Agenda

Registration, badge pickup, and free onsite testing are open during this time!

All speakers and attendees are required to show proof of a negative test taken within 24 hours prior to the start of our event or take a Covid-19 test when they arrive.

In keeping with San Francisco city orders, the Fairmont Hotel requires all event attendees to provide proof of full vaccination, inclusive of a booster shot (if eligible), before being allowed entry. Accepted forms of vaccination record include:

• The original, a copy, or a picture of your CDC vaccination card

• Documentation of full vaccination from a healthcare provider

• Personal digital Covid-19 vaccine record issued by the State of California or by an approved private company

Work-life balance isn’t possible—but finding the right fit is. Our panel discusses the relationships and realizations they’ve had in and out of work, and how these experiences have shaped their journeys to finding their ideal work-life fit.

Sponsored by: Google Cloud and Wiland

We all know the benefits of empathy in our personal lives, but what about at work? LaFawn Davis shares the six benefits of being empathetic at work, and how you can not only exhibit empathy, but empower others to do the same.

When we unify and collaborate on shaping the future of how data and technology are used across marketing and other business functions, we all win. Scott Howe, CEO of LiveRamp, opens RampUp with a call to action to work together and drive a sustainable future where data is used safely and securely.

Few leaders think more about the power of data than Jeff Green, founder and CEO of The Trade Desk, and Scott Howe, CEO of LiveRamp. Over the course of their 10+ years of close collaboration, they have steered their careers in tandem as joint forces for building a more interoperable, equitable data ecosystem. Scott and Jeff share their journey in shaping the future of data, technology, and how businesses use them, and how we’ll get to the next wave of innovation with intention and purpose.

We are beyond being accountable—now is the time for leaders to act on building the teams, products, and platforms that contribute to a better world. Legendary CMO Antonio Lucio shares his experiences at the helm of Facebook, Visa, Pepsi, and HP's marketing teams, and the opportunities that shaped his ever-evolving leadership style.

Pivots used to be taken as last-ditch efforts to save a business. In reality, they should be viewed as opportunities to become the company yours was always meant to be. Learn how pivoting tests the mettle of a team and ultimately encourages all to harness the power to change.

Are your approach and technology truly consumer-centric? While many brands champion a consumer-first approach, few are organizing the strategies, technology, data, and relationships necessary. In this fireside chat, Dane Mathews, VP of Precision Marketing at Conagra Brands, explores how he is guiding his organization to design and deliver a modern, consumer-first approach to brand-building.

The swim lanes between marketing, IT, data, business, and technology increasingly overlap. How can companies embrace tighter integration from the top down without losing trust or momentum? Key leaders share why closer collaboration is necessary, the growing pains they experience along the way, and what they can do now that they were not able to achieve before.

Collaboration between retailers and their CPG and supply partners is now attainable through privacy-first solutions—and is more vital than ever. In this session, you’ll learn how data partnerships are unlocking competitive advantages and enabling brands to deliver enhanced customer experiences. Hear success stories from retailers and CPGs and learn how they collaborate using LiveRamp Safe Haven to unlock the value of data through safe, secure activation and measurement, improving advertising ROI, increasing ad buys, and creating new revenue streams.

There is a seismic shift underway in media, with trends in digital media, retailer capabilities, and privacy converging to give rise to commerce media. With over $100 billion in play, we will explore the implications and opportunities for both brands and retailers in this session.

In this session, we will cover the technologies marketers can consider leveraging to push out the frontier of what's possible with data. When you leave the room, you will have learned what privacy-enhancing technologies are and how they can dramatically change how you access and control data to uphold consumer privacy and deliver better experiences.

With hybrid work a given for the foreseeable future, how do high-performing leaders maintain momentum and creativity across their teams? Our panelists share how they spearheaded key projects they've launched over the last two years and the lessons learned along the way about managing burnout and reigniting innovation.

Many brands realize the importance of managing their own customer-identity data assets to power better experiences and to mitigate decreased access to third-party signals. The challenge that these brands face is the best way to use that data for internal analytics, offline targeting, and online targeting measurement. In this session we explore how brands can use their first party data in different ways to maximize its value for each use case across the enterprise. We will discuss how 1st party matching, resolution and householding can be flexibly optimized for better analytics, personalization, reach, and more.

Stop by the Terrace Room for snacks in between sessions and refill your coffee and tea!

