
Agenda
SEP 18 2019 | NEW YORK
8:00-9:00 AM
Check In and Breakfast
9:00-9:05 AM
Location:
Grand Ballroom
Welcome Remarks
Speakers:

9:05-9:30 AM
Location:
Grand Ballroom
Transforming Customer Expectations
In the Age of the Consumer, what power do brands retain to shape their desires? As it turns out, despite technological advances, there are scores of simple ways brands are failing to meet customer expectations, let alone transform them. Learn how one industry luminary approached this challenge, mobilizing various teams to think differently about their part in the customer experience and bring them to life.
Speakers:
9:30-9:50 AM
Location:
Grand Ballroom
Brand Building in a Data-Driven Age
The way brands are built has changed as the relationships they have with consumers happen around the clock online and offline. Kimberly-Clark has been on a long journey to become a data-led brand builder and has found success leveraging data and technology to create exceptional experiences for their consumers around the world. Giusy Buonfantino, chief marketing officer of Kimberly-Clark will discuss how this nearly 150-year-old company revamped its data and marketing strategies to drive business results globally.
Speakers:
10:00-10:30 AM
Location:
Grand Ballroom
Building the Right Cross-Screen Media Mix
Viewership continues to fragment, making it more challenging than ever to land on the right media mix and measure results. Michael Beach, CEO of Cross Screen Media, reveals how companies can build more agile media and measurement strategies and what trends to keep an eye on.
Speakers:
10:35-11:05 AM
Location:
Grand Ballroom
Activating Omnichannel Audiences
The most advanced organizations have formed channel-agnostic media teams that share insights and datasets to form, activate, and measure omnichannel media strategies. Our panelists share how their teams came together to bridge the TV-digital divide and drive better results for the business.
11:10-11:40 AM
Location:
Grand Ballroom
Reestablishing the Publisher-Advertiser Relationship
Brands and publishers, it’s time to admit that you want the same things in a relationship. Brands want to know exactly where they show up to end consumers. Publishers want to provide that transparency so they can sell their ad space for what it’s worth. As we move toward a post-cookie world, the timing has never been better to reestablish brand-publisher ties built on mutual trust. Learn how to make the first move and get what you want.
11:40 AM-12:10 PM
Location:
Grand Ballroom
Achieve Smart Contextual Advertising
Smart contextual advertising is here. Finally, your sleeping bag ad can appear at the exact moment someone is reading about weather conditions on the Pacific Crest Trail after they've booked travel and checked out backpacking websites. Learn how the savviest marketers align their media plans with robust insights and customer journey maps to achieve measurable ROI and most importantly, customer delight.
12:15-1:15 PM
Networking Lunch
Lunch will be served in the following locations:
Edwardian Room (1st floor)
Oak Room (1st floor - VIP lunch)
Terrace Foyer (2nd floor)
Grand Foyer (3rd floor)
Champagne Room (4th floor - ActionIQ lunch presentation from 12:30 - 1:10 PM)
Edwardian Room (1st floor)
Oak Room (1st floor - VIP lunch)
Terrace Foyer (2nd floor)
Grand Foyer (3rd floor)
Champagne Room (4th floor - ActionIQ lunch presentation from 12:30 - 1:10 PM)
1:15-1:45 PM
Location:
Grand Ballroom
Campaign-Building in the Fourth Wave of Privacy Regulation
With CCPA on the horizon and other state-led regulations not far behind, media and analytics teams will have to collaborate more closely with legal and privacy teams on what constitutes the right audience for a campaign and which results can be expected. Learn how teams are right-sizing expectations, valuing quality over quantity, and meeting customers when it matters.
Speakers:
1:45-2:15 PM
Location:
Grand Ballroom
How to Maximize TV ROI
Savvy brands that understand the shifting landscape of media consumption behaviors are demanding modernization of how TV is bought and sold. Learn how TV programmers and measurement companies are also fighting the good fight to enable you to buy TV based on the business outcomes they drive.
Speakers:
Networking Break
2:45-3:15 PM
Location:
Grand Ballroom
Balancing Brand Advertising and Performance Marketing
Traditional advertisers are moving toward direct-to-consumer models, changing the way we view brand advertising and performance marketing. Discover which other trends have caused companies to rethink their media investments and creative, and learn new strategies for striking the right balance.
