2020 Highlights

SAN FRANCISCO, MARCH 2 & 3, 2020

KEYNOTES TECHNOLOGY X POLICY TRADITION X INNOVATION CREATIVITY X DATA INNOVATION STUDIO
  • Why Make the Investment in Mar Tech?

    Speakers:

    Bob Rupczynski
    SVP
    McDonald's Corporation

    Laura Desmond
    Founder, Eagle Vista Partners and Senior Advisor, LiveRamp


  • Preparing for Post-Cookie Advertising

    Speakers:

    Scott Howe
    CEO
    LiveRamp

    Jason Wagenheim
    President and Chief Revenue Officer
    Bustle Digital Group

    Nancy Hall
    SVP, Programmatic
    Cadreon

    John Gentry
    CEO
    OpenX

    Michelle Zatlyn
    COO and Co-Founder
    Cloudflare


  • Priorities for Marketing Leaders in 2020

    Speakers:

    Dana McGraw
    Vice President, Audience Modeling and Data Science
    The Walt Disney Company

    Lyle Underkoffler
    VP, Digital Marketing
    Samsung Electronics America

    Laura Desmond
    Founder, Eagle Vista Partners and Senior Advisor, LiveRamp


  • Great Creative as a Competitive Advantage

    Speakers:

    Fernando Machado
    Global Chief Marketing Officer
    Burger King


  • New Age of Retail: Ulta's Story

    Speakers:

    David Kimbell
    President
    Ulta Beauty

    Laura Desmond
    Founder, Eagle Vista Partners and Senior Advisor, LiveRamp


  • Transformative Business Growth to Not Just Stay Alive but Thrive

    Speakers:

    Bonin Bough
    Chief Growth Officer
    Bonin Ventures


  • The Open Internet in 2020

    Speakers:

    Kara Swisher
    Editor-at-Large
    Recode and Code Conference


Next track
  • Minimize Business Impact in Achieving Global Regulatory Compliance

    Speakers:

    Jerry Jones
    EVP and Chief Legal and Data Ethics Officer
    LiveRamp


  • Building a Data Infrastructure for Global Compliance

    Speakers:

    Laura McElhinney
    Chief Data Officer
    Horizon Media

    Timur Yarnall
    CEO and Co-Founder
    Neutronian

    Hervé Utheza
    Chief Data Strategy, Americas and Head of Media, Advertising and Telco
    HERE Technologies

    Kirsten McMullen
    Global Privacy Compliance Program Manager
    4INFO


  • CCPA Two Months In: Where Are We Now?

    Speakers:

    Lisa Rapp
    VP, Data Ethics
    LiveRamp

    Alison Brunelle
    Director, Privacy and Consumer Protection
    PwC

    Justin Antonipillai
    Founder and CEO
    WireWheel

    Sean Stephens
    Senior Director, Data and Media Partnerships
    Ibotta

    Noga Rosenthal
    Chief Privacy Officer and General Counsel
    Ampersand


  • Data for Good

    Speakers:

    Lauren Dillard
    Chief Communications Officer
    LiveRamp

    Eric Sapp
    President
    Public Democracy

    Liz DeAngelis
    VP, Growth and Managed Platforms
    Ad Council

    Jasmin Phua
    Head of Health System and Government Solutions
    Datavant, Inc.

    John Baudino
    GVP, Publisher and Platform Partnerships
    Acxiom


  • Humans vs. Algorithms: How Do We Achieve Fairness?

    Speakers:

    Daniel Oakins
    VP, Strategy and Product
    Zefr

    Gayle Meyers
    Chief Growth Officer
    LUMA Partners

    Sherry Lin
    Growth Media Technology Lead
    Lyft

    Stefanie Taylor
    Director of Marketing Technology
    Petco


  • Compliance Strategies, Part 1: Privacy by Design in Practice

    Speakers:

    Ken Dreifach
    Partner
    ZwillGen, PLLC

    Felicity Fisher
    Partner
    Fieldfisher

    Tim Geenen
    GM, Privacy and Consumer Experiences
    LiveRamp


  • Compliance Strategies, Part 2: Write Consumer-Centric Privacy Policies

    Speakers:

    Andrew Vontz
    Global Head of Communications
    Strava

    Graham Ravdin
    Privacy and Product Counsel
    Strava


  • Compliance Strategies, Part 3: Bring It Back In-House

    Speakers:

    Alejandro Arevalo
    VP of CRM
    AEG Presents


  • Achieving the Diversity Trifecta: Technology, Leadership, and Policy-Making

    Speakers:

    Anneka Gupta
    President and Head of Product and Platforms
    LiveRamp

    Chad Hickey
    Founder and CEO
    Lucky Forks

    Fatemeh Khatibloo
    VP, Principal Analyst
    Forrester

    Belinda Smith
    Global Head of Marketing Intelligence
    EA

    Aubrey Blanche
    Global Head of Equitable Design and Impact
    Culture Amp


Next track
  • From Concept to Reality: Realize Systematic Change with Key Projects

    Speakers:

    Kate Sirkin
    EVP, Global Data Partnerships
    Publicis Epsilon

    Rebecca Stone
    CMO
    Cisco Meraki

    Cindy Muscio
    VP, Data Platform, Services, and MarTech
    LendingClub

    Jeff Rasp
    VP, Digital Platforms, Channels and Capabilities, NA
    Bayer

    Karlene O'Hara
    VP, Product Management
    Acxiom


  • How to Achieve Agency-Market Fit

    Speakers:

    Andrew Kasprzycki
    VP, Managing Director, Agency Partnerships
    LiveRamp

    Leila Chism
    VP, Media
    Charles Schwab and Company

    Eran Metzer
    Executive Director, Data and Marketing Technology
    Hearts and Science


  • Maintaining Addressability in a Changing World

    Speakers:

    Jeremy Steinberg
    Global Head of Ecosystem
    MediaMath

    Liane Nadeau
    Head of Precision Media
    Digitas North America

    Travis Clinger
    VP, Strategic Partnerships
    LiveRamp

    Ronan Shields
    Programmatic Editor
    Adweek


  • Achieving Harmony through Storytelling and Data

    Speakers:

    Alexandra Willis
    Head of Communications, Content and Digital
    The AELTC and The Championships, Wimbledon


  • Omnichannel Media Planning, Execution, and Measurement

    Speakers:

    Dan McKinney
    VP, Data and Analytics
    Entercom

    Sarah Philips
    Sr. Director Marketing
    Rent-A-Center

    Lauren McAndrews
    VP, Strategy
    Havas Media Group

    Sarah Polli
    Director, MarTech Solutions
    Hearts and Science

    Mike Finnegan
    VP, Data Products
    Live Nation Entertainment


  • Stream Wars & the Future of TV

    Speakers:

    Terence Kawaja
    Founder and CEO
    LUMA Partners


  • Election 2020: Achieving the Right Media Mix

    Speakers:

    Gayatri Bhalla
    Chief Evangelist, Advanced TV
    LiveRamp

    Kelly Georgia
    VP, Data and Digital Partnerships
    Deep Root Analytics

    Mike Schneider
    Partner
    Bully Pulpit Interactive

    Amanda Bloom Malo
    President
    BASK Digital Media

    Christopher Massicotte
    Partner
    DSPolitical


  • Personalization Strategies across Online and Offline Channels

    Speakers:

    Joanna O'Connell
    VP, Principal Analyst
    Forrester

    Todd Schoenherr
    VP, Identity Solutions
    mParticle

    Greg Carr
    Data Partnerships
    IBM Watson Advertising


  • Open New Revenue Opportunities through Innovation

    Speakers:

    Vadim Tsemekhman
    Director, Product Management
    Walmart


Next track
  • Diversity in Creative

    Speakers:

