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Agenda

Feb 28 - march 1, 2022 in-person VIRTUAL

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February 28, 2022

12:00 - 1:00pm PST
Networking
Lunch and Networking
+ ADD TO CALENDAR 02/28/2022 12:00 pm 02/28/2022 1:00 pm America/Los_Angeles Lunch and Networking RampUp 2022
1:15 - 1:45pm PST
Stop Talking and Start Doing: How A Top CMO Maintains a Sense of Urgency
+ ADD TO CALENDAR 02/28/2022 1:15 pm 02/28/2022 1:45 pm America/Los_Angeles Stop Talking and Start Doing: How A Top CMO Maintains a Sense of Urgency

Some talk a good game about being customer-centric, but the past two years truly separated the wheat from the chaff. The brands that maintain a sense of urgency when it comes to pleasing customers are the ones out far ahead now. A leading CMO discusses how teams can achieve what was scoped for a year in a matter of weeks through better collaboration, and what’s urgent now that most brands aren’t prepared for: building data partnerships as customer intelligence becomes scarce and fully capitalizing on the shifting TV landscape.

RampUp 2022

Some talk a good game about being customer-centric, but the past two years truly separated the wheat from the chaff. The brands that maintain a sense of urgency when it comes to pleasing customers are the ones out far ahead now. A leading CMO discusses how teams can achieve what was scoped for a year in a matter of weeks through better collaboration, and what’s urgent now that most brands aren’t prepared for: building data partnerships as customer intelligence becomes scarce and fully capitalizing on the shifting TV landscape.

Speakers:

Scott Howe
CEO
LiveRamp
1:50 - 2:20pm PST
Power Retail Media Innovation Across a Near-Infinite Network
+ ADD TO CALENDAR 02/28/2022 1:50 pm 02/28/2022 2:20 pm America/Los_Angeles Power Retail Media Innovation Across a Near-Infinite Network

To compensate for the continuing trend of fewer in-store interactions, savvy brands added retail media networks to their ad strategies early on, realizing tremendous ROI while gaining valuable consumer insights. These networks have proven to be the golden ticket for retailers and brand advertisers seeking better customer experiences. Hear how one leading global retailer leveraves its media network to increase both media efficiency and innovation while pushing out the frontier of safe, secure data usage.

RampUp 2022

To compensate for the continuing trend of fewer in-store interactions, savvy brands added retail media networks to their ad strategies early on, realizing tremendous ROI while gaining valuable consumer insights. These networks have proven to be the golden ticket for retailers and brand advertisers seeking better customer experiences. Hear how one leading global retailer leveraves its media network to increase both media efficiency and innovation while pushing out the frontier of safe, secure data usage.

2:20 - 2:35pm PST
Break
+ ADD TO CALENDAR 02/28/2022 2:20 pm 02/28/2022 2:35 pm America/Los_Angeles Break RampUp 2022
2:35 - 3:05pm PST
Track 1 - Explore Data's New Frontiers
How Data Partnerships are Changing the Way Companies Do Business
+ ADD TO CALENDAR 02/28/2022 2:35 pm 02/28/2022 3:05 pm America/Los_Angeles How Data Partnerships are Changing the Way Companies Do Business

It’s no secret that strong customer intelligence drives superior customer experience, but increased regulation and heightened privacy awareness has made acquiring the data needed for customer intelligence challenging. This is where data partnerships can fill in the gaps, but such relationships can only operate with mutual consent, security, and governance. Our panelists discuss how the leading companies they work for have evolved their businesses and unlocked new value through privacy-centric data partnerships.

RampUp 2022

It’s no secret that strong customer intelligence drives superior customer experience, but increased regulation and heightened privacy awareness has made acquiring the data needed for customer intelligence challenging. This is where data partnerships can fill in the gaps, but such relationships can only operate with mutual consent, security, and governance. Our panelists discuss how the leading companies they work for have evolved their businesses and unlocked new value through privacy-centric data partnerships.

Speakers:

Jeffrey Nicholson
Co-Founder and CEO
Tracer
2:35 - 3:05pm PST
Track 2: Engineer Customer Centricity
Powering the Entire Customer Journey
+ ADD TO CALENDAR 02/28/2022 2:35 pm 02/28/2022 3:05 pm America/Los_Angeles Powering the Entire Customer Journey

With rising regulation and access to data constantly shifting, there's never been a better time to focus on your data foundation. This presentation from a seasoned leader in data and IT provides a primer on how to build a future-facing data foundation that seamlessly plugs into teams and technologies that power the entire customer journey.

