Agenda – Innovation Studio

MONDAY MARCH 2 2020 | SAN FRANCISCO

7:30 - 8:30 AM

Breakfast

Achieve Outcome-Based Marketing Uplevel Your Marketing Strategy LiveRamp Product Boot Camp Navigate Data Privacy Regulation RampUp for Developers
About this track:
Marketers understand that all efforts need to be tied to performance metrics. In this track, learn how LiveRamp enables you to tie marketing spend to business outcomes that matter to you.
8:30 - 9:00 AM
Location: Gold Room

Account-Based Marketing: Success with Targeting and Measurement

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9:10 - 9:40 AM
Location: Gold Room

Data Collaboration across Enterprise Borders

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9:50 - 10:20 AM
Location: Gold Room

Use Third-Party Data to Measure Marketing Effectiveness

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10:30 - 11:00 AM
Location: Gold Room

Attribute Your TV Plan To Tangible Business Results

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11:10 - 11:40 AM
Location: Gold Room

Measurement without Cookies—Data Crumbs or a Whole New Recipe?

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About this track:
Advertising as we know it is changing, and advertisers will always need to innovate to reach target audiences and measure their success. Hear from "super users" to learn how you can make the most innovative use cases, partnerships, and strategies for driving seamless customer experiences.
8:30 - 9:00 AM
Location: Venetian Room

LiveRamp and the Current TV Landscape

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9:10 - 9:40 AM
Location: Venetian Room

Building an Authentication Strategy in a Cookieless World

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9:50 - 10:20 AM
Location: Venetian Room

Cookies Are Dead—How to Maintain Addressability with an IdentityLink Technology Stack

Speakers:

Jeff Rasp

VP, Digital Platforms, Channels and Capabilities, NA

10:30 - 11:00 AM
Location: Venetian Room

LiveRamp B2B Case Study: Uncover True ROI

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11:10 - 11:40 AM
Location: Venetian Room

Third-Party Data Strategies for Social Media

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About this track:
Get started with or expand your usage of LiveRamp products. In this track, our product experts will demonstrate how to best capitalize on existing and emerging LiveRamp solutions.
8:30 - 9:00 AM
Location: Grand Ballroom

Connect: Master Our Onboarding and Distribution Tool

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9:10 - 9:40 AM
Location: Grand Ballroom

Addressable TV Campaigns Simplified

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9:50 - 10:20 AM
Location: Grand Ballroom

Advanced Data Strategies with an Analytics/Partnerships Environment

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10:30 - 11:00 AM
Location: Grand Ballroom

Prove Regulatory Compliance with LiveRamp Privacy Manager

Speakers:

Albert Wang

Product Marketing Lead, Privacy and Consumer Experiences

Bryan Bucci

Head of Growth - US, Privacy and Consumer Experiences

11:10 - 11:40 AM
Location: Grand Ballroom

Execute Winning Data Strategies with Customer Profiles

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About this track:
The challenge of shifting your business and workflow to comply with global regulations is one we all share. Learn how to remain data-driven by navigating the changing landscape of governmental regulation, consumer privacy trends, and data ethics.
8:30 - 9:00 AM
Location: Pavilion Room

Ramping Up on CCPA: LiveRamp's Approach to Compliance

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9:10 - 9:40 AM
Location: Pavilion Room

Compliance Frameworks: Streamlining Compliance through Standardization

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9:50 - 10:20 AM
Location: Pavilion Room

Balance Compliance with Welcome Consumer Experiences

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10:30 - 11:00 AM
Location: Pavilion Room

Improving Your Data Security across the Ecosystem

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11:10 - 11:40 AM
Location: Pavilion Room

Data in a Transparent and Compliant World

Speakers:

Kevin Mori

Head of Data Science, Advanced Analytics, and Data Governance

About this track:
New to RampUp, this track is designed for developers to learn the latest technology trends in big data. To learn more about RampUp for Developers, check out the blog post.
9:00 - 9:30 AM
Location: French Room

Migration to Google Cloud Platform (GCP): Overview, Benefits, and Lessons Learned

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9:40 - 10:10 AM
Location: French Room

The Architecture and Future Direction of the LiveRamp Platform

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10:20 - 10:50 AM
Location: French Room

The Systems behind Lookalike Modeling

Speakers:

Joe Hsy

Head of Engineering, Data Science and Engineering

11:00 - 11:30 AM
Location: French Room

How LiveRamp Addresses GDPR, CCPA, and Future Data Regulations

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11:40 - 12:10 PM
Location: French Room

Enabling Programmatic Integrations and Flexibility through APIs

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12:20 - 12:50 PM
Location: French Room

The New TV Landscape: Technical Challenges and Rewards

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