Agenda – Innovation Studio

You can run addressable campaigns across MVPDs with a unified process and intuitive dashboard to help you plan campaigns. Join this session to learn how to access data from 100+ third-party data providers, accelerate campaign execution, and measure outcomes against custom targets.

As a result of evolving regulation, changing consumer preference, and new technologies, it has become harder for publishers to optimize for yield management and for marketers to effectively reach addressable audiences. Learn how we're enabling the entire supply chain in the open internet by providing end-to-end addressability through IdentityLink applications.

Now that your customer data is unified, it's time to make it accessible across the enterprise. During this session, we’ll explore how you can own and build an internal infrastructure to collect and distribute permissioned data to gain data-driven insights, more effective marketing, and better customer experiences.

Enhance your social targeting with our Consumer Social solutions for Facebook, LinkedIn, Twitter, Pinterest, and Snapchat. Our speakers share how you can target the most qualified customers by augmenting your audiences with ethically sourced custom or syndicated audiences from 170+ data providers.

The more you use the LiveRamp Data Store, the greater your ROI. One of our "super users" presents how they've evolved their Data Store usage to incorporate more advanced third-party data use cases that drive better business results and trigger favorable pricing models.

Get started with or expand your usage of LiveRamp products like Connect, Data Plus Math, and Privacy Manager. Our product experts will demo in depth explanations of how to best capitalize on using our products.

Data partnerships are a great way to augment the value of your first-party data, acquire new customers, or develop a new revenue stream. See how you can evaluate and form new partnerships through our neutral and secure environment.

Through Data Plus Math, you can optimize your media strategy and business results by shifting to outcome-based buying and measurement. Attend this session to see a Data Plus Math demo covering use cases for brands, agencies, and programmers.

LiveRamp’s Data Store is the simplest way for data buyers to find and use a wide variety of high-quality and privacy-compliant data, grounded in accurate and scalable identity. Learn how to purchase and distribute data through LiveRamp and gain access to our Data Store interface through a single contract.

LiveRamp Privacy Manager is a privacy preference and consent management solution for all third-party identifiers, including cookies and tags on your websites and apps. Watch our demo and learn how our platform addresses key tenets of the ePrivacy Directive, GDPR, CCPA, and other data regulations.

It's been just over two months since the California Consumer Privacy Act (CCPA) went into effect. Hear what we've done to achieve compliance, what's coming down the pipe that may affect your teams and workflows, and our best practices for remaining compliant.

As the CCPA requires consumers to opt out and the GDPR, conversely, has an opt-in structure, brands must offer and manage the correct mechanism for collecting users' consent and preferences. Learn which aspects of compliance can be addressed with technology and best practices for choosing a partner.

LiveRamp is a contributing member of the IAB Data Transparency and Compliance Program. Learn how this program benefits data buyers and sellers in the LiveRamp Data Store.

As advertisers expect their data to go everywhere it needs to go, how are platforms continually earning their trust by mitigating and responding to malevolent actors? In this session, we'll discuss how LiveRamp protects its clients' sensitive information and builds trust across the ecosystem.

The CCPA, GDPR, and other regulations have caused companies to establish closer relationships with their technology and data partners. Our panel of partners and data providers shares how they work together with LiveRamp to ensure alignment on data ethics and governance to better serve customers and prospects.