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Monday, September 28, 2020
08:00 PM - 08:10 PM EDT (Monday, September 28, 2020)
  • Data & Analytics
  • Digital Marketing
  • Advanced TV
  • Publishing/Media
  • Technology

Opening Remarks: Australia

Speakers:

08:10 PM - 08:55 PM EDT (Monday, September 28, 2020)
  • Data & Analytics
  • Digital Marketing
  • Publishing/Media

Bringing Data-Driven Buying to Traditional Media

Data is now considered the foundation of media planning, buying, and measurement. Despite the significant growth of investment in addressable media, traditional channels such as TV and OOH have remained mostly unchanged. Watch this presentation to learn how Kinesso leverages Acxiom's data set not only to enhance IPGs digital buying, but also to bring addressability to these channels.

Speakers:

09:00 PM - 09:10 PM EDT (Monday, September 28, 2020)
  • All Interests

Opening Remarks: China

Opening remarks will be presented in English.

Speakers:

09:00 PM - 09:10 PM EDT (Monday, September 28, 2020)
  • All Interests

Opening Remarks: Japan

Opening remarks will be presented in English.

Speakers:

09:10 PM - 09:55 PM EDT (Monday, September 28, 2020)
  • Data & Analytics
  • Digital Marketing
  • Publishing/Media
  • Technology

What will Happen in a Post-Cookie/Post-IDFA World

As identifiers like third-party cookies and mobile ID disappear, access to data will become much more difficult. Hear ideas and thoughts from top brands and publishers about this new, post-cookie/post-IDFA world, and the importance of a new identifier to maintain and improve the customer experience.

This session will be presented in Japanese.

Speakers:

09:10 PM - 09:55 PM EDT (Monday, September 28, 2020)
  • Data & Analytics
  • Digital Marketing
  • Technology

Brand's Digitalization in China

What is the best digital strategy for a variety of business types? How should your digital strategy evolve through the different stages of digitalization? How can you make CDP work for your business? Hear what some of the most experienced brands think to keep you on the right track.

This session will be presented in Chinese.

Speakers:

10:00 PM - 10:45 PM EDT (Monday, September 28, 2020)
  • Data & Analytics
  • Digital Marketing
  • Publishing/Media
  • Technology

Future of Transparency & Addressability ID for Industry

In response to consumer privacy protection as well as to the necessity of obtaining the user’s agreement in the industry, the amendment to the Personal Information Protection Act was passed in Japan. However, there are existing reasons for companies to use consumers’ data, including brand protection and the mitigation of advertising fraud to promote a healthier, more addressable supply chain. In this session, the panelists will introduce the latest case studies from overseas and their initiatives in Japan, as well as discuss the direction in which each of them should go.

This session will be presented in Japanese.

Speakers:

10:00 PM - 10:45 PM EDT (Monday, September 28, 2020)
  • Digital Marketing
  • Publishing/Media
  • Technology

How Does Data Play a Significant Role in Building Consumer Engagement for Offline Retail?

Compared to e-commerce, offline retail has more opportunities to generate extraordinary consumer experiences. Learn how successful brands and their partners leverage data to build engagement with their consumers to achieve the ultimate marketing goals.

This session will be presented in Chinese.

Speakers:

11:00 PM - 11:45 PM EDT (Monday, September 28, 2020)
  • Data & Analytics
  • Digital Marketing

How Brands Create a Competitive Advantage through E-Commerce during the COVID-19 Pandemic

In our challenging environment, offline businesses are proactively seeking ways to transform and grow. From offline to online, hear how Sephora secured its market position and even created competitive advantage.

This session will be presented in Chinese.

Speakers:

12:00 AM - 12:45 AM EDT (Tuesday, September 29, 2020)
  • Data & Analytics
  • Digital Marketing
  • Publishing/Media
  • Technology

What's the Future of Identity in the Mobile World?

As a result of device IDs disappearing, changing consumer preferences, and new technologies, advertisers are losing their ability to reach target audiences—especially on mobile—which leads to gaps in understanding the customer journey. Learn how you can maintain accurate identity at scale in the mobile world where the only constant is change.

This session will be presented in Chinese.

