Safe Haven to unlock the value of data through safe, secure activation and measurement, improving advertising ROI, increasing ad buys, and creating new revenue streams.

RampUp 2022

Collaboration between retailers and their CPG and supply partners is now attainable through privacy-first solutions—and is more vital than ever. In this session, you’ll learn how data partnerships are unlocking competitive advantages and enabling brands to deliver enhanced customer experiences. Hear success stories from retailers and CPGs and learn how they collaborate using LiveRamp Safe Haven to unlock the value of data through safe, secure activation and measurement, improving advertising ROI, increasing ad buys, and creating new revenue streams.

Speakers:

Thibaut Munier
Co-Founder & Co-CEO
Numberly
Joe Keating
Associate Director, Insight and Analytics
Hill's Pet Nutrition
3:00 - 3:15pm PST
Break between sessions
+ ADD TO CALENDAR 02/28/2022 3:00 pm 02/28/2022 3:15 pm America/Los_Angeles Break between sessions RampUp 2022
3:15 - 3:45pm PST
Track 1 - Explore Data's New Frontiers
The Rise of Commerce Media (Venetian Room)
+ ADD TO CALENDAR 02/28/2022 3:15 pm 02/28/2022 3:45 pm America/Los_Angeles The Rise of Commerce Media (Venetian Room)

There is a seismic shift underway in media, with trends in digital media, retailer capabilities, and privacy converging to give rise to commerce media. With over $100 billion in play, we will explore the implications and opportunities for both brands and retailers in this session.

RampUp 2022

There is a seismic shift underway in media, with trends in digital media, retailer capabilities, and privacy converging to give rise to commerce media. With over $100 billion in play, we will explore the implications and opportunities for both brands and retailers in this session.

Speakers:

Quentin George
Partner
McKinsey & Co.
3:15 - 3:45pm PST
Track 2: Engineer Customer Centricity
A Framework for Understanding Privacy-Enhancing Technologies (Gold Room)
+ ADD TO CALENDAR 02/28/2022 3:15 pm 02/28/2022 3:45 pm America/Los_Angeles A Framework for Understanding Privacy-Enhancing Technologies (Gold Room)

In this session, we will cover the technologies marketers can consider leveraging to push out the frontier of what's possible with data. When you leave the room, you will have learned what privacy-enhancing technologies are and how they can dramatically change how you access and control data to uphold consumer privacy and deliver better experiences.

RampUp 2022

In this session, we will cover the technologies marketers can consider leveraging to push out the frontier of what's possible with data. When you leave the room, you will have learned what privacy-enhancing technologies are and how they can dramatically change how you access and control data to uphold consumer privacy and deliver better experiences.

Speakers:

David Gilmore
VP - Head of Product, Safe Haven
LiveRamp
Evan Hills
SVP Strategy & Partnerships
Dstillery
Colin O’Malley
Principal
Lucid Privacy Group
Jeremy McGee
VP, Technical Presales
LeapYear Technologies
3:15 - 3:45pm PST
Track 3: Collaborate to Innovate
Enable Innovation in a Virtual World (Grand Ballroom)
+ ADD TO CALENDAR 02/28/2022 3:15 pm 02/28/2022 3:45 pm America/Los_Angeles Enable Innovation in a Virtual World (Grand Ballroom)

With hybrid work a given for the foreseeable future, how do high-performing leaders maintain momentum and creativity across their teams? Our panelists share how they spearheaded key projects they've launched over the last two years and the lessons learned along the way about managing burnout and reigniting innovation.

RampUp 2022

With hybrid work a given for the foreseeable future, how do high-performing leaders maintain momentum and creativity across their teams? Our panelists share how they spearheaded key projects they've launched over the last two years and the lessons learned along the way about managing burnout and reigniting innovation.

Speakers:

Diego Panama
Chief Commercial Officer
LiveRamp
Omar Tawakol
VP & GM Cisco Customer Experience as a Service BU
Cisco
Lauri Vela
SVP Demand Generation
Synchrony
Megan Jones
EVP/Head of Media, Digitas North America
Digitas
3:15 - 3:45pm PST
Track 4: LiveRamp Innovation Studio
Optimizing First-Party Identity across the Enterprise (French Room)
+ ADD TO CALENDAR 02/28/2022 3:15 pm 02/28/2022 3:45 pm America/Los_Angeles Optimizing First-Party Identity across the Enterprise (French Room)

Many brands realize the importance of managing their own customer-identity data assets to power better experiences and to mitigate decreased access to third-party signals. The challenge that these brands face is the best way to use that data for internal analytics, offline targeting, and online targeting measurement. In this session we explore how brands can use their first party data in different ways to maximize its value for each use case across the enterprise. We will discuss how 1st party matching, resolution and householding can be flexibly optimized for better analytics, personalization, reach, and more.

RampUp 2022

Many brands realize the importance of managing their own customer-identity data assets to power better experiences and to mitigate decreased access to third-party signals. The challenge that these brands face is the best way to use that data for internal analytics, offline targeting, and online targeting measurement. In this session we explore how brands can use their first party data in different ways to maximize its value for each use case across the enterprise. We will discuss how 1st party matching, resolution and householding can be flexibly optimized for better analytics, personalization, reach, and more.

Speakers:

Tom Affinito
Global Product Marketing Lead, Identity Solutions
LiveRamp
Travis Barnes
Product Manager
LiveRamp
3:45 - 4:30pm PST
Snack Break - Terrace Room (Partner Expo Pavilion)
+ ADD TO CALENDAR 02/28/2022 3:45 pm 02/28/2022 4:30 pm America/Los_Angeles Snack Break - Terrace Room (Partner Expo Pavilion)

Stop by the Terrace Room for snacks in between sessions and refill your coffee and tea!

