SEP 18 2019 | NEW YORK
Check In and Breakfast
9:10 - 9:50 AM
Cultivating the Modern Marketing Skillset
Building the Right Cross-Screen Media Mix
Viewership continues to fragment, making it more challenging than ever to land on the right media mix and measure results. Michael Beach, CEO of Cross Screen Media, reveals how companies can build more agile media and measurement strategies and what trends to keep an eye on.
Activating Omnichannel Audiences
Reestablishing the Publisher-Advertiser Relationship
11:40 AM-12:10 PM
Achieve Smart Contextual Advertising
Campaign Building in the Fourth Wave of Privacy Regulation
With CCPA on the horizon and other state-led regulations not far behind, media and analytics teams will have to collaborate more closely on what constitutes the right audience for a campaign and which results can be expected. Learn how teams are right-sizing expectations, valuing quality over quantity, and meeting customers only when it matters.
How to Maximize Digital and TV ROI
Savvy brands who understand the shifting landscape of media consumption behaviors are demanding modernization of how TV is bought and sold. Learn how TV programmers and measurement companies are also fighting the good fight to enable you to buy TV based on the business outcomes they drive.
Boost Customer Retention with Empathy
The Neuroscience of Embracing Change in Marketing and Consumerism
The neuroscience behind what we do remains an untapped opportunity in modern marketing. How do people think, act, and feel when they come across our brand, whether it's a display ad or an in-store experience? Carmen Simon, cognitive neuroscientist at Rexi Media, dives into the role of emotion in marketing and what your audience is thinking about that you aren't.
Experience is the Hook, First-Party Data is the Catch
Who knew that digital-first consumers cared so much about discovering brands on their own terms, even in the outside world? Find out how some of the most popular disruptors across industries are using novel methods to tap into consumers' emotions, establish a value exchange for their data, and use it to refine their offering, acquire customers, and retain loyalty.
Building Data Narratives
Every marketing leader wants to build a culture of data intelligence and foster a curiosity for making sense of data. Hear how one agency collaborates with clients to revamp their approach to analytics and creative, yielding not only compelling storylines, but also tangible business results.
11:40 AM-12:10 PM
Balancing Brand Advertising and Performance Marketing
Traditional advertisers are moving toward direct-to-consumer models, changing the way we view brand advertising and performance marketing. Discover which other trends have caused companies to rethink their media investments and creative, and learn new strategies for striking the right balance.
Diversity in Creative
Lead with Creativity Execute with Technology
Behind campaign creation, distribution, and measurement are the initial creative ideas—technology plays a supporting role in bringing them to life. Learn how creative, martech, and analytics teams collaborate to achieve their campaign goals.
Embrace the New World of TV Ads and Data
From gamifying viewership to ACR technology, this engaging presentation shares new and exciting applications of data in the TV space.
Matching Messaging to Customer Lifetime Value
Despite knowing that people are willing to offer their data for more personalized experiences, companies have yet to fully deliver on the promise of customized content. Our panel representing a range of industries shares their journeys to true personalization, tying each step to revenue generation and business value.
Presented by LiveRamp
Boost Ad Revenue in a Cookieless World
Drive Better Experiences through New LiveRamp Modules
Measurement without DCM IDs
11:40 AM-12:10 PM
Third-Party Data Strategies for Social Media
Lunch session 1 - LiveRamp B2B: Onboarding, Targeting, and Measurement
Lunch session 2 - Better Monetization through Data Curation
Launch Turnkey Addressable TV Campaigns
Preparing For the CCPA with Faktor
Credit Card Transaction Sales Measurement
IdentityLink in the Bidstream: People-Based Capabilities in Programmatic Get an Upgrade
CMO Fireside Chat: The Biggest Risk-Takers in Marketing
Closing Keynote: Transforming Customer Expectations