Agenda – Day 2


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TUESDAY MARCH 3 2020 | SAN FRANCISCO

8:00 AM – 9:00 AM

Breakfast & Registration

TECHNOLOGY X POLICY TRADITION X INNOVATION CREATIVITY X DATA
9:00 - 9:35 AM
Location: Gold Room

Minimize Business Impact in Achieving Global Regulatory Compliance

9:45 - 10:20 AM
Location: Gold Room

Building a Data Infrastructure for Global Compliance

10:30 - 11:05 AM
Location: Gold Room

CCPA Two Months In: Where Are We Now?

11:15 - 11:50 AM
Location: Gold Room

Prepare for CCPA 2.0

12:00 - 1:30 PM

Lunch

1:30 - 2:00 PM
Location: Gold Room

Humans vs. Algorithms: How Do We Achieve Fairness?

2:10 - 2:40 PM
Location: Gold Room

Compliance Strategies, Part 1: Privacy by Design in Practice

2:50 - 3:20 PM
Location: Gold Room

Compliance Strategies, Part 2: Write Consumer-Centric Privacy Policies

Networking Break
3:50 - 4:20 PM
Location: Gold Room

Compliance Strategies, Part 3: Bring It Back In-House

4:30 - 5:00 PM
Location: Gold Room

Achieving the Diversity Trifecta: Technology, Leadership, and Policymaking

9:00 - 9:35 AM
Location: Venetian Room

From Concept to Reality: Realize Systematic Change with Key Projects

9:45 - 10:20 AM
Location: Venetian Room

How to Achieve Agency-Market Fit

10:30 - 11:05 AM
Location: Venetian Room

Maintaining Addressability in a Changing World

11:15 - 11:50 AM
Location: Venetian Room

Maximize the Power of Mobile IDs

12:00 - 1:30 PM

Lunch

1:30 - 2:00 PM
Location: Venetian Room

Understanding Media Consumption Trends

2:10 - 2:40 PM
Location: Venetian Room

How Better Content Unlocks Data and Revenue

2:50 - 3:20 PM
Location: Venetian Room

Election 2020: Achieving the Right Media Mix

Networking Break
3:50 - 4:20 PM

When Technologies Collide: How to Enable Successful Mergers

4:30 - 5:00 PM
Location: Venetian Room

Open New Revenue Opportunities through Innovation

9:00 - 9:35 AM
Location: Terrace Room

Diversity in Creative

9:45 - 10:20 AM
Location: Terrace Room

Harnessing the Power of Data + Creative

10:30 - 11:05 AM
Location: Terrace Room

The Intersection of B2B and B2C

11:15 - 11:50 AM
Location: Terrace Room

Amp Up Your Measurement with Data Partnerships

12:00 - 1:30 PM
Location: Terrace Room

Lunch

1:30 - 2:00 PM
Location: Terrace Room

Omnichannel Media Planning, Execution, and Measurement

2:10 - 2:40 PM
Location: Terrace Room

Embracing the New World of TV Data

2:50 - 3:20 PM
Location: Terrace Room

Moving to Outcome-Based Measurement

Networking Break
3:50 - 4:20 PM
Location: Terrace Room

How to Maximize Digital and TV ROI

4:30 - 5:00 PM
Location: Terrace Room

Personalization Strategies across Online and Offline Channels

5:15 - 6:00 PM

Closing Keynote