Agenda – Day 1 (PM)

MONDAY MARCH 2 2020 | SAN FRANCISCO

Featured Speakers

  • Bonin Bough

    Hear from this industry visionary as he addresses the role of identity in the future of marketing.

    Day 1 Closing Keynote
    Day 1, 5:00 - 5:30 PM

  • Kara Swisher

    The Recode cofounder dishes out what’s next for the future of technology.

    RampUp Closing Keynote
    Day 2, 5:15 - 6:00 PM

  • Fernando Machado

    As the relationship between brands and people evolves, it's not easy to know what audiences will hear as noise. Fernando Machado, Global CMO for Burger King, knows what great creative can achieve.

    RampUp Opening Keynote
    Day 1, 3:50 - 4:30 PM

  • Kelsey Hightower

    The Principal Developer Advocate for Google Cloud Platform, discusses lessons learned from one of the largest migrations to GCP. Developers, engineers and product managers can register here, and select Conference Pass and LiveRamp Innovation Studio.

    RampUp for Developers: Migration to Google Cloud Platform
    Day 1, 9:00 - 9:30 AM

  • Belinda Smith

    aHear EA's Global Head of Marketing Intelligence as she and companies, like Forrester and Culture Amp, discuss the diversity strategies that benefit both their bottom lines and their communities.

    Technology x Policy: Achieving the Diversity Trifecta
    Day 2, 4:30 - 5:00 PM

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11:40 AM - 1:10 PM
Location: Masonic, Fairmont, and Mark Hopkins

Lunch

12:00 - 1:10 PM
Location: Masonic, California Room

Sponsored Lunch: Redefining the Intender

Speakers:

12:00 - 1:10 PM
Location: Fairmont, Pavillion Room

Sponsored Lunch: Best Practices for Programmatic Targeting and Omnichannel Activation

Speakers:

1:30 - 1:40 PM
Location: Masonic

Opening Remarks

Speakers:

1:40 - 2:05 PM
Location: Masonic

How Data Partnerships are Changing the Way Companies Do Business

Speakers:

2:05 - 2:35 PM
Location: Masonic

Why Make the Investment in Mar Tech?

Speakers:

2:35 - 3:05 PM
Location: Masonic

Preparing for Post-Cookie Advertising

Speakers:

Break
3:20 - 3:50 PM
Location: Masonic

Priorities for Marketing Leaders in 2020

Speakers:

3:50 - 4:30 PM
Location: Masonic

Great Creative as a Competitive Advantage

Speakers:

4:30 - 5:00 PM
Location: Masonic

New Age of Retail: Ulta's Story

Speakers:

5:00 - 5:30 PM
Location: Masonic

Keynote Speaker: Bonin Bough

Speakers:

5:30 - 7:30 PM
Location: Partner Expo
(Terrace Room)

Opening Reception

7:30 - 10:30 PM
Location: Tonga Room
(The Fairmont)

RampUp After Dark