PRECONFERENCE AGENDA - DAY ONE

FEB 25 — 26 2019 | San Francisco

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Feb 24th – Welcome Meet-up! If you arrive early, join us in the Pavilion Room on Sunday, Feb 24th, from 6:00 – 8:00 PM, for our welcome reception. Be sure to pick up your badge from the Fairmont Garden Room starting at 5:00pm.

7:30-9:00 AM
Location: The Fairmont

Badge Pick-Up and Breakfast

B2C - Brands & Agencies B2B - Marketers & Agencies Data Owners Technology Providers TV Industry
9:00 AM
Location: Gold Room, The Fairmont

Marketing in 2020

9:45 AM
Location: Gold Room, The Fairmont

What Most Advanced Brands and Agencies are Doing Now

10:30 AM
Location: Gold Room, The Fairmont

Organizing for an Omnichannel World

11:30 AM
Location: Gold Room, The Fairmont

Data Ethics and Privacy

11:45 AM
Location: Gold Room, The Fairmont

3 Strategies You Can Implement Right Now

12:00 PM
Location: California Room, The Masonic

Discussion Roundtables

9:00 AM
Location: Venetian Room, The Fairmont

Identity Solutions are Open for Business

Break
10:15 AM
Location: Venetian Room, The Fairmont

Navigating B2B Audiences

11:15 AM
Location: Venetian Room, The Fairmont

Reaching Small- and Medium-Sized Businesses

9:00 AM
Location: Terrace Room, The Fairmont

Building the Data Economy of the Future

Break
10:15 AM
Location: Terrace Room, The Fairmont

Insights into Data-Buying Decisions

11:15 AM
Location: Terrace Room, The Fairmont

Successful Data Strategies for Platforms

9:00 AM
Location: Pavilion Room, The Fairmont

A View of the MadTech Ecosystem

Break
Industry Breakouts
Join one of two tracks for the latest challenges, technologies, and solutions facing platforms today.
Location: Pavilion Room, The Fairmont

AdTech & Measurement

Location: French Room, The Fairmont

Marketing Technology

10:15 AM
Location: Pavilion Room, The Fairmont

AdTech & Measurement: Activating IdentityLink in OpenRTB

10:15 AM
Location: French Room, The Fairmont

Marketing Technology: Identity Resolution 101

Break
11:00 AM
Location: Pavilion Room, The Fairmont

AdTech & Measurement: Innovation and Transparency in Coming Age of Identity

11:00 AM
Location: French Room, The Fairmont

Marketing Technology: The Secret to the Single View: First-Party Data at Scale

9:00 AM
Location: Crystal Room, The Fairmont

Powering Change with IdentityLink for TV

9:45 AM
Location: Crystal Room, The Fairmont

Innovative TV Solutions - Show & Tell Lightning Rounds

10:30 AM
Location: Crystal Room, The Fairmont

What's Up with CTV Ads?

11:15 AM
Location: Crystal Room, The Fairmont

Advanced TV and the Age of Accountability