Agenda

The neuroscience behind what we do remains an untapped opportunity in modern marketing. How do people think, act, and feel when they come across our brand, whether it's a display ad or an in-store experience? Carmen Simon, Cognitive Neuroscientist at Memzy, dives into the role of emotion in marketing and what your audience is thinking about that you aren't.

Who knew that digital-first consumers cared so much about discovering brands on their own terms, even in the outside world? Find out how some of the most popular disruptors across industries are using novel methods to tap into consumers' emotions, establish a value exchange for their data, and use it to refine their offering, acquire customers, and retain loyalty.

Every marketing leader wants to build a culture of data intelligence and foster a curiosity for making sense of data. Hear how one agency collaborates with clients to revamp their approach to analytics and creative, yielding not only compelling storylines, but also tangible business results.

From gamifying viewership to ACR technology, this engaging presentation shares new and exciting applications of data in the TV space.

Lunch will be served in the following locations:
Edwardian Room (1st floor)
Oak Room (1st floor - VIP lunch)
Terrace Foyer (2nd floor)
Grand Foyer (3rd floor)
Champagne Room (4th floor - ActionIQ lunch presentation from 12:30 - 1:10 PM)

Every brand is trying to better leverage their data to deliver personalized experiences that grow and retain their customer base. However, few have figured out how to do this at scale. Join ActionIQ and Katharine Maguire, Director of Digital Marketing from Intermix, for this lunch presentation to hear from a brand that is well on their way in this journey and learn the core pillars of personalization at scale that you can apply to your work. Expect an engaging discussion on the key dimensions of evaluating your personalization needs against critical capabilities, leaving you with an actionable plan to assess what new Mar Tech investments might be right for you.

Lunch will be served in the room at 12:10 pm; the presentation will start promptly at 12:30 pm.

How often do we see a hilarious or heart-warming ad during a commercial break, only to quickly forget the brand name or what the ad even promoted? In a time when we're bombarded with thousands of brand messages per day, it’s more important now than ever to create impactful campaigns. Far too often companies think only of using data or creative alone to solve a brand's problems. The only way to create experiences that matter for customers is by applying great data and inventive creative. Veteran of the digital advertising space and multi-patent holder Walter Geer shares how he has used creative innovation to alter the digital landscape.

Behind campaign creation, distribution, and measurement are the initial creative ideas—technology plays a supporting role in bringing them to life. Learn how creative, Mar Tech, and analytics teams collaborate to achieve their campaign goals.

Despite knowing that people are willing to offer their data for more personalized experiences, companies have yet to fully deliver on the promise of customized content. Our panel representing a range of industries shares their journeys to true personalization, tying each step to revenue generation and business value.

Another year, another data regulation acronym to contend with. The California Consumer Privacy Act (CCPA) is a significant piece of data regulation that affects a wide range of companies beyond the state's borders. Learn the basics of the CCPA, how the law applies to you, and a framework for compliance.

More than a year after GDPR took effect, companies are still grappling with how to define compliance and establish processes to suit. In this presentation, Tim Geenen, General Manager and Founder of Faktor, a LiveRamp company, shares how his team has helped companies achieve compliance, and the collaborative models he's seen work best in approaching regulatory compliance.

Lunch will be served in the following locations:
Edwardian Room (1st floor)
Oak Room (1st floor - VIP lunch)
Terrace Foyer (2nd floor)
Grand Foyer (3rd floor)
Champagne Room (4th floor - ActionIQ lunch presentation from 12:30 - 1:10 PM)

When CCPA goes into effect, it will require organizations to abide by a strict set of consent provisions. Creating and implementing the correct consent management process will be vital in managing both consumer expectations and complying with legal requirements. Join this session and learn key consent management best practices from Tim Geenen, General Manager and Founder of Faktor, one of the first independent consent management platforms (CMPs), and Justin Antonipillai, CEO and Founder of Wirewheel, a leader in subject rights request (SRR) management.

Consumers are justifiably more concerned about their data than ever before, driving state-, country-, and region-wide laws to be considered and passed. How can companies contend with an ever-changing regulatory landscape currently dependent on consumers' location? Our panel opines on the future of regulation in and out of the U.S. and shares concrete advice on how you can stay ahead of the curve.

In March, LiveRamp introduced IdentityLink (IDL), the people-based identifier, into the programmatic bidstream. Instead of traditional cookie-matching targeting technology, participating DSPs and SSPs that transact directly on IDL results in true identity fidelity and a unified view of audiences. Learn how IdentityLink in the bidstream has gained traction across the open internet and improved overall customer experience with audience reach, targeting, and frequency-capping efficiency.

Enhance your social targeting with our established advertiser-direct solutions for Facebook, LinkedIn, Twitter, Pinterest, and Snapchat, which enables advertisers to buy custom or syndicated audiences from 150+ data providers for powerful audience enhancement. This session will walk through the types of data you can access to target the most qualified customers based on various triggers and behaviors.

Demonstrating the effectiveness of media is one of advertisers' highest priorities. However, marketers continue to see accurate measurement as a major challenge. In light of this, learn how Visa and LiveRamp work with partners like Cadreon to help them grow and drive business outcomes in today’s complex measurement environment.

LiveRamp and OpenX are providing a privacy-first solution that takes publishers’ first-party authentication data and translates it into an IdentityLink to improve addressability across the open internet in an accurate, privacy-conscious manner. Learn how SSPs and publishers can effectively monetize their inventory and how advertisers and DSPs can more effectively activate and measure data-driven campaigns buying on IdentityLinks created by the Authenticated Traffic Solution (ATS) + and OpenX's OpenAudience.

Lunch will be served in the following locations:
Edwardian Room (1st floor)
Oak Room (1st floor - VIP lunch)
Terrace Foyer (2nd floor)
Grand Foyer (3rd floor)
Champagne Room (4th floor - ActionIQ lunch presentation from 12:30 - 1:10 PM)

Your core strategic audience is all over the place. Comparing your media plan and results from a year ago proves it. To address your ever-moving target audience, it's imperative to bring your media teams together and activate from a single budget across channels. This presentation from Jen Bolt, Executive Director of Media and Integration at Team One for Lexus, reveals how her team onboards audiences for addressable TV and connected TV, how they use LiveRamp's new reach extension solution to find out where else they consume media, and how they measure the results to optimize spend per channel.

Learn how B2B marketers power their global campaigns and measure their impacts using first- and third-party data. We’ll cover best practices for activating your first-party data at scale, identifying the right third-party data, and how to measure impact at the account level across multiple markets.

Sales teams ignore 80% of marketing leads, a misalignment that results in loss of potential customers and revenue. Account-based marketing is the catalyst needed to address this clash between sales and marketing by bringing the two together to put shared goals on a scorecard. As ABM moves from a “what is this” to a “what do we do about it” phase, the companies that employ it will see greater coordination of objectives and a rapid acceleration of interest that shows they’re on the right track.

Data Plus Math, a LiveRamp company, provides agencies and brands with the tools they need to measure TV and video investment using outcome-based guarantees in a consistent, scalable manner. Arm your clients with best-in-class metrics that provide true campaign ROI and enable more timely investment optimization. By joining forces with Data Plus Math, LiveRamp is able to introduce identity capabilities into outcome-based measurement across the TV ecosystem. Combine fragmented TV data with first- or third-party data in a safe and privacy-conscious manner to accurately tie TV investments to business outcomes. This combination provides measurability on TV like never before.