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Agenda – Innovation Studio

MONDAY MARCH 2 2020 | SAN FRANCISCO

Featured Speakers

  • Bonin Bough

    Hear from this industry visionary as he addresses the role of identity in the future of marketing.

    Day 1 Closing Keynote
    Day 1, 5:00 - 5:30 PM

  • Kara Swisher

    The Recode cofounder dishes out what’s next for the future of technology.

    RampUp Closing Keynote
    Day 2, 5:15 - 6:00 PM

  • Fernando Machado

    As the relationship between brands and people evolves, it's not easy to know what audiences will hear as noise. Fernando Machado, Global CMO for Burger King, knows what great creative can achieve.

    RampUp Opening Keynote
    Day 1, 3:50 - 4:30 PM

  • Kelsey Hightower

    The Principal Developer Advocate for Google Cloud Platform, discusses lessons learned from one of the largest migrations to GCP. Developers, engineers and product managers can register here, and select Conference Pass and LiveRamp Innovation Studio.

    RampUp for Developers: Migration to Google Cloud Platform
    Day 1, 9:00 - 9:30 AM

  • Belinda Smith

    Hear EA's Global Head of Marketing Intelligence as she and companies, like Forrester and Culture Amp, discuss the diversity strategies that benefit both their bottom lines and their communities.

    Technology x Policy: Achieving the Diversity Trifecta
    Day 2, 4:30 - 5:00 PM

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Achieve Outcome-Based Marketing Uplevel Your Marketing Strategy LiveRamp Product Boot Camp Navigate Data Privacy Regulation RampUp for Developers
About this track:
Marketers understand that all efforts need to be tied to performance metrics. In this track, learn how LiveRamp enables you to tie marketing spend to business outcomes that matter to you.
8:30 - 9:00 AM
Location: Gold Room

Account-Based Marketing: Success with Targeting and Measurement

Sixty percent of global B2B marketers plan to use account-based marketing (ABM) in 2020. Learn best practices for account list creation and targeting and how to measure success and prove ROI.

Speakers:

9:10 - 9:40 AM
Location: Gold Room

Data Sharing Learnings from LiveRamp Europe

Europe has been on the forefront of privacy legislation and those winds of change have now hit U.S. shores. Learn from European businesses that are getting creative with data sharing in clean-room environments, both to protect consumer privacy and take marketing cooperation to safe and secure new heights.

Speakers:

9:50 - 10:20 AM
Location: Gold Room

Use Third-Party Data to Measure Marketing Effectiveness

Understand and increase the effectiveness of your marketing efforts through people-based measurement by leveraging third-party data for a full 360-degree view of your customers and their actions.

Speakers:

10:30 - 11:00 AM
Location: Gold Room

Attribute Your TV Plan To Tangible Business Results

TV has outgrown legacy panels and broad-based demographic measurement, but LiveRamp and Data Plus Math can help you combat this and uplevel your TV marketing strategy. Join this session to hear from industry experts who are pushing the envelope in TV attribution and crafting new TV measurement strategies, and learn how to link TV investments to your bottom line.

Speakers:

11:10 - 11:40 AM
Location: Gold Room

Measurement without Cookies—Data Crumbs or a Whole New Recipe?

Learn from LiveRamp, a leading DSP and a leading attribution partner as to how the measurement space will adapt without cookies via collaboration across the ecosystem - how will you measure the effectiveness of your targeting and buying, what KPIs will still matter, and what outcomes can still be measured?

Speakers:

About this track:
Advertising as we know it is changing, and advertisers will always need to innovate to reach target audiences and measure their success. Hear from "super users" to learn how you can you make the most innovative use cases, partnerships, and strategies for driving seamless customer experiences.
8:30 - 9:00 AM
Location: Venetian Room

LiveRamp and the Current TV Landscape

Take a deep dive into LiveRamp's suite of TV solutions encompassing identity, activation, data monetization, and measurement. Hear from advertisers on how they are improving their people-based marketing and from media companies on how they are innovating with IdentityLink.

Speakers:

9:10 - 9:40 AM
Location: Venetian Room

Building an Authentication Strategy in a Cookieless World

As we move to a post-cookie internet, it is getting harder for publishers to identify visitors and effectively monetize their sites programmatically. Learn how LiveRamp can help increase your revenue from first-party data with our privacy-first cookieless solution.

Speakers:

9:50 - 10:20 AM
Location: Venetian Room

Cookies Are Dead—How to Maintain Addressability with an IdentityLink Technology Stack

Learn how to bring IdentityLink capabilities to the programmatic bidstream and how you can enhance your technology stack for people-based targeting and measurement.