RampUp 2022

With rising regulation and access to data constantly shifting, there's never been a better time to focus on your data foundation. This presentation from a seasoned leader in data and IT provides a primer on how to build a future-facing data foundation that seamlessly plugs into teams and technologies that power the entire customer journey.

2:35 - 3:05pm PST
Track 3: Collaborate to Innovate
The New Normal of Executive Collaboration
+ ADD TO CALENDAR 02/28/2022 2:35 pm 02/28/2022 3:05 pm America/Los_Angeles The New Normal of Executive Collaboration

The swim lanes between marketing, IT, data, business, and technology increasingly overlap. How can companies embrace tighter integration from the top down without losing trust or momentum? Key leaders share why closer collaboration is necessary, the growing pains they experience along the way, and what they can do now that they were not able to achieve before.

RampUp 2022

The swim lanes between marketing, IT, data, business, and technology increasingly overlap. How can companies embrace tighter integration from the top down without losing trust or momentum? Key leaders share why closer collaboration is necessary, the growing pains they experience along the way, and what they can do now that they were not able to achieve before.

2:35 - 3:05pm PST
Track 4: LiveRamp Innovation Studio
Build Win-Win Data Partnerships: Retail + CPG
+ ADD TO CALENDAR 02/28/2022 2:35 pm 02/28/2022 3:05 pm America/Los_Angeles Build Win-Win Data Partnerships: Retail + CPG RampUp 2022
3:15 - 3:45pm PST
Track 1 - Explore Data's New Frontiers
The State of Retail Media and Changing Consumer Behavior
+ ADD TO CALENDAR 02/28/2022 3:15 pm 02/28/2022 3:45 pm America/Los_Angeles The State of Retail Media and Changing Consumer Behavior

Retail media networks are exploding. Apart from Amazon, about $75 billion is in play for advertisers wanting to get closer to their customers by advertising directly with retailers. This presentation breaks down how we got to $75 billion, where we're headed, and how you can take advantage of retail media's unique data and insights.

RampUp 2022

Retail media networks are exploding. Apart from Amazon, about $75 billion is in play for advertisers wanting to get closer to their customers by advertising directly with retailers. This presentation breaks down how we got to $75 billion, where we're headed, and how you can take advantage of retail media's unique data and insights.

3:15 - 3:45pm PST
Track 2: Engineer Customer Centricity
A Framework for Understanding Privacy-Enhancing Technologies
+ ADD TO CALENDAR 02/28/2022 3:15 pm 02/28/2022 3:45 pm America/Los_Angeles A Framework for Understanding Privacy-Enhancing Technologies

In this session, we will cover the technologies marketers can consider leveraging to push out the frontier of what's possible with data. When you leave the room, you will have learned what privacy-enhancing technologies are and how they can dramatically change how you access and control data to uphold consumer privacy and deliver better experiences.

RampUp 2022

In this session, we will cover the technologies marketers can consider leveraging to push out the frontier of what's possible with data. When you leave the room, you will have learned what privacy-enhancing technologies are and how they can dramatically change how you access and control data to uphold consumer privacy and deliver better experiences.

3:15 - 3:45pm PST
Track 4: LiveRamp Innovation Studio
Optimizing First-Party Identity across the Enterprise
+ ADD TO CALENDAR 02/28/2022 3:15 pm 02/28/2022 3:45 pm America/Los_Angeles Optimizing First-Party Identity across the Enterprise

Many brands realize the importance of managing their own customer identity data assets to power better experiences and mitigate decreased access to third-party signals. The challenge that these brands face is the best way to use that data for internal analytics, offline targeting, and online targeting measurement. In this session, we explore how brands can use their first-party data in different ways to maximize its value for each use case across the enterprise. We will discuss how first-party matching, resolution, and householding can be flexibly optimized for better analytics, personalization, reach, and more.

RampUp 2022

Many brands realize the importance of managing their own customer identity data assets to power better experiences and mitigate decreased access to third-party signals. The challenge that these brands face is the best way to use that data for internal analytics, offline targeting, and online targeting measurement. In this session, we explore how brands can use their first-party data in different ways to maximize its value for each use case across the enterprise. We will discuss how first-party matching, resolution, and householding can be flexibly optimized for better analytics, personalization, reach, and more.

3:15 - 3:45pm PST
Track 3: Collaborate to Innovate
Enable Innovation in a Virtual World
+ ADD TO CALENDAR 02/28/2022 3:15 pm 02/28/2022 3:45 pm America/Los_Angeles Enable Innovation in a Virtual World

With hybrid work a given for the foreseeable future, how do high-performing leaders maintain momentum and creativity across their teams? Our panelists share how they spearheaded key projects they've launched over the last two years and the lessons learned along the way about managing burnout and reigniting innovation.

