Agenda – Day 2

TUESDAY MARCH 3 2020 | SAN FRANCISCO

Featured Speakers

  • Bonin Bough

    Hear from this industry visionary as he addresses the role of identity in the future of marketing.

    Day 1 Closing Keynote
    Day 1, 5:00 - 5:30 PM

  • Kara Swisher

    The Recode cofounder dishes out what’s next for the future of technology.

    RampUp Closing Keynote
    Day 2, 5:15 - 6:00 PM

  • Fernando Machado

    As the relationship between brands and people evolves, it's not easy to know what audiences will hear as noise. Fernando Machado, Global CMO for Burger King, knows what great creative can achieve.

    RampUp Opening Keynote
    Day 1, 3:50 - 4:30 PM

  • Kelsey Hightower

    The Principal Developer Advocate for Google Cloud Platform, discusses lessons learned from one of the largest migrations to GCP. Developers, engineers and product managers can register here, and select Conference Pass and LiveRamp Innovation Studio.

    RampUp for Developers: Migration to Google Cloud Platform
    Day 1, 9:00 - 9:30 AM

  • Belinda Smith

    Hear EA's Global Head of Marketing Intelligence as she and companies, like Forrester and Culture Amp, discuss the diversity strategies that benefit both their bottom lines and their communities.

    Technology x Policy: Achieving the Diversity Trifecta
    Day 2, 4:30 - 5:00 PM

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8:00 AM – 9:00 AM

Breakfast & Registration

8:30 – 8:50 AM
Location: Pavilion Room

Breakfast: Personalization in a Cookieless World

Speakers:

8:30 – 8:50 AM
Location: French Room

Breakfast: The Future of Marketing is Going Direct to the Consumer

Speakers:

TECHNOLOGY X POLICY TRADITION X INNOVATION CREATIVITY X DATA
9:00 - 9:35 AM
Location: Gold Room

Minimize Business Impact in Achieving Global Regulatory Compliance

Speakers:

9:45 - 10:20 AM
Location: Gold Room

Building a Data Infrastructure for Global Compliance

Speakers:

Hervé Utheza

Chief Data Strategy, Americas and Head of Media, Advertising and Telco

20-Minute Break
10:40 - 11:15 AM
Location: Gold Room

CCPA Two Months In: Where Are We Now?

Speakers:

11:25 AM – 12:00 PM
Location: Gold Room

Prepare for CCPA 2.0

Speakers:

12:15 - 1:30 PM

Lunch

12:15 - 1:30 PM
Location: Pavilion Room

Sponsored Lunch: Don't Let the CCPA Kill Your Marketing Strategy

Speakers:

12:15 - 1:30 PM
Location: French Room

Sponsored Lunch: It’s Time to Reevaluate Your DMP

Speakers:

12:15 - 1:30 PM
Location: California Room

Data for Good

Speakers:

1:30 - 2:00 PM
Location: Gold Room

Humans vs. Algorithms: How Do We Achieve Fairness?

Speakers:

2:10 - 2:40 PM
Location: Gold Room

Compliance Strategies, Part 1: Privacy by Design in Practice

Speakers:

2:50 - 3:20 PM
Location: Gold Room

Compliance Strategies, Part 2: Write Consumer-Centric Privacy Policies

Speakers:

Networking Break
3:50 - 4:20 PM
Location: Gold Room

Compliance Strategies, Part 3: Bring It Back In-House

Speakers:

4:30 - 5:00 PM
Location: Gold Room

Achieving the Diversity Trifecta: Technology, Leadership, and Policy-Making

Speakers:

9:00 - 9:35 AM
Location: Venetian Room

From Concept to Reality: Realize Systematic Change with Key Projects

Speakers:

Jeff Rasp

VP, Digital Platforms, Channels and Capabilities, NA

9:45 - 10:20 AM
Location: Venetian Room

How to Achieve Agency-Market Fit

Speakers:

20-Minute Break
10:40 - 11:15 AM
Location: Venetian Room

Maintaining Addressability in a Changing World

Speakers:

John Lee

President, M1 Chief Product and Data Officer

11:25 AM – 12:00 PM
Location: Venetian Room

Achieving Harmony through Storytelling and Data

Speakers:

12:15 - 1:30 PM

Lunch

12:15 - 1:30 PM
Location: Pavilion Room

Sponsored Lunch: Don't Let the CCPA Kill Your Marketing Strategy

Speakers:

12:15 - 1:30 PM
Location: French Room

Sponsored Lunch: It’s Time to Reevaluate Your DMP

Speakers:

12:15 - 1:30 PM
Location: California Room

Data for Good

Speakers:

1:30 - 2:00 PM
Location: Venetian Room

How Better Content Unlocks Data and Revenue

Speakers:

2:10 - 2:40 PM
Location: Venetian Room

Stream Wars & the Future of TV

Speakers:

2:50 - 3:20 PM
Location: Venetian Room

Election 2020: Achieving the Right Media Mix

Speakers:

Networking Break
3:50 - 4:20 PM
Location: Venetian Room

Personalization Strategies across Online and Offline Channels

Speakers:

4:30 - 5:00 PM
Location: Venetian Room

Open New Revenue Opportunities through Innovation

Speakers:

9:00 - 9:35 AM
Location: Grand Ballroom

Diversity in Creative

Speakers:

9:45 - 10:20 AM
Location: Grand Ballroom

Harnessing the Power of Data + Creative

Speakers:

20-Minute Break
10:40 - 11:15 AM
Location: Grand Ballroom

The Intersection of B2B and B2C

Speakers:

12:15 - 1:30 PM
Location: Grand Ballroom

Lunch

12:15 - 1:30 PM
Location: Pavilion Room

Sponsored Lunch: Don't Let the CCPA Kill Your Marketing Strategy

Speakers:

12:15 - 1:30 PM
Location: French Room

Sponsored Lunch: It’s Time to Reevaluate Your DMP

Speakers:

12:15 - 1:30 PM
Location: California Room

Data for Good

Speakers:

1:30 - 2:00 PM
Location: Grand Ballroom

Omnichannel Media Planning, Execution, and Measurement

Speakers:

2:10 - 2:40 PM
Location: Grand Ballroom

How and Why Local TV Dollars Should Be Influenced by an Audience-Driven Strategy

Speakers:

2:50 - 3:20 PM
Location: Grand Ballroom

Moving to Outcome-Based Measurement

Speakers:

Networking Break
3:50 - 4:20 PM
Location: Grand Ballroom

How to Maximize Digital and TV ROI

Speakers:

4:30 - 5:00 PM
Location: Grand Ballroom

Amp Up Your Measurement with Data Partnerships

Speakers:

5:15 - 6:00 PM

The Open Internet in 2020

Speakers: