GM, Agency Partnerships
RAMPUP: VIRTUAL MARKETING SUMMIT
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President and Head of Product and Platforms
Advertising in a Post-Cookie World
The deprecation of third-party cookies raises the question of whether or not data-driven marketing is still possible. It certainly is—it just won’t be the same ole same ole. Learn how you can prepare for the next wave of advertising, data, and technology that respects individuals and promotes transparency and choice.
VP, Principal Analyst
Media Planning, Execution, and Measurement without Cookies
As the industry shifts away from cookies, the most advanced organizations' media teams are shifting to activate and measure without the reliance of cookies as an identifier. Our panel reveals how their teams are planning to transition and what that means for driving business results.
Data-Driven Measurement and Analytics
Measuring ROI and knowing where you have the most impact is more important now given the challenging economy. Learn how to broker successful data partnerships to measure a broader spectrum of outcomes using identity as a backbone and accurately prove the ROI of your media activation.
Social and Digital for B2B Marketers in the New Era of Advertising
As B2B companies transform to become more digital in their marketing efforts, it's important to keep basic principles like ABM and measurement strategies top-of-mind. In this session, we will define the key steps channel marketing leaders must take to help drive not only brand awareness, but also higher-quality leads.
Moving to Outcome-Based Measurement
Don't buy an impression you can't measure—take control of your TV media planning and buying by measuring against the metrics that matter most for your business. Our panel representing brands, agencies, platforms, and networks reveals how all players in the TV ecosystem are collaborating to deliver more precise, outcome-based measurement, further bridging the TV-digital divide.
Omnichannel Premium Video Strategy in a Recession
With more screens available to reach a target audience, strategic media planning, buying, and execution across other options at scale beyond broadcast and cable is critical for any "TV" campaign. With video being one of the most effective channels, learn how to manage the challenges of cross-screen advertising.
Marketing with Empathy in a Time of Crisis
Given the current situation the world is living in, customer marketing and messaging is of the utmost importance when thinking about building and maintaining customer loyalty and brand affinity. For brands that do this right during a crisis, customers will remember who helped them or who was able to relate to them, regardless of whether that meant purchasing anything. Learn how one brand is rising to the challenge of reaching their customers with empathy.
VP, Inbound Marketing
Sponsored by LiveRamp
The Next Generation of TV & Video Measurement
As media consumption quickly evolves, media measurement has struggled to keep pace, creating the need for a next-generation measurement alternative. LiveRamp and Comscore's recently announced partnership will contribute by making TV data more actionable, create more addressability at scale, and provide greater accountability to marketers. Learn more about how the industry is embracing a variety of data in a race to create representative cross-platform measurement.
How to Maintain Addressability across Channels with a Reinvented Technology Stack
Learn how LiveRamp is bringing innovative capabilities to the programmatic bidstream, and how you can enhance and rebuild your tech stack for people-based targeting and measurement on IdentityLink (IDL).
Execute Winning Data Strategies with Customer Profiles
Whatever your business objectives are, effectively managing, optimizing, and scaling your data can help you reach your goals. Learn how Customer Profiles tools such as lookalike modeling and segment-building across data types help you achieve more data-driven wins.
Product Manager, Customer Profiles
Driving Insights with B2B Measurement during Uncertain Times
How can B2B marketing teams maintain or even improve their impact in today’s economic environment while also facing challenges like cookie deprecation, walled gardens, and new privacy regulations? To navigate these times you will see how insights are more important than ever to increase B2B marketing efficiency and drive impact at the account level. Learn how B2B marketers are counting on insights to overcome these challenges and measure across more digital channels, leverage more insight from data including CRM and trusted third-party party sources, and link more unknown traffic to known accounts.
Building an Authentication Strategy in a Cookieless World
As we move to a post-cookie internet, it is getting harder for publishers to identify visitors and effectively monetize their sites programmatically. Learn how LiveRamp can help increase your revenue from first-party data with our privacy-first cookieless solution.
Conquer Compliance and Data Challenges to Deliver High-Performance Health Care Marketing
Health Care marketers understand the value that data-driven insights contribute to the success of any campaign. But all too often, critical insights are lost due to unavailable data and/or regulatory challenges. While complying with regulations is essential, the traditionally slow, manual process means that valuable data and time are lost in the activity. During this session, attendees will learn about an innovative solution that dramatically increases the ability to combine valuable data sets—like online behavior and demographic data—with health care claims data, while enabling compliance with critical regulations like HIPAA and CCPA.