Agenda

SEP 18 2019 | NEW YORK

8:00 AM

Check In and Breakfast

9:00 AM

Welcome Remarks

9:10 - 9:50 AM

Cultivating the Modern Marketing Skillset

Mastering the New Media Landscape Getting Creative with Data Innovation Studio
10:00-10:30 AM

Building the Right Cross-Screen Media Mix

Speakers:

10:35-11:05 AM

Activating Omnichannel Audiences

11:10-11:40 AM

Reestablishing the Publisher-Advertiser Relationship

11:40 AM-12:10 PM

Achieve Smart Contextual Advertising

12:15-1:15 PM

Networking Lunch

1:15-1:45 PM

Campaign Building in the Fourth Wave of Privacy Regulation

1:45-2:15 PM

How to Maximize Digital and TV ROI

Speakers:

Networking Break
2:45-3:15 PM

Boost Customer Retention with Empathy

10:00-10:30 AM

The Neuroscience of Embracing Change in Marketing and Consumerism

Speakers:

10:35-11:05 AM

Experience is the Hook, First-Party Data is the Catch

11:10-11:40 AM

Building Data Narratives

11:40 AM-12:10 PM

Balancing Brand Advertising and Performance Marketing

Speakers:

12:15-1:15 PM

Networking Lunch

1:15-1:45 PM

Diversity in Creative

1:45-2:15 PM

Lead with Creativity Execute with Technology

Speakers:

2:15-2:45 PM

Embrace the New World of TV Ads and Data

Speakers:

2:45-3:15 PM

Matching Messaging to Customer Lifetime Value

Speakers:

10:00-10:30 AM

Boost Ad Revenue in a Cookieless World

10:35-11:05 AM

Drive Better Experiences through New LiveRamp Modules

11:10-11:40 AM

Measurement without DCM IDs

11:40 AM-12:10 PM

Third-Party Data Strategies for Social Media

12:15-12:40 PM

Lunch session 1 - LiveRamp B2B: Onboarding, Targeting, and Measurement

12:45-1:10 PM

Lunch session 2 - Better Monetization through Data Curation

1:15-1:45 PM

Launch Turnkey Addressable TV Campaigns

1:45-2:15 PM

Preparing For the CCPA with Faktor

2:15-2:45 PM

Credit Card Transaction Sales Measurement

2:45-3:15 PM

IdentityLink in the Bidstream: People-Based Capabilities in Programmatic Get an Upgrade

3:25-4:05 PM

CMO Fireside Chat: The Biggest Risk-Takers in Marketing

4:05-5:00 PM

Closing Keynote: Transforming Customer Expectations

5:00-5:15 PM

Closing Remarks

5:15-6:30 PM

Cocktail Party