10:00-10:30 AM
Location:
Terrace Ballroom
The Neuroscience of Embracing Change in Marketing and Consumerism
The neuroscience behind what we do remains an untapped opportunity in modern marketing. How do people think, act, and feel when they come across our brand, whether it's a display ad or an in-store experience? Carmen Simon, Cognitive Neuroscientist at Memzy, dives into the role of emotion in marketing and what your audience is thinking about that you aren't.
Speakers:
10:35-11:05 AM
Location:
Terrace Ballroom
Experience is the Hook, First-Party Data is the Catch
Who knew that digital-first consumers cared so much about discovering brands on their own terms, even in the outside world? Find out how some of the most popular disruptors across industries are using novel methods to tap into consumers' emotions, establish a value exchange for their data, and use it to refine their offering, acquire customers, and retain loyalty.
11:10-11:40 AM
Location:
Terrace Ballroom
Building Data Narratives
Every marketing leader wants to build a culture of data intelligence and foster a curiosity for making sense of data. Hear how one agency collaborates with clients to revamp their approach to analytics and creative, yielding not only compelling storylines, but also tangible business results.
Speakers:
11:40 AM-12:10 PM
Location:
Terrace Ballroom
Embrace the New World of TV Ads and Data
From gamifying viewership to ACR technology, this engaging presentation shares new and exciting applications of data in the TV space.
Speakers:
12:15-1:15 PM
Networking Lunch
Lunch will be served in the following locations:
Edwardian Room (1st floor)
Oak Room (1st floor - VIP lunch)
Terrace Foyer (2nd floor)
Grand Foyer (3rd floor)
Champagne Room (4th floor - ActionIQ lunch presentation from 12:30 - 1:10 PM)
Edwardian Room (1st floor)
Oak Room (1st floor - VIP lunch)
Terrace Foyer (2nd floor)
Grand Foyer (3rd floor)
Champagne Room (4th floor - ActionIQ lunch presentation from 12:30 - 1:10 PM)
12:30-1:10 PM
Location:
Champagne Room
Lunch Presentation: Hierarchy of Your Customer Data Needs—How to Achieve Brand Self-Actualization
Every brand is trying to better leverage their data to deliver personalized experiences that grow and retain their customer base. However, few have figured out how to do this at scale. Join ActionIQ and Katharine Maguire, Director of Digital Marketing from Intermix, for this lunch presentation to hear from a brand that is well on their way in this journey and learn the core pillars of personalization at scale that you can apply to your work. Expect an engaging discussion on the key dimensions of evaluating your personalization needs against critical capabilities, leaving you with an actionable plan to assess what new Mar Tech investments might be right for you.
Lunch will be served in the room at 12:10 pm; the presentation will start promptly at 12:30 pm.
Speakers:
1:15-1:45 PM
Location:
Terrace Ballroom
Harnessing the Power of Data + Creative
How often do we see a hilarious or heart-warming ad during a commercial break, only to quickly forget the brand name or what the ad even promoted? In a time when we're bombarded with thousands of brand messages per day, it’s more important now than ever to create impactful campaigns. Far too often companies think only of using data or creative alone to solve a brand's problems. The only way to create experiences that matter for customers is by applying great data and inventive creative. Veteran of the digital advertising space and multi-patent holder Walter Geer shares how he has used creative innovation to alter the digital landscape.
Speakers:
1:45-2:15 PM
Location:
Terrace Ballroom
Lead with Creativity Execute with Technology
Behind campaign creation, distribution, and measurement are the initial creative ideas—technology plays a supporting role in bringing them to life. Learn how creative, Mar Tech, and analytics teams collaborate to achieve their campaign goals.
Speakers:
2:15-2:45 PM
Location:
Terrace Ballroom
Networking Break
2:45-3:15 PM
Location:
Terrace Ballroom
Matching Messaging to Customer Lifetime Value
Despite knowing that people are willing to offer their data for more personalized experiences, companies have yet to fully deliver on the promise of customized content. Our panel representing a range of industries shares their journeys to true personalization, tying each step to revenue generation and business value.
