Head of Brand Advertising and Partnerships
Agenda – Day 1 (PM)
MONDAY MARCH 2 2020 | SAN FRANCISCO
The Recode cofounder dishes out what’s next for the future of technology.
Day 2, 5:15 - 6:00 PM
Hear from this industry visionary as he addresses the role of identity in the future of marketing.
Day 1, 5:00 - 5:30 PM
As the relationship between brands and people evolves, it's not easy to know what audiences will hear as noise. Fernando Machado, Global CMO for Burger King, knows what great creative can achieve.
Day 1, 3:50 - 4:30 PM
Discover the quantitative account-based measurement (ABM) results Hewlett Packard Enterprise achieved by using LiveRamp B2B for ABM audience creation and measurement, accurate ROI calculation, and campaign optimization.
Innovation Studios: Uplevel Your Marketing Strategy
Day 1, 10:30 - 11:00 AM
Hear Wells Fargo’s VP of Digital Marketing, as she and fellow panelists from MediaMath, Merkle, and Digitas discuss marketing without cookies in Maintaining Addressability in a Changing World.
Main Conference: Tradition x Innovation
Day 2, 10:40 - 11:15 AM
The Principal Developer Advocate for Google Cloud Platform, discusses lessons learned from one of the largest migrations to GCP. Developers, engineers and product managers can register here, and select Conference Pass and LiveRamp Innovation Studio.
Innovation Studios: RampUp for Developers
Day 1, 9:00 - 9:30 AM
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Sponsored Lunch: Redefining the Intender
Sponsored Lunch: Best Practices for Programmatic Targeting and Omnichannel Activation
Why Make the Investment in Mar Tech?
Preparing for Post-Cookie Advertising
Priorities for Marketing Leaders in 2020
Great Creative as a Competitive Advantage
Global Chief Marketing Officer
New Age of Retail: Ulta's Story
Keynote Speaker: Bonin Bough
Chief Growth Officer