Agenda

SEP 18 2019 | NEW YORK

  • The Mechanics of Effective Storytelling: Alex Blumberg

    Hear from keynote speaker Alex Blumberg, Co-founder and CEO of Gimlet Media, the company behind hit podcasts like StartUp, Reply All, Homecoming, and more.

    Grand Ballroom
    4:05-5:00 PM

  • Transforming Customer Expectations: Brigitte King

    Brigitte King, Chief Customer Officer of Calvin Klein, Inc., reveals how she's mobilizing various teams to think differently about their part in the customer experience and bring them to life.

    Grand Ballroom
    9:05-9:30 AM

  • Brand Building in a Data-Driven Age: Giusy Buonfantino

    Giusy Buonfantino, Chief Marketing Officer of Kimberly-Clark Corp, reveals how this nearly 150-year-old company revamped its data and marketing strategies to drive impressive business results globally.

    Grand Ballroom
    9:30-9:50 AM

  • RampPups!

    Back by popular demand! We’ve teamed up with Muddy Paws Rescue to bring you a special cuddle break with some four-legged friends. Sponsored by Tremor Video.

    Partner Pavilion
    12:00-3:00 PM

8:00-9:00 AM

Check In and Breakfast

9:00-9:05 AM
Location: Grand Ballroom

Welcome Remarks

Speakers:

9:05-9:30 AM
Location: Grand Ballroom

Transforming Customer Expectations

9:30-9:50 AM
Location: Grand Ballroom

Brand Building in a Data-Driven Age

Mastering the New Media Landscape Getting Creative with Data The Fourth Wave of Privacy Regulation LiveRamp Innovation Studio
10:00-10:30 AM
Location: Grand Ballroom

Building the Right Cross-Screen Media Mix

Speakers:

10:35-11:05 AM
Location: Grand Ballroom

Activating Omnichannel Audiences

11:10-11:40 AM
Location: Grand Ballroom

Reestablishing the Publisher-Advertiser Relationship

11:40 AM-12:10 PM
Location: Grand Ballroom

Achieve Smart Contextual Advertising

12:15-1:15 PM

Networking Lunch

1:15-1:45 PM
Location: Grand Ballroom

Campaign-Building in the Fourth Wave of Privacy Regulation

1:45-2:15 PM
Location: Grand Ballroom

How to Maximize TV ROI

Networking Break
2:45-3:15 PM
Location: Grand Ballroom

Balancing Brand Advertising and Performance Marketing

10:00-10:30 AM
Location: Terrace Ballroom

The Neuroscience of Embracing Change in Marketing and Consumerism

Speakers:

10:35-11:05 AM
Location: Terrace Ballroom

Experience is the Hook, First-Party Data is the Catch

11:10-11:40 AM
Location: Terrace Ballroom

Building Data Narratives

11:40 AM-12:10 PM
Location: Terrace Ballroom

Embrace the New World of TV Ads and Data

12:15-1:15 PM

Networking Lunch

12:30-1:10 PM
Location: Champagne Room

Lunch Presentation: Hierarchy of Your Customer Data Needs—How to Achieve Brand Self-Actualization

1:15-1:45 PM
Location: Terrace Ballroom

Harnessing the Power of Data + Creative

Speakers:

1:45-2:15 PM
Location: Terrace Ballroom

Lead with Creativity Execute with Technology

2:15-2:45 PM
Location: Terrace Ballroom

Networking Break

2:45-3:15 PM
Location: Terrace Ballroom

Matching Messaging to Customer Lifetime Value

10:00-10:30 AM
Location: Champagne Room

CCPA 101

Speakers:

10:35-11:05 AM
Location: Champagne Room

What Did We Learn from GDPR?

Speakers:

12:15-1:15 PM

Networking Lunch

2:00-2:45 PM
Location: Champagne Room

Preparing for the CCPA with Faktor and WireWheel

2:45-3:15 PM
Location: Champagne Room

The Future of Data Regulation

10:00-10:30 AM
Location: Edwardian Room

IdentityLink in the Bidstream: People-Based Capabilities in Programmatic Get an Upgrade

10:35-11:05 AM
Location: Edwardian Room

Third-Party Data Strategies for Social Media

11:10-11:40 AM
Location: Edwardian Room

Credit Card Transaction Sales Measurement

11:40 AM-12:10 PM
Location: Edwardian Room

Boost Ad Revenue in a Cookieless World

12:15-1:15 PM

Networking Lunch

1:15-1:45 PM
Location: Edwardian Room

Omnichannel Activation—It's Easier Than You Think

1:45-2:15 PM
Location: Edwardian Room

LiveRamp B2B: Onboarding, Targeting, and Measurement

Speakers:

2:15-2:45 PM
Location: Edwardian Room

Solving the Sales and Marketing Culture Clash with Account-Based Marketing

2:45-3:15 PM
Location: Edwardian Room

The Next Generation of TV Planning, Buying, and Measurement

3:25-4:05 PM
Location: Grand Ballroom

Cultivating the Modern Marketing Skill Set

4:05-5:00 PM
Location: Grand Ballroom

The Mechanics of Effective Storytelling

Speakers:

5:00-5:15 PM
Location: Grand Ballroom

Closing Remarks

5:15-6:30 PM
Location: Terrace Ballroom

Cocktail Party