Speakers:

01:00 AM - 01:45 AM EDT (Tuesday, September 29, 2020)
  • Data & Analytics
  • Digital Marketing
  • Publishing/Media

Compliance and Consent as a Business Opportunity

Now is the perfect opportunity for marketing leaders to get savvier on privacy and consent. Discover how privacy-first thinking has changed the way high-performance marketing teams work, deepening their commitment to data privacy while spurring innovation. Don't miss this Ask Me Anything session to raise your critical inquiries about compliance and consent and how it will affect business opportunities for the future.

This session will be presented in Chinese.

Speakers:

08:00 AM - 08:10 AM EDT (Tuesday, September 29, 2020)
  • All Interests

Opening Remarks: UK | EU

Speakers:

08:10 AM - 08:50 AM EDT (Tuesday, September 29, 2020)
  • Data & Analytics
  • Digital Marketing
  • Advanced TV
  • Publishing/Media
  • Technology

New Trends and Challenges in Securing Powerful Data Collaboration Relationships Between Retailers and CPGs to Enhance Customer Experiences

While Data-collaboration relationships used to be focused on providing brands with visibility on transactions and POS Data, an increasing number of CPG companies are now viewing Retailers as potential marketing platforms enabling them to get closer to their customer and to better understand customers journeys. Retailers are seizing this opportunity to monetize their first-party data and to provide more personalized experiences to their customers.

This session will be presented in English

Speakers:

08:10 AM - 08:50 AM EDT (Tuesday, September 29, 2020)
  • Digital Marketing
  • Publishing/Media

How to Maintain Addressability with LiveRamp Identity Solutions

Learn how LiveRamp is bringing innovative capabilities to the programmatic bidstream, how publishers can future-proof against cookie deprecation and how LiveRamp's people-based identifier is helping to build a trusted advertising ecosystem.

Speakers:

08:10 AM - 08:50 AM EDT (Tuesday, September 29, 2020)
  • Data & Analytics
  • Digital Marketing
  • Advanced TV
  • Publishing/Media
  • Technology

PreferenceLink for CTV

As we discuss the challenges CTV/OTT publishers face in a Privacy regulated world, learn how PreferenceLink can help enable consent management across screens and devices without being restricted by legacy IDs like cookies or device identifiers. By housing permission data server-side, PreferenceLink facilitates a great consumer privacy experience that enables seamless transmission of consent data from one screen, e.g. CTV, to the next, like mobile.

This session will be presented in English.

Speakers:

09:00 AM - 09:45 AM EDT (Tuesday, September 29, 2020)
  • Data & Analytics
  • Advanced TV
  • Technology

Accurately Measure TV ROI

Learn how to build outcome-based TV measurement strategies and achieve better ROI in this session with Data Plus Math, a LiveRamp company, and Bouygues Telecom.

This session will be presented in French.

Speakers:

09:00 AM - 09:45 AM EDT (Tuesday, September 29, 2020)
  • Data & Analytics
  • Digital Marketing
  • Publishing/Media
  • Technology

Targeting without Cookies—Data Crumbs or a Whole New Recipe?

Learn from LiveRamp, a leading DSP, and a major publisher on how collaboration across the ecosystem will help members adapt to a cookieless world and advance measurement strategies. Panelists will answer questions such as, how will you measure the effectiveness of your targeting and buying? Which KPIs will still matter and what outcomes can still be measured?

This session will be presented in Italian.

Speakers:

Franco Milazzo

Co-Founder, The Newco and Co-Chair Osservatorio Data and Programmatic IAB Italia

09:00 AM - 09:45 AM EDT (Tuesday, September 29, 2020)
  • Data & Analytics
  • Digital Marketing
  • Publishing/Media
  • Technology

Targeting with LiveRamp Identity, a Cookieless Solution

Learn how LiveRamp identity brings innovation to the programmatic bidstream, enabling you to continue to connect with consumers on a one-to-one level long after cookies are fully deprecated.

This session will be presented in Spanish.

Speakers:

10:00 AM - 10:45 AM EDT (Tuesday, September 29, 2020)
  • Data & Analytics
  • Digital Marketing

Case Study: Boosting In-Store Revenue with Snapchat and LiveRamp

Commerce will likely never be the same: the retail industry is facing unprecedented challenges, audiences have never been so fragmented, and expectations for new digital and in-store experience is only increasing. With more than 238M daily users, Snapchat is re-imagining how brands can engage the mobile generation. Come discover how proven ad format and innovation - like augmented reality - can drive people to store or shop online. In this case study, we will explore how Coca Cola managed to increase in-store sales through Snap video solutions.