RampUp 2022

With hybrid work a given for the foreseeable future, how do high-performing leaders maintain momentum and creativity across their teams? Our panelists share how they spearheaded key projects they've launched over the last two years and the lessons learned along the way about managing burnout and reigniting innovation.

Speakers:

Diego Panama
SVP, Revenue
LiveRamp
Michelle Tang
Chief Marketing Officer
Digitas
3:45 - 4:15pm PST
Break between Sessions
+ ADD TO CALENDAR 02/28/2022 3:45 pm 02/28/2022 4:15 pm America/Los_Angeles Break between Sessions RampUp 2022
4:15 - 4:45pm PST
Track 1 - Explore Data's New Frontiers
Lessons Learned from Launching a Retail Media Network during the Pandemic
+ ADD TO CALENDAR 02/28/2022 4:15 pm 02/28/2022 4:45 pm America/Los_Angeles Lessons Learned from Launching a Retail Media Network during the Pandemic

First lesson: don't do it. But if you must, the results can be incredibly powerful and immediate, as a major retailer discovered. Our presenter reveals how his team strategically built their retail media network, over the course of 4-5 years with CPG partners, and the incredible wins they've realized since its launch. You'll learn why retail media isn't just for performance marketers and how you can unlock new revenue streams through your own data partnerships.

RampUp 2022

First lesson: don't do it. But if you must, the results can be incredibly powerful and immediate, as a major retailer discovered. Our presenter reveals how his team strategically built their retail media network, over the course of 4-5 years with CPG partners, and the incredible wins they've realized since its launch. You'll learn why retail media isn't just for performance marketers and how you can unlock new revenue streams through your own data partnerships.

4:15 - 4:45pm PST
Track 2: Engineer Customer Centricity
Move Beyond Marketing to Maximize Your Tech Stack
+ ADD TO CALENDAR 02/28/2022 4:15 pm 02/28/2022 4:45 pm America/Los_Angeles Move Beyond Marketing to Maximize Your Tech Stack

Learn how to leverage technologies sourced by other teams and vice versa to maximize utility, learning, and investment.

RampUp 2022

Learn how to leverage technologies sourced by other teams and vice versa to maximize utility, learning, and investment.

4:15 - 4:45pm PST
Track 3: Collaborate to Innovate
When Technologies Collide: How to Enable Successful Mergers
+ ADD TO CALENDAR 02/28/2022 4:15 pm 02/28/2022 4:45 pm America/Los_Angeles When Technologies Collide: How to Enable Successful Mergers

It's a tale as old as time—a smaller successful start-up gets acquired by a larger company and disappears among that conglomerate's portfolio. Today, however, adtech start-ups have intense loyalty prior to becoming acquired. Users aren't happy when the technology they know and love lags in updates, or even worse, ceases to exist in its original form. This fireside chat shares one successful acquisition whereby both parties collaborated to maintain the brand's identity and technical merit, elevating both companies' stature.

RampUp 2022

It's a tale as old as time—a smaller successful start-up gets acquired by a larger company and disappears among that conglomerate's portfolio. Today, however, adtech start-ups have intense loyalty prior to becoming acquired. Users aren't happy when the technology they know and love lags in updates, or even worse, ceases to exist in its original form. This fireside chat shares one successful acquisition whereby both parties collaborated to maintain the brand's identity and technical merit, elevating both companies' stature.

4:15 - 4:45pm PST
Track 4: LiveRamp Innovation Studio
Safeguard Your Advanced TV with Data Collaboration
+ ADD TO CALENDAR 02/28/2022 4:15 pm 02/28/2022 4:45 pm America/Los_Angeles Safeguard Your Advanced TV with Data Collaboration

As the TV ecosystem continues to shift, fragmentation in advertising has never been more evident. Disparate solutions for planning and activation, coupled with relying on legacy TV measurement, have left advertisers with data sets in silos, inaccurate results, and an inability to use data in an insightful, actionable way. Advertisers looking to overcome this fragmented ecosystem must look to cross-screen solutions that work together seamlessly for safe and secure data collaboration, helping to drive efficient activation for optimal results. Join this session to see how LiveRamp can help media sellers and advertisers collaborate in a safe and privacy-compliant way for actionable insights and practices that will be used in the upcoming 2021/22 Upfront.

RampUp 2022

As the TV ecosystem continues to shift, fragmentation in advertising has never been more evident. Disparate solutions for planning and activation, coupled with relying on legacy TV measurement, have left advertisers with data sets in silos, inaccurate results, and an inability to use data in an insightful, actionable way. Advertisers looking to overcome this fragmented ecosystem must look to cross-screen solutions that work together seamlessly for safe and secure data collaboration, helping to drive efficient activation for optimal results. Join this session to see how LiveRamp can help media sellers and advertisers collaborate in a safe and privacy-compliant way for actionable insights and practices that will be used in the upcoming 2021/22 Upfront.