RampUp 2022

Stop by the Terrace Room for snacks in between sessions and refill your coffee and tea!

4:30 - 5:00pm PST
Track 1 - Explore Data's New Frontiers
Do the Right Thing: Seizing Today’s Golden Moment for Advertising (Venetian Room)
+ ADD TO CALENDAR 02/28/2022 4:30 pm 02/28/2022 5:00 pm America/Los_Angeles Do the Right Thing: Seizing Today’s Golden Moment for Advertising (Venetian Room)

It’s time to get comfortable with an uncomfortable truth—the way our industry creates and serves ads is not equitable. From the people chosen to be in front of or behind the camera to the algorithms built into the technology we all use, biases and inequities are perpetuated every second of every day. You don’t want to miss this talk about why now is a golden moment for advertisers and tech players to right decades-long wrongs, and the tangible steps you can take today to build a more equitable future.

RampUp 2022

It’s time to get comfortable with an uncomfortable truth—the way our industry creates and serves ads is not equitable. From the people chosen to be in front of or behind the camera to the algorithms built into the technology we all use, biases and inequities are perpetuated every second of every day. You don’t want to miss this talk about why now is a golden moment for advertisers and tech players to right decades-long wrongs, and the tangible steps you can take today to build a more equitable future.

Speakers:

Lynne d Johnson
Content Director
AdMonsters
Walter Geer
Executive Creative Director, XD
VMLY&R
4:30 - 5:00pm PST
Track 2: Engineer Customer Centricity
Reinventing Marketing in a Category (Gold Room)
+ ADD TO CALENDAR 02/28/2022 4:30 pm 02/28/2022 5:00 pm America/Los_Angeles Reinventing Marketing in a Category (Gold Room)

Challenger brands don’t follow rules—they make them. Ivonne Kinser, Vice President of Marketing and Innovation at Avocados from Mexico, shares how this small and mighty brand reinvented fresh produce marketing through unconventional approaches, shattering existing marketing paradigms. Through this presentation, learn how you too can chart a new marketing course in your category.

RampUp 2022

Challenger brands don’t follow rules—they make them. Ivonne Kinser, Vice President of Marketing and Innovation at Avocados from Mexico, shares how this small and mighty brand reinvented fresh produce marketing through unconventional approaches, shattering existing marketing paradigms. Through this presentation, learn how you too can chart a new marketing course in your category.

Speakers:

Ivonne Kinser
Vice President of Marketing and Innovation
Avocados From Mexico
4:30 - 5:00pm PST
Track 3: Collaborate to Innovate
Harmonizing Addressability and Global Regulation (Grand Ballroom)
+ ADD TO CALENDAR 02/28/2022 4:30 pm 02/28/2022 5:00 pm America/Los_Angeles Harmonizing Addressability and Global Regulation (Grand Ballroom)

If it’s all about the bass, what about the treble? Our panelists across the ecosystem share how global regulation lays the foundation for aspects of addressability and vice versa, and the paths to harmonizing the way we collaborate, do more with data, and connect with people.

RampUp 2022

If it’s all about the bass, what about the treble? Our panelists across the ecosystem share how global regulation lays the foundation for aspects of addressability and vice versa, and the paths to harmonizing the way we collaborate, do more with data, and connect with people.

Speakers:

Travis Clinger
SVP, Addressability and Ecosystem
LiveRamp
Laurent Cordier
Chief Partnerships Officer
MediaMath
John Sabella
Chief Technology Officer
PubMatic
Bill Michels
EVP, Product & Engineering
The Trade Desk
Ladan LaFitte
SVP, Business Intelligence and Research
Red Ventures
4:30 - 5:00pm PST
Track 4: LiveRamp Innovation Studio
The Great Currency Debate (French Room)
+ ADD TO CALENDAR 02/28/2022 4:30 pm 02/28/2022 5:00 pm America/Los_Angeles The Great Currency Debate (French Room)

Does it still make sense to have a single common currency for TV? With programming now consumed on demand across multiple screens, measuring the performance of TV ads is much more complex and marketers have adopted multiple currencies to determine the value of their TV advertising. Join us for a panel discussion where you’ll learn more about the TV currency landscape.

RampUp 2022

Does it still make sense to have a single common currency for TV? With programming now consumed on demand across multiple screens, measuring the performance of TV ads is much more complex and marketers have adopted multiple currencies to determine the value of their TV advertising. Join us for a panel discussion where you’ll learn more about the TV currency landscape.

Speakers:

Joran Lawrence
VP, Product Management
LiveRamp
David Algranati
Chief Product Officer
Comscore
Ashwin Navin
Co-Founder & CEO
Samba TV
5:30 - 7:30pm PST
Opening Reception in the Terrace Room
+ ADD TO CALENDAR 02/28/2022 5:30 pm 02/28/2022 7:30 pm America/Los_Angeles Opening Reception in the Terrace Room RampUp 2022
9:00 - 11:00pm PST
RampUp After Dark at The Tonga Room
+ ADD TO CALENDAR 02/28/2022 9:00 pm 02/28/2022 11:00 pm America/Los_Angeles RampUp After Dark at The Tonga Room RampUp 2022

March 1, 2022

8:00 - 7:00pm PST
Registration and Onsite COVID Testing
+ ADD TO CALENDAR 03/01/2022 8:00 am 03/01/2022 7:00 pm America/Los_Angeles Registration and Onsite COVID Testing

Registration, badge pickup, and free onsite testing are open during this time!


All speakers and attendees are required to show proof of a negative test taken within 24 hours prior to the start of our event or take a Covid-19 test when they arrive.