This session will be presented in French.

Speakers:

10:00 AM - 10:45 AM EDT (Tuesday, September 29, 2020)
  • Digital Marketing
  • Publishing/Media
  • Technology

Privacy in the EU and How to Safeguard your Monetization Under GDPR and TCF 2.0

Presentation/fireside Chat With Anke and Client

This EU-focused session will highlight best practices for maintaining and even growing monetization and revenue in a post-GDPR and TCF v2.0 world. Learn strategies for maximizing consent rates and how to highlight your value exchange while operating in compliance with TCF v2.0 and GDPR.

This session will be presented in English

Speakers:

10:00 AM - 10:45 AM EDT (Tuesday, September 29, 2020)
  • Data & Analytics
  • Digital Marketing
  • Technology

Data Partnerships—How Brands are Better Together When it Comes to Data

This session will demonstrate how brands can develop strategic data partnerships that enable advertisers to generate rich consumer insights. Hear how these partnerships are helping brands to learn more about the buyer journey and measure the effectiveness of specific media campaigns.

Speakers:

10:00 AM - 10:45 AM EDT (Tuesday, September 29, 2020)
  • Technology

How to Maintain Addressability with LiveRamp Identity

Learn how LiveRamp is bringing innovative capabilities to the programmatic bidstream and how you can build an identity-based Mar Tech stack for accurate people-based targeting and measurement.

This session will be presented in German.

Speakers:

11:00 AM - 11:30 AM EDT (Tuesday, September 29, 2020)
  • Data & Analytics
  • Digital Marketing
  • Advanced TV
  • Publishing/Media
  • Technology

Opening Remarks | RampChamps Customer Awards: USA

Speakers:

11:30 AM - 12:15 PM EDT (Tuesday, September 29, 2020)
  • Data & Analytics
  • Digital Marketing
  • Publishing/Media
  • Technology
  • LiveRamp Innovation Studio

LiveRamp Safe Haven 101

LiveRamp Safe Haven was built for collaboration, but the ultimate goal is the discovery of business insights and product intelligence that make a difference. In this session you will see Safe Haven in action as we demo its reporting, measurement, and analytics capabilities, and share what's on our product road map.

Speakers:

11:30 AM - 12:15 PM EDT (Tuesday, September 29, 2020)
  • Digital Marketing
  • Publishing/Media
  • LiveRamp Innovation Studio

ATS: How Far We've Come, Where We'll Go, and How to Build Your Addressability Strategy

In this publisher-focused session, we provide an update on the explosive expansion of ATS, discuss what's coming next, and cover strategies from a leading digital business platform on how you can grow addressability to prepare yourself for a world without cookies and device IDs.

Speakers:

12:15 PM - 01:00 PM EDT (Tuesday, September 29, 2020)
  • Data & Analytics
  • Digital Marketing
  • Publishing/Media
  • Technology
  • LiveRamp Innovation Studio

Achieving Addressable Reach with People-Based Identity

As third-party cookies and other identifiers become increasingly scarce, it's critical to find viable solutions to ensure you can continue to target and measure effectively. Learn how Fitbit improved ROAS and other key business metrics by running campaigns on the LiveRamp Authenticated Identity Infrastructure.

Speakers:

12:15 PM - 01:00 PM EDT (Tuesday, September 29, 2020)
  • Data & Analytics
  • Digital Marketing
  • Technology
  • LiveRamp Innovation Studio

How to Build a Virtual CRM with Safe Haven

Eliminate gaps in your customer knowledge and find new prospects by using virtual CRM data in LiveRamp Safe Haven. Learn how to enhance your data, activation, and measurement strategies through Safe Haven's analytics and modeling tools encompassing TV and digital.

Speakers:

01:00 PM - 01:45 PM EDT (Tuesday, September 29, 2020)
  • All Interests

Build Trusted Data Partnerships with LiveRamp Safe Haven

Interest in marketing partnerships has never been higher, but differing levels of trust creates challenges for putting these in place. This session will explore how LiveRamp Safe Haven can help you better balance data utility and trust by configuring different privacy-protecting options for comarketing, service delivery, and advanced insight discovery.

