Head of Product Marketing
Agenda – Innovation Studio
MONDAY MARCH 2 2020 | SAN FRANCISCO
7:30 - 8:30 AM
Breakfast
The Fairmont: Gold Room, Venetian Room, Grand Ballroom, Pavilion Room, French Room
About this track:
Marketers understand that all efforts need to be tied to performance metrics. In this track, learn how LiveRamp enables you to tie marketing spend to business outcomes that matter to you.
8:30 - 9:00 AM
Location:
Gold Room
Account-Based Marketing: Success with Targeting and Measurement
Sixty percent of global B2B marketers plan to use account-based marketing (ABM) in 2020. Learn best practices for account list creation and targeting and how to measure success and prove ROI.
Speakers:
9:10 - 9:40 AM
Location:
Gold Room
Data Collaboration across Enterprise Borders
Europe has been on the forefront of privacy legislation and those winds of change have now hit U.S. shores. Learn from European businesses that are getting creative with data sharing in clean-room environments, both to protect consumer privacy and take marketing cooperation to safe and secure new heights.
Speakers:
Director Strategic Growth, EU
9:50 - 10:20 AM
Location:
Gold Room
Use Third-Party Data to Measure Marketing Effectiveness
Understand and increase the effectiveness of your marketing efforts through people-based measurement by leveraging third-party data for a full 360-degree view of your customers and their actions.
Speakers:
Chief Revenue Officer
Chief Digital Officer
Global Head, Go To Market, Data Products
VP, Data Partnerships
10:30 - 11:00 AM
Location:
Gold Room
Attribute Your TV Plan To Tangible Business Results
TV has outgrown legacy panels and broad-based demographic measurement, but LiveRamp and Data Plus Math can help you combat this and uplevel your TV marketing strategy. Join this session to hear from industry experts who are pushing the envelope in TV attribution and crafting new TV measurement strategies, and learn how to link TV investments to your bottom line.
Speakers:
President
Managing Director, LiveRamp TV
11:10 - 11:40 AM
Location:
Gold Room
Measurement without Cookies—Data Crumbs or a Whole New Recipe?
Learn from LiveRamp, a leading DSP, and a leading attribution partner how the measurement space will adapt without cookies via collaboration across the ecosystem. How will you measure the effectiveness of your targeting and buying, what KPIs will still matter, and what outcomes can still be measured?
Speakers:
VP, Product Management
SVP, Client and Data Strategy
VP, Client Engagement
About this track:
Advertising as we know it is changing, and advertisers will always need to innovate to reach target audiences and measure their success. Hear from "super users" to learn how you can make the most innovative use cases, partnerships, and strategies for driving seamless customer experiences.
8:30 - 9:00 AM
Location:
Venetian Room
LiveRamp and the Current TV Landscape
Take a deep dive into LiveRamp's suite of TV solutions encompassing identity, activation, data monetization, and measurement. Hear from advertisers on how they are improving their people-based marketing and from media companies on how they are innovating with IdentityLink.
Speakers:
GM, LiveRamp TV
Business Lead, Advanced TV
Director, Data Solutions
VP, Audience Technology Solutions
EVP, Managing Director, Innovation and Partnerships
AVP, Integrated Marketing
9:10 - 9:40 AM
Location:
Venetian Room
Building an Authentication Strategy in a Cookieless World
As we move to a post-cookie internet, it is getting harder for publishers to identify visitors and effectively monetize their sites programmatically. Learn how LiveRamp can help increase your revenue from first-party data with our privacy-first cookieless solution.
Speakers:
Senior Product Manager
VP, Global Programmatic Partnerships
9:50 - 10:20 AM
Location:
Venetian Room
Cookies Are Dead—How to Maintain Addressability with an IdentityLink Technology Stack
Learn how to bring IdentityLink capabilities to the programmatic bidstream and how you can enhance your technology stack for people-based targeting and measurement.
Speakers:
VP, Strategic Partnerships
VP, Digital Platforms, Channels and Capabilities, NA
Senior Director, Audience
10:30 - 11:00 AM
Location:
Venetian Room
LiveRamp B2B Case Study: Uncover True ROI
Discover the quantitative account-based measurement (ABM) results Hewlett Packard Enterprise achieved by using LiveRamp B2B for ABM audience creation and measurement, accurate ROI calculation, and campaign optimization.