5:30 - 7:30pm PST
Opening Reception
+ ADD TO CALENDAR 02/28/2022 5:30 pm 02/28/2022 7:30 pm America/Los_Angeles Opening Reception RampUp 2022
7:30 - 11:00pm PST
RampUp After Dark at The Tonga Room
+ ADD TO CALENDAR 02/28/2022 7:30 pm 02/28/2022 11:00 pm America/Los_Angeles RampUp After Dark at The Tonga Room RampUp 2022

March 1, 2022

9:00 - 10:00am PST
Breakfast
+ ADD TO CALENDAR 03/01/2022 9:00 am 03/01/2022 10:00 am America/Los_Angeles Breakfast RampUp 2022
10:00 - 10:30am PST
The Art of the Pivot: Harnessing the Power to Change
+ ADD TO CALENDAR 03/01/2022 10:00 am 03/01/2022 10:30 am America/Los_Angeles The Art of the Pivot: Harnessing the Power to Change

Pivots used to be taken as last-ditch efforts to save a business. In reality, they should be viewed as opportunities to become the company yours was always meant to be. Learn how pivoting tests the mettle of a team and ultimately encourages all to harness the power to change.

RampUp 2022

Pivots used to be taken as last-ditch efforts to save a business. In reality, they should be viewed as opportunities to become the company yours was always meant to be. Learn how pivoting tests the mettle of a team and ultimately encourages all to harness the power to change.

10:30 - 11:00am PST
What Can the Data of Desire Tell Us?
+ ADD TO CALENDAR 03/01/2022 10:30 am 03/01/2022 11:00 am America/Los_Angeles What Can the Data of Desire Tell Us?

All relationships take time. People who use dating apps consistently learned what worked best for them and succeeded in finding dates and even lasting love. A data scientist from a leading app reveals how their team continually optimizes experiences to keep users engaged, and may share a funny courtship (horror) story or two. Learn how the dating world is a lot like the working one, and how we can form more collaborative, trusting relationships to stand the test of time.

RampUp 2022

All relationships take time. People who use dating apps consistently learned what worked best for them and succeeded in finding dates and even lasting love. A data scientist from a leading app reveals how their team continually optimizes experiences to keep users engaged, and may share a funny courtship (horror) story or two. Learn how the dating world is a lot like the working one, and how we can form more collaborative, trusting relationships to stand the test of time.

11:00 - 11:30am PST
Break
+ ADD TO CALENDAR 03/01/2022 11:00 am 03/01/2022 11:30 am America/Los_Angeles Break RampUp 2022
11:30 - 12:00pm PST
Track 1 - Explore Data's New Frontiers
Strategies for Owning Your Data Future
+ ADD TO CALENDAR 03/01/2022 11:30 am 03/01/2022 12:00 pm America/Los_Angeles Strategies for Owning Your Data Future

The shifting data landscape presents CPGs with the opportunity to truly own their data future. Key to their success is making the right technology and cloud investments that honor consumer privacy while making data safely and securely accessible to the right audiences. This presentation by a leading CPG details how its partner, data, and technology strategies work in concert to build customer intelligence and deliver better experiences.

RampUp 2022

The shifting data landscape presents CPGs with the opportunity to truly own their data future. Key to their success is making the right technology and cloud investments that honor consumer privacy while making data safely and securely accessible to the right audiences. This presentation by a leading CPG details how its partner, data, and technology strategies work in concert to build customer intelligence and deliver better experiences.

11:30 - 12:00pm PST
Track 2: Engineer Customer Centricity
Has a Rising Regulatory Tide Lifted All Boats?
+ ADD TO CALENDAR 03/01/2022 11:30 am 03/01/2022 12:00 pm America/Los_Angeles Has a Rising Regulatory Tide Lifted All Boats?

Has consumer behavior actually changed through GDPR, CCPA, CPRA, etc? How can brands come up with a comprehensive strategy to manage consumer data and stay ahead of regulatory trends? This conversation shares how brands can take an active role in shaping future regulation and how regulation positively impacts marketers' use of data and technology.

RampUp 2022

Has consumer behavior actually changed through GDPR, CCPA, CPRA, etc? How can brands come up with a comprehensive strategy to manage consumer data and stay ahead of regulatory trends? This conversation shares how brands can take an active role in shaping future regulation and how regulation positively impacts marketers' use of data and technology.