Speakers:

Jeff Rasp

VP, Digital Platforms, Channels and Capabilities, NA

10:30 - 11:00 AM
Location: Venetian Room

LiveRamp B2B Case Study: Uncover True ROI

Discover the quantitative account-based measurement (ABM) results Hewlett Packard Enterprise achieved by using LiveRamp B2B for ABM audience creation and measurement, accurate ROI calculation, and campaign optimization.

Speakers:

11:10 - 11:40 AM
Location: Venetian Room

Third-Party Data Strategies for Social Media

As brands scale on social channels, they often see performance plateaus and costs rise. Our speakers will help you develop a cutting-edge data strategy and will share detailed tactics they use to evaluate and test third-party data from LiveRamp’s consumer social solution across Facebook, Twitter, Pinterest, Snapchat, and LinkedIn.

Speakers:

About this track:
Get started with or expand your usage of LiveRamp products. In this track, our product experts will demonstrate how to best capitalize on existing and emerging LiveRamp solutions.
8:30 - 9:00 AM
Location: Grand Ballroom

Connect: Master Our Onboarding and Distribution Tool

Learn the basics of LiveRamp's easy-to-use tool for uploading files, creating segments, and distributing to your preferred destinations. Understand how to confidently execute your people-based marketing campaigns and also how to measure these programs to ensure you're meeting your objectives.

Speakers:

9:10 - 9:40 AM
Location: Grand Ballroom

Addressable TV Campaigns Simplified

Plan and run targeted TV campaigns based on household attributes across addressable TV and OTT with our unified process and intuitive dashboard. In this session, you'll learn how to access data from 100+ third-party data providers, accelerate campaign execution, and measure outcomes against custom targets at scale.

Speakers:

9:50 - 10:20 AM
Location: Grand Ballroom

Advanced Data Strategies with an Analytics/Partnerships Environment

Meet LiveRamp's analytics environment, a neutral and secure workspace built on a foundation of identity to unify every customer touch point. With this consolidated view, you can unlock powerful measurement use cases to uncover hidden insights. You'll also learn about the analytics environment's data governance, permissions, and control features that enable strategic data partnerships.

Speakers:

10:30 - 11:00 AM
Location: Grand Ballroom

Prove Regulatory Compliance with LiveRamp Privacy Manager

LiveRamp Privacy Manager is a privacy preference and consent management solution for your websites and apps. It enables your business to comply with the ePrivacy Directive, GDPR, CCPA, and other data protection and privacy regulations. Learn more about Privacy Manager and how you can address compliance with technology.

Speakers:

Albert Wang

Product Marketing Lead, Privacy and Consumer Experiences

Bryan Bucci

Head of Growth - US, Privacy and Consumer Experiences

11:10 - 11:40 AM
Location: Grand Ballroom

Execute Winning Data Strategies with Customer Profiles

Whatever your business objectives are, effectively managing, optimizing, and scaling your data can help you reach your goals. Learn how Customer Profiles tools such as lookalike modeling and segment-building across data types help you achieve more data-driven wins.

Speakers:

About this track:
The challenge of shifting your business and workflow to comply with global regulations is one we all share. Learn how to remain data-driven by navigating the changing landscape of governmental regulation, consumer privacy trends, and data ethics.
8:30 - 9:00 AM
Location: Pavilion Room

Ramping Up on CCPA: LiveRamp's Approach to Compliance

It's been just over two months since what's considered the most sweeping data privacy legislation in the U.S. went into effect. Stop by to learn more about LiveRamp's approach to compliance and our experience so far.

Speakers:

9:10 - 9:40 AM
Location: Pavilion Room

Compliance Frameworks: Streamlining Compliance through Standardization

Adtech has always been complex, and the rise of privacy legislation has only made it even more so. To avoid disjointed approaches, the IAB Tech Labs in the EU and U.S. have developed standards to unify and streamline compliance within the ecosystem. Join this session to learn more about the CCPA Compliance Framework, who it's for, and how it can help.

Speakers:

9:50 - 10:20 AM
Location: Pavilion Room

Balance Compliance with Welcome Consumer Experiences

Privacy regulation isn't going away, but companies that aren't able to adapt will. Learn best practices for how to integrate privacy preference and consent management into all aspects of your marketing without sacrificing the consumer experiences you're known for.