Speakers:
Managing Director, B2B Client Success
Global Media Technology and Platforms Manager
11:10 - 11:40 AM
Location:
Venetian Room
Third-Party Data Strategies for Social Media
As brands scale on social channels, they often see performance plateaus and costs rise. Our speakers will help you develop a cutting-edge data strategy and will share detailed tactics they use to evaluate and test third-party data from LiveRamp’s consumer social solution across Facebook, Twitter, Pinterest, Snapchat, and LinkedIn.
Speakers:
Director, Data Strategy
Senior Partnerships Manager, Digital Media
CEO
About this track:
Get started with or expand your usage of LiveRamp products. In this track, our product experts will demonstrate how to best capitalize on existing and emerging LiveRamp solutions.
8:30 - 9:00 AM
Location:
Grand Ballroom
Connect: Master Our Onboarding and Distribution Tool
Learn the basics of LiveRamp's easy-to-use tool for uploading files, creating segments, and distributing to your preferred destinations. Understand how to confidently execute your people-based marketing campaigns and also how to measure these programs to ensure you're meeting your objectives.
Speakers:
Head of Product
Director, Customer Success
9:10 - 9:40 AM
Location:
Grand Ballroom
Addressable TV Campaigns Simplified
Plan and run targeted TV campaigns based on household attributes across addressable TV and OTT with our unified process and intuitive dashboard. In this session, you'll learn how to access data from 100+ third-party data providers, accelerate campaign execution, and measure outcomes against custom targets at scale.
Speakers:
Product Lead, LiveRamp TV
Sales, Senior Account Executive
9:50 - 10:20 AM
Location:
Grand Ballroom
Advanced Data Strategies with an Analytics/Partnerships Environment
Meet LiveRamp's analytics environment, a neutral and secure workspace built on a foundation of identity to unify every customer touch point. With this consolidated view, you can unlock powerful measurement use cases to uncover hidden insights. You'll also learn about the analytics environment's data governance, permissions, and control features that enable strategic data partnerships.
Speakers:
Product Manager, Analytics Environment
10:30 - 11:00 AM
Location:
Grand Ballroom
Prove Regulatory Compliance with LiveRamp Privacy Manager
LiveRamp Privacy Manager is a privacy preference and consent management solution for your websites and apps. It enables your business to comply with the ePrivacy Directive, GDPR, CCPA, and other data protection and privacy regulations. Learn more about Privacy Manager and how you can address compliance with technology.
Speakers:
Product Marketing Lead, Privacy and Consumer Experiences
Head of Growth - US, Privacy and Consumer Experiences
11:10 - 11:40 AM
Location:
Grand Ballroom
Execute Winning Data Strategies with Customer Profiles
Whatever your business objectives are, effectively managing, optimizing, and scaling your data can help you reach your goals. Learn how Customer Profiles tools such as lookalike modeling and segment-building across data types help you achieve more data-driven wins.
Speakers:
Product Marketing Lead, Customer Profiles
Product Manager, Customer Profiles
About this track:
The challenge of shifting your business and workflow to comply with global regulations is one we all share. Learn how to remain data-driven by navigating the changing landscape of governmental regulation, consumer privacy trends, and data ethics.
8:30 - 9:00 AM
Location:
Pavilion Room
Ramping Up on CCPA: LiveRamp's Approach to Compliance
It's been just over two months since what's considered the most sweeping data privacy legislation in the U.S. went into effect. Stop by to learn more about LiveRamp's approach to compliance and our experience so far.
Speakers:
9:10 - 9:40 AM
Location:
Pavilion Room
Compliance Frameworks: Streamlining Compliance through Standardization
Adtech has always been complex, and the rise of privacy legislation has only made it even more so. To avoid disjointed approaches, the IAB Tech Labs in the EU and U.S. have developed standards to unify and streamline compliance within the ecosystem. Join this session to learn more about the CCPA Compliance Framework, who it's for, and how it can help.
Speakers:
GM, Privacy and Consumer Experiences
President
9:50 - 10:20 AM
Location:
Pavilion Room
Balance Compliance with Welcome Consumer Experiences
Privacy regulation isn't going away, but companies that aren't able to adapt will. Learn best practices for how to integrate privacy preference and consent management into all aspects of your marketing without sacrificing the consumer experiences you're known for.
Speakers:
Data Protection Officer
GM, Privacy and Consumer Experiences
10:30 - 11:00 AM
Location:
Pavilion Room
Improving Your Data Security across the Ecosystem
Organizations today are under more pressure than ever to track and manage sensitive data. Legal, privacy, and information security teams are working together to ensure safe and ethical usage of data across all business functions. In this session, we will discuss how leading organizations are approaching data protection and security to ensure their businesses are not exposed to security threats or reputational risk.
