Agenda – Innovation Studio

Take a deep dive into LiveRamp's suite of TV solutions encompassing identity, activation, data monetization, and measurement. Hear from advertisers on how they are improving their people-based marketing and from media companies on how they are innovating with IdentityLink.

As a result of evolving regulation and changing consumer preference, it has become harder for publishers to identify visitors and effectively monetize their sites programmatically. Learn how LiveRamp can help increase your revenue from first-party data with our privacy-first cookieless solution.

Learn how LiveRamp is bringing IdentityLink capabilities to the programmatic bidstream and how you can enhance your IdentityLink stack for people-based targeting and measurement.

Discover the quantitative account-based measurement (ABM) results Hewlett Packard Enterprise achieved by using LiveRamp B2B for ABM audience creation and measurement, accurate ROI calculation, and campaign optimization.

Enhance your social media targeting with our Consumer Social solutions for Facebook, LinkedIn, Twitter, Pinterest, and Snapchat. Our speakers share how you can target the most qualified consumers by augmenting your lists with ethically sourced custom or syndicated audiences from 170+ data providers.

Learn the basics of LiveRamp's easy-to-use tool for uploading files, creating segments, and distributing to your preferred destinations. Our speaker will help you understand how to confidently execute your people-based marketing strategies and also provide an introduction on how to measure these programs to ensure you're meeting your objectives.

Plan and run addressable campaigns across MVPDs with our unified process and intuitive dashboard. In this session, you'll learn how to access data from 100+ third-party data providers, accelerate campaign execution, and measure outcomes against custom targets at scale through LiveRamp.

Meet LiveRamp's analytics environment, a neutral and secure workspace built on a foundation of identity to unify every customer touchpoint. With this consolidated view, you can unlock powerful measurement use cases to uncover hidden insights. You'll also learn about the analytics environment's data governance, permissions, and control features that enable strategic data partnerships.

LiveRamp Privacy Manager is a privacy preference and consent management solution for your websites and apps. It enables your business to comply with the ePrivacy Directive, GDPR, CCPA, and other data protection and privacy regulations by capturing consumer preferences and maintaining proof of compliance. Learn more about Privacy Manager and how you can address compliance with technology.

Whatever your business objectives are, effectively managing, optimizing, and scaling your data can help you reach your goals. Learn how Customer Profiles tools such as lookalike modeling and segment-building across data types help you achieve more data-driven wins.

It's been just over two months since what's considered the most sweeping data privacy legislation in the US has gone into effect. Stop by to learn more about LiveRamp's approach to compliance and our experience so far.

With CCPA's opt-out structure vs. GDPR's opt-in, it's not just about consent anymore, it's about preference. Learn how the industry is adapting to the onset of increasing regulation, what pieces of compliance can be addressed with technology, and best practices to look for when choosing a partner.

Privacy regulation isn't going away, but companies that aren't able to adapt will. Learn best practices for how to integrate privacy preference and consent management into all aspects of your marketing without sacrificing the consumer experiences you're known for.

As the importance of data within the marketing ecosystem continues to grow, the platforms that power the industry will need to demonstrate the capability to mitigate and respond to malevolent actors. In this session, we'll discuss how LiveRamp is well positioned to protect our client's most sensitive data.

With the spotlight on how consumer data is being collected and used, compliance and transparency have been a hot topic for data providers, platforms, advertisers, and regulators. Hear from our speakers on their journeys to transparency and compliance, and how prioritizing consumer consent and privacy compliance has changed how they work.

Learn from one of the largest migrations to the Google Cloud Platform (GCP), where LiveRamp engineers moved a 79,800 core cluster with 90 PB of disk space and 256 TB of RAM necessary to power our systems. Hear how the team overcame obstacles yielding multiple benefits, including redundant Google data centers and built-in capabilities that replicate our data, cloud native architecture, security technology within Google’s cloud, and many others.

LiveRamp’s platform processes many trillions of graph edges in order to deliver segments to hundreds of destination platforms. Powered by over 600 million unique online authentication events per month across our match network, our deterministic identity graph is the largest on the open internet, enabling us to build robust customer profiles and reach customers with the highest degree of accuracy. In this session, we’ll show how this is performed in an efficient manner whilst preserving privacy and security, and explain where the architecture is evolving.

Built on LiveRamp’s IdentityLink, a consistent and anonymous person-based ID, our lookalike modeling solution is channel and device agnostic, meaning we can ingest virtually any ID type and produce modeled audiences for a different ID space, such as display channels using cookies. This opens up inventory, such as TV, that is often inaccessible by other modeling providers. Learn the mechanics behind LiveRamp’s IdentityLink and how it can enable lookalike modeling.

Since innovation typically outpaces legislation, an ethical approach to data requires safeguards, policies, and engineering that goes beyond what is required by the law to protect consumer privacy. GDPR and CCPA are some recent examples of data ethics challenges businesses face. In this session, learn how LiveRamp addresses recent legislation and the ethical treatment of data from a development and engineering perspective.

LiveRamp’s underlying technology platform is based on four subsystems: Identity, Connectivity, Data Stewardship, and Data Access. When decoupled, each of these subsystems can be made valuable to a wide set of customers and customer use cases. Our API strategy enables customers and partners to integrate with us and use each subsystem in a programmatic way, similar to the automated methods of programmatic buying. Once these APIs are created, users will be able to select different areas of the platform to match their needs. Our speakers will share our API strategy, the core capabilities of our platform, and the process of creating RESTful APIs.

Streaming, data, and other advancements in technology have transformed the relationship brands can have with audiences via TV, creating tremendous opportunities to improve how TV inventory is bought, sold, and measured. LiveRamp acquired Data Plus Math earlier this year to accelerate LiveRamp’s TV capabilities and offerings. In this session, attendees will learn how the technical and developmental challenges presented by the new TV landscape are solved by LiveRamp and Data Plus Math engineers, allowing advertisers to better connect with their audiences, networks, and TV programmers to offer them better intelligence. Lunch will be served in the room during this session.