Speakers:

01:00 PM - 01:45 PM EDT (Tuesday, September 29, 2020)
  • Data & Analytics
  • Advanced TV
  • LiveRamp Innovation Studio

Powering Next-Generation TV Measurement with the Largest Viewership Dataset

TV measurement has long outgrown restrictive small panel-based measurement. Join us in a discussion with top TV agency leads on how they have used Data Plus Math to break free from legacy measurement challenges and prove the power of TV with real-life outcomes as it relates to their business. Let's take a look at what the future holds for TV measurement and discuss how to navigate TV planning, buying, and measurement, including an update on how Data Plus Math's measurement is bridging the gap between old and new.

Speakers:

02:00 PM - 02:45 PM EDT (Tuesday, September 29, 2020)
  • Data & Analytics
  • LiveRamp Innovation Studio

LiveRamp Safe Haven for Data Scientists

In this session, technical audiences will learn about LiveRamp Safe Haven and get an introduction to the analytics environment. Learn from early Safe Haven users and get real-world examples of its many advantages.

Speakers:

02:00 PM - 02:45 PM EDT (Tuesday, September 29, 2020)
  • Data & Analytics
  • Digital Marketing
  • LiveRamp Innovation Studio

Measurement For All: New Applications and Services That Deliver Sophisticated Measurement Options to Everyone

LiveRamp's new turn-key measurement applications and services help speed up insight to action and optimize media spend without requiring complex and costly data science and engineering resources. Learn more about our new solutions and how they can be applied to your business to improve time to value.

Speakers:

02:00 PM - 02:45 PM EDT (Tuesday, September 29, 2020)
  • Advanced TV
  • Technology
  • LiveRamp Innovation Studio

Getting Ready for the Long-Touted Addressable TV Inflection Point

The definition of addressable TV today has expanded to encompass all video content. To keep up with the consumer journey across screens, LiveRamp has built a power tool that enables addressability across all screens. To keep up this cross-screen experience in a cookieless world, TV publishers will need a solution that works for MVPDs, streaming services, OTT platforms, and video DSPs and SSPs. Attend this session to learn how to unlock true cross-screen addressability today and in the future.

Speakers:

03:00 PM - 03:45 PM EDT (Tuesday, September 29, 2020)
  • Advanced TV
  • LiveRamp Innovation Studio

Controlled & Conscientious Use of TV Data in a Secure Environment

TV advertisers have long understood the importance and value of connecting TV data across their marketing stack while protecting consumer privacy. For TV buyers and sellers truly committed to putting viewers first, LiveRamp Safe Haven provides a secure environment for MVPDs and brands to collaborate in a privacy-conscious way, enable seamless cross-screen experiences, and confidently measure ROAS.

Speakers:

03:00 PM - 03:45 PM EDT (Tuesday, September 29, 2020)
  • Data & Analytics
  • Digital Marketing
  • Technology
  • LiveRamp Innovation Studio

LiveRamp for B2B

Join us for a discussion with three ABM practitioners on best practices and real-world examples on getting the most out of your ABM program, from list creation to reaching your audience to measuring and proving results.

Speakers:

04:00 PM - 04:45 PM EDT (Tuesday, September 29, 2020)
  • Digital Marketing
  • Publishing/Media
  • LiveRamp Innovation Studio

Beyond the Banner: How to Maximize Compliance and Consent

CMPs seem simple and straightforward, but common implementation mistakes can easily lead to noncompliance or negatively affect data activation. Join this session to learn how LiveRamp's Privacy Manager helps digital properties highlight the value exchange between them and their visitors beyond the cookie banner via conditional firing and consent on demand.

Speakers:

04:00 PM - 04:45 PM EDT (Tuesday, September 29, 2020)
  • Data & Analytics
  • Digital Marketing
  • Publishing/Media
  • Technology
  • LiveRamp Innovation Studio

Manage Your Data Assets under a Single Identity Framework

Learn how our identity APIs can enable resolution, enrichment, and interoperability across your systems and integration partners. We'll discuss the latest trends we see with brands, data owners, and technology platforms around owning identity, and showcase how to build out your own infrastructure with LiveRamp's flexible, accurate, and secure applications.