Speakers:
General Counsel and Chief Privacy Officer
Chief Information Security Officer
11:10 - 11:40 AM
Location:
Pavilion Room
Data in a Transparent and Compliant World
With the spotlight on how consumer data is being collected and used, compliance and transparency are hot topics for data providers, platforms, advertisers, and regulators. Hear from our speakers on their journeys to transparency and compliance, and how prioritizing consumer consent and privacy compliance has changed how they work.
Speakers:
CEO and Founder
Marketing Lead, Growth and Partnerships
Principal, Media and Consumer Data
Head of Data Science, Advanced Analytics, and Data Governance
About this track:
New to RampUp, this track is designed for developers to learn the latest technology trends in big data. To learn more about RampUp for Developers, check out the blog post.
9:00 - 9:30 AM
Location:
French Room
Migration to Google Cloud Platform (GCP): Overview, Benefits, and Lessons Learned
Learn from one of the largest migrations to the Google Cloud Platform (GCP), where LiveRamp engineers moved a 79,800 core cluster with 90 PB of disk space and 256 TB of RAM necessary to power our systems. Hear how the team overcame obstacles yielding multiple benefits, including redundant Google data centers and built-in capabilities that replicate our data, cloud native architecture, and security technology within Google’s cloud, and many others.
Speakers:
Principal Developer Advocate
Engineering Lead, DevOps
Sr. Product Manager Infrastructure
Head of Global Cloud Operations
9:40 - 10:10 AM
Location:
French Room
The Architecture and Future Direction of the LiveRamp Platform
LiveRamp’s platform processes many trillions of graph edges in order to deliver segments to hundreds of destination platforms. Powered by over 600 million unique online authentication events per month across our match network, our deterministic identity graph is the largest on the open internet, enabling us to build robust customer profiles and reach customers with the highest degree of accuracy. In this session, we’ll show how this is performed in an efficient manner whilst preserving privacy and security, and explain where the architecture is evolving.
Speakers:
Chief Architect
10:20 - 10:50 AM
Location:
French Room
The Systems behind Lookalike Modeling
Built on LiveRamp’s IdentityLink, a consistent and anonymous person-based ID, our lookalike modeling solution is channel- and device-agnostic, meaning we can ingest virtually any ID type and produce modeled audiences for a different ID space, such as display channels using cookies. This opens up inventory, such as TV, that are often inaccessible by other modeling providers. Learn the mechanics behind LiveRamp’s IdentityLink and how it can enable lookalike modeling.
11:00 - 11:30 AM
Location:
French Room
How LiveRamp Addresses GDPR, CCPA, and Future Data Regulations
Since innovation typically outpaces legislation, an ethical approach to data requires safeguards, policies, and engineering that goes beyond what is required by the law to protect consumer privacy. GDPR and CCPA are some recent examples of data ethics challenges businesses face. In this session, learn how LiveRamp addresses recent legislation and the ethical treatment of data from a development and engineering perspective.
Speakers:
Product Manager for Privacy
Software Engineer
11:40 - 12:10 PM
Location:
French Room
Enabling Programmatic Integrations and Flexibility through APIs
LiveRamp’s underlying technology platform is based on four subsystems: identity, connectivity, data stewardship, and data access. When decoupled, each of these subsystems can be made valuable to a wide set of customers and customer use cases. Our API strategy enables customers and partners to integrate with us and use each subsystem in a programmatic way, similar to the automated methods of programmatic buying). Once these APIs are created, users will be able to select different areas of the platform to match their needs. Our speakers will share our API strategy, the core capabilities of our platform, and the process of creating RESTful APIs.
Speakers:
Sr. Software Engineer
12:20 - 12:50 PM
Location:
French Room
The New TV Landscape: Technical Challenges and Rewards
Streaming, data, and other advancements in technology have transformed the relationship brands can have with audiences via TV, creating tremendous opportunities to improve how TV inventory is bought, sold, and measured. LiveRamp acquired Data Plus Math earlier this year to accelerate LiveRamp’s TV capabilities and offerings. In this session, attendees will learn how the technical and developmental challenges presented by the new TV landscape are solved by LiveRamp and Data Plus Math engineers, allowing advertisers to better connect with their audiences, networks, and TV programmers to offer them better intelligence. Lunch will be served in the room during this session.
Speakers:
VP, Research
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