Agenda – Innovation Studio


SUPER EARLY BIRD PRICE ENDS 12/6: SAVE UP TO $600!

MONDAY MARCH 2 2020 | SAN FRANCISCO

Outcome-Based Marketing Improve Your ROI with LiveRamp LiveRamp Product Bootcamp Remain Data-Driven Amidst Regulation RampUp for Developers
About this track:
Marketers understand that all efforts need to be tied to performance metrics. In this track, learn how LiveRamp enables you to tie marketing spend to business outcomes that matter to you.
9:00 - 9:30 AM
Location: Gold Room

Account-Based Marketing: Success with Targeting and Measurement

9:40 - 10:10 AM
Location: Gold Room

How to Use Data Clean Rooms

10:20 - 10:50 AM
Location: Gold Room

Use Third-Party Data to Measure Marketing Effectiveness

11:00 - 11:30 AM
Location: Gold Room

Attribute Your TV Plan To Tangible Business Results

11:40 - 12:10 PM
Location: Gold Room

Unlock the Power of Multitouch Attribution with IdentityLink

About this track:
Make the most of your investment with LiveRamp by hearing from our "super users" about their most innovative use cases, partnerships, and strategies for driving tangible business results.
9:00 - 9:30 AM
Location: Venetian Room

Addressable TV Campaigns Simplified

9:40 - 10:10 AM
Location: Venetian Room

Achieve End-to-End Addressability through IdentityLink

10:20 - 10:50 AM
Location: Venetian Room

Building Your Customer Data Infrastructure

11:00 - 11:30 AM
Location: Venetian Room

Third-Party Data Strategies for Social Media

11:40 - 12:10 PM
Location: Venetian Room

Get Savvy On Third-Party Data and Drive Better Results

About this track:
Get started with or expand your usage of LiveRamp products like Connect, Data Plus Math, and Privacy Manager. Our product experts will demo in depth explanations of how to best capitalize on using our products.
9:00 - 9:30 AM
Location: Terrace Room

Connect: Master Our Onboarding and Distribution Tool

9:40 - 10:10 AM
Location: Terrace Room

Data Partnerships: Enable Privacy-First Partnerships

10:20 - 10:50 AM
Location: Terrace Room

Data Plus Math: Shift to Outcome-Based Buying

11:00 - 11:30 AM
Location: Terrace Room

Become an Expert at LiveRamp Data Store

11:40 - 12:10 PM
Location: Terrace Room

LiveRamp Privacy Manager: Build a Data Privacy Compliance Strategy

About this track:
The challenge of shifting your business and workflow to comply with global regulations is one we all share. Learn how to remain data-driven by navigating the changing landscape of governmental regulation, consumer privacy trends, and data ethics.
9:00 - 9:30 AM
Location: Pavilion Room

Best Practices for Remaining CCPA Compliant

9:40 - 10:10 AM
Location: Pavilion Room

Address Compliance through Preference and Consent Management

10:20 - 10:50 AM
Location: Pavilion Room

Increasing Transparency through Data Labeling

11:00 - 11:30 AM
Location: Pavilion Room

Improve Your Data Security across the Ecosystem

11:40 - 12:10 PM
Location: Pavilion Room

Data Ethics and Governance: How to Evaluate Partnerships

About this track:
New to RampUp, this track is designed for developers to learn the latest technology trends in big data.