Speakers:
10:00-10:30 AM
Location:
Champagne Room
CCPA 101
Another year, another data regulation acronym to contend with. The California Consumer Privacy Act (CCPA) is a significant piece of data regulation that affects a wide range of companies beyond the state's borders. Learn the basics of the CCPA, how the law applies to you, and a framework for compliance.
Speakers:
10:35-11:05 AM
Location:
Champagne Room
What Did We Learn from GDPR?
More than a year after GDPR took effect, companies are still grappling with how to define compliance and establish processes to suit. In this presentation, Tim Geenen, General Manager and Founder of Faktor, a LiveRamp company, shares how his team has helped companies achieve compliance, and the collaborative models he's seen work best in approaching regulatory compliance.
Speakers:
12:15-1:15 PM
Networking Lunch
Lunch will be served in the following locations:
Edwardian Room (1st floor)
Oak Room (1st floor - VIP lunch)
Terrace Foyer (2nd floor)
Grand Foyer (3rd floor)
Champagne Room (4th floor - ActionIQ lunch presentation from 12:30 - 1:10 PM)
Edwardian Room (1st floor)
Oak Room (1st floor - VIP lunch)
Terrace Foyer (2nd floor)
Grand Foyer (3rd floor)
Champagne Room (4th floor - ActionIQ lunch presentation from 12:30 - 1:10 PM)
2:00-2:45 PM
Location:
Champagne Room
Preparing for the CCPA with Faktor and WireWheel
When CCPA goes into effect, it will require organizations to abide by a strict set of consent provisions. Creating and implementing the correct consent management process will be vital in managing both consumer expectations and complying with legal requirements. Join this session and learn key consent management best practices from Tim Geenen, General Manager and Founder of Faktor, one of the first independent consent management platforms (CMPs), and Justin Antonipillai, CEO and Founder of Wirewheel, a leader in subject rights request (SRR) management.
Speakers:
2:45-3:15 PM
Location:
Champagne Room
The Future of Data Regulation
Consumers are justifiably more concerned about their data than ever before, driving state-, country-, and region-wide laws to be considered and passed. How can companies contend with an ever-changing regulatory landscape currently dependent on consumers' location? Our panel opines on the future of regulation in and out of the U.S. and shares concrete advice on how you can stay ahead of the curve.
Speakers:

Presented by LiveRamp
10:00-10:30 AM
Location:
Edwardian Room
IdentityLink in the Bidstream: People-Based Capabilities in Programmatic Get an Upgrade
In March, LiveRamp introduced IdentityLink (IDL), the people-based identifier, into the programmatic bidstream. Instead of traditional cookie-matching targeting technology, participating DSPs and SSPs that transact directly on IDL results in true identity fidelity and a unified view of audiences. Learn how IdentityLink in the bidstream has gained traction across the open internet and improved overall customer experience with audience reach, targeting, and frequency-capping efficiency.
Speakers:
10:35-11:05 AM
Location:
Edwardian Room
Third-Party Data Strategies for Social Media
Enhance your social targeting with our established advertiser-direct solutions for Facebook, LinkedIn, Twitter, Pinterest, and Snapchat, which enables advertisers to buy custom or syndicated audiences from 150+ data providers for powerful audience enhancement. This session will walk through the types of data you can access to target the most qualified customers based on various triggers and behaviors.
Speakers:
11:10-11:40 AM
Location:
Edwardian Room
Credit Card Transaction Sales Measurement
Demonstrating the effectiveness of media is one of advertisers' highest priorities. However, marketers continue to see accurate measurement as a major challenge. In light of this, learn how Visa and LiveRamp work with partners like Cadreon to help them grow and drive business outcomes in today’s complex measurement environment.
Speakers:
11:40 AM-12:10 PM
Location:
Edwardian Room
Boost Ad Revenue in a Cookieless World
LiveRamp and OpenX are providing a privacy-first solution that takes publishers’ first-party authentication data and translates it into an IdentityLink to improve addressability across the open internet in an accurate, privacy-conscious manner. Learn how SSPs and publishers can effectively monetize their inventory and how advertisers and DSPs can more effectively activate and measure data-driven campaigns buying on IdentityLinks created by the Authenticated Traffic Solution (ATS) + and OpenX's OpenAudience.