    Leisha Bereson
    VP, Group Director, Programmatic
    Canvas Worldwide

    Jake Crumbine
    Global Head of Influence
    Impossible Foods

    Ryan Detert
    CEO
    Influential

    Josephine Chew
    VP, Brand and Reputation
    Wells Fargo

    Clark Kokich
    Chairman of the Board
    LiveRamp


  • Harnessing the Power of Data + Creative

    Speakers:

    Walter Geer
    SVP, Group Creative Director, Digital + Innovation
    TBWA / WORLDHEALTH

    Daniella Harkins
    GM, Agency Partnerships
    LiveRamp


  • The Intersection of B2B and B2C

    Speakers:

    Cory Treffiletti
    Global Head of Demand Generation Marketing
    Cisco

    Simon Wiltshire
    SVP, Digital Strategy and Marketing Operations
    Optum

    Emily Schubert
    Senior Director, Digital Strategy and Operations
    LinkedIn

    Patricia Hursh
    VP, Client Services
    SmartSearch Marketing


  • How and Why Local TV Dollars Should Be Influenced by an Audience-Driven Strategy

    Speakers:

    Kris Grein
    SVP, Integrated Investment
    UM

    Justin Rosen
    VP, Data and Measurement
    Ampersand

    David Skinner
    Chief Strategy Officer
    Acxiom


  • Moving to Outcome-Based Measurement

    Speakers:

    Jim Nail
    Principal Analyst
    Forrester

    Scott Howe
    CEO
    LiveRamp

    Michael Piner
    SVP, Video Investment
    Mediahub

    Ethan Heftman
    SVP, Precision and Performance Advertising Sales
    A+E Networks

    Christa Rimonneau
    SVP, Amobee TV
    Amobee


  • How to Maximize Digital and TV ROI

    Speakers:

    Ethan Settel
    Managing Director, Commercial Lead, LiveRamp TV
    LiveRamp

    Michelle Mader
    Director, Media
    PetSmart


  • Amp Up Your Measurement with Data Partnerships

    Speakers:

    Luke McGuinness
    President
    TVision

    Joe Kyriakoza
    VP and GM, Automotive Marketing Services
    IHS Markit

    Vicky Del Cid
    Sr. Digital Manager
    Farmers Insurance


Next track
  • Account-Based Marketing: Success with Targeting and Measurement

    Speakers:

    Spencer Smith
    Head of Product Marketing
    LiveRamp B2B


  • Data Collaboration across Enterprise Borders

    Speakers:

    Tim Abraham
    Director Strategic Growth, EU
    LiveRamp


  • Use Third-Party Data to Measure Marketing Effectiveness

    Speakers:

    Rob Jonas
    Chief Revenue Officer
    Factual

    Jeff Sporn
    Chief Digital Officer
    Equifax

    Sandeep Milar
    Global Head, Go To Market, Data Products
    Visa

    Kaitie Coghlan
    VP, Data Partnerships
    LiveRamp


  • Attribute Your TV Plan To Tangible Business Results

    Speakers:

    Gene Turner
    President
    Horizon Next

    Christine Grammier
    Managing Director, LiveRamp TV
    LiveRamp


  • Measurement without Cookies - Data Crumbs or a Whole New Recipe?

    Speakers:

    Rachel Wolan
    VP, Product Management
    LiveRamp

    Aleck Schleider
    SVP, Client and Data Strategy
    Amobee

    Jenn Leire
    VP, Client Engagement
    Analytic Partners


  • LiveRamp and the Current TV Landscape

    Speakers:

    Brett Hurwitz
    Business Lead, Advanced TV
    Verizon Media

    Jason Attanasio
    Director, Data Solutions
    Ampersand

    Darren Sherriff
    VP, Audience Technology Solutions
    FOX Corporation

    Erin Foxworthy
    EVP, Managing Director, Innovation and Partnerships
    Horizon Media