Speakers:

11:00 AM - 11:10 AM EDT (Wednesday, September 30, 2020)
  • Data & Analytics
  • Digital Marketing
  • Advanced TV
  • Publishing/Media
  • Technology

Opening Remarks: USA

Speakers:

11:15 AM - 11:55 AM EDT (Wednesday, September 30, 2020)
  • Data & Analytics
  • Digital Marketing
  • Advanced TV
  • Publishing/Media
  • Technology

Keynote: Finding Your Brand’s Truth

Authentic, emotional connections are more vital than ever in a time when consumers feel isolated. Omar Johnson reveals how to listen, be curious, and use truth and emotion to connect to your audience, and how he used this methodology to make Beats headphones a viral social media phenomenon and an international success on almost no budget.

Speakers:

12:00 PM - 12:45 PM EDT (Wednesday, September 30, 2020)
  • Data & Analytics
  • Digital Marketing

Advance Your ABM Measurement Strategy

With every investment under increased scrutiny, B2B teams are under pressure to demonstrate ROI and improve ABM performance. In this session, our guest, Forrester principal analyst Steve Casey, shares how marketers are uncovering greater value from their measurement solutions, and how exploring new features now can pay dividends in the future.

Speakers:

12:00 PM - 12:45 PM EDT (Wednesday, September 30, 2020)
  • Data & Analytics
  • Digital Marketing
  • Advanced TV
  • Publishing/Media
  • Technology

Powering Diversity from the Inside Out

Diversity isn’t just something that happens at a company when BIPOC and/or LGBTQI candidates are hired or promoted. Ensuring that underrepresented voices are heard and amplified takes teamwork across an organization. This session shares how two leaders at Microsoft Advertising work together to further the company’s overarching goal of implementing sustainable inclusion.

Speakers:

01:00 PM - 01:45 PM EDT (Wednesday, September 30, 2020)
  • Data & Analytics
  • Technology

Put Consumers at the Heart of Your Data Strategy

The Wild West atmosphere that allowed brands to chase consumers around the web is coming to an end. Now is the perfect opportunity for marketing leaders to get savvier on building privacy-conscious data strategies that put consumers first. Our panel shares what brands must do to create enduring strategies and commit to consumer privacy while spurring innovation.

Speakers:

Sean Oakley

Director Data Product Management, Ad Tech and Mar Tech

01:00 PM - 01:45 PM EDT (Wednesday, September 30, 2020)
  • Digital Marketing
  • Advanced TV
  • Publishing/Media

Winning in the New Media Landscape

Mark Adams knows a thing or two about winning in the new media landscape, having led the charge to transform VICE from a print magazine to a $6 billion enterprise. Hear his story on the many innovative leaps VICE made to get to its current state and how you can apply his strategies at your organization.

Speakers:

02:00 PM - 02:45 PM EDT (Wednesday, September 30, 2020)
  • Data & Analytics
  • Digital Marketing
  • Publishing/Media

What COVID-19 Teaches Us about Mobile Marketing

Mobile has become an essential channel as the COVID-19 pandemic continues. During shelter-in-place, most people downloaded at least one new app and use of social media, video conferencing, gaming, and streaming media apps skyrocketed. Find out how top marketers are using mobile as a channel and measuring results amidst changing policies from Apple and Google.

Speakers:

Amy Hu

VP, Digital and Performance Marketing

02:00 PM - 02:45 PM EDT (Wednesday, September 30, 2020)
  • Data & Analytics
  • Technology

Connected Consumer Conversations through Data Collaboration: A Discussion with Two Global CPG Leaders

It’s no secret that strong customer intelligence drives superior experiences, but accessing the data needed is challenging. Our speakers share how they are evolving their business, technology, and data strategies to be customer centric and create valuable relationships.

Speakers:

Asmita Dubey

Global Chief Media Officer and Chief Digital Officer, Consumer Products Division

03:00 PM - 03:45 PM EDT (Wednesday, September 30, 2020)
  • Data & Analytics
  • Digital Marketing
  • Publishing/Media
  • Technology

Be the Change: Removing Data Biases to Achieve Better Health Care Outcomes

Biases in public health data skew public policy, philanthropy, and economic development decisions in ways that are especially harmful to communities of color. Learn how data can help identify and address bias within our public health systems during the COVID-19 pandemic as proven by the first large clinical research study to achieve a fully representative population sample.