Speakers:

Amy Stewart
Global Chief Data Ethics Officer & General Counsel
LiveRamp
11:30 - 12:00pm PST
Track 3: Collaborate to Innovate
What DIB Means in an Industry That Loves Acronyms
+ ADD TO CALENDAR 03/01/2022 11:30 am 03/01/2022 12:00 pm America/Los_Angeles What DIB Means in an Industry That Loves Acronyms

We all know why diversity, inclusion, and belonging are important across business—but why is it especially vital in adtech? Learn which adtech resources you can tap into for diversity, inclusion, and belonging, and how to better support inclusivity on your team and build a richer, more open culture that fuels innovation and business growth.

RampUp 2022

We all know why diversity, inclusion, and belonging are important across business—but why is it especially vital in adtech? Learn which adtech resources you can tap into for diversity, inclusion, and belonging, and how to better support inclusivity on your team and build a richer, more open culture that fuels innovation and business growth.

Speakers:

Annie Katrina Lee
Senior Director, Product Marketing & Revenue Growth
Twitch
Kham Ward
Head of Diversity, Inclusion & Belonging
LiveRamp
11:30 - 12:00pm PST
Track 4: LiveRamp Innovation Studio
Maximizing Advertising Investment Within CTV
+ ADD TO CALENDAR 03/01/2022 11:30 am 03/01/2022 12:00 pm America/Los_Angeles Maximizing Advertising Investment Within CTV

The TV industry is undergoing a massive transformation into a complex multi-platform video market. Composed of linear and digital, along with streaming and on-demand content across a range of platforms and devices, billions of ad dollars are being allocated to addressable media plans that encompass both traditional linear and connected TV. Discerning advertisers will know that maximizing CTV investments go beyond strategies and measurements of linear TV. In this session, learn how identity, activation, and measurement are the keys to maximizing your investments in the changing TV landscape.

RampUp 2022

The TV industry is undergoing a massive transformation into a complex multi-platform video market. Composed of linear and digital, along with streaming and on-demand content across a range of platforms and devices, billions of ad dollars are being allocated to addressable media plans that encompass both traditional linear and connected TV. Discerning advertisers will know that maximizing CTV investments go beyond strategies and measurements of linear TV. In this session, learn how identity, activation, and measurement are the keys to maximizing your investments in the changing TV landscape.

12:00 - 1:00pm PST
Networking and Lunch
+ ADD TO CALENDAR 03/01/2022 12:00 pm 03/01/2022 1:00 pm America/Los_Angeles Networking and Lunch RampUp 2022
12:00 - 1:00pm PST
RampPups
+ ADD TO CALENDAR 03/01/2022 12:00 pm 03/01/2022 1:00 pm America/Los_Angeles RampPups RampUp 2022
1:00 - 1:30pm PST
Track 1 - Explore Data's New Frontiers
Can Consumers Own Their Own Data?
+ ADD TO CALENDAR 03/01/2022 1:00 pm 03/01/2022 1:30 pm America/Los_Angeles Can Consumers Own Their Own Data?

Our presenters debate whether consumers can own their data or if regulation and privacy laws are working to provide the transparency they need to understand data usage without having to assume control.

RampUp 2022

Our presenters debate whether consumers can own their data or if regulation and privacy laws are working to provide the transparency they need to understand data usage without having to assume control.

Speakers:

Emily Blair
Vice President, Data Architecture
Spark Foundry
1:00 - 1:30pm PST
Track 2: Engineer Customer Centricity
Will Standardization Help Solve TV's Fragmentation Problem?
+ ADD TO CALENDAR 03/01/2022 1:00 pm 03/01/2022 1:30 pm America/Los_Angeles Will Standardization Help Solve TV's Fragmentation Problem?

With fragmented identifiers and measurements, not to mention audiences, TV is only growing more complex, not less. What's the best path forward that benefits advertisers and publishers? Our panel weighs in on the problems we can solve now through standardization and the strategies that should be considered.

RampUp 2022

With fragmented identifiers and measurements, not to mention audiences, TV is only growing more complex, not less. What's the best path forward that benefits advertisers and publishers? Our panel weighs in on the problems we can solve now through standardization and the strategies that should be considered.

1:00 - 1:30pm PST
Track 3: Collaborate to Innovate
Own Your Social Impact
+ ADD TO CALENDAR 03/01/2022 1:00 pm 03/01/2022 1:30 pm America/Los_Angeles Own Your Social Impact

Learn the steps you can take to broaden the scope of your team and technology and achieve a greater purpose.

RampUp 2022

Learn the steps you can take to broaden the scope of your team and technology and achieve a greater purpose.