    Natasha Shaikh
    AVP, Integrated Marketing
    Wells Fargo


  • Building an Authentication Strategy in a Cookieless World

    Speakers:

    Lauren Silva
    VP, Global Programmatic Partnerships
    CBS Interactive

    Ian Meyers
    Senior Product Manager
    LiveRamp


  • Cookies Are Dead—How to Maintain Addressability with an IdentityLink Technology Stack

    Speakers:

    Travis Clinger
    VP, Strategic Partnerships
    LiveRamp

    Jeff Rasp
    VP, Digital Platforms, Channels and Capabilities, NA
    Bayer

    Jeff Nienaber
    Senior Director, Audience
    Microsoft Advertising


  • LiveRamp B2B Case Study: Uncover True ROI

    Speakers:

    Anna Jones
    Managing Director, B2B Client Success
    LiveRamp B2B

    Ron Garcia
    Global Media Technology and Platforms Manager
    Hewlett Packard Enterprise


  • Third-Party Data Strategies for Social Media

    Speakers:

    David Popkin
    Director, Data Strategy
    LiveRamp

    Michael LaFond
    Senior Partnerships Manager, Digital Media
    Accenture Interactive

    Chip Malt
    CEO
    Made In


  • Ramping Up on CCPA: LiveRamp's Approach to Compliance

    Speakers:

    Dan Jaffe
    Group EVP
    ANA

    Lauretta Lu
    Privacy Counsel
    LiveRamp

    Tara Aida
    Product Manager for Privacy
    LiveRamp


  • Compliance Frameworks: Streamlining Compliance through Standardization

    Speakers:

    Tim Geenen
    GM, Privacy and Consumer Experiences
    LiveRamp

    Dennis Buchheim
    President
    IAB Tech Lab


  • Balance Compliance with Welcome Consumer Experiences

    Speakers:

    Mila Dimitrova
    Data Protection Officer
    Nova Broadcasting Group

    Tim Geenen
    GM, Privacy and Consumer Experiences
    LiveRamp


  • Improving Your Data Security across the Ecosystem

    Speakers:

    Amy Yeung
    General Counsel and Chief Privacy Officer
    Lotame

    Frank Caserta
    Chief Information Security Officer
    LiveRamp


  • Data in a Transparent and Compliant World

    Speakers:

    Antonio Tomarchio
    CEO and Founder
    Cuebiq

    Gerard Vicente
    Marketing Lead, Growth and Partnerships
    LiveRamp

    Gabe Richman
    Principal, Media and Consumer Data
    HealthVerity

    Kevin Mori
    Head of Data Science, Advanced Analytics, and Data Governance
    Mazda


  • Migration to Google Cloud Platform (GCP) - Overview, Benefits, and Lessons Learned

    Speakers:

    Kelsey Hightower
    Principal Developer Advocate
    Google Cloud

    Patrick Raymond
    Sr. Product Manager Infrastructure
    LiveRamp

    Sasha Kipervarg
    Head of Global Cloud Operations
    LiveRamp

    Joshua Kwan
    Engineering Lead, DevOps
    LiveRamp


  • The Architecture and Future Direction of the LiveRamp Platform

    Speakers:

    Andrew McVeigh
    Chief Architect
    LiveRamp


  • The Systems Behind Lookalike Modeling

    Speakers:

    Joe Hsy
    Head of Engineering, Data Science and Engineering
    LiveRamp

    Ope Banwo
    Software Engineer, Data Science
    LiveRamp


  • How LiveRamp Addresses GDPR, CCPA, and Future Data Regulations

    Speakers:

    Quinn Stearns
    Software Engineer
    LiveRamp

    Tara Aida
    Product Manager for Privacy
    LiveRamp


  • Enabling Programmatic Integrations and Flexibility through APIs

    Speakers:

    Davin Chia
    Sr. Software Engineer
    LiveRamp


  • The New TV Landscape - Technical Challenges and Rewards

    Speakers:

    Randall Kelley
    VP, Research
    LiveRamp


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