Speakers:

04:00 PM - 04:45 PM EDT (Wednesday, September 30, 2020)
  • Data & Analytics
  • Digital Marketing
  • Technology

How to Save and Reinvest In Your Data Strategy

Technology is expensive, and data is even more so. This fireside chat illuminates how data audits are performed to determine what companies really needed to use and pay for, what they can do without, and how reinvestments can be made from the savings to power new business intelligence initiatives.

Speakers:

04:00 PM - 04:45 PM EDT (Wednesday, September 30, 2020)
  • Data & Analytics
  • Digital Marketing
  • Technology

Align Your Mar Tech, Data, and Creative for Better Personalization

Consumers are hyper aware of being marketed to. Getting it wrong now could turn people off your brand forever and reflect a continuing misalignment among your Mar Tech, data, and creative teams. Our panel shares how they've fine-tuned their personalization strategies by working more closely with their counterparts.

Speakers:

05:00 PM - 05:45 PM EDT (Wednesday, September 30, 2020)
  • Data & Analytics
  • Digital Marketing

Achieve Marketing Agility through Data Science

Back-to-school and holiday planning looked a lot different this year. Now more than ever, marketers are reliant on data science to guide plans that will change day to day, if not hour to hour. This session reveals how data science fuels marketing agility.

Speakers:

05:00 PM - 05:45 PM EDT (Wednesday, September 30, 2020)
  • Data & Analytics
  • Digital Marketing

Measurement Strategies to Boost Media Efficiency

When every dollar has to stretch farther, every media buy is scrutinized. This means buyers need to quickly develop financial acumen to be able to report on the metrics that matter across the C-suite. Find out how brands use smaller budgets to understand what drives growth and where additional investment is warranted.

Speakers:

08:00 AM - 08:45 AM EDT (Thursday, October 01, 2020)
  • Publishing/Media
  • Technology

How Publishers Continue to Build Sustainable Revenue Models

What does life after cookies look like? This session explores the paradigm shift that is cookie deprecation and what it means for publishers. Hear from industry leaders as they posit their thoughts on what the future holds and how their businesses are preparing for post-cookie success

Speakers:

09:00 AM - 09:45 AM EDT (Thursday, October 01, 2020)
  • Data & Analytics
  • Digital Marketing
  • Publishing/Media
  • Technology

The Future of Privacy

Privacy laws have seen rapid development and evolution in just the last few years. The Rate of human-and-machine-generated data growth is exponential, consumers are increasingly aware of their rights and Privacy is now a strategic USP for some companies. Join this session to learn insights gained from laws already in effect, and what to expect from future regulation.

This session will be presented in English.

Speakers:

09:00 AM - 09:45 AM EDT (Thursday, October 01, 2020)
  • Data & Analytics
  • Digital Marketing
  • Publishing/Media
  • Technology

Maintaining Addressability in a Cookieless World

As cookies become increasingly obsolete, it's critical for advertisers to find viable alternatives to ensure they can continue to reach their audiences. Learn how one retailer drove efficiencies and improved ROAS by running campaigns on LiveRamp's identifier.

This session will be presented in German.

Speakers:

09:00 AM - 09:45 AM EDT (Thursday, October 01, 2020)
  • Data & Analytics
  • Digital Marketing
  • Publishing/Media
  • Technology

Maintaining Addressability in a Cookieless World

As cookies become increasingly obsolete, it's critical for advertisers to find viable alternatives to ensure they can continue to reach their audiences. Learn how one retailer drove efficiencies and improved ROAS by running campaigns on LiveRamp's identifier.

This session will be presented in French.

Speakers:

09:00 AM - 09:45 AM EDT (Thursday, October 01, 2020)
  • Data & Analytics
  • Digital Marketing
  • Advanced TV

The Future of TV

TV investment is often still the single biggest line on a marketer's budget. However, the panel-based currency for planning and buying ad space is becoming increasingly obsolete in its current form, so TV needs a makeover if marketers are to justify investment ahead of other digital alternatives. This session will explore how marketers are thinking about TV, what the future holds for TV brands and advertisers, and data's role in securing it.

Speakers:

10:00 AM - 10:45 AM EDT (Thursday, October 01, 2020)
  • Data & Analytics
  • Digital Marketing
  • Advanced TV
  • Publishing/Media
  • Technology

Empower Teams with the Right Technology

In our rapidly shifting work culture, top brand executives must ensure their teams have access to the right tools to innovate while protecting consumer privacy. In this fireside chat with LVMH Group Chief Digital Officer, Ian Rogers, we explore how to ensure that your company's technology investments continually deliver strong ROI, shifting marketing from cost center to revenue driver.