Speakers:

Tia Cummings-Hopkins
Senior Vice President, Global Brand Marketing
Square
1:00 - 1:30pm PST
Track 4: LiveRamp Innovation Studio
Build Win-Win Data Partnerships: Retail + CPG
+ ADD TO CALENDAR 03/01/2022 1:00 pm 03/01/2022 1:30 pm America/Los_Angeles Build Win-Win Data Partnerships: Retail + CPG

The opportunity for retailers and their CPG and supplier partners to collaborate at scale is more attainable—and vital—than ever. In this session, you’ll learn how data partnerships unlock competitive advantage and hear success stories from retailers and CPGs who will demonstrate how they use LiveRamp Safe Haven to uncover new insights and gain a share of the wallet.

RampUp 2022

The opportunity for retailers and their CPG and supplier partners to collaborate at scale is more attainable—and vital—than ever. In this session, you’ll learn how data partnerships unlock competitive advantage and hear success stories from retailers and CPGs who will demonstrate how they use LiveRamp Safe Haven to uncover new insights and gain a share of the wallet.

1:30 - 2:00pm PST
Track 1 - Explore Data's New Frontiers
Can't Stop Won't Stop: Why All the Identifiers You Love Are Going Away and What You Can Do about It
+ ADD TO CALENDAR 03/01/2022 1:30 pm 03/01/2022 2:00 pm America/Los_Angeles Can't Stop Won't Stop: Why All the Identifiers You Love Are Going Away and What You Can Do about It

While third-party cookies are still unexpectedly around, the clock is ticking on the identifiers you know and love. How should advertisers, agencies, and publishers work together to create the addressable future our ecosystem can thrive on? Our panelists share how they've prepared for the end of once-popular and ubiquitous identifiers, the wins they've achieved, and how they've brought others along on the journey.

RampUp 2022

While third-party cookies are still unexpectedly around, the clock is ticking on the identifiers you know and love. How should advertisers, agencies, and publishers work together to create the addressable future our ecosystem can thrive on? Our panelists share how they've prepared for the end of once-popular and ubiquitous identifiers, the wins they've achieved, and how they've brought others along on the journey.

Speakers:

Travis Clinger
SVP, Addressability and Ecosystem
LiveRamp
Amanda Martin
SVP, Corporate Development & Strategic Partnerships
Goodway Group
Jeff Nienaber
Senior Director, Global Audience Ads
Microsoft
1:30 - 2:00pm PST
Track 2: Engineer Customer Centricity
Running through the Clouds: Hyperconvergence, Distributed, or Three-Tier?
+ ADD TO CALENDAR 03/01/2022 1:30 pm 03/01/2022 2:00 pm America/Los_Angeles Running through the Clouds: Hyperconvergence, Distributed, or Three-Tier?

Learn the differences between the core models of cloud infrastructure and how you can choose what's right for your business, even if you are mid-migration.

RampUp 2022

Learn the differences between the core models of cloud infrastructure and how you can choose what's right for your business, even if you are mid-migration.

1:30 - 2:00pm PST
Track 3: Collaborate to Innovate
Strengthen Agency Relationships through Flexibility
+ ADD TO CALENDAR 03/01/2022 1:30 pm 03/01/2022 2:00 pm America/Los_Angeles Strengthen Agency Relationships through Flexibility

Learn how to better collaborate with your agencies to combat the negative effects of workforce attrition and maintain a high level of innovation and creativity.

RampUp 2022

Learn how to better collaborate with your agencies to combat the negative effects of workforce attrition and maintain a high level of innovation and creativity.

1:30 - 2:00pm PST
Track 4: LiveRamp Innovation Studio
LiveRamp Identity in the Cloud
+ ADD TO CALENDAR 03/01/2022 1:30 pm 03/01/2022 2:00 pm America/Los_Angeles LiveRamp Identity in the Cloud

Cloud platforms have become a common target for building out key enterprise data infrastructures such as customer data platforms, analytic data lakes, cloud data warehouses, clean rooms, and more. In this session, we describe LiveRamp’s flexible approach for deploying identity services in the cloud and highlight best-practice integrations to add additional speed and power to each of these infrastructures through fluid online and offline identity services.

RampUp 2022

Cloud platforms have become a common target for building out key enterprise data infrastructures such as customer data platforms, analytic data lakes, cloud data warehouses, clean rooms, and more. In this session, we describe LiveRamp’s flexible approach for deploying identity services in the cloud and highlight best-practice integrations to add additional speed and power to each of these infrastructures through fluid online and offline identity services.