It’s time to get comfortable with an uncomfortable truth—the way our industry creates and serves ads is not equitable. From the people chosen to be in front of or behind the camera to the algorithms built into the technology we all use, biases and inequities are perpetuated every second of every day. You don’t want to miss this talk about why now is a golden moment for advertisers and tech players to right decades-long wrongs, and the tangible steps you can take today to build a more equitable future.

Challenger brands don’t follow rules—they make them. Ivonne Kinser, Vice President of Marketing and Innovation at Avocados from Mexico, shares how this small and mighty brand reinvented fresh produce marketing through unconventional approaches, shattering existing marketing paradigms. Through this presentation, learn how you too can chart a new marketing course in your category.

If it’s all about the bass, what about the treble? Our panelists across the ecosystem share how global regulation lays the foundation for aspects of addressability and vice versa, and the paths to harmonizing the way we collaborate, do more with data, and connect with people.

Does it still make sense to have a single common currency for TV? With programming now consumed on demand across multiple screens, measuring the performance of TV ads is much more complex and marketers have adopted multiple currencies to determine the value of their TV advertising. Join us for a panel discussion where you’ll learn more about the TV currency landscape.

Registration, badge pickup, and free onsite testing are open during this time!

All speakers and attendees are required to show proof of a negative test taken within 24 hours prior to the start of our event or take a Covid-19 test when they arrive.

In keeping with San Francisco city orders, the Fairmont Hotel requires all event attendees to provide proof of full vaccination, inclusive of a booster shot (if eligible), before being allowed entry. Accepted forms of vaccination record include:

• The original, a copy, or a picture of your CDC vaccination card

• Documentation of full vaccination from a healthcare provider

• Personal digital Covid-19 vaccine record issued by the State of California or by an approved private company

With consumer expectations and regulation rising in tandem, there's never been a more critical time to get your data, teams, and tech stack aligned. This fireside chat with Anil Chakravarthy, President, Digital Experience Business, Adobe, shares how marketers can power next-generation customer experiences by scaling smartly to enable personalization at scale.

Maryam Banikarim, Head of Marketing, Global and Community, Nextdoor, shares how to connect authentically, build community and cultivate kindness.

We all have hustle, but do we always choose the right path in achieving our goals? Entrepreneur and investor Emma Grede, Co-Founder and CEO of Good American and Founding Partner of Skims, shares how she has grown multiple businesses from their inception by helping others discover their passions, hone their gifts, and reach for what seems impossible.

The shifting data landscape presents CPGs with the opportunity to truly own their data future. Key to their success is making the right technology and cloud investments that honor consumer privacy while making data safely and securely accessible to the right audiences. This presentation by a leading CPG details how its partner, data, and technology strategies work in concert to build customer intelligence and deliver better experiences.

Few in Congress have worked harder to pass federal-level data privacy regulation than Senator Richard Blumenthal (D-CT). Yet a country-wide law remains unpassed, to the chagrin of our ecosystem, whose players must continually contend with meeting state-level regulations. In this exclusive fireside chat, Senator Blumenthal shares what we can do to push a federal law forward, ensuring healthy competition among incumbents and new entrants alike.

We all know why diversity, inclusion, and belonging are important across business—but why is it especially vital in adtech? Learn which adtech resources you can tap into for diversity, inclusion, and belonging, and how to better support inclusivity on your team and build a richer, more open culture that fuels innovation and business growth.

The TV industry is undergoing a massive transformation into a complex multi-platform video market. Composed of linear and digital, along with streaming and on-demand content across a range of platforms and devices, billions of ad dollars are being allocated to addressable media plans that encompass both traditional linear and Connected TV. In this session, learn how identity, activation, and measurement are the keys to maximizing all of your investments in the changing TV landscape.

Our panelists debate whether consumers can own their data or if regulation and privacy laws are working to provide the transparency they need to understand data usage without having to assume control.

With fragmented identifiers and measurements, not to mention audiences, TV is only growing more complex, not less. What's the best path forward that benefits advertisers and publishers? Our panel weighs in on the problems we can solve now through standardization and the strategies that should be considered.

Learn the steps you can take to broaden the scope of your team and technology and achieve a greater purpose.

Platforms are under pressure to drive profitable growth; they need to scale their customer’s offerings without increasing manual work for their teams. Join us in discussing how LiveRamp’s APIs are able to make this vision a reality. Our product management and solutions engineering teams will highlight the key benefits of LiveRamp APIs and share practical strategies to test and deploy them for first-party and third-party data use cases.

