Agenda – Innovation Studio

MONDAY MARCH 2 2020 | SAN FRANCISCO

Featured Speakers

  • Bonin Bough

    Hear from this industry visionary as he addresses the role of identity in the future of marketing.

    Day 1 Closing Keynote
    Day 1, 5:00 - 5:30 PM

  • Kara Swisher

    The Recode cofounder dishes out what’s next for the future of technology.

    RampUp Closing Keynote
    Day 2, 5:15 - 6:00 PM

  • Fernando Machado

    As the relationship between brands and people evolves, it's not easy to know what audiences will hear as noise. Fernando Machado, Global CMO for Burger King, knows what great creative can achieve.

    RampUp Opening Keynote
    Day 1, 3:50 - 4:30 PM

  • Kelsey Hightower

    The Principal Developer Advocate for Google Cloud Platform, discusses lessons learned from one of the largest migrations to GCP. Developers, engineers and product managers can register here, and select Conference Pass and LiveRamp Innovation Studio.

    RampUp for Developers: Migration to Google Cloud Platform
    Day 1, 9:00 - 9:30 AM

  • Belinda Smith

    Hear EA's Global Head of Marketing Intelligence as she and companies, like Forrester and Culture Amp, discuss the diversity strategies that benefit both their bottom lines and their communities.

    Technology x Policy: Achieving the Diversity Trifecta
    Day 2, 4:30 - 5:00 PM

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Achieve Outcome-Based Marketing Uplevel Your Marketing Strategy LiveRamp Product Boot Camp Navigate Data Privacy Regulation RampUp for Developers
About this track:
Marketers understand that all efforts need to be tied to performance metrics. In this track, learn how LiveRamp enables you to tie marketing spend to business outcomes that matter to you.
8:30 - 9:00 AM
Location: Gold Room

Account-Based Marketing: Success with Targeting and Measurement

Speakers:

9:10 - 9:40 AM
Location: Gold Room

Data Sharing Learnings from LiveRamp Europe

Speakers:

9:50 - 10:20 AM
Location: Gold Room

Use Third-Party Data to Measure Marketing Effectiveness

Speakers:

10:30 - 11:00 AM
Location: Gold Room

Attribute Your TV Plan To Tangible Business Results

Speakers:

11:10 - 11:40 AM
Location: Gold Room

Measurement without Cookies—Data Crumbs or a Whole New Recipe?

Speakers:

About this track:
Advertising as we know it is changing, and advertisers will always need to innovate to reach target audiences and measure their success. Hear from "super users" to learn how you can you make the most innovative use cases, partnerships, and strategies for driving seamless customer experiences.
8:30 - 9:00 AM
Location: Venetian Room

LiveRamp and the Current TV Landscape

Speakers:

9:10 - 9:40 AM
Location: Venetian Room

Building an Authentication Strategy in a Cookieless World

Speakers:

9:50 - 10:20 AM
Location: Venetian Room

Cookies Are Dead—How to Maintain Addressability with an IdentityLink Technology Stack

Speakers:

Jeff Rasp

VP, Digital Platforms, Channels and Capabilities, NA

10:30 - 11:00 AM
Location: Venetian Room

LiveRamp B2B Case Study: Uncover True ROI

Speakers:

11:10 - 11:40 AM
Location: Venetian Room

Third-Party Data Strategies for Social Media

Speakers:

About this track:
Get started with or expand your usage of LiveRamp products. In this track, our product experts will demonstrate how to best capitalize on existing and emerging LiveRamp solutions.
8:30 - 9:00 AM
Location: Grand Ballroom

Connect: Master Our Onboarding and Distribution Tool

Speakers:

9:10 - 9:40 AM
Location: Grand Ballroom

Addressable TV Campaigns Simplified

Speakers:

9:50 - 10:20 AM
Location: Grand Ballroom

Advanced Data Strategies with an Analytics/Partnerships Environment

Speakers:

10:30 - 11:00 AM
Location: Grand Ballroom

Prove Regulatory Compliance with LiveRamp Privacy Manager

Speakers:

Albert Wang

Product Marketing Lead, Privacy and Consumer Experiences

Bryan Bucci

Head of Growth - US, Privacy and Consumer Experiences

11:10 - 11:40 AM
Location: Grand Ballroom

Execute Winning Data Strategies with Customer Profiles

Speakers:

About this track:
The challenge of shifting your business and workflow to comply with global regulations is one we all share. Learn how to remain data-driven by navigating the changing landscape of governmental regulation, consumer privacy trends, and data ethics.
8:30 - 9:00 AM
Location: Pavilion Room

Ramping Up on CCPA: LiveRamp's Approach to Compliance

Speakers:

9:10 - 9:40 AM
Location: Pavilion Room

Compliance Frameworks: Streamlining Compliance through Standardization

Speakers:

9:50 - 10:20 AM
Location: Pavilion Room

Balance Compliance with Welcome Consumer Experiences

Speakers:

10:30 - 11:00 AM
Location: Pavilion Room

Improving Your Data Security across the Ecosystem

Speakers:

11:10 - 11:40 AM
Location: Pavilion Room

Data in a Transparent and Compliant World

Speakers:

Kevin Mori

Head of Data Science, Advanced Analytics, and Data Governance

About this track:
New to RampUp, this track is designed for developers to learn the latest technology trends in big data.
To attend, visit the registration page and select Conference Pass and LiveRamp Innovation Studio when making your selections on the first page.
Please note that registrations are restricted to developers, engineers, and product managers. To learn more about RampUp for Developers, check out the blog post.
9:00 - 9:30 AM
Location: French Room

Migration to Google Cloud Platform (GCP): Overview, Benefits, and Lessons Learned

Speakers:

9:40 - 10:10 AM
Location: French Room

The Architecture and Future Direction of the LiveRamp Platform

Speakers:

10:20 - 10:50 AM
Location: French Room

The Systems behind Lookalike Modeling

Speakers:

Joe Hsy

Head of Engineering, Data Science and Engineering

11:00 - 11:30 AM
Location: French Room

How LiveRamp Addresses GDPR, CCPA, and Future Data Regulations

Speakers:

11:40 - 12:10 PM
Location: French Room

Enabling Programmatic Integrations and Flexibility through APIs

Speakers:

12:20 - 12:50 PM
Location: French Room

The New TV Landscape: Technical Challenges and Rewards

Speakers: