MAIN CONFERENCE AGENDA - DAY ONE

FEB 25 — 26 2019 | San Francisco

Feb 24th – Welcome Meet-up! If you arrive early, join us in the Pavilion Room on Sunday, Feb 24th, from 6:00 – 8:00 PM, for our welcome reception. Be sure to pick up your badge from the Fairmont Garden Room starting at 5:00pm.

12:00 PM
Location: The Masonic

Badge Pick-Up and Lunch

12:30 PM
Location: California Room, The Masonic

Lunch Presentation: Local OTT Advertising Insights

1:45 PM
Location: Main Theater, The Masonic

The Intersection of Martech and Adtech

2:05 PM
Location: Main Theater, The Masonic

Owning the Customer Experience Everywhere

Next-Generation Brand-Building The Age of the Customer Technology and Data Trends in Practice
2:40 PM
Location: Gold Room, The Fairmont

All the Right Martech Moves

3:20 PM
Location: Grand Ballroom, The Fairmont
Networking Break
3:40 PM
Location: Gold Room, The Fairmont

Committing to Consumers with the Right Relationship

4:25 PM
Location: Gold Room, The Fairmont

Brand Safety in a World All about Live

2:40 PM
Location: Venetian Room, The Fairmont

Leveraging Learning between B2B and B2C Marketing

3:20 PM
Location: Grand Ballroom, The Fairmont
Networking Break
3:40 PM
Location: Venetian Room, The Fairmont

Innovation and Regulation in Perfect Harmony

4:25 PM
Location: Venetian Room, The Fairmont

Audience Building for Performance Marketing

2:40 PM
Location: Terrace Room, The Fairmont

Three Flavors of Identity Solutions

3:20 PM
Location: Grand Ballroom, The Fairmont
Networking Break
3:40 PM
Location: Terrace Room, The Fairmont

MarTech: Build, Rent, or Buy?

4:25 PM
Location: Terrace Room, The Fairmont

The Power of Open Identity

5:00 PM - 9:00 PM
Location: August Hall

Opening Reception