2:00 - 2:30pm PST
Track 1 - Explore Data's New Frontiers
Striking the Right Balance in Personalization
+ ADD TO CALENDAR 03/01/2022 2:00 pm 03/01/2022 2:30 pm America/Los_Angeles Striking the Right Balance in Personalization

TV, digital, direct mail, billboards—everything can be personalized now, but how do you strike the right balance, knowing your audience's love of personalization can vary by channel? Our panel shares how they use data to find out what degree of personalization their audiences prefer and tailor flexible omnichannel strategies to match.

RampUp 2022

TV, digital, direct mail, billboards—everything can be personalized now, but how do you strike the right balance, knowing your audience's love of personalization can vary by channel? Our panel shares how they use data to find out what degree of personalization their audiences prefer and tailor flexible omnichannel strategies to match.

Speakers:

Lisa Jillson
VP of Marketing
Arity
2:00 - 2:30pm PST
Track 2: Engineer Customer Centricity
DMP vs. CDP vs. XYZ
+ ADD TO CALENDAR 03/01/2022 2:00 pm 03/01/2022 2:30 pm America/Los_Angeles DMP vs. CDP vs. XYZ

What's the best foundation upon which to build your Mar Tech stack? Our panel shares three unique paths to architecting tech stacks that stand the test of time and enable their teams to do their best work.

RampUp 2022

What's the best foundation upon which to build your Mar Tech stack? Our panel shares three unique paths to architecting tech stacks that stand the test of time and enable their teams to do their best work.

2:00 - 2:30pm PST
Track 3: Collaborate to Innovate
Is There A Head of Addressability in the House?
+ ADD TO CALENDAR 03/01/2022 2:00 pm 03/01/2022 2:30 pm America/Los_Angeles Is There A Head of Addressability in the House?

The responsibility of creating and maintaining addressable audiences and earning consumers' trust enough for them to authenticate is currently spread across a few roles. One innovative publisher has created a single role to own the function that the digital ecosystem has needed since the dawn of the internet. Hear how they advocated for the role and team's creation, and what they are able to do differently as a result. Learn how you can advocate for the team structure that enables your business to not only survive but thrive.

RampUp 2022

The responsibility of creating and maintaining addressable audiences and earning consumers' trust enough for them to authenticate is currently spread across a few roles. One innovative publisher has created a single role to own the function that the digital ecosystem has needed since the dawn of the internet. Hear how they advocated for the role and team's creation, and what they are able to do differently as a result. Learn how you can advocate for the team structure that enables your business to not only survive but thrive.

Speakers:

Jason White
SVP, Head of Publishers
LiveRamp
2:00 - 2:30pm PST
Track 4: LiveRamp Innovation Studio
Measurement API Case Study
+ ADD TO CALENDAR 03/01/2022 2:00 pm 03/01/2022 2:30 pm America/Los_Angeles Measurement API Case Study RampUp 2022
2:30 - 3:00pm PST
Track 1 - Explore Data's New Frontiers
Unlock a World of Opportunity in Community-focused Media
+ ADD TO CALENDAR 03/01/2022 2:30 pm 03/01/2022 3:00 pm America/Los_Angeles Unlock a World of Opportunity in Community-focused Media

Now more than ever, access to diverse media sources is critical to sustaining a well-informed, civil society. Our panel featuring publishers serving underrepresented communities shares how they have weathered the challenges of thriving in the digital era, privacy regulation, and cookie deprecation, and discovered new ways to better connect with broader audiences and advertisers.

RampUp 2022

Now more than ever, access to diverse media sources is critical to sustaining a well-informed, civil society. Our panel featuring publishers serving underrepresented communities shares how they have weathered the challenges of thriving in the digital era, privacy regulation, and cookie deprecation, and discovered new ways to better connect with broader audiences and advertisers.

2:30 - 3:00pm PST
Track 2: Engineer Customer Centricity
Simple Data Science Experiments with Significant Impact
+ ADD TO CALENDAR 03/01/2022 2:30 pm 03/01/2022 3:00 pm America/Los_Angeles Simple Data Science Experiments with Significant Impact

Analytic platforms and permissioned data access have advanced to the point where it's possible to complete simple data science experiments that can yield significant insights to drive your business forward. This presentation from a legendary data scientist shares the tools and techniques that democratize our ability to better understand consumer's needs and map their journeys.

RampUp 2022

Analytic platforms and permissioned data access have advanced to the point where it's possible to complete simple data science experiments that can yield significant insights to drive your business forward. This presentation from a legendary data scientist shares the tools and techniques that democratize our ability to better understand consumer's needs and map their journeys.