In keeping with San Francisco city orders, the Fairmont Hotel requires all event attendees to provide proof of full vaccination, inclusive of a booster shot (if eligible), before being allowed entry. Accepted forms of vaccination record include:

• The original, a copy, or a picture of your CDC vaccination card

• Documentation of full vaccination from a healthcare provider

• Personal digital Covid-19 vaccine record issued by the State of California or by an approved private company

RampUp 2022

Registration, badge pickup, and free onsite testing are open during this time!


All speakers and attendees are required to show proof of a negative test taken within 24 hours prior to the start of our event or take a Covid-19 test when they arrive.


In keeping with San Francisco city orders, the Fairmont Hotel requires all event attendees to provide proof of full vaccination, inclusive of a booster shot (if eligible), before being allowed entry. Accepted forms of vaccination record include:

• The original, a copy, or a picture of your CDC vaccination card

• Documentation of full vaccination from a healthcare provider

• Personal digital Covid-19 vaccine record issued by the State of California or by an approved private company

8:00 - 9:00am PST
Breakfast - Pavilion Room, Tonga Room, and Terrace Room (Partner Expo)
+ ADD TO CALENDAR 03/01/2022 8:00 am 03/01/2022 9:00 am America/Los_Angeles Breakfast - Pavilion Room, Tonga Room, and Terrace Room (Partner Expo) RampUp 2022
8:30 - 9:00am PST
Personalized Commerce: First-Party Identity, Data & Content (Venetian Room)
+ ADD TO CALENDAR 03/01/2022 8:30 am 03/01/2022 9:00 am America/Los_Angeles Personalized Commerce: First-Party Identity, Data & Content (Venetian Room) RampUp 2022

Speakers:

Diaz Nesamoney
Founder, President and CEO
Jivox
8:30 - 9:00am PST
Q&A with Saatchi & Saatchi on Data Strategy, Targeting & Activation for Automotive (Gold Room)
+ ADD TO CALENDAR 03/01/2022 8:30 am 03/01/2022 9:00 am America/Los_Angeles Q&A with Saatchi & Saatchi on Data Strategy, Targeting & Activation for Automotive (Gold Room) RampUp 2022

Speakers:

Christina Park
SVP Sales
LoopMe
Breanne Carpenter
Sr. Director, Audience Development & Data Strategy
Saatchi & Saatchi
Mike Emmanuelidis
Senior Sales Director
LoopMe
9:00 - 9:30am PST
Powering the Customer Experience Journey (Grand Ballroom)
+ ADD TO CALENDAR 03/01/2022 9:00 am 03/01/2022 9:30 am America/Los_Angeles Powering the Customer Experience Journey (Grand Ballroom)

With consumer expectations and regulation rising in tandem, there's never been a more critical time to get your data, teams, and tech stack aligned. This fireside chat with Anil Chakravarthy, President, Digital Experience Business, Adobe, shares how marketers can power next-generation customer experiences by scaling smartly to enable personalization at scale.

RampUp 2022

With consumer expectations and regulation rising in tandem, there's never been a more critical time to get your data, teams, and tech stack aligned. This fireside chat with Anil Chakravarthy, President, Digital Experience Business, Adobe, shares how marketers can power next-generation customer experiences by scaling smartly to enable personalization at scale.

Speakers:

Laura Desmond
Founder, Eagle Vista Partners and Senior Advisor LiveRamp
Eagle Vista Partners and LiveRamp
Anil Charavarthy
President, Digital Experience Business
Adobe
9:30 - 10:00am PST
Community is the New Cool (Grand Ballroom)
+ ADD TO CALENDAR 03/01/2022 9:30 am 03/01/2022 10:00 am America/Los_Angeles Community is the New Cool (Grand Ballroom)

Maryam Banikarim, Head of Marketing, Global and Community, Nextdoor, shares how to connect authentically, build community and cultivate kindness.

RampUp 2022

Maryam Banikarim, Head of Marketing, Global and Community, Nextdoor, shares how to connect authentically, build community and cultivate kindness.

Speakers:

Maryam Banikarim
Head of Marketing
Nextdoor
10:00 - 10:30am PST
Know Your Hustle (Grand Ballroom)
+ ADD TO CALENDAR 03/01/2022 10:00 am 03/01/2022 10:30 am America/Los_Angeles Know Your Hustle (Grand Ballroom)

We all have hustle, but do we always choose the right path in achieving our goals? Entrepreneur and investor Emma Grede, Co-Founder and CEO of Good American and Founding Partner of Skims, shares how she has grown multiple businesses from their inception by helping others discover their passions, hone their gifts, and reach for what seems impossible.

RampUp 2022

We all have hustle, but do we always choose the right path in achieving our goals? Entrepreneur and investor Emma Grede, Co-Founder and CEO of Good American and Founding Partner of Skims, shares how she has grown multiple businesses from their inception by helping others discover their passions, hone their gifts, and reach for what seems impossible.

Speakers:

Sharawn Tipton
Chief People Officer
LiveRamp
Emma Grede
CEO and Co-Founder
Good American
10:45 - 11:15am PST
Track 1 - Explore Data's New Frontiers
Strategies for Owning Your Data Future (Venetian Room)
+ ADD TO CALENDAR 03/01/2022 10:45 am 03/01/2022 11:15 am America/Los_Angeles Strategies for Owning Your Data Future (Venetian Room)

The shifting data landscape presents CPGs with the opportunity to truly own their data future. Key to their success is making the right technology and cloud investments that honor consumer privacy while making data safely and securely accessible to the right audiences. This presentation by a leading CPG details how its partner, data, and technology strategies work in concert to build customer intelligence and deliver better experiences.

