Agenda

The neuroscience behind what we do remains an untapped opportunity in modern marketing. How do people think, act, and feel when they come across our brand, whether it's a display ad or an in-store experience? Carmen Simon, cognitive neuroscientist at Rexi Media, dives into the role of emotion in marketing and what your audience is thinking about that you aren't.

Who knew that digital-first consumers cared so much about discovering brands on their own terms, even in the outside world? Find out how some of the most popular disruptors across industries are using novel methods to tap into consumers' emotions, establish a value exchange for their data, and use it to refine their offering, acquire customers, and retain loyalty.

Every marketing leader wants to build a culture of data intelligence and foster a curiosity for making sense of data. Hear how one agency collaborates with clients to revamp their approach to analytics and creative, yielding not only compelling storylines, but also tangible business results.

Traditional advertisers are moving toward direct-to-consumer models, changing the way we view brand advertising and performance marketing. Discover which other trends have caused companies to rethink their media investments and creative, and learn new strategies for striking the right balance.

Some of the most memorable campaigns in recent history focused on promoting diversity and shattering cultural norms—think Dove Real Beauty and Ariel #SharetheLoad. The secret to crafting winning creative that sticks with people long after campaigns end—not to mention avoiding embarrassing gaffes—is starting with a diverse creative team. Our panel shares advice for building stronger teams of people from varying backgrounds that yield stronger ideas.

Behind campaign creation, distribution, and measurement are the initial creative ideas—technology plays a supporting role in bringing them to life. Learn how creative, martech, and analytics teams collaborate to achieve their campaign goals.

From gamifying viewership to ACR technology, this engaging presentation shares new and exciting applications of data in the TV space.

Despite knowing that people are willing to offer their data for more personalized experiences, companies have yet to fully deliver on the promise of customized content. Our panel representing a range of industries shares their journeys to true personalization, tying each step to revenue generation and business value.

LiveRamp’s Authenticated Traffic Solution (ATS) provides a privacy-first solution that takes publishers’ first-party authentication data and translates it into an IdentityLink to improve addressability across the open internet in an accurate, privacy-safe manner. Learn how SSPs and publishers can effectively monetize their inventory and how advertisers and DSPs can more effectively activate and measure data-driven campaigns buying on IdentityLinks created by ATS.

Producing exceptional experiences for your customers requires a robust technology stack that supports the life cycle of your campaigns from planning to targeting to measurement. Join this session to learn more about LiveRamp’s new product modules, customer profiles, and analytics environment, and how they interact with other modules such as onboarding. Together these modules produce a neutral and secure environment to access and produce deeper customer insights to inform better targeting across LiveRamp’s 500+ destination partners.

In 2020, the Google DoubleClick Campaign Manager ID will be removed from exposure logs. This puts marketers in a major measurement crossroads with many potential paths to take with unique opportunities and trade offs. Understand how the removal of DCM IDs impacts you and learn how to move forward with LiveRamp.

Enhance your social targeting with our established advertiser-direct solutions for Facebook, LinkedIn, Twitter, Pinterest, and Snapchat, which enables advertisers to buy custom or syndicated audiences from 150+ data providers for powerful audience enhancement. This session will walk through the type of data you can access to target the most qualified customers based on various triggers and behaviors.

Learn how B2B marketers power their global campaigns and measure their impacts using first- and third-party data. We’ll cover best practices for activating your first-party data at scale, identifying the right third-party data, and how to measure impact at the account level across multiple markets.

Created for data providers, this session reveals how you can better monetize your data across digital and TV channels by building scalable audiences readily available in a data marketplace. Data Curation is equipped with offline data and the ability to ingest additional data sets and is designed to enable data owners to quickly build, segment, scale, and distribute audiences for activation—exactly what your customers need.

Planning a brand’s addressable TV campaign can be challenging given the fragmented TV ecosystem. LiveRamp’s latest enhancements to addressable audience-building allows agencies to gain access to all major MVPD data to build audiences, evaluate reach, and activate. With access to 150+ third-party data providers, you can maximize the value of first- or third-party data in running your addressable campaigns with LiveRamp. Our speakers will run through a product demo of LiveRamp advanced TV solutions and share tips and tricks for running successful campaigns.

With the CCPA on the horizon, strong privacy management controls and consumer data transparency are more crucial than ever. Join this session and learn best practices for achieving compliance from Tim Geenen, General Manager of Faktor and the founder of one of the first independent consent management platforms (CMPs). We’ll be covering key features of our CMP that empower consumers and facilitate an equal value exchange between consumers, brands, and publishers, and what you should think about before the CCPA goes into effect next year.

Do you have trouble matching in-store and online sales to your digital marketing spend? In this session, learn how Visa Ad Solutions, enabled by LiveRamp, closes the loop on your ad spend. Leveraging Visa’s unparalleled reach in credit card transactions (85% of U.S. adults), this new measurement solution collects, matches, and analyzes anonymized, privacy-safe transaction data to uncover high-impact insights.

In March, LiveRamp introduced IdentityLink (IDL), the people-based identifier, into the programmatic bidstream. Instead of traditional cookie-matching targeting technology, participating DSPs and SSPs that transact directly on IDL results in true identity fidelity and a unified view of audiences. Learn how IdentityLink in the bidstream has gained traction across the open internet and improved overall customer experience with audience reach, targeting, and frequency-capping efficiency.