• Weren’t able to make it to RampUp 2019? Don’t worry—our spring RampUp on the Road series starts next month. Join us on April 9 in Columbus, April 11 in Atlanta, May 14 in Denver, May 16 in Seattle, or May 21 in D.C. for thought-provoking sessions tailored to your industry, plus new challenges and can’t-miss networking opportunities.

    Last year, RampUp on the Road featured speakers from companies like T-Mobile, REI, Microsoft, FOX, and LiveNation, to name a few. Our 2019 lineup will be equally strong. In typical RampUp fashion, we don’t skimp on the fun with after-event happy hours planned at every event and a stadium tour and baseball game for those attending RampUp on the Road Atlanta!

    Here are three key topics we’ll be covering in each city:

    Bridging the TV and digital divide

    How are your TV and digital teams organized? Are they separate? If they are, you’re certainly not alone. With the convergence of digital and TV, leading brands no longer have separate teams and are working to merge them to share best practices, technology, and data. Our speakers will share actionable advice on how they’ve bridged the TV-digital divide to create more effective omnichannel strategies and better customer experiences.

    Optimize ROI and improve your bottom line

    Today’s explosive amount of data creates a complex measurement ecosystem. Teams are expected to leverage data analytics to calculate ROI more accurately and serve better experiences, but not all marketing teams have the bandwidth or the tools to maximize their efforts. If you’re struggling to extract insights from analytics reports to gain a better understanding of consumer reaction to your campaigns, then this session is for you. Our speakers will bring real-world examples to the table to help you focus on metrics that make an impact on your business.

    Future-proof your data strategies

    We know data is a powerful driver for your business. We also know that increasing regulations on data protection and privacy can be complicated to navigate. Charting these muddy waters to ensure your data-driven strategies stay on course presents an opportunity to work with cross-functional teams to build a data privacy policy that will elicit trust with your customers. This session focuses on how to achieve cross-team alignment on a strategy that drives business results.

    Don’t miss out on the opportunity to learn from the industry’s best in your own backyard. Register for RampUp on the Road 2019 today.

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