

Agenda – Innovation Studio
SUPER EARLY BIRD PRICE ENDS 12/6: SAVE UP TO $600!
MONDAY MARCH 2 2020 | SAN FRANCISCO
About this track:
Marketers understand that all efforts need to be tied to performance metrics. In this track, learn how LiveRamp enables you to tie marketing spend to business outcomes that matter to you.
9:00 - 9:30 AM
Location:
Gold Room
Account-Based Marketing: Success with Targeting and Measurement
Sixty percent of global B2B marketers plan to use account-based marketing (ABM) in 2020. Learn best practices for account list creation and targeting, and how to measure success and prove ROI.
9:40 - 10:10 AM
Location:
Gold Room
How to Use Data Clean Rooms
The emergence of data clean rooms promises a peek into the walled gardens and a better balance between advertisers and platforms. Learn how to work in data clean rooms and enhance your data and measurement strategies, both within the walled gardens and between brands.
10:20 - 10:50 AM
Location:
Gold Room
Use Third-Party Data to Measure Marketing Effectiveness
Whether your goals are to boost customer lifetime value, increase foot traffic, or drive brand awareness, learn how to leverage third-party data to measure the outcomes of your marketing efforts.
11:00 - 11:30 AM
Location:
Gold Room
Attribute Your TV Plan To Tangible Business Results
TV has outgrown legacy panels and broad-based demographic measurement. This case study reveals how one customer uses Data Plus Math and LiveRamp to manage viewership fragmentation, better align cross-screen strategies, and cost-effectively drive key business results.
11:40 - 12:10 PM
Location:
Gold Room
Unlock the Power of Multitouch Attribution with IdentityLink
A people-based approach to multitouch attribution helps marketers realize where their biggest returns come from. In this case study, hear from one of our attribution partners about how combining their technology and IdentityLink paid dividends for their clients.
About this track:
Make the most of your investment with LiveRamp by hearing from our "super users" about their most innovative use cases, partnerships, and strategies for driving tangible business results.
9:00 - 9:30 AM
Location:
Venetian Room
Addressable TV Campaigns Simplified
You can run addressable campaigns across MVPDs with a unified process and intuitive dashboard to help you plan campaigns.
Join this session to learn how to access data from 100+ third-party data providers, accelerate campaign execution, and measure outcomes against custom targets.
9:40 - 10:10 AM
Location:
Venetian Room
Achieve End-to-End Addressability through IdentityLink
As a result of evolving regulation, changing consumer preference, and new technologies, it has become harder for publishers to optimize for yield management and for marketers to effectively reach addressable audiences. Learn how we're enabling the entire supply chain in the open internet by providing end-to-end addressability through IdentityLink applications.
10:20 - 10:50 AM
Location:
Venetian Room
Building Your Customer Data Infrastructure
Now that your customer data is unified, it's time to make it accessible across the enterprise. During this session, we’ll explore how you can own and build an internal infrastructure to collect and distribute permissioned data to gain data-driven insights, more effective marketing, and better customer experiences.
11:00 - 11:30 AM
Location:
Venetian Room
Third-Party Data Strategies for Social Media
Enhance your social targeting with our Consumer Social solutions for Facebook, LinkedIn, Twitter, Pinterest, and Snapchat. Our speakers share how you can target the most qualified customers by augmenting your audiences with ethically sourced custom or syndicated audiences from 170+ data providers.
11:40 - 12:10 PM
Location:
Venetian Room
Get Savvy On Third-Party Data and Drive Better Results
The more you use the LiveRamp Data Store, the greater your ROI. One of our "super users" presents how they've evolved their Data Store usage to incorporate more advanced third-party data use cases that drive better business results and trigger favorable pricing models.
About this track:
Get started with or expand your usage of LiveRamp products like Connect, Data Plus Math, and Privacy Manager. Our product experts will demo in depth explanations of how to best capitalize on using our products.
9:00 - 9:30 AM
Location:
Terrace Room
Connect: Master Our Onboarding and Distribution Tool
Get started with or expand your usage of LiveRamp products like Connect, Data Plus Math, and Privacy Manager. Our product experts will demo in depth explanations of how to best capitalize on using our products.
9:40 - 10:10 AM
Location:
Terrace Room
Data Partnerships: Enable Privacy-First Partnerships
Data partnerships are a great way to augment the value of your first-party data, acquire new customers, or develop a new revenue stream. See how you can evaluate and form new partnerships through our neutral and secure environment.
10:20 - 10:50 AM
Location:
Terrace Room
Data Plus Math: Shift to Outcome-Based Buying
Through Data Plus Math, you can optimize your media strategy and business results by shifting to outcome-based buying and measurement. Attend this session to see a Data Plus Math demo covering use cases for brands, agencies, and programmers.
11:00 - 11:30 AM
Location:
Terrace Room
Become an Expert at LiveRamp Data Store
LiveRamp’s Data Store is the simplest way for data buyers to find and use a wide variety of high-quality and privacy-compliant data, grounded in accurate and scalable identity. Learn how to purchase and distribute data through LiveRamp and gain access to our Data Store interface through a single contract.
11:40 - 12:10 PM
Location:
Terrace Room
LiveRamp Privacy Manager: Build a Data Privacy Compliance Strategy
LiveRamp Privacy Manager is a privacy preference and consent management solution for all third-party identifiers, including cookies and tags on your websites and apps. Watch our demo and learn how our platform addresses key tenets of the ePrivacy Directive, GDPR, CCPA, and other data regulations.
About this track:
The challenge of shifting your business and workflow to comply with global regulations is one we all share. Learn how to remain data-driven by navigating the changing landscape of governmental regulation, consumer privacy trends, and data ethics.
9:00 - 9:30 AM
Location:
Pavilion Room
Best Practices for Remaining CCPA Compliant
It's been just over two months since the California Consumer Privacy Act (CCPA) went into effect. Hear what we've done to achieve compliance, what's coming down the pipe that may affect your teams and workflows, and our best practices for remaining compliant.
9:40 - 10:10 AM
Location:
Pavilion Room
Address Compliance through Preference and Consent Management
As the CCPA requires consumers to opt out and the GDPR, conversely, has an opt-in structure, brands must offer and manage the correct mechanism for collecting users' consent and preferences. Learn which aspects of compliance can be addressed with technology and best practices for choosing a partner.
10:20 - 10:50 AM
Location:
Pavilion Room
Increasing Transparency through Data Labeling
LiveRamp is a contributing member of the IAB Data Transparency and Compliance Program. Learn how this program benefits data buyers and sellers in the LiveRamp Data Store.
11:00 - 11:30 AM
Location:
Pavilion Room
Improve Your Data Security across the Ecosystem
As advertisers expect their data to go everywhere it needs to go, how are platforms continually earning their trust by mitigating and responding to malevolent actors? In this session, we'll discuss how LiveRamp protects its clients' sensitive information and builds trust across the ecosystem.
11:40 - 12:10 PM
Location:
Pavilion Room
Data Ethics and Governance: How to Evaluate Partnerships
The CCPA, GDPR, and other regulations have caused companies to establish closer relationships with their technology and data partners. Our panel of partners and data providers shares how they work together with LiveRamp to ensure alignment on data ethics and governance to better serve customers and prospects.
About this track:
New to RampUp, this track is designed for developers to learn the latest technology trends in big data.
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