Agenda – Day 1 (PM)


Featured Speakers

  • Kara Swisher

    The Recode cofounder dishes out what’s next for the future of technology.

    Closing Keynote
    Day 2, 5:15 - 6:00 PM

  • Bonin Bough

    Hear from this industry visionary as he addresses the role of identity in the future of marketing.

    Day 1, 5:00 - 5:30 PM

  • Fernando Machado

    As the relationship between brands and people evolves, it's not easy to know what audiences will hear as noise. Fernando Machado, Global CMO for Burger King, knows what great creative can achieve.

    Opening Keynote
    Day 1, 3:50 - 4:30 PM

  • Ron Garcia

    Discover the quantitative account-based measurement (ABM) results Hewlett Packard Enterprise achieved by using LiveRamp B2B for ABM audience creation and measurement, accurate ROI calculation, and campaign optimization.

    Innovation Studios: Uplevel Your Marketing Strategy
    Day 1, 10:30 - 11:00 AM

  • Alison Gensheimer

    Hear Wells Fargo’s VP of Digital Marketing, as she and fellow panelists from MediaMath, Merkle, and Digitas discuss marketing without cookies in Maintaining Addressability in a Changing World.

    Main Conference: Tradition x Innovation
    Day 2, 10:40 - 11:15 AM

  • Kelsey Hightower

    The Principal Developer Advocate for Google Cloud Platform, discusses lessons learned from one of the largest migrations to GCP. Developers, engineers and product managers can register here, and select Conference Pass and LiveRamp Innovation Studio.

    Innovation Studios: RampUp for Developers
    Day 1, 9:00 - 9:30 AM

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11:40 AM - 1:10 PM
Location: Masonic, Fairmont, and Mark Hopkins


12:00 - 1:10 PM
Location: Masonic, California Room

Sponsored Lunch: Redefining the Intender


12:00 - 1:10 PM
Location: Fairmont, Pavillion Room

Sponsored Lunch: Best Practices for Programmatic Targeting and Omnichannel Activation


1:30 - 1:40 PM
Location: Masonic

Opening Remarks


1:40 - 2:05 PM
Location: Masonic

How Data Partnerships are Changing the Way Companies Do Business


2:05 - 2:35 PM
Location: Masonic

Why Make the Investment in Mar Tech?


2:35 - 3:05 PM
Location: Masonic

Preparing for Post-Cookie Advertising


3:20 - 3:50 PM
Location: Masonic

Priorities for Marketing Leaders in 2020


3:50 - 4:30 PM
Location: Masonic

Great Creative as a Competitive Advantage


4:30 - 5:00 PM
Location: Masonic

New Age of Retail: Ulta's Story


5:00 - 5:30 PM
Location: Masonic

Keynote Speaker: Bonin Bough


5:30 - 7:00 PM
Location: Partner Expo
(Terrace Room)

Opening Reception

7:00 - 11:00 PM
Location: Tonga Room
(The Fairmont)

RampUp After Dark