RampUp 2022

The shifting data landscape presents CPGs with the opportunity to truly own their data future. Key to their success is making the right technology and cloud investments that honor consumer privacy while making data safely and securely accessible to the right audiences. This presentation by a leading CPG details how its partner, data, and technology strategies work in concert to build customer intelligence and deliver better experiences.

Speakers:

Sean Haggerty
Senior Account Director, Enterprise
LiveRamp
Jason Niemi
Global Technology Director
Kimberly-Clark
10:45 - 11:15am PST
Track 2: Engineer Customer Centricity
What Will it Take to Pass Federal Data Regulation? A Fireside Chat with Senator Richard Blumenthal (Gold Room)
+ ADD TO CALENDAR 03/01/2022 10:45 am 03/01/2022 11:15 am America/Los_Angeles What Will it Take to Pass Federal Data Regulation? A Fireside Chat with Senator Richard Blumenthal (Gold Room)

Few in Congress have worked harder to pass federal-level data privacy regulation than Senator Richard Blumenthal (D-CT). Yet a country-wide law remains unpassed, to the chagrin of our ecosystem, whose players must continually contend with meeting state-level regulations. In this exclusive fireside chat, Senator Blumenthal shares what we can do to push a federal law forward, ensuring healthy competition among incumbents and new entrants alike.

RampUp 2022

Few in Congress have worked harder to pass federal-level data privacy regulation than Senator Richard Blumenthal (D-CT). Yet a country-wide law remains unpassed, to the chagrin of our ecosystem, whose players must continually contend with meeting state-level regulations. In this exclusive fireside chat, Senator Blumenthal shares what we can do to push a federal law forward, ensuring healthy competition among incumbents and new entrants alike.

Speakers:

Jerry Jones
EVP, Chief Ethics and Legal Officer
LiveRamp
Richard Blumenthal
United States Senator
Connecticut
11:00 - 11:30am PST
Track 3: Collaborate to Innovate
What DIB Means in an Industry That Loves Acronyms (Grand Ballroom)
+ ADD TO CALENDAR 03/01/2022 11:00 am 03/01/2022 11:30 am America/Los_Angeles What DIB Means in an Industry That Loves Acronyms (Grand Ballroom)

We all know why diversity, inclusion, and belonging are important across business—but why is it especially vital in adtech? Learn which adtech resources you can tap into for diversity, inclusion, and belonging, and how to better support inclusivity on your team and build a richer, more open culture that fuels innovation and business growth.

RampUp 2022

We all know why diversity, inclusion, and belonging are important across business—but why is it especially vital in adtech? Learn which adtech resources you can tap into for diversity, inclusion, and belonging, and how to better support inclusivity on your team and build a richer, more open culture that fuels innovation and business growth.

Speakers:

Annie Katrina Lee
Chief Marketing Officer
Brave Software
Kham Ward
Head of Diversity, Inclusion & Belonging
LiveRamp
Christina Shareef
Head of Diversity, Inclusion & Belonging
Reddit, Inc
Derek Walker
Chief Instigator
Brown & Browner advertising
11:00 - 11:30am PST
Track 4: LiveRamp Innovation Studio
Maximize Your TV Advertising Investment Across Linear and Digital (French Room)
+ ADD TO CALENDAR 03/01/2022 11:00 am 03/01/2022 11:30 am America/Los_Angeles Maximize Your TV Advertising Investment Across Linear and Digital (French Room)

The TV industry is undergoing a massive transformation into a complex multi-platform video market. Composed of linear and digital, along with streaming and on-demand content across a range of platforms and devices, billions of ad dollars are being allocated to addressable media plans that encompass both traditional linear and Connected TV. In this session, learn how identity, activation, and measurement are the keys to maximizing all of your investments in the changing TV landscape.

RampUp 2022

The TV industry is undergoing a massive transformation into a complex multi-platform video market. Composed of linear and digital, along with streaming and on-demand content across a range of platforms and devices, billions of ad dollars are being allocated to addressable media plans that encompass both traditional linear and Connected TV. In this session, learn how identity, activation, and measurement are the keys to maximizing all of your investments in the changing TV landscape.

Speakers:

Ben Antier
Co-Founder & CEO
Publica
Shauna Brown
Director, Advanced Audiences & Analytics
Discovery
Justin Rosen
SVP Data & Analytics
Ampersand
Vinny Rinaldi
Head of Investment & Activation
Wavemaker at GroupM
11:15 - 12:15pm PST
Sponsored Networking Break: Fresh Pressed Juices and Smoothie Bar in Terrace Room (Partner Expo)
+ ADD TO CALENDAR 03/01/2022 11:15 am 03/01/2022 12:15 pm America/Los_Angeles Sponsored Networking Break: Fresh Pressed Juices and Smoothie Bar in Terrace Room (Partner Expo) RampUp 2022
11:45 - 12:15pm PST
Track 1 - Explore Data's New Frontiers
Can Consumers Own Their Own Data? (Venetian Room)
+ ADD TO CALENDAR 03/01/2022 11:45 am 03/01/2022 12:15 pm America/Los_Angeles Can Consumers Own Their Own Data? (Venetian Room)

Our panelists debate whether consumers can own their data or if regulation and privacy laws are working to provide the transparency they need to understand data usage without having to assume control.

RampUp 2022

Our panelists debate whether consumers can own their data or if regulation and privacy laws are working to provide the transparency they need to understand data usage without having to assume control.

