Agenda – Day 1 (PM)

MONDAY MARCH 2 2020 | SAN FRANCISCO

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11:40 AM - 1:30 PM
Location: Masonic, Fairmont, and Mark Hopkins

Lunch

12:00 - 12:30 PM
Location: California Room, The Masonic

Sponsored Lunch: Redefining the Intender

Speakers:

12:00 - 12:30 PM
Location: Pavillion Room, The Fairmont

Sponsored Lunch: Best Practices for Programmatic Targeting and Omnichannel Activation

Speakers:

12:00 - 12:30 PM
Location: California Room, The Fairmont

Sponsored Lunch: The Science behind the Buy – Aggregating Data to Assess Buyer DNA and Deterministically Measuring Performance

Speakers:

1:45 - 2:00 PM
Location: Masonic

Opening Remarks

Speakers:

2:00 - 2:30 PM
Location: Masonic

Why Make the Investment in Mar Tech?

Speakers:

2:30 - 3:00 PM
Location: Masonic

Preparing for Post-Cookie Advertising

Speakers:

Break
3:30 - 3:50 PM
Location: Masonic

Priorities for Marketing Leaders in 2020

Speakers:

3:50 - 4:30 PM
Location: Masonic

Great Creative as a Competitive Advantage

Speakers:

4:30 - 5:00 PM
Location: Masonic

New Age of Retail: Ulta's Story

Speakers:

5:00 - 5:30 PM
Location: Masonic

Transformative Business Growth to Not Just Stay Alive but Thrive

Speakers:

5:30 - 7:30 PM
Location: Partner Expo
(Terrace Room)

Opening Reception

7:30 - 10:30 PM
Location: Tonga Room
(The Fairmont)

RampUp After Dark