While third-party cookies are still unexpectedly around, the clock is ticking on the identifiers you know and love. How should advertisers, agencies, and publishers work together to create the addressable future our ecosystem can thrive on? Our panelists share how they've prepared for the end of once-popular and ubiquitous identifiers, the wins they've achieved, and how they've brought others along on the journey.

Marketing is one of the most cloud-intensive disciplines within an enterprise. Learn how you can leverage different cloud strategies to test and accelerate marketing strategies, realize the untapped potential of your data—wherever it lives—and collaborate with other teams to advocate for shared investments.

Learn how to better collaborate with your agencies to combat the negative effects of workforce attrition and maintain a high level of innovation and creativity.

Collaboration between retailers and their CPG and supply partners is now attainable through privacy-first solutions—and is more vital than ever. In this session, you’ll learn how data partnerships are unlocking competitive advantages and enabling brands to deliver enhanced customer experiences. Hear success stories from retailers and CPGs and learn how they collaborate using LiveRamp Safe Haven to unlock the value of data through safe, secure activation and measurement, improving advertising ROI, increasing ad buys, and creating new revenue streams.

It’s no secret that strong customer intelligence drives superior experiences, but increased regulation and heightened privacy awareness has made acquiring the data needed for customer intelligence challenging. This is where data partnerships can fill in the gaps, but such relationships can only operate with mutual consent, security, and governance. Our panelists discuss how the leading companies they work for have evolved their businesses and unlocked new value through privacy-centric data partnerships.

What's the best foundation upon which to build your Mar Tech stack? Our panel shares three unique paths to architecting tech stacks that stand the test of time and enable their teams to do their best work.

Hear Jenny Connelly, EVP of Product and Technology at Penske Media Corp, share the process for how they executed a complex first party data initiative. She will share nuts-and-bolts insights on how they drove executive buy-in, built a business case and tackled a cross-company tech build-out, which will enable them to grow and scale their business across marquee titles such as Rolling Stone, Variety, Billboard and more.

Many brands realize the importance of managing their own customer-identity data assets to power better experiences and to mitigate decreased access to third-party signals. The challenge that these brands face is the best way to use that data for internal analytics, offline targeting, and online targeting measurement. In this session we explore how brands can use their first party data in different ways to maximize its value for each use case across the enterprise. We will discuss how 1st party matching, resolution and householding can be flexibly optimized for better analytics, personalization, reach, and more.

TV, digital, direct mail, billboards—everything can be personalized now, but how do you strike the right balance, knowing your audience's love of personalization can vary by channel? Our panel shares how they use data to find out what degree of personalization their audiences prefer and tailor flexible omnichannel strategies to match.

Learn how to leverage technologies sourced by other teams and vice versa to maximize utility, learning, and investment.

Nearly two years ago, we presented a Data for Good case study on how Public Democracy collaborated with Ochsner Health, reNOLA, and the City of New Orleans to encourage a truly representative set of the population to get tested for COVID-19. The data generated from this project has since grown in importance through its use in other public service campaigns. As heartening as this is, Public Democracy’s work underscores the persistent gaps in our data for undervalued and underrepresented communities. Don’t miss this session to understand why data gaps exist, how to fill them, and why this benefits us all.

Measuring the performance of TV advertising isn’t as simple as it used to be. As more TV advertising is being bought programmatically, marketers are utilizing multiple currencies that allow for a more detailed understanding of their TV buys. Join our panel discussion to learn more about the future of TV currency and the advantages of a multi-currency solution.

With the shifting data landscape, measurement has only grown more complex. Get back to the basics in this session where our speakers will share how they streamlined their KPIs to measure what matters.

If you thought Game of Thrones was confusing, wait til you see a map of the global CTV universe. Discover interesting trends across the world that make CTV a hot part of our ecosystem to watch, yet exceptionally challenging for advertisers, publishers, and device-makers to win together.

A panel of brand, data, and technology executives share how the data foundation they maintain has become core to their companies' ability to innovate and better understand what audiences want.

Platforms are under pressure to drive profitable growth; they need to scale their customer’s offerings without increasing manual work for their teams. Join us in discussing how LiveRamp’s APIs are able to make this vision a reality. Our Product Management & Solutions Engineering teams will highlight the key benefits of LiveRamp APIs and share practical strategies to test and deploy powerful APIs for first-party & third party data use cases.