Speakers:

Emily Proctor
Vice President, Data Architecture
Spark Foundry
Mark Risis
VP, Strategy & Global Data Ecosystem
PepsiCo
Joanna O’Connell
VP, Principal Analyst
Forrester
Brian Owens
SVP, Commerce Strategy
VMLYR
11:45 - 12:15pm PST
Track 2: Engineer Customer Centricity
Will Standardization Help Solve TV's Fragmentation Problem? (Gold Room)
+ ADD TO CALENDAR 03/01/2022 11:45 am 03/01/2022 12:15 pm America/Los_Angeles Will Standardization Help Solve TV's Fragmentation Problem? (Gold Room)

With fragmented identifiers and measurements, not to mention audiences, TV is only growing more complex, not less. What's the best path forward that benefits advertisers and publishers? Our panel weighs in on the problems we can solve now through standardization and the strategies that should be considered.

RampUp 2022

With fragmented identifiers and measurements, not to mention audiences, TV is only growing more complex, not less. What's the best path forward that benefits advertisers and publishers? Our panel weighs in on the problems we can solve now through standardization and the strategies that should be considered.

Speakers:

Bill Stratton
Global Head of Media, Entertainment and Advertising Vertical
Snowflake
Margo Hock
Vice President, Digital Partnerships
AnalyticsIQ
Cameron Meierhoefer
Chief Product Officer
VideoAmp
Jay Prasad
Chief Strategy Officer, TV
LiveRamp
12:15 - 12:45pm PST
Track 3: Collaborate to Innovate
Own Your Social Impact (Grand Ballroom)
+ ADD TO CALENDAR 03/01/2022 12:15 pm 03/01/2022 12:45 pm America/Los_Angeles Own Your Social Impact (Grand Ballroom)

Learn the steps you can take to broaden the scope of your team and technology and achieve a greater purpose.

RampUp 2022

Learn the steps you can take to broaden the scope of your team and technology and achieve a greater purpose.

Speakers:

Tia Cummings-Hopkins
SVP, Global Brand Marketing
Square
Aneesh Raman
Head of Strategic Communications
LinkedIn
Antoine Andrews
Chief Diversity & Social Impact Officer
Momentive
Tracy Benson
Co-Founder and CEO
Obsesh
12:15 - 12:45pm PST
Track 4: LiveRamp Innovation Studio
Save Time and Scale with APIs (French Room)
+ ADD TO CALENDAR 03/01/2022 12:15 pm 03/01/2022 12:45 pm America/Los_Angeles Save Time and Scale with APIs (French Room)

Platforms are under pressure to drive profitable growth; they need to scale their customer’s offerings without increasing manual work for their teams. Join us in discussing how LiveRamp’s APIs are able to make this vision a reality. Our product management and solutions engineering teams will highlight the key benefits of LiveRamp APIs and share practical strategies to test and deploy them for first-party and third-party data use cases.

RampUp 2022

Platforms are under pressure to drive profitable growth; they need to scale their customer’s offerings without increasing manual work for their teams. Join us in discussing how LiveRamp’s APIs are able to make this vision a reality. Our product management and solutions engineering teams will highlight the key benefits of LiveRamp APIs and share practical strategies to test and deploy them for first-party and third-party data use cases.

Speakers:

Natasha Betau
Principal Product Manager, Data Marketplace
LiveRamp
Dash Teter
Principal Solutions Engineer
LiveRamp
12:15 - 2:15pm PST
Lunch (Terrace Room (Partner Expo, Loggia, Laurel Court, Tonga Room)
+ ADD TO CALENDAR 03/01/2022 12:15 pm 03/01/2022 2:15 pm America/Los_Angeles Lunch (Terrace Room (Partner Expo, Loggia, Laurel Court, Tonga Room) RampUp 2022
12:15 - 2:15pm PST
RampPups (Vanderbilt Room)
+ ADD TO CALENDAR 03/01/2022 12:15 pm 03/01/2022 2:15 pm America/Los_Angeles RampPups (Vanderbilt Room) RampUp 2022
1:45 - 2:15pm PST
Track 1 - Explore Data's New Frontiers
Can't Stop Won't Stop: Why All the Identifiers You Love Are Going Away and What You Can Do about It (Venetian Room)
+ ADD TO CALENDAR 03/01/2022 1:45 pm 03/01/2022 2:15 pm America/Los_Angeles Can't Stop Won't Stop: Why All the Identifiers You Love Are Going Away and What You Can Do about It (Venetian Room)

While third-party cookies are still unexpectedly around, the clock is ticking on the identifiers you know and love. How should advertisers, agencies, and publishers work together to create the addressable future our ecosystem can thrive on? Our panelists share how they've prepared for the end of once-popular and ubiquitous identifiers, the wins they've achieved, and how they've brought others along on the journey.

RampUp 2022

While third-party cookies are still unexpectedly around, the clock is ticking on the identifiers you know and love. How should advertisers, agencies, and publishers work together to create the addressable future our ecosystem can thrive on? Our panelists share how they've prepared for the end of once-popular and ubiquitous identifiers, the wins they've achieved, and how they've brought others along on the journey.

Speakers:

Travis Clinger
SVP, Addressability and Ecosystem
LiveRamp
Amanda Martin
SVP, Corporate Development & Strategic Partnerships
Goodway Group
Chris Hawk
Director, Media Strategy & Investment Performance
Papa Johns
Christopher Park
Senior Program Manager
Microsoft
Katherine Strieder
Global Chief Product Officer
MiQ
1:45 - 2:15pm PST
Track 2: Engineer Customer Centricity
Unlock Competitive Advantage through the Cloud (Gold Room)
+ ADD TO CALENDAR 03/01/2022 1:45 pm 03/01/2022 2:15 pm America/Los_Angeles Unlock Competitive Advantage through the Cloud (Gold Room)

Marketing is one of the most cloud-intensive disciplines within an enterprise. Learn how you can leverage different cloud strategies to test and accelerate marketing strategies, realize the untapped potential of your data—wherever it lives—and collaborate with other teams to advocate for shared investments.

