Preparing for CCPA

The California Consumer Privacy Act (CCPA) is one of many consumer data regulations being written and passed in the U.S. Read expert advice on what you can do to prepare for CCPA and learn about future regulations affecting marketers.

CCPA Road to Readiness — Steps 4 and 5: Operational Model and Ongoing Governance

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QUICK FACTS ABOUT CCPA

Five Things You Should Know about CCPA

1

CCPA grants California residents comprehensive privacy rights.

2

Businesses don’t have to be located in California to be impacted.

3

Citizens will be allowed "private right of action” under CCPA for a security breach.

4

CCPA defines terms differently from previous privacy legislation.

5

Effective on January 1, 2020, much about how CCPA will be enforced is still unclear.

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