MAIN CONFERENCE AGENDA - DAY TWO

FEB 25 — 26 2019 | San Francisco

Feb 24th – Welcome Meet-up! If you arrive early, join us in the Pavilion Room on Sunday, Feb 24th, from 6:00 – 8:00 PM, for our welcome reception. Be sure to pick up your badge from the Fairmont Garden Room starting at 5:00pm.

7:00 AM
Location: Roof Garden, The Fairmont

OracleFit

7:30 AM
Location: The Masonic

Badge Pick-Up and Breakfast

8:30 AM
Location: Main Theater, The Masonic

Opening Keynote

9:00 AM
Location: Main Theater, The Masonic

Building a Global Brand, One Consumer at a Time

9:30 AM
Location: Main Theater, The Masonic

Art + Science: Striking the Balance

Next-Generation Brand-Building The Age of the Customer Technology and Data Trends in Practice LiveRamp Innovation Studio
10:20 AM
Location: Gold Room, The Fairmont

Make Data Work for You

11:00 AM
Location: Gold Room, The Fairmont

The Agency's Evolving Role in Driving Brand Growth

11:45 AM
Location: Gold Room, The Fairmont

Experiential Marketing at Scale

12:10 PM
Location: Grand Ballroom, The Fairmont

Lunch

12:15 PM
Location: French Room, The Fairmont

Lunch Presentation: An AI-Powered Marketing Primer

1:20 PM
Location: Gold Room, The Fairmont

Beginner to Expert-Level Advanced TV

2:05 PM
Location: Gold Room, The Fairmont

CTV & Linear TV: How to Help These Siblings Play Well Together

2:40 PM
Location: Grand Ballroom, The Fairmont
Break
3:20 PM
Location: Gold Room, The Fairmont

Re-Mapping Honda’s Customer Journey

4:05 PM
Location: Gold Room, The Fairmont

Harnessing the Power of Voice

10:20 AM
Location: Venetian Room, The Fairmont

Uncovering Data Quality through Transparency

11:00 AM
Location: Venetian Room, The Fairmont

Building a Customer-Driven Organization

11:45 AM
Location: Venetian Room, The Fairmont

Techlash and the Battle for Hyper-Innovation

12:10 PM
Location: Grand Ballroom, The Fairmont

Lunch

1:20 PM
Location: Venetian Room, The Fairmont

Staying Ethical and Agile

2:05 PM
Location: Venetian Room, The Fairmont

Industry and Government: Who Should Lead Privacy Policy?

2:40 PM
Location: Grand Ballroom, The Fairmont
Break
3:20 PM
Location: Venetian Room, The Fairmont

Connecting the Fragmented Healthcare Data Ecosystem

4:05 PM
Location: Venetian Room, The Fairmont

Journeys to True Personalization

10:20 AM
Location: Terrace Room, The Fairmont

Building Data Narratives

11:00 AM
Location: Terrace Room, The Fairmont

Demystifying CDPs

11:45 AM
Location: Terrace Room, The Fairmont

Halt Disruption with Data Intelligence

12:10 PM
Location: Grand Ballroom, The Fairmont

Lunch

1:20 PM
Location: Terrace Room, The Fairmont

How Much do Brands Really Care about Programmatic's Trust Issues?

2:05 PM
Location: Terrace Room, The Fairmont

The Other ABM: Account-Based Measurement

2:40 PM
Location: Grand Ballroom, The Fairmont
Break
3:20 PM
Location: Terrace Room, The Fairmont

The Height of Sophisticated Measurement

4:05 PM
Location: Terrace Room, The Fairmont

Achieving Omnichannel Harmony

10:20 AM - 3:50 PM
Location: French Room, The Fairmont

LiveRamp Innovation Studio

10:20 AM
Location: French Room, The Fairmont

Cross-Platform Audience-Targeting Optimization

10:55 AM
Location: French Room, The Fairmont

IdentityLink in the Bidstream: People-Based Capabilities Arrive in Programmatic

11:30 AM
Location: French Room, The Fairmont

Forging a Data Transparency Standard

Break
1:20 PM
Location: French Room, The Fairmont

LiveRamp B2B: Onboarding, Targeting, and Measurement

1:55 PM
Location: French Room, The Fairmont

People-Based Measurement in Action

2:30 PM
Location: French Room, The Fairmont

Third-Party Data Strategies for Facebook and Beyond

3:05 PM
Location: French Room, The Fairmont

Make the Most of First-, Second-, and Third-Party TV Data

3:40 PM
Location: French Room, The Fairmont

Vendor Marketing for Retailers and Their Partners

5:00 PM
Location: Main Theater, The Masonic

The Art of Winning an Unfair Game

5:40 PM - 8:00 PM
Location: Grand Ballroom, The Fairmont

Closing Reception

5:50 - 7:00 PM
Location: Grand Ballroom, The Fairmont

Billy Beane Book and Baseball Signing

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