RampUp 2022

Marketing is one of the most cloud-intensive disciplines within an enterprise. Learn how you can leverage different cloud strategies to test and accelerate marketing strategies, realize the untapped potential of your data—wherever it lives—and collaborate with other teams to advocate for shared investments.

Speakers:

Stewart Bryson
Chief Customer Officer
Qualytics
Carrie Tharp
Vice President, Google Cloud Retail
Google, Inc.
Davis Wilkinson
Senior Product Manager, Federated Platform and Cloud
LiveRamp
2:15 - 2:45pm PST
Track 3: Collaborate to Innovate
Strengthen Agency Relationships through Flexibility (Grand Ballroom)
+ ADD TO CALENDAR 03/01/2022 2:15 pm 03/01/2022 2:45 pm America/Los_Angeles Strengthen Agency Relationships through Flexibility (Grand Ballroom)

Learn how to better collaborate with your agencies to combat the negative effects of workforce attrition and maintain a high level of innovation and creativity.

RampUp 2022

Learn how to better collaborate with your agencies to combat the negative effects of workforce attrition and maintain a high level of innovation and creativity.

Speakers:

Stacy Chan
Head of Digital Investment
PHD Media
Megan Harris
EVP, Integrated Solutions
Publicis Media
Maggie Malek
CEO
MMI Agency
David Rifkin
Global Vice President, Agencies
LiveRamp
2:15 - 2:45pm PST
Track 4: LiveRamp Innovation Studio
Build Win-Win Data Partnerships: Nestlé (French Room)
+ ADD TO CALENDAR 03/01/2022 2:15 pm 03/01/2022 2:45 pm America/Los_Angeles Build Win-Win Data Partnerships: Nestlé (French Room)

Collaboration between retailers and their CPG and supply partners is now attainable through privacy-first solutions—and is more vital than ever. In this session, you’ll learn how data partnerships are unlocking competitive advantages and enabling brands to deliver enhanced customer experiences. Hear success stories from retailers and CPGs and learn how they collaborate using LiveRamp Safe Haven to unlock the value of data through safe, secure activation and measurement, improving advertising ROI, increasing ad buys, and creating new revenue streams.

RampUp 2022

Collaboration between retailers and their CPG and supply partners is now attainable through privacy-first solutions—and is more vital than ever. In this session, you’ll learn how data partnerships are unlocking competitive advantages and enabling brands to deliver enhanced customer experiences. Hear success stories from retailers and CPGs and learn how they collaborate using LiveRamp Safe Haven to unlock the value of data through safe, secure activation and measurement, improving advertising ROI, increasing ad buys, and creating new revenue streams.

Speakers:

Thibaut Munier
Co-Founder & Co-CEO
Numberly
Samuel Baroukh
Chief Marketing Officer
Nestlé France
2:15 - 2:45pm PST
Track 1 - Explore Data's New Frontiers
How Data Partnerships are Changing the Way Companies Do Business (Venetian Room
+ ADD TO CALENDAR 03/01/2022 2:15 pm 03/01/2022 2:45 pm America/Los_Angeles How Data Partnerships are Changing the Way Companies Do Business (Venetian Room

It’s no secret that strong customer intelligence drives superior experiences, but increased regulation and heightened privacy awareness has made acquiring the data needed for customer intelligence challenging. This is where data partnerships can fill in the gaps, but such relationships can only operate with mutual consent, security, and governance. Our panelists discuss how the leading companies they work for have evolved their businesses and unlocked new value through privacy-centric data partnerships.

RampUp 2022

It’s no secret that strong customer intelligence drives superior experiences, but increased regulation and heightened privacy awareness has made acquiring the data needed for customer intelligence challenging. This is where data partnerships can fill in the gaps, but such relationships can only operate with mutual consent, security, and governance. Our panelists discuss how the leading companies they work for have evolved their businesses and unlocked new value through privacy-centric data partnerships.

Speakers:

Michelle Dooley
Management Consultant, Data, Identity & Retail Media Expert
LiveRamp
Jeffrey Nicholson
Co-Founder and CEO
Tracer
David Minsker
Management Consultant, Financial Services, LiveRamp; Former Head of Marketing Information Management, Citigroup
Financial Services
Stefan Havik
Chief Data and Revenue Officer
DPG Media
2:15 - 2:45pm PST
Track 2: Engineer Customer Centricity
DMP vs. CDP vs. XYZ (Gold Room)
+ ADD TO CALENDAR 03/01/2022 2:15 pm 03/01/2022 2:45 pm America/Los_Angeles DMP vs. CDP vs. XYZ (Gold Room)

What's the best foundation upon which to build your Mar Tech stack? Our panel shares three unique paths to architecting tech stacks that stand the test of time and enable their teams to do their best work.

RampUp 2022

What's the best foundation upon which to build your Mar Tech stack? Our panel shares three unique paths to architecting tech stacks that stand the test of time and enable their teams to do their best work.

Speakers:

Brittany Mitchell
Account Executive
LiveRamp
David Schwartz
Director, Digital and Social Media
National General Insurance
Mark Heitke
Director, Ad Products, Inventory and Yield Management
Best Buy Ads
Sherry Lin
Group Manager, Marketing Technology
Lyft
2:45 - 3:15pm PST
Track 3: Collaborate to Innovate
Tips from the Trenches: How You Can Tackle a First Party Data Project (Grand Ballroom)
+ ADD TO CALENDAR 03/01/2022 2:45 pm 03/01/2022 3:15 pm America/Los_Angeles Tips from the Trenches: How You Can Tackle a First Party Data Project (Grand Ballroom)

Hear Jenny Connelly, EVP of Product and Technology at Penske Media Corp, share the process for how they executed a complex first party data initiative. She will share nuts-and-bolts insights on how they drove executive buy-in, built a business case and tackled a cross-company tech build-out, which will enable them to grow and scale their business across marquee titles such as Rolling Stone, Variety, Billboard and more.

RampUp 2022

Hear Jenny Connelly, EVP of Product and Technology at Penske Media Corp, share the process for how they executed a complex first party data initiative. She will share nuts-and-bolts insights on how they drove executive buy-in, built a business case and tackled a cross-company tech build-out, which will enable them to grow and scale their business across marquee titles such as Rolling Stone, Variety, Billboard and more.

Speakers:

Jason White
SVP, Head of Publishers
LiveRamp
Jenny Connelly
EVP, Product & Technology
Penske Media Corporation
Scott Ronay
VP - Publisher Addressability (ATS)
LiveRamp
2:45 - 3:15pm PST
Track 4: LiveRamp Innovation Studio
Optimizing First-Party Identity across the Enterprise (French Room)
+ ADD TO CALENDAR 03/01/2022 2:45 pm 03/01/2022 3:15 pm America/Los_Angeles Optimizing First-Party Identity across the Enterprise (French Room)

Many brands realize the importance of managing their own customer-identity data assets to power better experiences and to mitigate decreased access to third-party signals. The challenge that these brands face is the best way to use that data for internal analytics, offline targeting, and online targeting measurement. In this session we explore how brands can use their first party data in different ways to maximize its value for each use case across the enterprise. We will discuss how 1st party matching, resolution and householding can be flexibly optimized for better analytics, personalization, reach, and more.

RampUp 2022

Many brands realize the importance of managing their own customer-identity data assets to power better experiences and to mitigate decreased access to third-party signals. The challenge that these brands face is the best way to use that data for internal analytics, offline targeting, and online targeting measurement. In this session we explore how brands can use their first party data in different ways to maximize its value for each use case across the enterprise. We will discuss how 1st party matching, resolution and householding can be flexibly optimized for better analytics, personalization, reach, and more.

Speakers:

Travis Barnes
Product Manager
LiveRamp
Tom Affinito
Global Product Marketing Lead, Identity Solutions
LiveRamp
2:45 - 3:30pm PST
Coffee & Afternoon Snacks in Terrace Room (Partner Expo)
+ ADD TO CALENDAR 03/01/2022 2:45 pm 03/01/2022 3:30 pm America/Los_Angeles Coffee & Afternoon Snacks in Terrace Room (Partner Expo) RampUp 2022
3:15 - 3:45pm PST
Track 1 - Explore Data's New Frontiers
Striking the Right Balance in Personalization (Venetian Room)
+ ADD TO CALENDAR 03/01/2022 3:15 pm 03/01/2022 3:45 pm America/Los_Angeles Striking the Right Balance in Personalization (Venetian Room)

TV, digital, direct mail, billboards—everything can be personalized now, but how do you strike the right balance, knowing your audience's love of personalization can vary by channel? Our panel shares how they use data to find out what degree of personalization their audiences prefer and tailor flexible omnichannel strategies to match.

RampUp 2022

TV, digital, direct mail, billboards—everything can be personalized now, but how do you strike the right balance, knowing your audience's love of personalization can vary by channel? Our panel shares how they use data to find out what degree of personalization their audiences prefer and tailor flexible omnichannel strategies to match.

Speakers:

Ankit Mehta
Personalization, Data & Analytics, North America Lead
Accenture Interactive
Lisa Jillson
VP of Marketing
Arity
Christy Borrowman
Digital Transformation & CX
Hill's Pet Nutrition - a subsidiary of Colgate-Palmolive
Charlotte Tsou
Head of Marketing Analytics & Insights
Prudential Financial
3:15 - 3:45pm PST
Track 2: Engineer Customer Centricity
Move beyond Marketing to Maximize Your Tech Stack (Gold Room)
+ ADD TO CALENDAR 03/01/2022 3:15 pm 03/01/2022 3:45 pm America/Los_Angeles Move beyond Marketing to Maximize Your Tech Stack (Gold Room)

Learn how to leverage technologies sourced by other teams and vice versa to maximize utility, learning, and investment.

RampUp 2022

Learn how to leverage technologies sourced by other teams and vice versa to maximize utility, learning, and investment.

Speakers:

Joe Stanhope
VP, Principal Analyst
Forrester
Andrew Richardson
EVP, Analytics & Marketing Science
Tinuiti
Vanessa Diaz
Senior Director, Marketing Automation
Transamerica
Rochelle Seideneck
VP, Digital
Giant Eagle, Inc
3:30 - 4:00pm PST
Track 3: Collaborate to Innovate
Turn Data Gaps into Data for Good (Grand Ballroom)
+ ADD TO CALENDAR 03/01/2022 3:30 pm 03/01/2022 4:00 pm America/Los_Angeles Turn Data Gaps into Data for Good (Grand Ballroom)

Nearly two years ago, we presented a Data for Good case study on how Public Democracy collaborated with Ochsner Health, reNOLA, and the City of New Orleans to encourage a truly representative set of the population to get tested for COVID-19. The data generated from this project has since grown in importance through its use in other public service campaigns. As heartening as this is, Public Democracy’s work underscores the persistent gaps in our data for undervalued and underrepresented communities. Don’t miss this session to understand why data gaps exist, how to fill them, and why this benefits us all.

RampUp 2022

Nearly two years ago, we presented a Data for Good case study on how Public Democracy collaborated with Ochsner Health, reNOLA, and the City of New Orleans to encourage a truly representative set of the population to get tested for COVID-19. The data generated from this project has since grown in importance through its use in other public service campaigns. As heartening as this is, Public Democracy’s work underscores the persistent gaps in our data for undervalued and underrepresented communities. Don’t miss this session to understand why data gaps exist, how to fill them, and why this benefits us all.