Speakers:

10:30 - 11:00 AM
Location: Pavilion Room

Improving Your Data Security across the Ecosystem

Organizations today are under more pressure than ever to track and manage sensitive data. Legal, privacy, and information security teams are working together to ensure safe and ethical usage of data across all business functions. In this session, we will discuss how leading organizations are approaching data protection and security to ensure their businesses are not exposed to security threats or reputational risk.

Speakers:

11:10 - 11:40 AM
Location: Pavilion Room

Data in a Transparent and Compliant World

With the spotlight on how consumer data is being collected and used, compliance and transparency are hot topics for data providers, platforms, advertisers, and regulators. Hear from our speakers on their journeys to transparency and compliance, and how prioritizing consumer consent and privacy compliance has changed how they work.

Speakers:

Kevin Mori

Head of Data Science, Advanced Analytics, and Data Governance

About this track:
New to RampUp, this track is designed for developers to learn the latest technology trends in big data.
To attend, visit the registration page and select Conference Pass and LiveRamp Innovation Studio when making your selections on the first page.
Please note that registrations are restricted to developers, engineers, and product managers. To learn more about RampUp for Developers, check out the blog post.
9:00 - 9:30 AM
Location: French Room

Migration to Google Cloud Platform (GCP): Overview, Benefits, and Lessons Learned

Learn from one of the largest migrations to the Google Cloud Platform (GCP), where LiveRamp engineers moved a 79,800 core cluster with 90 PB of disk space and 256 TB of RAM necessary to power our systems. Hear how the team overcame obstacles yielding multiple benefits, including redundant Google data centers and built-in capabilities that replicate our data, cloud native architecture, and security technology within Google’s cloud, and many others.

Speakers:

9:40 - 10:10 AM
Location: French Room

The Architecture and Future Direction of the LiveRamp Platform

LiveRamp’s platform processes many trillions of graph edges in order to deliver segments to hundreds of destination platforms. Powered by over 600 million unique online authentication events per month across our match network, our deterministic identity graph is the largest on the open internet, enabling us to build robust customer profiles and reach customers with the highest degree of accuracy. In this session, we’ll show how this is performed in an efficient manner whilst preserving privacy and security, and explain where the architecture is evolving.

Speakers:

10:20 - 10:50 AM
Location: French Room

The Systems behind Lookalike Modeling

Built on LiveRamp’s IdentityLink, a consistent and anonymous person-based ID, our lookalike modeling solution is channel- and device-agnostic, meaning we can ingest virtually any ID type and produce modeled audiences for a different ID space, such as display channels using cookies. This opens up inventory, such as TV, that are often inaccessible by other modeling providers. Learn the mechanics behind LiveRamp’s IdentityLink and how it can enable lookalike modeling.

Speakers:

Joe Hsy

Head of Engineering, Data Science and Engineering

11:00 - 11:30 AM
Location: French Room

How LiveRamp Addresses GDPR, CCPA, and Future Data Regulations

Since innovation typically outpaces legislation, an ethical approach to data requires safeguards, policies, and engineering that goes beyond what is required by the law to protect consumer privacy. GDPR and CCPA are some recent examples of data ethics challenges businesses face. In this session, learn how LiveRamp addresses recent legislation and the ethical treatment of data from a development and engineering perspective.

Speakers:

11:40 - 12:10 PM
Location: French Room

Enabling Programmatic Integrations and Flexibility through APIs

LiveRamp’s underlying technology platform is based on four subsystems: identity, connectivity, data stewardship, and data access. When decoupled, each of these subsystems can be made valuable to a wide set of customers and customer use cases. Our API strategy enables customers and partners to integrate with us and use each subsystem in a programmatic way, similar to the automated methods of programmatic buying). Once these APIs are created, users will be able to select different areas of the platform to match their needs. Our speakers will share our API strategy, the core capabilities of our platform, and the process of creating RESTful APIs.

Speakers:

12:20 - 12:50 PM
Location: French Room

The New TV Landscape: Technical Challenges and Rewards

Streaming, data, and other advancements in technology have transformed the relationship brands can have with audiences via TV, creating tremendous opportunities to improve how TV inventory is bought, sold, and measured. LiveRamp acquired Data Plus Math earlier this year to accelerate LiveRamp’s TV capabilities and offerings. In this session, attendees will learn how the technical and developmental challenges presented by the new TV landscape are solved by LiveRamp and Data Plus Math engineers, allowing advertisers to better connect with their audiences, networks, and TV programmers to offer them better intelligence. Lunch will be served in the room during this session.

Speakers:

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