Agenda – Innovation Studio


EARLY BIRD PRICE ENDS 1/31: SAVE UP TO $200!

MONDAY MARCH 2 2020 | SAN FRANCISCO

Featured Sessions

  • Kara Swisher

    The Recode cofounder dishes out what’s next for the future of technology.

    Closing Keynote
    Day 2, 5:15 - 6:00 PM

  • Fernando Machado

    As the relationship between brands and people evolves, it's not easy to know what audiences will hear as noise. Fernando Machado, Global CMO for Burger King, knows what great creative can achieve.

    Opening Keynote
    Day 1, 2:50 - 3:20 PM

Achieve Outcome-Based Marketing Uplevel Your Marketing Strategy LiveRamp Product Bootcamp Navigate Data Privacy Regulation RampUp for Developers
About this track:
Marketers understand that all efforts need to be tied to performance metrics. In this track, learn how LiveRamp enables you to tie marketing spend to business outcomes that matter to you.
8:30 - 9:00 AM
Location: Gold Room

Account-Based Marketing: Success with Targeting and Measurement

Speakers:

9:10 - 9:40 AM
Location: Gold Room

How to Use Data Clean Rooms

9:50 - 10:20 AM
Location: Gold Room

Use Third-Party Data to Measure Marketing Effectiveness

Speakers:

10:30 - 11:00 AM
Location: Gold Room

Attribute Your TV Plan To Tangible Business Results

Speakers:

11:10 - 11:40 AM
Location: Gold Room

Unlock the Power of Multitouch Attribution with IdentityLink

About this track:
Make the most of your investment with LiveRamp by hearing from our "super users" about their most innovative use cases, partnerships, and strategies for driving tangible business results.
8:30 - 9:00 AM
Location: Venetian Room

LiveRamp and the Current TV Landscape

Speakers:

9:10 - 9:40 AM
Location: Venetian Room

Building an Authentication Strategy in a Cookieless World

9:50 - 10:20 AM
Location: Venetian Room

Innovating on IdentityLink

10:30 - 11:00 AM
Location: Venetian Room

LiveRamp B2B Case Study: Uncover True ROI

11:10 - 11:40 AM
Location: Venetian Room

Third-Party Data Strategies for Social Media

Speakers:

About this track:
Get started with or expand your usage of LiveRamp products. In this track, our product experts will demonstrate how to best capitalize on existing and emerging LiveRamp solutions.
8:30 - 9:00 AM
Location: Grand Ballroom

Connect: Master Our Onboarding and Distribution Tool

Speakers:

9:10 - 9:40 AM
Location: Grand Ballroom

Addressable TV Campaigns Simplified

Speakers:

9:50 - 10:20 AM
Location: Grand Ballroom

Enable Advanced Data Strategies with Our Analytics/Partnerships Environment

10:30 - 11:00 AM
Location: Grand Ballroom

Prove Regulatory Compliance With LiveRamp Privacy Manager

Speakers:

Albert Wang

Product Marketing Lead, Privacy and Consumer Experiences

Bryan Bucci

Head of Growth - US, Privacy and Consumer Experiences

11:10 - 11:40 AM
Location: Grand Ballroom

Execute Winning Data Strategies with Customer Profiles

Speakers:

About this track:
The challenge of shifting your business and workflow to comply with global regulations is one we all share. Learn how to remain data-driven by navigating the changing landscape of governmental regulation, consumer privacy trends, and data ethics.
8:30 - 9:00 AM
Location: Pavilion Room

Ramping Up on CCPA: LiveRamp's Approach to Compliance

Speakers:

9:10 - 9:40 AM
Location: Pavilion Room

Preference and Consent Management: Addressing Compliance through Technology

9:50 - 10:20 AM
Location: Pavilion Room

Balance Compliance with Welcome Consumer Experiences

10:30 - 11:00 AM
Location: Pavilion Room

Improving Your Data Security across the Ecosystem

11:10 - 11:40 AM
Location: Pavilion Room

Data in a Transparent and Compliant World

Speakers:

About this track:
New to RampUp, this track is designed for developers to learn the latest technology trends in big data.
To attend, visit the registration page and select ”Conference Pass” and ”LiveRamp Innovation Studio” when making your selections on the first page.
Please note that registrations are restricted to developers, engineers, and product managers. To learn more about RampUp for Developers, check out the blog post.
9:00 - 9:30 AM
Location: French Room

Migration to Google Cloud Platform (GCP): Overview, Benefits, and Lessons Learned

9:40 - 10:10 AM
Location: French Room

The Architecture and Future Direction of the LiveRamp Platform

10:20 - 10:50 AM
Location: French Room

The Mechanics Systems behind Lookalike Modeling

11:00 - 11:30 AM
Location: French Room

How LiveRamp Addresses GDPR, CCPA, and Future Data Regulations

11:40 - 12:10 PM
Location: French Room

Enabling Programmatic Integrations and Flexibility through APIs

12:20 - 12:50 PM
Location: French Room

The New TV Landscape: Technical Challenges and Rewards