Agenda

Some talk a good game about being customer-centric, but the past two years truly separated the wheat from the chaff. The brands that maintain a sense of urgency when it comes to pleasing customers are the ones out far ahead now. A leading CMO discusses how teams can achieve what was scoped for a year in a matter of weeks through better collaboration, and what’s urgent now that most brands aren’t prepared for: building data partnerships as customer intelligence becomes scarce and fully capitalizing on the shifting TV landscape.

To compensate for the continuing trend of fewer in-store interactions, savvy brands added retail media networks to their ad strategies early on, realizing tremendous ROI while gaining valuable consumer insights. These networks have proven to be the golden ticket for retailers and brand advertisers seeking better customer experiences. Hear how one leading global retailer leveraves its media network to increase both media efficiency and innovation while pushing out the frontier of safe, secure data usage.

It’s no secret that strong customer intelligence drives superior customer experience, but increased regulation and heightened privacy awareness has made acquiring the data needed for customer intelligence challenging. This is where data partnerships can fill in the gaps, but such relationships can only operate with mutual consent, security, and governance. Our panelists discuss how the leading companies they work for have evolved their businesses and unlocked new value through privacy-centric data partnerships.

With rising regulation and access to data constantly shifting, there's never been a better time to focus on your data foundation. This presentation from a seasoned leader in data and IT provides a primer on how to build a future-facing data foundation that seamlessly plugs into teams and technologies that power the entire customer journey.

The swim lanes between marketing, IT, data, business, and technology increasingly overlap. How can companies embrace tighter integration from the top down without losing trust or momentum? Key leaders share why closer collaboration is necessary, the growing pains they experience along the way, and what they can do now that they were not able to achieve before.

Retail media networks are exploding. Apart from Amazon, about $75 billion is in play for advertisers wanting to get closer to their customers by advertising directly with retailers. This presentation breaks down how we got to $75 billion, where we're headed, and how you can take advantage of retail media's unique data and insights.

In this session, we will cover the technologies marketers can consider leveraging to push out the frontier of what's possible with data. When you leave the room, you will have learned what privacy-enhancing technologies are and how they can dramatically change how you access and control data to uphold consumer privacy and deliver better experiences.

Many brands realize the importance of managing their own customer identity data assets to power better experiences and mitigate decreased access to third-party signals. The challenge that these brands face is the best way to use that data for internal analytics, offline targeting, and online targeting measurement. In this session, we explore how brands can use their first-party data in different ways to maximize its value for each use case across the enterprise. We will discuss how first-party matching, resolution, and householding can be flexibly optimized for better analytics, personalization, reach, and more.

With hybrid work a given for the foreseeable future, how do high-performing leaders maintain momentum and creativity across their teams? Our panelists share how they spearheaded key projects they've launched over the last two years and the lessons learned along the way about managing burnout and reigniting innovation.

First lesson: don't do it. But if you must, the results can be incredibly powerful and immediate, as a major retailer discovered. Our presenter reveals how his team strategically built their retail media network, over the course of 4-5 years with CPG partners, and the incredible wins they've realized since its launch. You'll learn why retail media isn't just for performance marketers and how you can unlock new revenue streams through your own data partnerships.

Learn how to leverage technologies sourced by other teams and vice versa to maximize utility, learning, and investment.

It's a tale as old as time—a smaller successful start-up gets acquired by a larger company and disappears among that conglomerate's portfolio. Today, however, adtech start-ups have intense loyalty prior to becoming acquired. Users aren't happy when the technology they know and love lags in updates, or even worse, ceases to exist in its original form. This fireside chat shares one successful acquisition whereby both parties collaborated to maintain the brand's identity and technical merit, elevating both companies' stature.

As the TV ecosystem continues to shift, fragmentation in advertising has never been more evident. Disparate solutions for planning and activation, coupled with relying on legacy TV measurement, have left advertisers with data sets in silos, inaccurate results, and an inability to use data in an insightful, actionable way. Advertisers looking to overcome this fragmented ecosystem must look to cross-screen solutions that work together seamlessly for safe and secure data collaboration, helping to drive efficient activation for optimal results. Join this session to see how LiveRamp can help media sellers and advertisers collaborate in a safe and privacy-compliant way for actionable insights and practices that will be used in the upcoming 2021/22 Upfront.

Pivots used to be taken as last-ditch efforts to save a business. In reality, they should be viewed as opportunities to become the company yours was always meant to be. Learn how pivoting tests the mettle of a team and ultimately encourages all to harness the power to change.

All relationships take time. People who use dating apps consistently learned what worked best for them and succeeded in finding dates and even lasting love. A data scientist from a leading app reveals how their team continually optimizes experiences to keep users engaged, and may share a funny courtship (horror) story or two. Learn how the dating world is a lot like the working one, and how we can form more collaborative, trusting relationships to stand the test of time.

The shifting data landscape presents CPGs with the opportunity to truly own their data future. Key to their success is making the right technology and cloud investments that honor consumer privacy while making data safely and securely accessible to the right audiences. This presentation by a leading CPG details how its partner, data, and technology strategies work in concert to build customer intelligence and deliver better experiences.

