Head of Brand Advertising and Partnerships
Agenda – Day 1 (PM)
MONDAY MARCH 2 2020 | SAN FRANCISCO
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Sponsored Lunch: Redefining the Intender
The way we think about an intender is more than ten years old, but, with the advent of advertising on eCommerce platforms, marketers no longer have to depend on content-based assumptions or old data to define whether or not a consumer is in-market. First-party shopping data is changing the game and empowering marketers to go beyond contextual and lean into real intent, because as you'll learn in this session, not all intenders are created equal.
Sponsored Lunch: Best Practices for Programmatic Targeting and Omnichannel Activation
Learn from industry experts from Intel, Crossmedia, Dun & Bradstreet, and LiveRamp in a panel discussion on best practices for programmatic targeting and omnichannel activation. This discussion will span a variety of topics and will have key learnings for all—whether you’re new to the industry or have been involved for years.
Sponsored Lunch: The Science behind the Buy – Aggregating Data to Assess Buyer DNA and Deterministically Measuring Performance
In a world of media fragmentation and privacy regulation, consumers are harder to reach than ever. Data capture and personalization are stagnating for many brands, despite new opportunities for breakthroughs. Advances in multichannel personalization, fusing data, and AI and make it possible to engage shoppers at scale based on their Buyer DNA. In this session, we will explore how brands can orchestrate media efficiently across channels and sequentially engage or suppress based on real-time offline purchase insights. In this session you will discover the most valuable data to collect across digital touch points, how to reach shoppers at the right time and place across channels, and the tradeoffs between deterministic and modeled audiences.
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