Speakers:
12:15-1:15 PM
Networking Lunch
Lunch will be served in the following locations:
Edwardian Room (1st floor)
Oak Room (1st floor - VIP lunch)
Terrace Foyer (2nd floor)
Grand Foyer (3rd floor)
Champagne Room (4th floor - ActionIQ lunch presentation from 12:30 - 1:10 PM)
Edwardian Room (1st floor)
Oak Room (1st floor - VIP lunch)
Terrace Foyer (2nd floor)
Grand Foyer (3rd floor)
Champagne Room (4th floor - ActionIQ lunch presentation from 12:30 - 1:10 PM)
1:15-1:45 PM
Location:
Edwardian Room
Omnichannel Activation—It's Easier Than You Think
Your core strategic audience is all over the place. Comparing your media plan and results from a year ago proves it. To address your ever-moving target audience, it's imperative to bring your media teams together and activate from a single budget across channels. This presentation from Jen Bolt, Executive Director of Media and Integration at Team One for Lexus, reveals how her team onboards audiences for addressable TV and connected TV, how they use LiveRamp's new reach extension solution to find out where else they consume media, and how they measure the results to optimize spend per channel.
Speakers:
1:45-2:15 PM
Location:
Edwardian Room
LiveRamp B2B: Onboarding, Targeting, and Measurement
Learn how B2B marketers power their global campaigns and measure their impacts using first- and third-party data. We’ll cover best practices for activating your first-party data at scale, identifying the right third-party data, and how to measure impact at the account level across multiple markets.
Speakers:
2:15-2:45 PM
Location:
Edwardian Room
Solving the Sales and Marketing Culture Clash with Account-Based Marketing
Sales teams ignore 80% of marketing leads, a misalignment that results in loss of potential customers and revenue. Account-based marketing is the catalyst needed to address this clash between sales and marketing by bringing the two together to put shared goals on a scorecard. As ABM moves from a “what is this” to a “what do we do about it” phase, the companies that employ it will see greater coordination of objectives and a rapid acceleration of interest that shows they’re on the right track.
Speakers:
2:45-3:15 PM
Location:
Edwardian Room
The Next Generation of TV Planning, Buying, and Measurement
Data Plus Math, a LiveRamp company, provides agencies and brands with the tools they need to measure TV and video investment using outcome-based guarantees in a consistent, scalable manner. Arm your clients with best-in-class metrics that provide true campaign ROI and enable more timely investment optimization. By joining forces with Data Plus Math, LiveRamp is able to introduce identity capabilities into outcome-based measurement across the TV ecosystem. Combine fragmented TV data with first- or third-party data in a safe and privacy-conscious manner to accurately tie TV investments to business outcomes. This combination provides measurability on TV like never before.
Speakers:
3:25-4:05 PM
Location:
Grand Ballroom
Cultivating the Modern Marketing Skill Set
Consumer skepticism. Techlash. Data breaches. Privacy regulations. Marketers' chief role as a company's creative powerhouse is in the distant past. Our panel shares the skill sets they look for and cultivate to develop well-rounded marketers primed to address the challenges of our time.
4:05-5:00 PM
Location:
Grand Ballroom
The Mechanics of Effective Storytelling
What is storytelling and how does it work? This is a question Alex Blumberg has answered throughout his career, first as a radio journalist who went on to produce "This American Life" and cofounded Planet Money, and now as Co-founder and CEO of Gimlet Media. Hear Alex share his creative process.
Speakers:
5:00-5:15 PM
Location:
Grand Ballroom
Closing Remarks
Speakers:
5:15-6:30 PM
Location:
Terrace Ballroom
Cocktail Party
Join us for our Gatsby-themed closing reception!
{{ featured.speaker.position }}
{{ featured.speaker.position }}
{{ featured.speaker.title }}
{{ featured.speaker.position }}
Sessions
{{ event.day }}
{{ event.time }}
{{ event.location }}
{{ event.title }}
{{ event.day }}
{{ event.time }}
{{ event.location }}
{{ event.title }}
Blogs
{{ event.day }}
{{ event.time }}
{{ event.location }}
{{ event.title }}
{{ event.day }}
{{ event.time }}
{{ event.location }}
{{ event.title }}