This session will be presented in English.

Speakers:

11:00 AM - 11:45 AM EDT (Thursday, October 01, 2020)
  • Data & Analytics
  • Digital Marketing
  • Advanced TV
  • Publishing/Media
  • Technology

Keynote: Mastering the Phygital Frontier

The best performers during the pandemic made early investments in “phygital”—physical + digital—experiences, as well as the underlying technology and data connectivity processes. How can these companies continue to innovate and others catch up? In this presentation, Lockie Andrews, CDO and CIO of UNTUCKit, shares her omnichannel maturity model for building agile, integrated infrastructure to deliver customer-centric solutions.

Speakers:

12:00 PM - 12:45 PM EDT (Thursday, October 01, 2020)
  • Data & Analytics
  • Digital Marketing
  • Advanced TV

Streaming Giants: Capturing the Value of CTV

Streaming services are exploding and key players are testing just how far consumers will go in spreading out their subscription dollars to consume the content they want—wherever and whenever. While it's clear fragmented consumption has splintered the TV buying and planning process, this fireside chat will explore the ways in which sellers are capturing and managing the growth and value of CTV.

Speakers:

12:00 PM - 12:45 PM EDT (Thursday, October 01, 2020)
  • Data & Analytics
  • Digital Marketing
  • Publishing/Media

Diversify or Die: Reinventing the Modern Media Company

The digital age lit a fire under publishers to diversify or die—the more time people spent online, the less willing they became to pay for content, and the more frustrated they became with seeing ads funding the media they consume. This fireside chat shares how one media company reinvented itself to feed consumers' insatiable appetite for amazing content and advertisers' need for better intelligence, and gain new, authenticated first-party data.

Speakers:

01:00 PM - 01:45 PM EDT (Thursday, October 01, 2020)
  • Publishing/Media
  • Technology

Managing a Post-IDFA World

With iOS 14’s new privacy regulations on the horizon, advertisers and publishers are preparing for what they believe the immediate impacts will be. Whether or not this will cause a domino effect across the industry with Android next—as was the case with third-party cookies on Safari and Chrome—remains unknown. Our panel discusses the future of mobile IDs and the consumer experience, and how advertisers, publishers, and platforms can collaborate on delivering what’s best for consumers and marketers.

Speakers:

Nola Solomon

VP, AdSmart Programmatic, Advanced Advertising Products and Strategy

01:00 PM - 01:45 PM EDT (Thursday, October 01, 2020)
  • Data & Analytics
  • Digital Marketing
  • Advanced TV

Rewriting TV Buying Strategies

There's never been a better time to experiment on TV. Viewership is up and it's a buyers' market. Our panel of media buyers shares how they've rewritten their TV strategies to match the times we live in and the results they've been able to garner thus far.

Speakers:

02:00 PM - 02:45 PM EDT (Thursday, October 01, 2020)
  • Data & Analytics
  • Advanced TV

Shifting the TV Measurement Status Quo

Both marketers and inventory sellers cannot afford to stick with the status quo of TV measurement, yet fully embracing new cross-screen measurement solutions remains challenging. Our panelists will discuss how we can move away from long-used industry metrics, incomplete data sets, and other long-standing challenges with identity, data connectivity, and other evolving tools.

Speakers:

02:00 PM - 02:45 PM EDT (Thursday, October 01, 2020)
  • Publishing/Media
  • Technology

Achieve Social Good through Data Innovation

Applying data for social good has led to new and creative ways to address industry and global issues. Join us as we explore how others have applied data in service of a greater purpose, and learn what you can do to promote data for good at your company.

Speakers:

03:00 PM - 03:45 PM EDT (Thursday, October 01, 2020)
  • Data & Analytics
  • Digital Marketing
  • Advanced TV
  • Publishing/Media
  • Technology

Building a Customer-Obsessed Company

Marketers must break their bad habits and truly become customer-centric companies during a time when growth is more challenging than ever. Hear how top executives push for the work and investments they truly believe in, and work smarter—not harder—to make difficult decisions that they know will pay off in the long term.

Speakers:

Jeff Rasp

VP, Digital Platforms, Channels and Capabilities, NA

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