Has consumer behavior actually changed through GDPR, CCPA, CPRA, etc? How can brands come up with a comprehensive strategy to manage consumer data and stay ahead of regulatory trends? This conversation shares how brands can take an active role in shaping future regulation and how regulation positively impacts marketers' use of data and technology.

We all know why diversity, inclusion, and belonging are important across business—but why is it especially vital in adtech? Learn which adtech resources you can tap into for diversity, inclusion, and belonging, and how to better support inclusivity on your team and build a richer, more open culture that fuels innovation and business growth.

The TV industry is undergoing a massive transformation into a complex multi-platform video market. Composed of linear and digital, along with streaming and on-demand content across a range of platforms and devices, billions of ad dollars are being allocated to addressable media plans that encompass both traditional linear and connected TV. Discerning advertisers will know that maximizing CTV investments go beyond strategies and measurements of linear TV. In this session, learn how identity, activation, and measurement are the keys to maximizing your investments in the changing TV landscape.

Our presenters debate whether consumers can own their data or if regulation and privacy laws are working to provide the transparency they need to understand data usage without having to assume control.

With fragmented identifiers and measurements, not to mention audiences, TV is only growing more complex, not less. What's the best path forward that benefits advertisers and publishers? Our panel weighs in on the problems we can solve now through standardization and the strategies that should be considered.

Learn the steps you can take to broaden the scope of your team and technology and achieve a greater purpose.

The opportunity for retailers and their CPG and supplier partners to collaborate at scale is more attainable—and vital—than ever. In this session, you’ll learn how data partnerships unlock competitive advantage and hear success stories from retailers and CPGs who will demonstrate how they use LiveRamp Safe Haven to uncover new insights and gain a share of the wallet.

While third-party cookies are still unexpectedly around, the clock is ticking on the identifiers you know and love. How should advertisers, agencies, and publishers work together to create the addressable future our ecosystem can thrive on? Our panelists share how they've prepared for the end of once-popular and ubiquitous identifiers, the wins they've achieved, and how they've brought others along on the journey.

Learn the differences between the core models of cloud infrastructure and how you can choose what's right for your business, even if you are mid-migration.

Learn how to better collaborate with your agencies to combat the negative effects of workforce attrition and maintain a high level of innovation and creativity.

Cloud platforms have become a common target for building out key enterprise data infrastructures such as customer data platforms, analytic data lakes, cloud data warehouses, clean rooms, and more. In this session, we describe LiveRamp’s flexible approach for deploying identity services in the cloud and highlight best-practice integrations to add additional speed and power to each of these infrastructures through fluid online and offline identity services.

TV, digital, direct mail, billboards—everything can be personalized now, but how do you strike the right balance, knowing your audience's love of personalization can vary by channel? Our panel shares how they use data to find out what degree of personalization their audiences prefer and tailor flexible omnichannel strategies to match.

What's the best foundation upon which to build your Mar Tech stack? Our panel shares three unique paths to architecting tech stacks that stand the test of time and enable their teams to do their best work.

The responsibility of creating and maintaining addressable audiences and earning consumers' trust enough for them to authenticate is currently spread across a few roles. One innovative publisher has created a single role to own the function that the digital ecosystem has needed since the dawn of the internet. Hear how they advocated for the role and team's creation, and what they are able to do differently as a result. Learn how you can advocate for the team structure that enables your business to not only survive but thrive.

Now more than ever, access to diverse media sources is critical to sustaining a well-informed, civil society. Our panel featuring publishers serving underrepresented communities shares how they have weathered the challenges of thriving in the digital era, privacy regulation, and cookie deprecation, and discovered new ways to better connect with broader audiences and advertisers.

Analytic platforms and permissioned data access have advanced to the point where it's possible to complete simple data science experiments that can yield significant insights to drive your business forward. This presentation from a legendary data scientist shares the tools and techniques that democratize our ability to better understand consumer's needs and map their journeys.

Hear how LiveRamp.org and its partners collaborate to build better connections for a better future.

Get an overview of how buyer API gives platforms the ability to host data segments seamlessly on their own marketplaces. By obtaining segment metadata, you can receive broader and more up-to-date information in near-real-time about segments in LiveRamp’s Data Marketplace. This can reduce the amount of manual work required and save time by automating third-party data supply workflows.

With the shifting data landscape, measurement has only grown more complex. Get back to the basics in this session where our speakers will share how they streamlined their KPIs to measure what matters.

If you thought Game of Thrones was confusing, wait til you see a map of the global CTV universe. Discover interesting trends across the world that make CTV a hot part of our ecosystem to watch, yet exceptionally challenging for advertisers, publishers, and device-makers to win together.

A panel of C-suite leaders share how the data foundation they maintain has become core to their companies' ability to innovate and better understand what audiences want.

LiveRamp and Data Plus Math tie cross-screen video ad exposures to real-world business outcomes to quantify the impact of TV and digital advertising. Furthermore, our partnership with Comscore enables us to measure a substantial dataset of 11-17M households, providing marketers with more accuracy through nationally represented scale. Join us for a product demo where you'll learn how we unlock the insights that power effective media strategies, fueled by Comscore data.