Agenda – Day 2

TUESDAY MARCH 3 2020 | SAN FRANCISCO

8:00 – 9:00 AM

Breakfast

8:30 – 8:50 AM
Location: Pavilion Room

Sponsored Breakfast: Personalization in a Cookieless World

Speakers:

8:30 – 8:50 AM
Location: French Room

Sponsored Breakfast: The Future of Marketing is Going Direct to the Consumer

Speakers:

TECHNOLOGY X POLICY TRADITION X INNOVATION CREATIVITY X DATA
9:00 - 9:35 AM
Location: Gold Room

Minimize Business Impact in Achieving Global Regulatory Compliance

Speakers:

9:45 - 10:20 AM
Location: Gold Room

Building a Data Infrastructure for Global Compliance

Speakers:

Hervé Utheza

Chief Data Strategy, Americas and Head of Media, Advertising and Telco

20-Minute Break
10:40 - 11:15 AM
Location: Gold Room

CCPA Two Months In: Where Are We Now?

Speakers:

11:25 AM – 12:00 PM
Location: Gold Room

Data for Good

Speakers:

12:15 - 1:00 PM

Lunch

12:30 - 1:30 PM
Location: Pavilion Room

Sponsored Lunch: Delivering a Personalized User Experience in the Age of Privacy

Speakers:

12:30 - 1:10 PM
Location: French Room

Sponsored Lunch: It’s Time to Reevaluate Your DMP

Speakers:

1:30 - 2:00 PM
Location: Gold Room

Humans vs. Algorithms: How Do We Achieve Fairness?

Speakers:

2:10 - 2:40 PM
Location: Gold Room

Compliance Strategies, Part 1: Privacy by Design in Practice

Speakers:

2:50 - 3:20 PM
Location: Gold Room

Compliance Strategies, Part 2: Write Consumer-Centric Privacy Policies

Speakers:

Networking Break
3:50 - 4:20 PM
Location: Gold Room

Compliance Strategies, Part 3: Bring It Back In-House

Speakers:

4:30 - 5:00 PM
Location: Gold Room

Achieving the Diversity Trifecta: Technology, Leadership, and Policy-Making

Speakers:

9:00 - 9:35 AM
Location: Venetian Room

From Concept to Reality: Realize Systematic Change with Key Projects

Speakers:

Jeff Rasp

VP, Digital Platforms, Channels and Capabilities, NA

9:45 - 10:20 AM
Location: Venetian Room

How to Achieve Agency-Market Fit

Speakers:

20-Minute Break
10:40 - 11:15 AM
Location: Venetian Room

Maintaining Addressability in a Changing World

Speakers:

11:25 AM – 12:00 PM
Location: Venetian Room

Achieving Harmony through Storytelling and Data

Speakers:

12:15 - 1:00 PM

Lunch

12:30 - 1:10 PM
Location: Pavilion Room

Sponsored Lunch: Delivering a Personalized User Experience in the Age of Privacy

Speakers:

12:30 - 1:10 PM
Location: French Room

Sponsored Lunch: It’s Time to Reevaluate Your DMP

Speakers:

1:30 - 2:00 PM
Location: Venetian Room

Omnichannel Media Planning, Execution, and Measurement

Speakers:

2:10 - 2:40 PM
Location: Venetian Room

Stream Wars & the Future of TV

Speakers:

2:50 - 3:20 PM
Location: Venetian Room

Election 2020: Achieving the Right Media Mix

Speakers:

Networking Break
3:50 - 4:20 PM
Location: Venetian Room

Personalization Strategies across Online and Offline Channels

Speakers:

4:30 - 5:00 PM
Location: Venetian Room

Open New Revenue Opportunities through Innovation

Speakers:

9:00 - 9:35 AM
Location: Grand Ballroom

Diversity in Creative

Speakers:

9:45 - 10:20 AM
Location: Grand Ballroom

Harnessing the Power of Data + Creative

Speakers:

20-Minute Break
10:40 - 11:15 AM
Location: Grand Ballroom

The Intersection of B2B and B2C

Speakers:

12:15 - 1:00 PM

Lunch

12:30 - 1:10 PM
Location: Pavilion Room

Sponsored Lunch: Delivering a Personalized User Experience in the Age of Privacy

Speakers:

12:30 - 1:10 PM
Location: French Room

Sponsored Lunch: It’s Time to Reevaluate Your DMP

Speakers:

Break
2:10 - 2:40 PM
Location: Grand Ballroom

How and Why Local TV Dollars Should Be Influenced by an Audience-Driven Strategy

Speakers:

2:50 - 3:20 PM
Location: Grand Ballroom

Moving to Outcome-Based Measurement

Speakers:

Networking Break
3:50 - 4:20 PM
Location: Grand Ballroom

How to Maximize Digital and TV ROI

Speakers:

4:30 - 5:00 PM
Location: Grand Ballroom

Amp Up Your Measurement with Data Partnerships

Speakers:

5:15 - 6:00 PM
Location: The Masonic

The Open Internet in 2020

Speakers:

6:00 - 8:00 PM
Location: The Masonic

Closing Reception