SEP 18 2019 | NEW YORK
The Mechanics of Effective Storytelling: Alex Blumberg
Hear from keynote speaker Alex Blumberg, Co-founder and CEO of Gimlet Media, the company behind hit podcasts like StartUp, Reply All, Homecoming, and more.
Transforming Customer Expectations: Brigitte King
Brigitte King, Chief Customer Officer of Calvin Klein, Inc., reveals how she's mobilizing various teams to think differently about their part in the customer experience and bring them to life.
Brand Building in a Data-Driven Age: Giusy Buonfantino
Giusy Buonfantino, Chief Marketing Officer of Kimberly-Clark Corp, reveals how this nearly 150-year-old company revamped its data and marketing strategies to drive impressive business results globally.
Back by popular demand! We’ve teamed up with Muddy Paws Rescue to bring you a special cuddle break with some four-legged friends. Sponsored by Tremor Video.
Check In and Breakfast
Transforming Customer Expectations
Brand Building in a Data-Driven Age
Building the Right Cross-Screen Media Mix
Activating Omnichannel Audiences
Reestablishing the Publisher-Advertiser Relationship
Achieve Smart Contextual Advertising
Campaign-Building in the Fourth Wave of Privacy Regulation
How to Maximize TV ROI
Balancing Brand Advertising and Performance Marketing
The Neuroscience of Embracing Change in Marketing and Consumerism
Experience is the Hook, First-Party Data is the Catch
Building Data Narratives
Lunch Presentation: Hierarchy of Your Customer Data Needs—How to Achieve Brand Self-Actualization
Lunch will be served in the room at 12:10 pm; the presentation will start promptly at 12:30 pm.
Harnessing the Power of Data + Creative
Lead with Creativity Execute with Technology
Matching Messaging to Customer Lifetime Value
What Did We Learn from GDPR?
Preparing for the CCPA with Faktor and WireWheel
The Future of Data Regulation
Presented by LiveRamp