• With RampUp: Worldwide Virtual Summit fast-approaching, and more than 80 sessions to choose from, now is a good time to plan which sessions you want to attend. If you’re a B2B marketer, our agenda includes several sessions tailored to your unique needs, from marketing to a committee of stakeholders and buyers to maximizing the ROI of your account-based marketing (ABM) campaigns.

    Here are some sessions you won’t want to miss at RampUp: Worldwide Virtual Summit that will provide insight and potential solutions to the challenges B2B marketers face:

    LiveRamp for B2B

    Tuesday, September 29, 2020 at 12:00 pm PT

    Join this session for an interactive discussion with three ABM practitioners on best practices and real-world examples. Hear how you can get the most out of your ABM program, from list creation to reaching your audience to measuring and proving results.

    Register to watch this session.

    Advance Your ABM Measurement Strategy

    Wednesday, September 30, 2020 at 9:00 am PT

    You’ve set up an ABM campaign—now what? With every investment under increased scrutiny, B2B teams are under pressure to demonstrate ROI and improve ABM performance. In this session, Forrester principal analyst Steve Casey shares how marketers are uncovering greater value from their measurement solutions, and how exploring new features now can pay dividends in the future.

    Register to watch this session.

    Achieving Addressable Reach with People-Based Identity

    Tuesday, September 29, 2020 at 9:15 am PT

    The adtech industry is seeing a tide change with the end of third-party cookies and increasing scarcity of other identifiers. As B2B marketers, it’s key that your technology solutions be able to continue to target and measure your campaigns effectively. In this session, learn how health and fitness technology brand Fitbit improved its return on ad spend (ROAS) and other key business metrics by running campaigns on the LiveRamp Authenticated Identity Infrastructure.

    Register to watch this session.

    Check out the agenda for more sessions on a variety of relevant topics from around the world. Also, don’t miss the RampChamps during opening remarks on September 29th, where we’ll be honoring LiveRamp customers who demonstrate strong, empathic leadership skills, innovative thinking, and excellence in their fields. 

    If you haven’t registered for RampUp: Worldwide Virtual Summit yet, there’s still time. Register now for this epic complimentary event.

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