Speakers:

Lauren Dillard
Chief Communications Officer and Head of Investor Relations
LiveRamp
Eric Sapp
President and Founder
Public Democracy
Emilee Lord
Director of Communications
Public Democracy
3:30 - 4:00pm PST
Track 4: LiveRamp Innovation Studio
Is Multi-Currency the Future of TV Measurement? (French Room)
+ ADD TO CALENDAR 03/01/2022 3:30 pm 03/01/2022 4:00 pm America/Los_Angeles Is Multi-Currency the Future of TV Measurement? (French Room)

Measuring the performance of TV advertising isn’t as simple as it used to be. As more TV advertising is being bought programmatically, marketers are utilizing multiple currencies that allow for a more detailed understanding of their TV buys. Join our panel discussion to learn more about the future of TV currency and the advantages of a multi-currency solution.

RampUp 2022

Measuring the performance of TV advertising isn’t as simple as it used to be. As more TV advertising is being bought programmatically, marketers are utilizing multiple currencies that allow for a more detailed understanding of their TV buys. Join our panel discussion to learn more about the future of TV currency and the advantages of a multi-currency solution.

Speakers:

Joran Lawrence
VP, Product Management
LiveRamp
David Algranati
Chief Product Officer
Comscore
Ashwin Navin
Co-Founder & CEO
Samba TV
3:45 - 4:15pm PST
Track 1 - Explore Data's New Frontiers
Relearning Marketing Measurement (Venetian Room)
+ ADD TO CALENDAR 03/01/2022 3:45 pm 03/01/2022 4:15 pm America/Los_Angeles Relearning Marketing Measurement (Venetian Room)

With the shifting data landscape, measurement has only grown more complex. Get back to the basics in this session where our speakers will share how they streamlined their KPIs to measure what matters.

RampUp 2022

With the shifting data landscape, measurement has only grown more complex. Get back to the basics in this session where our speakers will share how they streamlined their KPIs to measure what matters.

Speakers:

Samantha Gaw
VP, Analytics
Jellyfish
Tina Moffett
Principal Analyst
Forrester
Joe Kyriakoza
VP and General Manager, Polk Automotive Solutions
IHS Markit
Dan Stein
SVP Partnerships, Crossix Analytics
Veeva Systems
3:45 - 4:15pm PST
Track 2: Engineer Customer Centricity
Charting the Global CTV Landscape (Gold Room)
+ ADD TO CALENDAR 03/01/2022 3:45 pm 03/01/2022 4:15 pm America/Los_Angeles Charting the Global CTV Landscape (Gold Room)

If you thought Game of Thrones was confusing, wait til you see a map of the global CTV universe. Discover interesting trends across the world that make CTV a hot part of our ecosystem to watch, yet exceptionally challenging for advertisers, publishers, and device-makers to win together.

RampUp 2022

If you thought Game of Thrones was confusing, wait til you see a map of the global CTV universe. Discover interesting trends across the world that make CTV a hot part of our ecosystem to watch, yet exceptionally challenging for advertisers, publishers, and device-makers to win together.

Speakers:

Jay Prasad
Chief Strategy Officer, TV
LiveRamp
Julie Anson
Head of Addressable
Roku
Matthew Papa
SVP of Global Partnerships
Captify
Travis Scoles
SVP Advanced Advertising
Paramount
4:00 - 4:30pm PST
Track 3: Collaborate to Innovate
Power Innovation from the Data Layer (Grand Ballroom)
+ ADD TO CALENDAR 03/01/2022 4:00 pm 03/01/2022 4:30 pm America/Los_Angeles Power Innovation from the Data Layer (Grand Ballroom)

A panel of brand, data, and technology executives share how the data foundation they maintain has become core to their companies' ability to innovate and better understand what audiences want.

RampUp 2022

A panel of brand, data, and technology executives share how the data foundation they maintain has become core to their companies' ability to innovate and better understand what audiences want.

Speakers:

Laura McElhinney
Chief Data Officer
Horizon Media
Jennifer Pelino
EVP, Global Media
IRI
Adam Solomon
Global Head of Data Collaboration & Interoperability Solutions for Advertising & Marketing
Amazon Web Services (AWS)
David Gilmore
VP - Head of Product, Safe Haven
LiveRamp
4:00 - 4:30pm PST
Track 4: LiveRamp Innovation Studio
Save Time & Scale with APIs (French Room)
+ ADD TO CALENDAR 03/01/2022 4:00 pm 03/01/2022 4:30 pm America/Los_Angeles Save Time & Scale with APIs (French Room)

Platforms are under pressure to drive profitable growth; they need to scale their customer’s offerings without increasing manual work for their teams. Join us in discussing how LiveRamp’s APIs are able to make this vision a reality. Our Product Management & Solutions Engineering teams will highlight the key benefits of LiveRamp APIs and share practical strategies to test and deploy powerful APIs for first-party & third party data use cases.

RampUp 2022

Platforms are under pressure to drive profitable growth; they need to scale their customer’s offerings without increasing manual work for their teams. Join us in discussing how LiveRamp’s APIs are able to make this vision a reality. Our Product Management & Solutions Engineering teams will highlight the key benefits of LiveRamp APIs and share practical strategies to test and deploy powerful APIs for first-party & third party data use cases.

Speakers:

Dash Teter
Principal Solutions Engineer
LiveRamp
Natasha Betau
Principal Product Manager, Data Marketplace
LiveRamp
4:30 - 6:30pm PST
Closing Reception (Crown Room)
+ ADD TO CALENDAR 03/01/2022 4:30 pm 03/01/2022 6:30 pm America/Los_Angeles Closing Reception (Crown Room) RampUp 2022