2:30 - 3:00pm PST
Track 3: Collaborate to Innovate
Data for Good: A Case Study
+ ADD TO CALENDAR 03/01/2022 2:30 pm 03/01/2022 3:00 pm America/Los_Angeles Data for Good: A Case Study

Hear how LiveRamp.org and its partners collaborate to build better connections for a better future.

RampUp 2022

Hear how LiveRamp.org and its partners collaborate to build better connections for a better future.

2:30 - 3:00pm PST
Track 4: LiveRamp Innovation Studio
Data Marketplace: How Buyer API Drives Discoverability and Cost Savings for Platforms
+ ADD TO CALENDAR 03/01/2022 2:30 pm 03/01/2022 3:00 pm America/Los_Angeles Data Marketplace: How Buyer API Drives Discoverability and Cost Savings for Platforms

Get an overview of how buyer API gives platforms the ability to host data segments seamlessly on their own marketplaces. By obtaining segment metadata, you can receive broader and more up-to-date information in near-real-time about segments in LiveRamp’s Data Marketplace. This can reduce the amount of manual work required and save time by automating third-party data supply workflows.

RampUp 2022

Get an overview of how buyer API gives platforms the ability to host data segments seamlessly on their own marketplaces. By obtaining segment metadata, you can receive broader and more up-to-date information in near-real-time about segments in LiveRamp’s Data Marketplace. This can reduce the amount of manual work required and save time by automating third-party data supply workflows.

3:00 - 3:30pm PST
Track 1 - Explore Data's New Frontiers
Relearning Marketing Measurement
+ ADD TO CALENDAR 03/01/2022 3:00 pm 03/01/2022 3:30 pm America/Los_Angeles Relearning Marketing Measurement

With the shifting data landscape, measurement has only grown more complex. Get back to the basics in this session where our speakers will share how they streamlined their KPIs to measure what matters.

RampUp 2022

With the shifting data landscape, measurement has only grown more complex. Get back to the basics in this session where our speakers will share how they streamlined their KPIs to measure what matters.

3:00 - 3:30pm PST
Track 2: Engineer Customer Centricity
Charting the Global CTV Landscape
+ ADD TO CALENDAR 03/01/2022 3:00 pm 03/01/2022 3:30 pm America/Los_Angeles Charting the Global CTV Landscape

If you thought Game of Thrones was confusing, wait til you see a map of the global CTV universe. Discover interesting trends across the world that make CTV a hot part of our ecosystem to watch, yet exceptionally challenging for advertisers, publishers, and device-makers to win together.

RampUp 2022

If you thought Game of Thrones was confusing, wait til you see a map of the global CTV universe. Discover interesting trends across the world that make CTV a hot part of our ecosystem to watch, yet exceptionally challenging for advertisers, publishers, and device-makers to win together.

3:00 - 3:30pm PST
Track 3: Collaborate to Innovate
Power Innovation from the Data Layer
+ ADD TO CALENDAR 03/01/2022 3:00 pm 03/01/2022 3:30 pm America/Los_Angeles Power Innovation from the Data Layer

A panel of C-suite leaders share how the data foundation they maintain has become core to their companies' ability to innovate and better understand what audiences want.

RampUp 2022

A panel of C-suite leaders share how the data foundation they maintain has become core to their companies' ability to innovate and better understand what audiences want.

Speakers:

David Pann
Chief Product Officer
LiveRamp
Laura McElhinney
Chief Data Officer
Horizon Media
3:00 - 3:30pm PST
Track 4: LiveRamp Innovation Studio
Measure the Impact of Your Cross-Screen TV Investments
+ ADD TO CALENDAR 03/01/2022 3:00 pm 03/01/2022 3:30 pm America/Los_Angeles Measure the Impact of Your Cross-Screen TV Investments

LiveRamp and Data Plus Math tie cross-screen video ad exposures to real-world business outcomes to quantify the impact of TV and digital advertising. Furthermore, our partnership with Comscore enables us to measure a substantial dataset of 11-17M households, providing marketers with more accuracy through nationally represented scale. Join us for a product demo where you'll learn how we unlock the insights that power effective media strategies, fueled by Comscore data.

RampUp 2022

LiveRamp and Data Plus Math tie cross-screen video ad exposures to real-world business outcomes to quantify the impact of TV and digital advertising. Furthermore, our partnership with Comscore enables us to measure a substantial dataset of 11-17M households, providing marketers with more accuracy through nationally represented scale. Join us for a product demo where you'll learn how we unlock the insights that power effective media strategies, fueled by Comscore data.

5:00 - 7:30pm PST
Closing Party
+ ADD TO CALENDAR 03/01/2022 5:00 pm 03/01/2022 7:30 pm America/Los_Angeles Closing Party RampUp 2022